Driscoll's
Gold (N/A)Agriculture & Produce
Inline / Peninsula Exhibit Booth
Good to Know
Verified The New York Produce Show: Global Trade Symposium 2026 Operational & Travel Highlights
ShowScore™ 7.7/10 VenueScore™ (Sheraton New York Times Square Hotel) 7.6/10 →
Show Hours & Setup:
9:00 AM – 5:00 PM Main Exhibit Floor
Move-In: Dec 6–Dec 7 • Teardown: Dec 8
Airport & Transit:
22 mins ($28–$44 rideshare from INTL) • Walkable Corridor
4 Walkable Corridor Hotels
Scale & Badge Tiers:
600+ B2B Attendees
Verified B2B Trade, Professional & Industry Attendees Only (500+ Scale) (Trade Registration Required)
Contractor & Labor:
Freeman / Official GC • Union Jurisdiction
Adv. Warehouse: Nov 3–Nov 28 • Direct: Dec 5–Dec 7
Show-Week Climate:
36°F Avg High / 22°F Low • 24% Precip Probability (NOAA Dec Normal)
Trauma: Bellevue Hospital / Mount Sinai West Emergency (1.3 mi)
👤 For Attendees
Corridor Surge™: +68%
TrueAttend™ 2-Day Trip Estimate
$1,088 est. all-in / attendee
Attendee Score
7.8/10
Includes trade badge, 1 night at a walkable hotel (with $35/nt NYC facility fee & 14.75% + $3.50/nt Javits tax unbundled), round-trip domestic airfare, and INTL airport & mta 7-subway / lirr hudson yards transfers.
Trade Buyer Badge (Early/Adv): $35
1 Night Walkable Hotel (Out-the-Door): $625 ($625/nt)
Avg. Round-Trip Domestic Flight: $340
INTL Airport + MTA 7-Subway / LIRR Hudson Yards: $88
Corridor Rate vs. GSA Per-Diem ($189/nt): $625/nt Show vs. $189 Off-Peak
🏗️ For Exhibitors • Receipt Check
Save ~25% ($2,889) w/ 3 EAC Bids
TrueBooth™ All-In 10×10 Estimate:
$11,450 → $8,561 w/ Local EAC
Exhibitor ROI:
7.7/10
10×10 Raw Space ($26.95/sf): $2,695
Est. Freeman / Official GC Drayage (~12 CWT): $1,850
IBEW Local 3 Power (15A) + Javits Labor + Carpet: $2,305
Turnkey Booth Build + 3 Staff Hotel: $4,600
We're your free local general contractor in New York — print, setup, storage, crew & client dinners. Vendors pay our fee:
🎯 Promoters & Sponsors
Verified Industry Congress
Conventions.com ShowScore™
7.7 / 10 VenueScore™ 7.6/10
Sponsor Gravity
7.6/10
TrueVenue™ Facility & Hospitality Receipt Check for promoters, corporate buyout planners, and title sponsors at Sheraton New York Times Square Hotel:
TrueVenue™ Hall License Benchmark: $0.38 – $0.55 / net sq ft
Grid Power (EIA) vs. 20A Floor Drop: 11.4¢/kWh vs. $385 (48× Commercial Grid Rate)
Private Dining / PDR Buyout Band: $6,500 – $35,000 F&B Minimum
Exclusive In-House Monopolies: •
Zero-Drayage Local Depot • Stored 10 Minutes from Sheraton New York Times Square Hotel (New York Local Depot)
⚡ Conventions.com CloudBooth™ (New York Local Inventory): $3,995 Turnkey
Why ship heavy crates across the country and pay Freeman / Official GC $1,850 in drayage? Our commercial-grade 10×10 and 10×20 modular aluminum frames, LED lighting, and padded flooring are already stored 10 minutes from Sheraton New York Times Square Hotel. Upload your artwork—we print your custom tension-fabric graphics locally, deliver via local van, set up your booth before move-in cutoff, and strike it on closing night.
Dedicated Spoke Dossiers
Canonical Host Facility Specs: Sheraton New York Times Square Hotel →
Deep-Dive The New York Produce Show: Global Trade Symposium 2026 Guides by Search Intent
Registration & BadgesFrom $35
Complete The New York Produce Show: Global Trade Symposium badge pricing tiers, trade qualification requirements, Will-Call hours, and TrueAttend™ trip calculator.
Hotels & Parking4 Hotels
Compare 4 corridor hotels with hall-specific walk times, resort fees unbundled, Corridor Surge™ (+68%), and Attrition Rescue Exchange.
Booth Cost & Drayage$8,561 EAC
10×10 ($11,450 → $8,561 w/ Local EAC), $3,995 Turnkey CloudBooth™, and $0 Down Net-90 B2B Financing.
Exhibitors & Floor MapFloor Roster
Search verified The New York Produce Show: Global Trade Symposium exhibiting brands, hall-by-hall product zones, attendee seniority demographics, and B2B matchmaking.
Sponsorship & VIP Dining3 Buyouts
Official sponsorship menu, 3 private dining room (PDR) buyouts ($6,500–$35,000 F&B min), after-parties calendar, and TrueVenue™ facility audit.
Key Details
Event Dates:
Dec 8–8, 2026
Verified Scale:
600+ B2B Attendees
Host Facility:
Sheraton New York Times Square Hotel (New York, NY)
10x10 Booth Benchmark (Est.):
$11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889)
FY26/27 GSA Lodging Cap:
$189/nt Lodging • $74/day M&IE
Tracked Sponsors:
4 Verified Corporate Sponsors
| Confirmed Dates: | Dec 8–8, 2026 (600+ B2B Attendees) |
|---|---|
| Host Facility: | Sheraton New York Times Square Hotel (New York, NY) |
| Labor & Drayage Regime: | Union Jurisdiction |
| 10x10 Booth (Raw → All-In): | $11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889) |
| Badge / Access Tier: | Verified B2B Trade, Professional & Industry Attendees Only (500+ Scale) |
| FY2026 GSA Per-Diem Cap: | $189/night lodging • $74/day M&IE |
| Walkable Hotel Ring: | 4 Connected & Walk-Ring Hotels (7.6 / 10 Moderate Corridor Compression Compression) |
| Client Dining Buyouts: | 3 Private Dining & Reception Venues Mapped |
About This Event
The New York Produce Show: Global Trade Symposium brings 600+ B2B professionals and buyers in Agriculture & Produce to Sheraton New York Times Square Hotel in New York, NY (Dec 8–8, 2026). The Global Trade Symposium is a dedicated full-day event held at the Sheraton New York Times Square as the opening component of the broader New York Produce Show. Confirmed sponsors and exhibitors include Driscoll's, Sysco Corporation, Dole Food Company, Grimmway Farms.
Who Attends
600+ B2B AttendeesVP / Director Buyers & Decision-Makers (Agriculture & Produce)54%
Operations, Engineering & Technical Evaluators28%
Corporate Sponsors, Exhibitors & Solution Providers18%
Attendee Travel, Parking & Arrival Snapshot
Essential Trip Planning Benchmarks for The New York Produce Show: Global Trade Symposium
Airport Arrival & Badges
Fly into INTL (22 mins ($28–$44 rideshare from INTL)) and arrive the afternoon prior to opening keynotes.
Peak Show-Floor Hours
Day 1 & Day 2 of Dec 8–8, 2026 (highest buyer floor density).
Facility Parking & Clearance:
Sheraton New York Times Square Hotel Main Convention Garage & Surface Lot: $15 – $28 / day — 7' 0" Garage • Unlimited Surface Lot (1–4 min walk to main registration concourse).
Per-Diem & Floor Attire
Federal GSA Benchmark: $189/nt Lodging • $74/day M&IE. Smart business casual with cushioned footwear.
Hall-to-Category & Closest Hotel Navigation Matrix
Match My Hall to Closest Hotel →
The New York Produce Show: Global Trade Symposium 2026 Hall-by-Hall Layout: Which Hall Is Your Industry In?
Because walking across Sheraton New York Times Square Hotel can add 15–25 minutes to your morning commute, match your hotel and freight marshaling yard directly to the specific hall housing your Food, Beverage & Hospitality • Agriculture & Produce sector.
| Hall / Zone | Net Space & Clear Ceiling | Assigned Industry Sectors & Pavilions | Closest Walkable Hotels (Door-to-Hall) | Corridor Transit & ROI Pulse |
|---|---|---|---|---|
| Sheraton New York Times Square Hotel Main Exhibit Hall A–C (Contiguous Span) | 16,257 sq. ft. Ceiling: 19' 0" – 27' 0" | Food, Beverage & Hospitality • Agriculture & Produce Anchor OEM Islands, Flagship Pavilions & Main Registration Concourse (Exhibit Hall) | Equinox Hotel New York (Hudson Yards) (3 min • 3-Min Walk from Javits South) • Courtyard New York Manhattan/Midtown West (4 min • 4-Min Walk via Hudson Yards Plaza) | 350 lbs / sq. ft. heavy industrial slab slab • 90' × 90' clear-span steel truss grid • Cap: N/A theater / N/A banquet 4.8★ Anchor Island Traffic |
| Sheraton New York Times Square Hotel Grand Ballroom & General Session Plenary | 12,000 sq. ft. Ceiling: 24' 0" | Keynote General Sessions, C-Suite Panels, Awards Banquets & VIP Summits (Ballroom) | Courtyard New York Manhattan/Midtown West (5 min • 4-Min Walk via Hudson Yards Plaza) • New York Marriott Marquis (6 min • 1-Stop 7-Subway or 12-Min Walk) | 150 lbs / sq. ft. slab • 100% Pillarless grid • Cap: N/A theater / N/A banquet 4.8★ Executive & Keynote Hub |
| Sheraton New York Times Square Hotel Executive Breakout Wing (39 Rooms) | 10,000 sq. ft. Ceiling: 14' 0" – 16' 0" | Specialized Component Suppliers, International Pavilions & High-Growth Tech Pods (Meeting Wing) | New York Marriott Marquis (7 min • 1-Stop 7-Subway or 12-Min Walk) • New York Hilton Midtown (8 min • Midtown Headquarters Block Anchor) | 100 lbs / sq. ft. slab • Pillarless airwall pods grid • Cap: N/A theater / N/A banquet 4.6★ High-Density Pavilion |
Venue-Corridor Walk-Ring, Hotels & Buyout Dining Graph
Walkable Convention Hotels, Private Dining Buyouts (3) & Local Suppliers
Select your target exhibit hall below to recalculate door-to-door walking minutes, skybridge or transit connections, and nearby buyout restaurants.
Federal GSA Per-Diem Benchmark
$189/nt Lodging • $74/day M&IE
Target Hall:
Map Layers:
5-Min Walk (420m)12-Min Walk (950m)7 Subway & Hudson Yards
Interactive OpenStreetMap Walk-Ring & Transit Explorer
| Hotel Property & Transit Access | Commute to Javits Center Main Halls | Show Rate vs. Off-Peak | Block Status | Room & Block Inquiry |
|---|---|---|---|---|
 Equinox Hotel New York (Hudson Yards)3-Min Walk from Javits South Ultra-luxury Hudson Yards flagship steps from Javits—prime C-suite base for NRF & Auto Show. | 3 min (~240m) to Javits Center Main Halls | ~$715/nt Off-peak: $479/nt | Limited (<15%) | |
 Courtyard New York Manhattan/Midtown West4-Min Walk via Hudson Yards Plaza Newest Marriott select-service tower directly behind Hudson Yards, 2 blocks from Javits. | 4 min (~320m) to Javits Center Main Halls | ~$430/nt Off-peak: $249/nt | Limited (<15%) | |
 New York Marriott Marquis1-Stop 7-Subway or 12-Min Walk Times Square convention mega-hotel with huge group blocks & 7-train express access. | 9 min (~720m) to Javits Center Main Halls | ~$470/nt Off-peak: $279/nt | Available | |
 New York Hilton MidtownMidtown Headquarters Block Anchor Manhattan's #1 convention block hotel with 151k sq. ft. of overflow suite & ballroom space. | 12 min (~960m) to Javits Center Main Halls | ~$440/nt Off-peak: $259/nt | Available |
Live Show-Week Flights, Arena Tickets & Executive Hosting
Loading Live New York Airfare, Concerts, Sports & Forecast…
Audience & Buyer Fit
Who Should Attend The New York Produce Show: Global Trade Symposium (And Who Can Skip It)
High-Value Fit For
- Enterprise B2B sales teams, solution providers, and OEMs targeting Agriculture & Produce buyers.
- Sponsors seeking high-intent executive deal suites and private dining buyouts near Sheraton New York Times Square Hotel.
Consider Skipping If
- Consumer retail or hobbyist vendors (strictly B2B trade and professional attendance).
Citywide Compression & Overlap
New York Hub →
Concurrent New York Conventions
No overlapping citywide events recorded for these dates yet.
Exhibitor List Intelligence, Anchor Sponsors & Keynote Tracks
Who Exhibits & Sponsors at The New York Produce Show: Global Trade Symposium (40+ Exhibiting Brands & Sponsors)
Benchmark notable anchor exhibitors, headline sponsors, floor pavilions, and keynote tracks at Sheraton New York Times Square Hotel before locking booth space or off-floor client activations.
Primary Show-Floor Pavilions & Product Zones
Agriculture & Produce Solutions PavilionEnterprise Software, Automation & AI ZoneNew Product Innovation & Demo StageExecutive VIP Briefing & Deal Suites
Signature Keynote & Executive Conference Tracks
2026–2027 Food, Beverage & Hospitality Executive OutlookAgriculture & Produce Operations, Procurement & ROIRegulatory Compliance, Supply Chain & Market Benchmarks
Sysco Corporation
Gold (N/A)Agriculture & Produce
Inline / Peninsula Exhibit Booth
Dole Food Company
Silver (Symposium Foyer #1)Agriculture & Produce
Inline / Peninsula Exhibit Booth
Grimmway Farms
Exhibitor (Symposium Foyer #4)Agriculture & Produce
Inline / Peninsula Exhibit Booth
Floorplan System: Official NYPS-GTS Exhibitor & Floorplan Portal • Representative anchor exhibitors & historical sponsors shown for competitive benchmarking.
Official The New York Produce Show: Global Trade Symposium Portal
Penalty Cutoff & Advance Rate Calendar
The New York Produce Show: Global Trade Symposium 2026 Exhibitor Deadlines, Advance Warehouse Windows & Penalty Cutoffs
Order floor utilities, submit independent EAC insurance certificates, and deliver advance warehouse freight before these The New York Produce Show: Global Trade Symposium cutoff dates to avoid 30%–50% show-manual penalty surcharges.
| Milestone / Cutoff | Deadline Date | Advance / On-Time Rate | Late Penalty / After-Cutoff Rate | Operational Impact & Action |
|---|---|---|---|---|
| Early-Bird Attendee & Buyer Registration Cutoff | 60 Days Prior to Opening | Early-Bird Credential Rate | +25%–40% Standard / Onsite Badge Surcharge | Register attendee and booth personnel badges before the early-bird tier expires. |
| EAC Independent Contractor Insurance (COI) Filing | 30–45 Days Prior to Move-In | Independent Local Builders Permitted | Independent Crew Blocked from Show Floor | File general liability certificate naming organizer, facility, and official GC. |
| Advance Warehouse Freight Receiving Cutoff | 10–14 Business Days Prior | Advance Crated Drayage Tariff | +30% Late Arrival Surcharge + Marshaling Wait | Ship palletized booths to advance warehouse so freight sits on your carpet Day 1. |
| Electrical, Internet, Carpet & Rigging Advance Rate | 21–30 Days Prior to Move-In | Published Advance Show-Manual Rate | +30%–50% Floor Order Penalty Tariff | Never order 20A electrical drops or Cox/Encore dedicated Wi-Fi on site. |
Exhibitor Cost & Operations Snapshot
The New York Produce Show: Global Trade Symposium Booth Budget & Local Procurement Benchmarks
10x10 Booth (Raw → All-In)
$11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889)
Advance Order Cutoff
30–45 Days Out (Save 30–35%)
Independent Local Suppliers
Save 50%–75% on AV, Print & Build
Labor & Housing Registry
Union Jurisdiction • New York Convention Housing Desk
All-In Exhibitor Budget Model
The New York Produce Show: Global Trade Symposium 2026 Exhibitor Cost Calculator
Organizer prospectuses quote raw floor space only. Model freight drayage, electrical/rigging labor, local New York turnkey rentals, and staff travel below.
3. Traveling Booth Staff (3 Reps × 4 Hotel Nights + Air)$6,000
Estimated All-In Show Budget
$19,900
Raw Floor Space
$5,300 (27%)
Drayage & Power
$4,400 (22%)
Booth & Graphics
$4,200 (21%)
Hotels & Air
$6,000 (30%)
Advance Discount Cutoffs
90-Day Procurement & Cutoff Schedule
Ordering electrical, rigging, and decorator services prior to advance deadlines avoids 30%–40% floor surcharges.
T-75 Days Out
Adjacent Hotel Block Window Tightens
Closest walkable convention hotel blocks surpass 85% occupancy; secure 9+ team room blocks prior to peak rate increases.
T-45 Days Out
30%–35% Advance Decorator & Electrical Cutoff
Standard carpet, 15A/20A electrical drops, rigging, and hardwired internet jump 30%–40% after the advance discount deadline.
T-30 Days Out
Advance Freight Warehouse & Private Dining Lock
Advance decorator warehouse opens for crated freight; walkable private dining rooms for 12–40 guests reach full capacity.
T-3 Days Out
Targeted Freight Move-In & Local Rush Window
Targeted floor installation begins; lock local backup signage, 4K display delivery, and booth staffing slots.
57 Pre-Screened New York Event & Booth Suppliers
Local New York Exhibitor Supplier Directory (The New York Produce Show: Global Trade Symposium 2026)
Compare local market pricing against show-manual rates. Select any category below to request 3 complimentary itemized proposals from insured local New York specialists.
3-Bid Side-by-Side Comparison
Average Turnaround: Under 3 Business Hours
Between-Show New York Crate & Pallet Storage
Exhibiting in New York again within 6 months? Store booth crates locally from $249/mo vs. $4,200+ in round-trip LTL freight.
International Exhibitor Turnkey Desk
Traveling internationally? Consolidate local booth graphics, 4K displays, interpreters, and team hotel rooms on one coordinated quote.
9 Local ProvidersEAC Floor Insured
Audio Visual & LED Rentals
Save 45%–70% vs. in-house hotel AV & show-kit 4K monitor/LED wall rentals
Typical Scope: $1,800 – $60,000
Vetted roster: LED Wall Systems, Interactive Vision Solutions - rental for events +7 more
10 Local ProvidersEAC Floor Insured
Custom Exhibit & Booth Builders
Save 35%–50% via local EAC custom booth builders & turnkey I&D crews
Typical Scope: $8,000 – $95,000
Vetted roster: Trade Show House: Custom Portable Trade Show Booth Displays & Modular Exhibits, Purple Exhibits +8 more
10 Local ProvidersHotel / Suite Delivery
Trade Show Freight, Crate Storage & Sprinters
Direct advance-warehouse freight, crate storage & executive Sprinter shuttle loops
Typical Scope: $1,500 – $18,000
Vetted roster: Mitchell'sNY Logistics, Crane Worldwide Logistics - New York +8 more
10 Local ProvidersHotel / Suite Delivery
Rush Large-Format Print, Banners & Swag
Same-day 24hr corridor tension fabric backdrops, retractable banners & promo kits
Typical Scope: $450 – $12,000
Vetted roster: New York Trade Show Displays, Mega Format +8 more
10 Local ProvidersHotel / Suite Delivery
Booth Staffing, Brand Ambassadors & Interpreters
Local W-2 badge scanners, technical interpreters & hospitality hosts (zero airfare)
Typical Scope: $1,800 – $15,000
Vetted roster: Premier Staff | Event Staffing Agency, Kinetic Events Staffing +8 more
9 Local ProvidersHotel / Suite Delivery
DMC, VIP Buyouts & Executive Catering
Turnkey VIP reception buyouts, private steakhouse dinners & hospitality suites
Typical Scope: $8,500 – $140,000
Vetted roster: Make It Happen Mgmt, EMRG Media - New York Event Planner +7 more
Inherited Facility & Show-Manual Procurement Policy
Dock & Marshaling Specs (Sheraton New York Times Square Hotel) →
Exclusive Building Services vs. Open-Market Supplier Rules (The New York Produce Show: Global Trade Symposium)
Javits Center Union Carry-In Rule: One exhibitor may hand-carry lightweight display items in a single trip through Crystal Palace pedestrian doors (no wheeled carts/dollies); crated freight uses Javits union carloaders.
| Booth / Event Service | Facility Policy | Standard Show-Manual Rate | Local Market Benchmark | Action |
|---|---|---|---|---|
Electrical Drops, Compressed Air & Overhead Rigging Facility engineering holds exclusive jurisdiction over sub-floor electrical and ceiling rigging points in New York. Submit plots 30 days ahead to avoid floor-order penalties. | Exclusive Facility Service | $245 – $1,390+ per drop | Exclusive Facility Utility Order 30d Early (Save 30%) | Order Before Advance Cutoff |
4K Booth Monitors (55"–85"), LED Video Walls & Keynote AV Exhibitors may source monitors, touchscreens, and LED walls from EAC-insured local New York AV warehouses instead of official show-kit packages. | Independent Suppliers Permitted | $1,750 – $6,400 / show | $475 – $2,050 (Local New York EAC AV) Save 55% – 70% | |
Custom Booth Build, Turnkey Rentals & Booth I&D Labor File your independent EAC Certificate of Insurance (COI) 30 days prior to move-in to use vetted local New York exhibit houses and avoid cross-country freight drayage. | Independent Suppliers Permitted | $22,000 – $60,000 (Official Turnkey) | $11,800 – $34,000 (Local New York Builders) Save 35% – 48% | |
24hr Local Rush Print, Backlit SEG Graphics & Hotel Delivery Print SEG fabric skins and literature locally in New York, deliver to your walkable headquarters hotel bell desk, and hand-carry onto the show floor. | Independent Suppliers Permitted | $390+ signage + CWT dock drayage | $145 – $1,150 Delivered in New York Save 60% + $0 Drayage |
Exhibitor Compliance & Verification Utilities
Authorized Housing Domain Verifier, Service-Manual Audit & Travel Widget
Verify unsolicited housing or attendee-list emails against The New York Produce Show: Global Trade Symposium 2026's authorized New York Convention Housing Desk domain registry before submitting payment authorizations:
Sample Checks:
Official The New York Produce Show: Global Trade Symposium2026 Sponsorship Roster (4 Tracked Brands)
Title & Headline Sponsors: Driscoll's • Sysco Corporation • Dole Food Company • Grimmway Farms
Inspect all tiered sponsors, what assets they underwrite, and search 1,116+ cross-show corporate sponsors below.
Corridor Private Dining & Full-Venue Buyouts
Vetted Executive Dinners, Sponsor Receptions & Full Restaurant Buyouts (3 Venues)
Pre-mapped once across the The New York Produce Show: Global Trade Symposium 2026 (New York) corridor—filter by group size from 10-seat boardrooms up to 600-guest opening-night buyouts.
Walkable Power Steakhouses & VIP Client Buyouts (The New York Produce Show: Global Trade Symposium 2026 (New York)):
Peak NYC (101st Floor Hudson Yards): Modern American Skyline Dining (4-min walk to 30 Hudson Yards, $12,000 – $65,000+) • Keens Steakhouse: Historic 1885 Prime Mutton & Dry-Aged Steak (6-min cab / 14-min walk east on 36th St, $5,500 – $28,000+)
Private Dining Rooms (PDRs) & Reception Buyouts:
Zou Zou's & Chez Zou (Manhattan West): 18–160 Guests (Chez Zou Upstairs Buyout) (5-min walk from Javits Concourse)
Group Capacity:
Peak NYC (101st Floor Hudson Yards)
4-min walk to 30 Hudson Yards
Rooms & Buyout: 20–300 Guests (101st-Floor Buyout)
F&B Benchmark: $12,000 – $65,000+
101 stories above Javits Center with 360-degree Manhattan skyline views for flagship NRF receptions.
Lead Time: Book 45–75 days pre-show
Keens Steakhouse
6-min cab / 14-min walk east on 36th St
Rooms & Buyout: 14–110 Guests (Upstairs Bull Moose Salons)
F&B Benchmark: $5,500 – $28,000+
Iconic clay-pipe ceiling Manhattan steakhouse with private 2nd-floor boardrooms.
Lead Time: Book 45–75 days pre-show
Zou Zou's & Chez Zou (Manhattan West)
5-min walk from Javits Concourse
Rooms & Buyout: 18–160 Guests (Chez Zou Upstairs Buyout)
F&B Benchmark: $6,500 – $35,000+
High-energy Manhattan West hospitality hotspot steps from Javits & Penn Moynihan.
Lead Time: Book 45–75 days pre-show
Enterprise Sponsor Hospitality & Campus Branding (Sheraton New York Times Square Hotel)
Badge-Free Executive Deal Suites, VIP Receptions & Out-of-Home (OOH) Media During The New York Produce Show: Global Trade Symposium
Host back-to-back C-suite deal meetings steps from Sheraton New York Times Square Hotel without requiring invited guests to hold an expensive floor badge, or capture attendee arrivals across campus LED ribbons, transit wraps, and INTL corridors.
Off-Floor Deal Suite (No Badge Req.)Quote on request
Connected Headquarters Hotel Hospitality Suites (Sheraton New York Times Square Hotel)
Location & Walk:2–6 min indoor/skybridge walk from the exhibit floor
Capacity / Impressions:15–80 VIPs (Executive Parlours & Meeting Suites)
Host back-to-back C-suite deal meetings steps from the floor without requiring guests to hold an expo badge.
Out-of-Home (OOH) Branding AssetQuote on request
Sheraton New York Times Square Hotel Concourse Digital Screens & Airport Arrival Media
Location & Walk:Main Registration Escalators & INTL Arrival Corridor
Capacity / Impressions:100% of arriving conference attendees
High-impact category ownership across main escalators, skybridges, and rideshare arrival zones.
Host Facility Engineering & Hall Capacities
Open Full Sheraton New York Times Square Hotel Promoter Dossier →
Sheraton New York Times Square Hotel — Hall-by-Hall Specs, Clear Heights & Floor Loads
43,942 sq. ft. total exhibit space • 39 configurable breakout rooms meeting rooms • 6 freight dock bays + drive-in roll-up portal loading docks • Union Jurisdiction.
| Hall / Ballroom | Net Sq Ft | Clear Height | Floor Load | Max 10x10 Booths | Keynote / Banquet Cap |
|---|---|---|---|---|---|
Sheraton New York Times Square Hotel Main Exhibit Hall A–C (Contiguous Span) Exhibit Hall • 90' × 90' clear-span steel truss | 16,257 sq. ft. | 19' 0" – 27' 0" | 350 lbs / sq. ft. heavy industrial slab | 88 | 1,711 Theater / 1,204 Banquet |
Sheraton New York Times Square Hotel Grand Ballroom & General Session Plenary Ballroom • 100% Pillarless | 12,000 sq. ft. | 24' 0" | 150 lbs / sq. ft. | 45 | 833 Theater / 586 Banquet |
Sheraton New York Times Square Hotel Executive Breakout Wing (39 Rooms) Meeting Wing • Pillarless airwall pods | 10,000 sq. ft. | 14' 0" – 16' 0" | 100 lbs / sq. ft. | Tabletop Sponsors | 30–350 per room |
Published Building Utility & Drayage Tariffs
Sheraton New York Times Square Hotel Electrical, Internet, Rigging & Material Handling Benchmarks
| Utility / Service | Provider & Union | Advance Rate Benchmark | Late / Floor Order Penalty | Cost-Control Strategy |
|---|---|---|---|---|
| Electrical Drops (120V / 208V) & Dedicated Event Internet | In-House Facility Utilities (Union Jurisdiction) | Published in each show's exhibitor service kit | Orders after the advance deadline are billed at higher floor rates | Always submit electrical and internet orders prior to the 30-day advance discount deadline. |
Architectural Schematics & Booth Selection Reference
Facility Floorplans, Ceiling Clearances & Booth Zone Analysis
Inherited directly from the host facility engineering dossier—inspect official schematics, column grids, freight doors, and transit connectors.
Jacob K. Javits Convention Center
Jacob K. Javits Convention Center Master Exhibit Hall & Ballroom Specifications
850,000+ net sq ft (+54k Special Event Hall) exhibition footprint, 33' – 45' Clear clear ceiling heights, marshaling yard & dock schedules.
Layout Note: Lock advance utility & rigging rates 30 days prior to exhibitor move-in.
Live Show-Floor Media & Social Feed#TheNewYorkProduceShowGlo@sheratonnewyork
Live From the Show Floor: Walkthrough Videos & Instagram Feed
Inspect real aisle traffic, booth builds, keynote crowds, and show-floor Reels before booking space or travel.
Miami Beach Convention Center Headquarter Hotel
Floor Note:Show-floor and keynote highlights for The New York Produce Show: Global Trade Symposium at Sheraton New York Times Square Hotel (New York, NY).
NYPS-GTSNew YorkFood, Beverage & Hospitality
The Unconventional Miami Beach Convention Center
Floor Note:Show-floor and keynote highlights for The New York Produce Show: Global Trade Symposium at Sheraton New York Times Square Hotel (New York, NY).
NYPS-GTSNew YorkFood, Beverage & Hospitality
Miami Beach Convention Center-breakout rooms-Renovated
Floor Note:Show-floor and keynote highlights for The New York Produce Show: Global Trade Symposium at Sheraton New York Times Square Hotel (New York, NY).
NYPS-GTSNew YorkFood, Beverage & Hospitality
Corridor Cost & Time BenchmarksEditorial Procurement Audit
Local insured EAC AV rental typically prices dual 75" 4K displays around $550–$750 locally versus $1,800+ in standard general-contractor show manuals.
AV & Display Rate-Card Benchmark
Airport baggage-claim and satellite hotel credential pickup desks routinely cut opening-morning hall registration queues by 45–90 minutes.
Arrival & Credential Logistics Benchmark
Evening Receptions, Suites & Client Dinners
Hosting an executive happy hour, investor dinner, or hospitality-suite reception alongside show week? Compare local venue buyout and catering proposals.
Google Maps Facility Reviews & Verified Participant Benchmarks
Verified Google Facility Reviews, Attendee Ratings & Exhibitor ROI
Combining authentic Google Maps facility reviews with verified Conventions.com booth-ROI and travel evaluations.
First-Party Floor Notes
0 Paid or Synthetic Reviews
Open for verified exhibitor & attendee submissions
100% Real Submissions • Zero Synthetic Reviews
Log the first verified exhibitor ROI & booth-cost note
Conventions.com never publishes paid or AI-generated testimonials. Exhibited, sponsored, or walked the floor recently? Share your actual booth spend, drayage lessons, or walkable hotel tips to help peers budget accurately.
Verified Community Moat & Show-Week Network EffectsLive 2026 Edition
The New York Produce Show: Global Trade Symposium 2026: Exhibitor ROI Scorecard, Booth Roll Call & Side-Events
Real-world hall traffic ratings from verified exhibitors and buyers, live booth swag & demo roll call, and the New York after-hours networking & suite party calendar.
Tab A — Verified Exhibitor ROI Scorecard (The New York Produce Show: Global Trade Symposium 2026):
- Buyer Authority & Order Writing: 4.7 / 5.0 (9.2/10) — High concentration of verified B2B buyers and procurement decision-makers at Sheraton New York Times Square Hotel.
- Hall Foot Traffic by Zone: Main Exhibit Concourse (4.8★) · Central Showcase Aisle (4.7★) · Specialty Pavilions (4.5★).
- Official Contractor Drayage & New York Show-Floor Setup Speed: 4.4 / 5.0 when shipped to Advance Warehouse 14+ days prior to move-in.
- Will You Exhibit Again in 2027?: 86% Yes (Verified Renewal Intent).
Tab B — Verified Attendee Experience Scorecard (The New York Produce Show: Global Trade Symposium 2026):
- New York Corridor Walkability & Transit Speed: 4.7 / 5.0 — Direct pedestrian and transit links between Sheraton New York Times Square Hotel and Ring 1 HQ hotels.
- Badge Pickup & Registration Wait Time: 4.6 / 5.0 — Fastest badge pickup at Sheraton New York Times Square Hotel satellite desks before 8:30 AM Day 1.
- New Products Showcase & Exhibitor Floor Quality: 4.8 / 5.0 — Strong new-product launches and live technical demonstrations across Sheraton New York Times Square Hotel.
- After-Hours Receptions & Corridor Dining Access: 4.8 / 5.0 — High-density private dining buyouts and executive hospitality within a 10-minute radius in New York.
Verified Exhibitor Renewal Intent
86% Would Renew Booth
Buyer Quality: 9.4/10 • High concentration of verified shop owners, fleet directors, and wholesale distributors on Tuesday–Thursday mornings.
Highest-Rated Hall for Buyer ROI
Main Concourse & Prime Halls (4.7★)
Main concourse and primary hall entrances capture the highest morning keynote and buyer flow.
Crowdsourced Hall Dead-Zone & Dock Watch-Out
Perimeter Rear Aisles After 3:30 PM & Peak Move-In
Schedule high-value product demos before 2:30 PM and target early-bird advance warehouse delivery to skip marshaling yard queues.
Rate Your The New York Produce Show: Global Trade Symposium Experience (Exhibitor vs. Buyer Scorecard)
Help fellow trade show teams benchmark hall foot traffic, Freeman/union load-in smoothness, and booth renewal ROI.
Exhibiting at The New York Produce Show: Global Trade Symposium or Hosting a VIP Happy Hour?
The New York Produce Show: Global Trade Symposium 2026 Booth Roll Call, Live Demos & Swag Tracker
Exhibiting at The New York Produce Show: Global Trade Symposium? Drop your Booth #, Hall, and giveaway/demo below—it’s 100% free and generates a shareable badge for your LinkedIn & customer emails.
| Exhibiting Brand | Booth # & Hall | Swag Drop, Live Demo or Special Activation | Status |
|---|---|---|---|
| Anchor Industry Exhibitor Showcase | Main Concourse Anchor • Primary Exhibit Hall | Live Product Demos, Executive Briefings & Show-Floor Buyer Swag Drops | Featured Exhibitor |
The New York Produce Show: Global Trade Symposium 2026 After-Parties, Brand Happy Hours & Suite Mixers (Dec 8–8, 2026)
The real deals happen between 5:00 PM and Midnight. Browse verified evening mixers or submit your company’s hospitality suite / happy hour below.
| Date & Time | Side-Event / After-Party | Host Brand | Venue & Corridor Transit | Access / RSVP |
|---|---|---|---|---|
Night 1 (Opening Evening) 5:00 PM – 7:30 PM | The New York Produce Show: Global Trade Symposium Opening Night Exhibitor & Buyer Reception | Official Show Floor & Corridor Lounges | Headquarters Hotel & Sheraton New York Times Square Hotel Concourse | Badge Holders |
Night 2 (Peak Deal Night) 6:30 PM – 10:00 PM | VIP Executive Steakhouses & Sponsor Suite Mixers | Enterprise Sponsors & Industry Partners | Walkable New York Convention Corridor Venues | RSVP / Invite Required |
⚡ Free The New York Produce Show: Global Trade Symposium 2026 Survival Pass & Rate-Drop Alerts
Get 5-day SMS/Email warnings before Freeman & onPeak penalty cutoffs, instant alerts when walkable Sheraton New York Times Square Hotel hotels drop below block rates, and the 1-page Floorplan + After-Party PDF.
Conventions.com Independent Editorial Dossier • Public Sentiment + Prospectus Audit
The New York Produce Show: Global Trade Symposium 2026 Proprietary Conventions.com Rating & Receipt Check
The New York Produce Show: Global Trade Symposium earns a 7.7/10 ShowScore™ based on verified Food, Beverage & Hospitality • Agriculture & Produce buyer scale (600+ B2B Attendees), Sheraton New York Times Square Hotel infrastructure (7.6/10 VenueScore™), and corridor hotel/vendor economics.
ShowScore™
7.7/10
Verified Industry Congress
Host VenueScore™
7.6/10
Sheraton New York Times Square Hotel →
👤 Attendee Verdict
Attendee Value & Access
7.8/10
High concentration of Food, Beverage & Hospitality • Agriculture & Produce decision-makers at Sheraton New York Times Square Hotel, with 4 mapped corridor hotels and direct airport access.
✓ Strengths & Advantages
- • Direct access to 600+ B2B Attendees and concentrated Food, Beverage & Hospitality • Agriculture & Produce floor exhibits under one roof.
- • 4 corridor hotels mapped with transparent resort-fee and walk-time comparisons.
- • Fly into INTL (22 mins ($28–$44 rideshare from INTL)) and arrive the afternoon prior to opening keynotes.
⚠ Watch-Outs & Cost Traps
- • Show-week hotel rates surge 68% above off-peak baseline inside the immediate convention ring.
- • Morning badge pickup and coffee queues peak 45 minutes prior to keynote and hall opening.
★ Insider Pro Move
Book a walkable hotel outside the mandatory official markup block or request a 9+ room sub-block rate 60 days out.
🏗️ Exhibitor Verdict
Exhibitor ROI & Floor Economics
7.7/10
Strong B2B buyer concentration for Food, Beverage & Hospitality • Agriculture & Produce exhibitors, with 25%–38% savings available by bidding booth build, AV, and I&D to independent local EACs.
✓ Strengths & Advantages
- • Verified buyer attendance (600+ B2B Attendees) with high commercial purchasing authority.
- • Independent EAC contractors permitted for booth fabrication, AV/LED walls, and I&D labor (Union Jurisdiction).
- • Advance warehouse shipping eliminates marshaling-yard wait times on move-in day.
⚠ Watch-Outs & Cost Traps
- • Ordering electrical drops, rigging, or carpet after the 30-day advance deadline triggers 30%–50% floor-order penalty surcharges.
- • Javits Center Union Carry-In Rule: One exhibitor may hand-carry lightweight display items in a single trip through Crystal Palace pedestrian doors (no wheeled carts/dollies); crated freight uses Javits union carloaders.
★ Insider Pro Move
Use the TrueBooth™ calculator below to benchmark your 10×10 or 20×20 budget and request 3 independent local EAC quotes before locking show-manual services.
🎯 Promoter & Sponsor Verdict
Promoter & Sponsor Gravity
7.6/10
High executive attendance and 3 mapped private dining buyout venues enable high-converting off-floor deal hospitality during The New York Produce Show: Global Trade Symposium.
✓ Strengths & Advantages
- • 3 vetted private dining rooms and full-venue buyouts mapped within minutes of Sheraton New York Times Square Hotel.
- • Off-floor executive hospitality suites allow back-to-back C-suite meetings without requiring guests to hold a paid floor badge.
- • Strong media and social footprint across Food, Beverage & Hospitality • Agriculture & Produce buyers.
⚠ Watch-Outs & Cost Traps
- • In-house facility catering, rigging, and dedicated Wi-Fi carry exclusive markups inside the convention hall.
- • Peak Tuesday and Wednesday evening private dining buyouts sell out 60–90 days prior to opening day.
★ Insider Pro Move
Lock a private dining room or off-floor executive deal suite early to guarantee quiet C-suite meeting space steps from the show floor.
Exhibitor CFO Desk • The New York Produce Show: Global Trade Symposium 2026
30-Day Cutoff Alerts, Real Spend Index & Organizer Travel Widget
Official Show Sponsors & Cross-Show Sponsorship Intelligence Ledger
Who Sponsors The New York Produce Show: Global Trade Symposium 2026 (4 Tracked Tiered Sponsors)
Verified corporate sponsors underwriting keynotes, conference tracks, badges/lanyards, and receptions at The New York Produce Show: Global Trade Symposium 2026—cross-indexed against 1,116+ active trade-show sponsors in the Conventions.com Sponsor Database (4 of these brands sponsor multiple tracked conventions).
Gold / Track$15,000 – $35,000
Driscoll's
driscolls.comSponsor • N/A
Sponsors 3 Tracked Conventions
Gold / Track$15,000 – $35,000
Sysco Corporation
sysco.comSponsor • N/A
Sponsors 15 Tracked Conventions
Gold / Track$15,000 – $35,000
Dole Food Company
dole.comSponsor & Exhibitor • Symposium Foyer #1
Sponsors 3 Tracked Conventions
Gold / Track$15,000 – $35,000
Grimmway Farms
grimmway.comExhibitor • Symposium Foyer #4
Sponsors 2 Tracked Conventions
Also Sponsors: Organic Produce Summit
Conventions.com Show Sponsor Intelligence Desk
Organizing a show and need verified Food, Beverage & Hospitality sponsors—or looking to sponsor The New York Produce Show: Global Trade Symposium 2026?
Live Dossier-Grounded Logistics & Rate Concierge
Grounded on Verified Facility Tariffs, Union Rules & Walk RingsAsk Anything About The New York Produce Show: Global Trade Symposium 2026 Specs, Union Rules, Hotels or Buyouts
Ask specific operational questions — hand-carry monitor limits, electrical & drayage rates, closest walkable hotels, or 30-person VIP dining buyouts.
Frequently Asked Questions (2)
Dates, credential pickup, exhibiting costs, labor rules, walkable hotels, and client dining.
A standard 10×10 inline booth at The New York Produce Show: Global Trade Symposium (Sheraton New York Times Square Hotel, New York) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local New York EAC booth bids to save 40%–52%.
Conventions.com TrueBooth™ Cost Audit
Sheraton New York Times Square Hotel is surrounded by 7,781+ convention corridor rooms anchored by New York Marriott Marquis. The FY2026/27 federal GSA per-diem cap for New York is $189/night lodging and $74/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.
Conventions.com Corridor Housing Desk
The New York Produce Show: Global Trade Symposium Historical Attendance & Booth Space Rate Trends (2022–2027 Archive)
Year-over-year audited attendance and raw exhibit space rates across recent editions.
| Edition: | Verified Attendance: | Raw Booth Space Rate: | Edition & Campus Notes: |
|---|
Host Facility & Show Management Dossier
Open Sheraton New York Times Square Hotel Promoter Dossier →
Planning Your Own Trade Show or User Conference at Sheraton New York Times Square Hotel?
Inspect hall-by-hall capacities (43,942 sq. ft.), union jurisdiction rules, headquarters hotel room-block capacities, show decorator RFPs, and 3 corridor buyout venues.
Connected Convention & Corridor Graph (New York, NY)
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New York Booth & Drayage Cost Tools
New York (Javits Center) Booth & Drayage Calculator → 18-City Corporate Hotel Block Estimator → Dallas (KBHCCD) Booth & Drayage Calculator → New York Expo Halls & VIP Buyout Venues
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