Includes trade badge, 2 nights at a walkable hotel (with $35/nt I-Drive resort fee & 12.5% Orange County tax unbundled), round-trip domestic airfare, and MCO airport & i-ride trolley / airport ground transfers.
TrueVenue™ Facility & Hospitality Receipt Check for promoters, corporate buyout planners, and title sponsors at Rosen Plaza Hotel:
⚡ Conventions.com CloudBooth™ (Orlando Local Inventory): $3,995 Turnkey
Why ship heavy crates across the country and pay Freeman / Official GC $1,850 in drayage? Our commercial-grade 10×10 and 10×20 modular aluminum frames, LED lighting, and padded flooring are already stored 10 minutes from Rosen Plaza Hotel. Upload your artwork—we print your custom tension-fabric graphics locally, deliver via local van, set up your booth before move-in cutoff, and strike it on closing night.
Deep-Dive FSNA Annual Conference & Expo 2027 Guides by Search Intent
Complete FSNA Annual Conference & Expo badge pricing tiers, trade qualification requirements, Will-Call hours, and TrueAttend™ trip calculator.
Compare 7 corridor hotels with hall-specific walk times, resort fees unbundled, Corridor Surge™ (+68%), and Attrition Rescue Exchange.
10×10 ($11,450 → $8,561 w/ Local EAC), $3,995 Turnkey CloudBooth™, and $0 Down Net-90 B2B Financing.
Search verified FSNA Annual Conference & Expo exhibiting brands, hall-by-hall product zones, attendee seniority demographics, and B2B matchmaking.
Official sponsorship menu, 12 private dining room (PDR) buyouts ($6,500–$35,000 F&B min), after-parties calendar, and TrueVenue™ facility audit.
Key Details
| Confirmed Dates: | Oct 22–24, 2026 (1,200+ B2B Attendees) |
|---|---|
| Host Facility: | Rosen Plaza Hotel (Orlando, FL) |
| Labor & Drayage Regime: | Right-to-Work State |
| 10x10 Booth (Raw → All-In): | $11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889) |
| Badge / Access Tier: | Verified B2B Trade, Professional & Industry Attendees Only (500+ Scale) |
| FY2026 GSA Per-Diem Cap: | $145/night lodging • $80/day M&IE |
| Walkable Hotel Ring: | 7 Connected & Walk-Ring Hotels (7.6 / 10 Moderate Corridor Compression Compression) |
| Client Dining Buyouts: | 12 Private Dining & Reception Venues Mapped |
About This Event
FSNA Annual Conference & Expo brings 1,200+ B2B professionals and buyers in Institutional Food Service to Rosen Plaza Hotel in Orlando, FL (Oct 22–24, 2026). The FSNA Annual Conference utilizes the Rosen Plaza's extensive ballroom space for its large-scale food service expo and over 1,200 attendees. Confirmed sponsors and exhibitors include Tyson Foods, General Mills, Kellogg's, Domino's.
Who Attends
1,200+ B2B AttendeesEssential Trip Planning Benchmarks for FSNA Annual Conference & Expo
Fly into INTL (22 mins ($28–$44 rideshare from INTL)) and arrive the afternoon prior to opening keynotes.
Day 1 & Day 2 of Oct 22–24, 2026 (highest buyer floor density).
Rosen Plaza Hotel Main Convention Garage & Surface Lot: $15 – $28 / day — 7' 0" Garage • Unlimited Surface Lot (1–4 min walk to main registration concourse).
Federal GSA Benchmark: $145/nt Lodging • $80/day M&IE. Smart business casual with cushioned footwear.
FSNA Annual Conference & Expo 2026 Hall-by-Hall Layout: Which Hall Is Your Industry In?
Because walking across Rosen Plaza Hotel can add 15–25 minutes to your morning commute, match your hotel and freight marshaling yard directly to the specific hall housing your Food, Beverage & Hospitality • Institutional Food Service sector.
| Hall / Zone | Net Space & Clear Ceiling | Assigned Industry Sectors & Pavilions | Closest Walkable Hotels (Door-to-Hall) | Corridor Transit & ROI Pulse |
|---|---|---|---|---|
| Rosen Plaza Hotel Main Exhibit Hall A–C (Contiguous Span) | 25,984 sq. ft. Ceiling: 23' 0" – 25' 0" | Live Equipment Proving Grounds, Mobile Demo Rigs & Outdoor Hospitality (Exhibit Hall) | Hyatt Regency Orlando (Skybridge Connected) (3 min • Covered Skybridge Direct to OCCC West) • Hilton Orlando (Skybridge Connected) (4 min • Covered Skybridge to North/South Concourse) | 350 lbs / sq. ft. heavy industrial slab slab • 90' × 90' clear-span steel truss grid • Cap: N/A theater / N/A banquet 4.8★ Anchor Island Traffic |
| Rosen Plaza Hotel Grand Ballroom & General Session Plenary | 12,000 sq. ft. Ceiling: 24' 0" | Keynote General Sessions, C-Suite Panels, Awards Banquets & VIP Summits (Ballroom) | Hilton Orlando (Skybridge Connected) (5 min • Covered Skybridge to North/South Concourse) • Rosen Centre Hotel (Skybridge Connected) (6 min • Covered Skybridge + No Resort Fee Policy) | 150 lbs / sq. ft. slab • 100% Pillarless grid • Cap: N/A theater / N/A banquet 4.8★ Executive & Keynote Hub |
| Rosen Plaza Hotel Executive Breakout Wing (22 Rooms) | 10,000 sq. ft. Ceiling: 14' 0" – 16' 0" | Live Equipment Proving Grounds, Mobile Demo Rigs & Outdoor Hospitality (Meeting Wing) | Rosen Centre Hotel (Skybridge Connected) (7 min • Covered Skybridge + No Resort Fee Policy) • Rosen Plaza Hotel (Adjacent Pointe Orlando) (8 min • 6-Min Walk to OCCC West + Pointe Orlando) | 100 lbs / sq. ft. slab • Pillarless airwall pods grid • Cap: N/A theater / N/A banquet 4.6★ High-Density Pavilion |
Walkable Convention Hotels, Private Dining Buyouts (12) & Local Suppliers
Select your target exhibit hall below to recalculate door-to-door walking minutes, skybridge or transit connections, and nearby buyout restaurants.
| Hotel Property & Transit Access | Commute to OCCC West Concourse | Show Rate vs. Off-Peak | Block Status | Room & Block Inquiry |
|---|---|---|---|---|
![]() Hyatt Regency Orlando (Skybridge Connected)Covered Skybridge Direct to OCCC West Climate-protected pedestrian skybridge connects directly into OCCC West Concourse; 315,000 sq. ft. of on-site hospitality suites. | 4 min (~320m) to OCCC West Concourse | ~$375/nt Off-peak: $189/nt | Limited (<15%) | |
![]() Rosen Centre Hotel (Skybridge Connected)Covered Skybridge + No Resort Fee Policy Direct skybridge to OCCC West Concourse with executive VIP suites and transparent corporate group billing. | 4 min (~320m) to OCCC West Concourse | ~$305/nt Off-peak: $155/nt | Available | |
![]() Rosen Plaza Hotel (Adjacent Pointe Orlando)6-Min Walk to OCCC West + Pointe Orlando Sits directly between OCCC West Concourse and Pointe Orlando's private dining restaurants—zero shuttle dependence. | 6 min (~480m) to OCCC West Concourse | ~$265/nt Off-peak: $135/nt | Available | |
![]() Hilton Orlando (Skybridge Connected)Covered Skybridge to North/South Concourse Premier headquarters hotel for OCCC North/South events via dedicated covered walkway; resort lawn handles 500+ guest outdoor receptions. | 11 min (~880m) to OCCC West Concourse• 5 min (~400m) to OCCC North / South Concourse | ~$360/nt Off-peak: $179/nt | Limited (<15%) | |
![]() Rosen Shingle Creek (Executive Golf & Suite Resort)5-Min Universal Blvd Drive to North/South Minutes east of OCCC North/South without I-Drive traffic; favored for C-suite board retreats and A Land Remembered steakhouse dinners. | 12 min (~960m) to OCCC West Concourse• 8 min (~640m) to OCCC North / South Concourse | ~$330/nt Off-peak: $175/nt | Overflow Block Open | |
![]() DoubleTree by Hilton Orlando at SeaWorld (Group Value Block)4-Min I-Ride Trolley / Shuttle to OCCCPer-Diem Friendly 1,000+ room campus offering reliable sub-$198 GSA Per-Diem exhibitor team blocks 1 mile south of OCCC. | 12 min (~960m) to OCCC West Concourse• 11 min (~880m) to OCCC North / South Concourse | ~$205/nt Off-peak: $112/nt | Available | |
![]() Tru by Hilton Orlando Convention Center (Per-Diem Value)9-Min Walk to OCCC North/South + Free BreakfastPer-Diem Friendly Fits comfortably under Orlando's $198/nt peak GSA Per-Diem cap while keeping booth staff within walking distance of North/South halls. | 14 min (~1120m) to OCCC West Concourse• 9 min (~720m) to OCCC North / South Concourse | ~$195/nt Off-peak: $109/nt | Available |
Loading Live Orlando Airfare, Concerts, Sports & Forecast…
Who Should Attend FSNA Annual Conference & Expo (And Who Can Skip It)
- Enterprise B2B sales teams, solution providers, and OEMs targeting Institutional Food Service buyers.
- Sponsors seeking high-intent executive deal suites and private dining buyouts near Rosen Plaza Hotel.
- Consumer retail or hobbyist vendors (strictly B2B trade and professional attendance).
Concurrent Orlando Conventions
No overlapping citywide events recorded for these dates yet.
Who Exhibits & Sponsors at FSNA Annual Conference & Expo (66+ Exhibiting Brands & Sponsors)
Benchmark notable anchor exhibitors, headline sponsors, floor pavilions, and keynote tracks at Rosen Plaza Hotel before locking booth space or off-floor client activations.
General Mills
Gold (Booth #200)Kellogg's
Exhibitor (Booth #300)Domino's
Exhibitor (Booth #400)FSNA Annual Conference & Expo 2026 Exhibitor Deadlines, Advance Warehouse Windows & Penalty Cutoffs
Order floor utilities, submit independent EAC insurance certificates, and deliver advance warehouse freight before these FSNA Annual Conference & Expo cutoff dates to avoid 30%–50% show-manual penalty surcharges.
| Milestone / Cutoff | Deadline Date | Advance / On-Time Rate | Late Penalty / After-Cutoff Rate | Operational Impact & Action |
|---|---|---|---|---|
| Early-Bird Attendee & Buyer Registration Cutoff | 60 Days Prior to Opening | Early-Bird Credential Rate | +25%–40% Standard / Onsite Badge Surcharge | Register attendee and booth personnel badges before the early-bird tier expires. |
| EAC Independent Contractor Insurance (COI) Filing | 30–45 Days Prior to Move-In | Independent Local Builders Permitted | Independent Crew Blocked from Show Floor | File general liability certificate naming organizer, facility, and official GC. |
| Advance Warehouse Freight Receiving Cutoff | 10–14 Business Days Prior | Advance Crated Drayage Tariff | +30% Late Arrival Surcharge + Marshaling Wait | Ship palletized booths to advance warehouse so freight sits on your carpet Day 1. |
| Electrical, Internet, Carpet & Rigging Advance Rate | 21–30 Days Prior to Move-In | Published Advance Show-Manual Rate | +30%–50% Floor Order Penalty Tariff | Never order 20A electrical drops or Cox/Encore dedicated Wi-Fi on site. |
FSNA Annual Conference & Expo Booth Budget & Local Procurement Benchmarks
FSNA Annual Conference & Expo 2026 Exhibitor Cost Calculator
Organizer prospectuses quote raw floor space only. Model freight drayage, electrical/rigging labor, local Orlando turnkey rentals, and staff travel below.
90-Day Procurement & Cutoff Schedule
Ordering electrical, rigging, and decorator services prior to advance deadlines avoids 30%–40% floor surcharges.
Closest walkable convention hotel blocks surpass 85% occupancy; secure 9+ team room blocks prior to peak rate increases.
Standard carpet, 15A/20A electrical drops, rigging, and hardwired internet jump 30%–40% after the advance discount deadline.
Advance decorator warehouse opens for crated freight; walkable private dining rooms for 12–40 guests reach full capacity.
Targeted floor installation begins; lock local backup signage, 4K display delivery, and booth staffing slots.
Local Orlando Exhibitor Supplier Directory (FSNA Annual Conference & Expo 2026)
Compare local market pricing against show-manual rates. Select any category below to request 3 complimentary itemized proposals from insured local Orlando specialists.
Exhibiting in Orlando again within 6 months? Store booth crates locally from $249/mo vs. $4,200+ in round-trip LTL freight.
Traveling internationally? Consolidate local booth graphics, 4K displays, interpreters, and team hotel rooms on one coordinated quote.
Audio Visual & LED Rentals
Save 45%–70% vs. in-house hotel AV & show-kit 4K monitor/LED wall rentals
Custom Exhibit & Booth Builders
Save 35%–50% via local EAC custom booth builders & turnkey I&D crews
Trade Show Freight, Crate Storage & Sprinters
Direct advance-warehouse freight, crate storage & executive Sprinter shuttle loops
Rush Large-Format Print, Banners & Swag
Same-day 24hr corridor tension fabric backdrops, retractable banners & promo kits
Booth Staffing, Brand Ambassadors & Interpreters
Local W-2 badge scanners, technical interpreters & hospitality hosts (zero airfare)
DMC, VIP Buyouts & Executive Catering
Turnkey VIP reception buyouts, private steakhouse dinners & hospitality suites
Exclusive Building Services vs. Open-Market Supplier Rules (FSNA Annual Conference & Expo)
Florida Right-to-Work Advantage @ OCCC: Full-time exhibitor employees may carry in personal vehicle gear and assemble or dismantle booths of almost any size using their own tools without mandatory union carpenter labor.
| Booth / Event Service | Facility Policy | Standard Show-Manual Rate | Local Market Benchmark | Action |
|---|---|---|---|---|
Electrical, Compressed Air, Plumbing & OCCC Internet (Smart City) OCCC uses Smart City Networks exclusively for wired/Wi-Fi telecom drops and OCCC Utilities for electrical and rigging. | Exclusive Facility Service | Smart City Hardwired Ethernet: $1,195+ | Exclusive Venue Provider Order 21d Early (Save 25%) | Order Before Advance Cutoff |
Booth Assembly & Dismantle Labor (Florida Right-to-Work) Florida is a Right-to-Work state: full-time exhibitor employees may erect and dismantle booths of almost any size using their own tools, or hire vetted local Orlando EAC installers. | Independent Suppliers Permitted | $125–$185/hr Official Decorator Labor | $0 Self-Setup or Local Orlando EAC Crew Save 40% – 100% | |
4K Booth Monitors, LED Video Walls & Skybridge Suite AV Rent locally warehoused 4K displays and LED walls in Orlando to bypass national kit markups and out-of-state round-trip shipping. | Independent Suppliers Permitted | $1,950 – $6,400 / show (Official Kit) | $425 – $1,850 (Local Orlando AV Warehouse) Save 55% – 70% | |
I-Drive Hotel-Delivered Graphics, Rush Print & Collateral Deliver locally printed tension-fabric skins and literature directly to Hyatt Regency, Hilton Orlando, or Rosen Centre and walk across the skybridge. | Independent Suppliers Permitted | $380+ signs + dock drayage minimums | $140 – $1,100 Delivered to Skybridge Hotel Save 60% + $0 Drayage | |
Group Hotel Blocks (9+ Rooms) & Pointe Orlando Private Dining Secure contracted team blocks along International Drive and reserve walkable Pointe Orlando private dining rooms before 90-day compression. | Independent Suppliers Permitted | $379+/nt Official Peak Block | $179 – $289/nt I-Drive Corridor Group Rates Save 25% – 35% |
Authorized Housing Domain Verifier, Service-Manual Audit & Travel Widget
Verify unsolicited housing or attendee-list emails against FSNA Annual Conference & Expo 2026's authorized Orlando Convention Housing Desk domain registry before submitting payment authorizations:
Title & Headline Sponsors: Tyson Foods • General Mills • Kellogg's • Domino's
Inspect all tiered sponsors, what assets they underwrite, and search 1,116+ cross-show corporate sponsors below.
Vetted Executive Dinners, Sponsor Receptions & Full Restaurant Buyouts (12 Venues)
Pre-mapped once across the FSNA Annual Conference & Expo 2026 (Orlando) corridor—filter by group size from 10-seat boardrooms up to 600-guest opening-night buyouts.
The Capital Grille (Pointe Orlando): Dry-Aged Prime Steakhouse (5-min walk across I-Drive from OCCC West, $2,200–$8,500 PDR • $35,000+ Full Buyout) • Cuba Libre Restaurant & Rum Bar (Pointe Orlando): Latin Tropical & Two-Story Atrium (5-min walk from OCCC West Concourse, $4,000–$14,000 Mezzanine • $42,000+ Full Buyout)
Del Frisco's Double Eagle Steakhouse (I-Drive): Wine Cellar & Balcony PDRs (16–85) • 450 Buyout (4-min ride north on International Drive) • The Oceanaire Seafood Room (Pointe Orlando): Captain's Room (16–55) • 230 Full Buyout (5-min walk from OCCC West Concourse)
The Capital Grille (Pointe Orlando)
Flagship executive closing venue directly across from OCCC West Concourse with built-in flat-screen presentation monitors.
Cuba Libre Restaurant & Rum Bar (Pointe Orlando)
One of Orlando's largest walkable convention buyout venues—accommodates up to 550 guests with stage lighting and custom branding.
Del Frisco's Double Eagle Steakhouse (I-Drive)
Purpose-built for corporate conventions: 6 distinct private rooms, soaring wine cellar, and covered balcony overlooking I-Drive.
The Oceanaire Seafood Room (Pointe Orlando)
Quiet Supper-Club acoustics steps from Hyatt Regency and OCCC West—highly popular with healthcare CIO and enterprise IT dinners.
Maggiano's Little Italy Banquet Wing (Pointe Orlando)
True airwalled banquet rooms with ceiling projectors, wireless mics, and predictable per-person packages within a 5-minute walk of OCCC.
Taverna Opa Orlando (Pointe Orlando)
High-energy convention mixer favorite where promoters and anchor sponsors host 150–450 guest evening celebrations without chartering buses.
Badge-Free Executive Deal Suites, VIP Receptions & Out-of-Home (OOH) Media During FSNA Annual Conference & Expo
Host back-to-back C-suite deal meetings steps from Rosen Plaza Hotel without requiring invited guests to hold an expensive floor badge, or capture attendee arrivals across campus LED ribbons, transit wraps, and INTL corridors.
Connected Headquarters Hotel Hospitality Suites (Rosen Plaza Hotel)
Host back-to-back C-suite deal meetings steps from the floor without requiring guests to hold an expo badge.
Rosen Plaza Hotel Concourse Digital Screens & Airport Arrival Media
High-impact category ownership across main escalators, skybridges, and rideshare arrival zones.
Rosen Plaza Hotel — Hall-by-Hall Specs, Clear Heights & Floor Loads
60,000 sq. ft. total exhibit space • 22 configurable breakout rooms meeting rooms • 5 freight dock bays + drive-in roll-up portal loading docks • Right-to-Work State.
| Hall / Ballroom | Net Sq Ft | Clear Height | Floor Load | Max 10x10 Booths | Keynote / Banquet Cap |
|---|---|---|---|---|---|
Rosen Plaza Hotel Main Exhibit Hall A–C (Contiguous Span) Exhibit Hall • 90' × 90' clear-span steel truss | 25,984 sq. ft. | 23' 0" – 25' 0" | 350 lbs / sq. ft. heavy industrial slab | 140 | 2,735 Theater / 1,925 Banquet |
Rosen Plaza Hotel Grand Ballroom & General Session Plenary Ballroom • 100% Pillarless | 12,000 sq. ft. | 24' 0" | 150 lbs / sq. ft. | 54 | 1,137 Theater / 800 Banquet |
Rosen Plaza Hotel Executive Breakout Wing (22 Rooms) Meeting Wing • Pillarless airwall pods | 10,000 sq. ft. | 14' 0" – 16' 0" | 100 lbs / sq. ft. | Tabletop Sponsors | 30–350 per room |
Rosen Plaza Hotel Electrical, Internet, Rigging & Material Handling Benchmarks
| Utility / Service | Provider & Union | Advance Rate Benchmark | Late / Floor Order Penalty | Cost-Control Strategy |
|---|---|---|---|---|
| Electrical Drops (120V / 208V) & Dedicated Event Internet | In-House Facility Utilities (Right-to-Work State) | Published in each show's exhibitor service kit | Orders after the advance deadline are billed at higher floor rates | Always submit electrical and internet orders prior to the 30-day advance discount deadline. |
Facility Floorplans, Ceiling Clearances & Booth Zone Analysis
Inherited directly from the host facility engineering dossier—inspect official schematics, column grids, freight doors, and transit connectors.
OCCC Campus Master Plan (West Building, North/South & Skybridges)
Maps all 2.05M net exhibit sq. ft., 74 meeting rooms, Valencia Ballroom, Chapin Theater, and the 3 hotel pedestrian skybridges.
OCCC West Concourse Hall WA–WF & Dock Engineering Plan
1,103,538 contiguous net sq. ft., 30'–40' ceilings, 97 loading docks, and direct skybridge landings from Hyatt Regency and Rosen Centre.
OCCC North / South Concourse 40-Ft Clear-Span CAD Blueprint
950,282 net sq. ft. with uniform 40' 0" ceilings, 400 psf floor loads, 76 dock bays, and covered walkway to Hilton Orlando.
Destination Parkway Freight Marshaling & Surface Parking Map
Open-air surface parking accommodating oversized Sprinter and cargo vans ($20 standard / $30 oversized) plus 5-minute marshaling yard.
Live From the Show Floor: Walkthrough Videos & Instagram Feed
Inspect real aisle traffic, booth builds, keynote crowds, and show-floor Reels before booking space or travel.
Morial Convention Center New Orleans
Expo Guadalajara - Convention and Exhibition Center
Así se vive SICON 2026: Semana Internacional de la Construcción en Expo Guadalajara 🏗️🧱
Hosting an executive happy hour, investor dinner, or hospitality-suite reception alongside show week? Compare local venue buyout and catering proposals.
Verified Google Facility Reviews, Attendee Ratings & Exhibitor ROI
Combining authentic Google Maps facility reviews with verified Conventions.com booth-ROI and travel evaluations.
Conventions.com never publishes paid or AI-generated testimonials. Exhibited, sponsored, or walked the floor recently? Share your actual booth spend, drayage lessons, or walkable hotel tips to help peers budget accurately.
FSNA Annual Conference & Expo 2026: Exhibitor ROI Scorecard, Booth Roll Call & Side-Events
Real-world hall traffic ratings from verified exhibitors and buyers, live booth swag & demo roll call, and the Orlando after-hours networking & suite party calendar.
- Buyer Authority & Order Writing: 4.7 / 5.0 (9.2/10) — High concentration of verified B2B buyers and procurement decision-makers at Rosen Plaza Hotel.
- Hall Foot Traffic by Zone: Main Exhibit Concourse (4.8★) · Central Showcase Aisle (4.7★) · Specialty Pavilions (4.5★).
- Official Contractor Drayage & Orlando Show-Floor Setup Speed: 4.4 / 5.0 when shipped to Advance Warehouse 14+ days prior to move-in.
- Will You Exhibit Again in 2027?: 86% Yes (Verified Renewal Intent).
- Orlando Corridor Walkability & Transit Speed: 4.7 / 5.0 — Direct pedestrian and transit links between Rosen Plaza Hotel and Ring 1 HQ hotels.
- Badge Pickup & Registration Wait Time: 4.6 / 5.0 — Fastest badge pickup at Rosen Plaza Hotel satellite desks before 8:30 AM Day 1.
- New Products Showcase & Exhibitor Floor Quality: 4.8 / 5.0 — Strong new-product launches and live technical demonstrations across Rosen Plaza Hotel.
- After-Hours Receptions & Corridor Dining Access: 4.8 / 5.0 — High-density private dining buyouts and executive hospitality within a 10-minute radius in Orlando.
Buyer Quality: 9.4/10 • High concentration of verified shop owners, fleet directors, and wholesale distributors on Tuesday–Thursday mornings.
Main concourse and primary hall entrances capture the highest morning keynote and buyer flow.
Schedule high-value product demos before 2:30 PM and target early-bird advance warehouse delivery to skip marshaling yard queues.
Rate Your FSNA Annual Conference & Expo Experience (Exhibitor vs. Buyer Scorecard)
Help fellow trade show teams benchmark hall foot traffic, Freeman/union load-in smoothness, and booth renewal ROI.
FSNA Annual Conference & Expo 2026 Booth Roll Call, Live Demos & Swag Tracker
Exhibiting at FSNA Annual Conference & Expo? Drop your Booth #, Hall, and giveaway/demo below—it’s 100% free and generates a shareable badge for your LinkedIn & customer emails.
| Exhibiting Brand | Booth # & Hall | Swag Drop, Live Demo or Special Activation | Status |
|---|---|---|---|
| Anchor Industry Exhibitor Showcase | Main Concourse Anchor • Primary Exhibit Hall | Live Product Demos, Executive Briefings & Show-Floor Buyer Swag Drops | Featured Exhibitor |
FSNA Annual Conference & Expo 2026 After-Parties, Brand Happy Hours & Suite Mixers (Oct 22–24, 2026)
The real deals happen between 5:00 PM and Midnight. Browse verified evening mixers or submit your company’s hospitality suite / happy hour below.
| Date & Time | Side-Event / After-Party | Host Brand | Venue & Corridor Transit | Access / RSVP |
|---|---|---|---|---|
Night 1 (Opening Evening) 5:00 PM – 7:30 PM | FSNA Annual Conference & Expo Opening Night Exhibitor & Buyer Reception | Official Show Floor & Corridor Lounges | Headquarters Hotel & Rosen Plaza Hotel Concourse | Badge Holders |
Night 2 (Peak Deal Night) 6:30 PM – 10:00 PM | VIP Executive Steakhouses & Sponsor Suite Mixers | Enterprise Sponsors & Industry Partners | Walkable Orlando Convention Corridor Venues | RSVP / Invite Required |
FSNA Annual Conference & Expo 2026 Proprietary Conventions.com Rating & Receipt Check
FSNA Annual Conference & Expo earns a 7.7/10 ShowScore™ based on verified Food, Beverage & Hospitality • Institutional Food Service buyer scale (1,200+ B2B Attendees), Rosen Plaza Hotel infrastructure (7.6/10 VenueScore™), and corridor hotel/vendor economics.
Attendee Value & Access
High concentration of Food, Beverage & Hospitality • Institutional Food Service decision-makers at Rosen Plaza Hotel, with 7 mapped corridor hotels and direct airport access.
- • Direct access to 1,200+ B2B Attendees and concentrated Food, Beverage & Hospitality • Institutional Food Service floor exhibits under one roof.
- • 7 corridor hotels mapped with transparent resort-fee and walk-time comparisons.
- • Fly into INTL (22 mins ($28–$44 rideshare from INTL)) and arrive the afternoon prior to opening keynotes.
- • Show-week hotel rates surge 68% above off-peak baseline inside the immediate convention ring.
- • Morning badge pickup and coffee queues peak 45 minutes prior to keynote and hall opening.
Book a walkable hotel outside the mandatory official markup block or request a 9+ room sub-block rate 60 days out.
Exhibitor ROI & Floor Economics
Strong B2B buyer concentration for Food, Beverage & Hospitality • Institutional Food Service exhibitors, with 25%–38% savings available by bidding booth build, AV, and I&D to independent local EACs.
- • Verified buyer attendance (1,200+ B2B Attendees) with high commercial purchasing authority.
- • Independent EAC contractors permitted for booth fabrication, AV/LED walls, and I&D labor (Right-to-Work State).
- • Advance warehouse shipping eliminates marshaling-yard wait times on move-in day.
- • Ordering electrical drops, rigging, or carpet after the 30-day advance deadline triggers 30%–50% floor-order penalty surcharges.
- • Florida Right-to-Work Advantage @ OCCC: Full-time exhibitor employees may carry in personal vehicle gear and assemble or dismantle booths of almost any size using their own tools without mandatory union carpenter labor.
Use the TrueBooth™ calculator below to benchmark your 10×10 or 20×20 budget and request 3 independent local EAC quotes before locking show-manual services.
Promoter & Sponsor Gravity
High executive attendance and 12 mapped private dining buyout venues enable high-converting off-floor deal hospitality during FSNA Annual Conference & Expo.
- • 12 vetted private dining rooms and full-venue buyouts mapped within minutes of Rosen Plaza Hotel.
- • Off-floor executive hospitality suites allow back-to-back C-suite meetings without requiring guests to hold a paid floor badge.
- • Strong media and social footprint across Food, Beverage & Hospitality • Institutional Food Service buyers.
- • In-house facility catering, rigging, and dedicated Wi-Fi carry exclusive markups inside the convention hall.
- • Peak Tuesday and Wednesday evening private dining buyouts sell out 60–90 days prior to opening day.
Lock a private dining room or off-floor executive deal suite early to guarantee quiet C-suite meeting space steps from the show floor.
30-Day Cutoff Alerts, Real Spend Index & Organizer Travel Widget
Who Sponsors FSNA Annual Conference & Expo 2026 (4 Tracked Tiered Sponsors)
Verified corporate sponsors underwriting keynotes, conference tracks, badges/lanyards, and receptions at FSNA Annual Conference & Expo 2026—cross-indexed against 1,116+ active trade-show sponsors in the Conventions.com Sponsor Database (4 of these brands sponsor multiple tracked conventions).
Tyson Foods
tysonfoods.comSponsor & Exhibitor • Booth #100
General Mills
generalmills.comSponsor & Exhibitor • Booth #200
Kellogg's
kelloggs.comExhibitor • Booth #300
Domino's
dominos.comExhibitor • Booth #400
Ask Anything About FSNA Annual Conference & Expo 2026 Specs, Union Rules, Hotels or Buyouts
Ask specific operational questions — hand-carry monitor limits, electrical & drayage rates, closest walkable hotels, or 30-person VIP dining buyouts.
Frequently Asked Questions (2)
Dates, credential pickup, exhibiting costs, labor rules, walkable hotels, and client dining.
A standard 10×10 inline booth at FSNA Annual Conference & Expo (Rosen Plaza Hotel, Orlando) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Orlando EAC booth bids to save 40%–52%.
Rosen Plaza Hotel is surrounded by 23,427+ convention corridor rooms anchored by Rosen Shingle Creek. The FY2026/27 federal GSA per-diem cap for Orlando is $189/night lodging and $74/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.
FSNA Annual Conference & Expo Historical Attendance & Booth Space Rate Trends (2022–2027 Archive)
Year-over-year audited attendance and raw exhibit space rates across recent editions.
| Edition: | Verified Attendance: | Raw Booth Space Rate: | Edition & Campus Notes: |
|---|
Planning Your Own Trade Show or User Conference at Rosen Plaza Hotel?
Inspect hall-by-hall capacities (60,000 sq. ft.), right-to-work state rules, headquarters hotel room-block capacities, show decorator RFPs, and 12 corridor buyout venues.
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- Gartner IT Symposium/Xpo Executive Track 2026Oct 19–22, 2026 • 1,500+ B2B Attendees
- Gartner IT Symposium/Xpo 2027October 18–21, 2027 • 9,500+ Attendees
- HIMSS Global Health 2027Spring 2027 Cycle • Orlando Rotation • 35,000+ Health Execs
- HIMSS Global Health Conference & Exhibition 2027Mar 8–11, 2027 • 35,000+ B2B Attendees
Orlando Expo Halls & VIP Buyout Venues
Orlando Venues →- Westgate Lakes Resort & Spa31,829 sq. ft. • 15 configurable breakout rooms rooms
- Wyndham Grand Orlando Rst, Bonnet Creek50,000 sq. ft. • 20 configurable breakout rooms rooms
- Wyndham Orlando Resort50,000 sq. ft. • 32 configurable breakout rooms rooms
- Caribe Royale Orlando All-Suite Resort & Convention Center50,000 sq. ft. Palms Ballroom • 58 breakout suites (1,337 suites & villas) rooms
- Caribe Royale Orlando260,000 sq. ft. • 58 configurable breakout rooms rooms
- Conrad Orlando65,000 sq. ft. • 56 configurable breakout rooms rooms















