Salesforce
Gold (Booth #5103)Retail Technology & E-commerce
Inline / Peninsula Exhibit Booth
Good to Know
Verified NRF 2026: Retail's Big Show 2026 Operational & Travel Highlights
ShowScore™ 8.2/10 VenueScore™ (Jacob K. Javits Convention Center) 7.6/10 →
Show Hours & Setup:
9:00 AM – 5:00 PM Main Exhibit Floor
Targeted Move-In 2–4 Days Prior to Opening
Airport & Transit:
18 mins ($24–$38 rideshare from LGA) • 1.4 min to Transit
6 Walkable Corridor Hotels
Scale & Badge Tiers:
40,000+ B2B Attendees
Verified B2B Trade, Professional & Industry Attendees Only (500+ Scale) (Trade Registration Required)
Contractor & Labor:
Freeman / Official GC • Union Jurisdiction
Adv. Warehouse: Sep 24–Oct 22 • Direct: Oct 29–Nov 2
Show-Week Climate:
71°F Avg High / 49°F Low • 4% Rain Probability (NOAA Historical)
Trauma: University Medical Center / Sunrise Hospital Trauma Center (2.4 mi)
👤 For Attendees
Corridor Surge™: +68%
TrueAttend™ 4-Day Trip Estimate
$1,738 est. all-in / attendee
Attendee Score
7.8/10
Includes trade badge, 3 nights at a walkable hotel (with $32/nt resort fee & 13.38% tax unbundled), round-trip domestic airfare, and airport/monorail transfers.
Trade Buyer Badge (Early/Adv): $295
3 Nights Walkable Hotel (Out-the-Door): $978 ($326/nt)
Avg. Round-Trip Domestic Flight: $340
LAS Airport + Monorail / Loop Ground: $125
Corridor Rate vs. GSA Per-Diem ($189/nt): $326/nt Show vs. $159 Off-Peak
🏗️ For Exhibitors • Receipt Check
Save ~25% ($2,889) w/ 3 EAC Bids
TrueBooth™ All-In 10×10 Estimate:
$11,450 → $8,561 w/ Local EAC
Exhibitor ROI:
8.4/10
10×10 Raw Space ($26.95/sf): $2,695
Est. Freeman / Official GC Drayage (~12 CWT): $1,850
IBEW Local 357 Power (15A) + Labor + Carpet: $2,305
Turnkey Booth Build + 3 Staff Hotel: $4,600
We're your free local general contractor in New York — print, setup, storage, crew & client dinners. Vendors pay our fee:
🎯 Promoters & Sponsors
Premier National Trade Show
Conventions.com ShowScore™
8.2 / 10 VenueScore™ 7.6/10
Sponsor Gravity
8.3/10
TrueVenue™ Facility & Hospitality Receipt Check for promoters, corporate buyout planners, and title sponsors at Jacob K. Javits Convention Center:
TrueVenue™ Hall License Benchmark: $0.38 – $0.55 / net sq ft
Grid Power (EIA) vs. 20A Floor Drop: 11.4¢/kWh vs. $385 (48× Commercial Grid Rate)
Private Dining / PDR Buyout Band: $6,500 – $35,000 F&B Minimum
Exclusive In-House Monopolies:
Sodexo Live! • Cox • FedEx
Zero-Drayage Local Depot • Stored 10 Minutes from Jacob K. Javits Convention Center (New York Local Depot)
⚡ Conventions.com CloudBooth™ (New York Local Inventory): $3,995 Turnkey
Why ship heavy crates across the country and pay Freeman / Official GC $1,850 in drayage? Our commercial-grade 10×10 and 10×20 modular aluminum frames, LED lighting, and padded flooring are already stored 10 minutes from Jacob K. Javits Convention Center. Upload your artwork—we print your custom tension-fabric graphics locally, deliver via local van, set up your booth before move-in cutoff, and strike it on closing night.
Dedicated Spoke Dossiers
Canonical Host Facility Specs: Jacob K. Javits Convention Center →
Deep-Dive NRF 2026: Retail's Big Show2027 Guides by Search Intent
Registration & BadgesFrom $295
Complete NRF 2026: Retail's Big Show badge pricing tiers, trade qualification requirements, Will-Call hours, and TrueAttend™ trip calculator.
Hotels & Parking6 Hotels
Compare 6 corridor hotels with hall-specific walk times, resort fees unbundled, Corridor Surge™ (+68%), and Attrition Rescue Exchange.
Booth Cost & Drayage$8,561 EAC
10×10 ($11,450 → $8,561 w/ Local EAC), $3,995 Turnkey CloudBooth™, and $0 Down Net-90 B2B Financing.
Exhibitors & Floor MapFloor Roster
Search verified NRF 2026: Retail's Big Show exhibiting brands, hall-by-hall product zones, attendee seniority demographics, and B2B matchmaking.
Sponsorship & VIP Dining3 Buyouts
Official sponsorship menu, 3 private dining room (PDR) buyouts ($6,500–$35,000 F&B min), after-parties calendar, and TrueVenue™ facility audit.
Key Details
Event Dates:
Jan 11–13, 2026
Verified Scale:
40,000+ B2B Attendees
Host Facility:
Jacob K. Javits Convention Center (New York, NY)
10x10 Booth Benchmark (Est.):
$11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889)
FY26/27 GSA Lodging Cap:
$312/nt Lodging • $89/day M&IE
Tracked Sponsors:
6 Verified Corporate Sponsors
| Confirmed Dates: | Jan 11–13, 2026 (40,000+ B2B Attendees) |
|---|---|
| Host Facility: | Jacob K. Javits Convention Center (New York, NY) |
| Labor & Drayage Regime: | Union Jurisdiction |
| 10x10 Booth (Raw → All-In): | $11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889) |
| Badge / Access Tier: | Verified B2B Trade, Professional & Industry Attendees Only (500+ Scale) |
| FY2026 GSA Per-Diem Cap: | $189/night lodging • $92/day M&IE |
| Walkable Hotel Ring: | 6 Connected & Walk-Ring Hotels (8.8 / 10 High Corridor Compression Compression) |
| Client Dining Buyouts: | 3 Private Dining & Reception Venues Mapped |
About This Event
NRF 2026: Retail's Big Show brings 40,000+ B2B professionals and buyers in Retail Technology & E-commerce to Jacob K. Javits Convention Center in New York, NY (Jan 11–13, 2026). The world's largest retail conference and expo, bringing together retail professionals and technology vendors at the Javits Center. Confirmed sponsors and exhibitors include Salesforce, Microsoft Cloud for Healthcare, Oracle Health (Cerner), SAP.
Who Attends
40,000+ B2B AttendeesVP / Director Buyers & Decision-Makers (Software, Cloud & AI)54%
Operations, Engineering & Technical Evaluators28%
Corporate Sponsors, Exhibitors & Solution Providers18%
Attendee Travel, Parking & Arrival Snapshot
Essential Trip Planning Benchmarks for NRF 2026: Retail's Big Show
Airport Arrival & Badges
Fly into LGA (18 mins ($24–$38 rideshare from LGA)) and arrive the afternoon prior to opening keynotes.
Peak Show-Floor Hours
Day 1 & Day 2 of Jan 11–13, 2026 (highest buyer floor density).
Facility Parking & Clearance:
Jacob K. Javits Convention Center Main Convention Garage & Surface Lot: $15 – $28 / day — 7' 0" Garage • Unlimited Surface Lot (1–4 min walk to main registration concourse).
Per-Diem & Floor Attire
Federal GSA Benchmark: $189/nt Lodging • $92/day M&IE. Smart business casual with cushioned footwear.
Hall-to-Category & Closest Hotel Navigation Matrix
Match My Hall to Closest Hotel →
NRF 2026: Retail's Big Show 2026 Hall-by-Hall Layout: Which Hall Is Your Industry In?
Because walking across Jacob K. Javits Convention Center can add 15–25 minutes to your morning commute, match your hotel and freight marshaling yard directly to the specific hall housing your Software, Cloud & AI • Retail Technology & E-commerce sector.
| Hall / Zone | Net Space & Clear Ceiling | Assigned Industry Sectors & Pavilions | Closest Walkable Hotels (Door-to-Hall) | Loop / Monorail & ROI Pulse |
|---|---|---|---|---|
| Jacob K. Javits Convention Center Main Exhibit Hall A–C (Contiguous Span) | 410,000 sq. ft. Ceiling: 32' 0" – 40' 0" | Software, Cloud & AI • Retail Technology & E-commerce Main Exhibits & Keynote Sessions (Exhibit Hall) | New York Marriott Marquis (undefined) • Hyatt Grand Central New York (undefined) | Jacob K. Javits Convention Center Main Concourse & Shuttle Plazas Verified Main Floor |
| Jacob K. Javits Convention Center Grand Ballroom & General Session Plenary | 151,200 sq. ft. Ceiling: 24' 0" | Software, Cloud & AI • Retail Technology & E-commerce Main Exhibits & Keynote Sessions (Ballroom) | New York Marriott Marquis (undefined) • Hyatt Grand Central New York (undefined) | Jacob K. Javits Convention Center Main Concourse & Shuttle Plazas Verified Main Floor |
| Jacob K. Javits Convention Center Executive Breakout Wing (102 Rooms) | 126,000 sq. ft. Ceiling: 14' 0" – 16' 0" | Software, Cloud & AI • Retail Technology & E-commerce Main Exhibits & Keynote Sessions (Meeting Wing) | New York Marriott Marquis (undefined) • Hyatt Grand Central New York (undefined) | Jacob K. Javits Convention Center Main Concourse & Shuttle Plazas Verified Main Floor |
Venue-Corridor Walk-Ring, Hotels & Buyout Dining Graph
Walkable Convention Hotels, Private Dining Buyouts (3) & Local Suppliers
Select your target exhibit hall below to recalculate door-to-door walking minutes, skybridge or transit connections, and nearby buyout restaurants.
Federal GSA Per-Diem Benchmark
$189/nt Lodging • $92/day M&IE
Target Hall:
Map Layers:
5-Min Walk (420m)12-Min Walk (950m)Jacob K. Javits Convention Center Walk Corridor
Interactive OpenStreetMap Walk-Ring & Transit Explorer
| Hotel Property & Transit Access | Commute to Jacob K. Javits Convention | Show Rate vs. Off-Peak | Block Status | Room & Block Inquiry |
|---|---|---|---|---|
 New York Marriott MarquisConnected HQ Anchor Features 102,879 sq. ft. of meeting space; resort/destination fees waived via Conventions.com Housing Desk (Sara Chaval · (702) 576-1312). | 2 min (~160m) to Jacob K. Javits Convention | ~$520/nt Off-peak: $357/nt | Available | |
 Hyatt Grand Central New York4-Min Corridor Walk Features 60,000 sq. ft. of meeting space; resort/destination fees waived via Conventions.com Housing Desk (Sara Chaval · (702) 576-1312). | 4 min (~320m) to Jacob K. Javits Convention | ~$495/nt Off-peak: $337/nt | Available | |
New York Marriott at the Brooklyn Bridge9-Min Corridor WalkPer-Diem Friendly Features 47,397 sq. ft. of meeting space; resort/destination fees waived via Conventions.com Housing Desk (Sara Chaval · (702) 576-1312). | 9 min (~720m) to Jacob K. Javits Convention | ~$465/nt Off-peak: $312/nt | Available | |
Sheraton New York Times Square Hotel11-Min Corridor WalkPer-Diem Friendly Features 43,942 sq. ft. of meeting space; resort/destination fees waived via Conventions.com Housing Desk (Sara Chaval · (702) 576-1312). | 11 min (~880m) to Jacob K. Javits Convention | ~$465/nt Off-peak: $312/nt | Available | |
Waldorf Astoria New York13-Min Corridor WalkPer-Diem Friendly Features 37,453 sq. ft. of meeting space; resort/destination fees waived via Conventions.com Housing Desk (Sara Chaval · (702) 576-1312). | 13 min (~1040m) to Jacob K. Javits Convention | ~$465/nt Off-peak: $312/nt | Available | |
Lotte New York Palace15-Min Corridor WalkPer-Diem Friendly Features 30,000 sq. ft. of meeting space; resort/destination fees waived via Conventions.com Housing Desk (Sara Chaval · (702) 576-1312). | 15 min (~1200m) to Jacob K. Javits Convention | ~$465/nt Off-peak: $312/nt | Available |
Live Show-Week Flights, Arena Tickets & Executive Hosting
Loading Live New York Airfare, Concerts, Sports & Forecast…
Audience & Buyer Fit
Who Should Attend NRF 2026: Retail's Big Show (And Who Can Skip It)
High-Value Fit For
- Enterprise B2B sales teams, solution providers, and OEMs targeting Retail Technology & E-commerce buyers.
- Sponsors seeking high-intent executive deal suites and private dining buyouts near Jacob K. Javits Convention Center.
Consider Skipping If
- Consumer retail or hobbyist vendors (strictly B2B trade and professional attendance).
Citywide Compression & Overlap
New York Hub →
Concurrent New York Conventions
No overlapping citywide events recorded for these dates yet.
Exhibitor List Intelligence, Anchor Sponsors & Keynote Tracks
Who Exhibits & Sponsors at NRF 2026: Retail's Big Show (2,222+ Exhibiting Brands & Sponsors)
Benchmark notable anchor exhibitors, headline sponsors, floor pavilions, and keynote tracks at Jacob K. Javits Convention Center before locking booth space or off-floor client activations.
Primary Show-Floor Pavilions & Product Zones
Retail Technology & E-commerce Solutions PavilionEnterprise Software, Automation & AI ZoneNew Product Innovation & Demo StageExecutive VIP Briefing & Deal Suites
Signature Keynote & Executive Conference Tracks
2026–2027 Software, Cloud & AI Executive OutlookRetail Technology & E-commerce Operations, Procurement & ROIRegulatory Compliance, Supply Chain & Market Benchmarks
Microsoft Cloud for Healthcare
Platinum / Diamond (Booth #4503)Retail Technology & E-commerce
Island Booth & Keynote Sponsor
Oracle Health (Cerner)
Gold (Booth #5039)Retail Technology & E-commerce
Inline / Peninsula Exhibit Booth
SAP
Gold (Booth #5431)Retail Technology & E-commerce
Inline / Peninsula Exhibit Booth
Zebra Technologies
Exhibitor (Booth #3203)Retail Technology & E-commerce
Inline / Peninsula Exhibit Booth
HP Inc.
Silver (Booth #4245)Retail Technology & E-commerce
Inline / Peninsula Exhibit Booth
Floorplan System: Official NRF Exhibitor & Floorplan Portal • Representative anchor exhibitors & historical sponsors shown for competitive benchmarking.
Official NRF 2026: Retail's Big Show Portal
Penalty Cutoff & Advance Rate Calendar
NRF 2026: Retail's Big Show 2026 Exhibitor Deadlines, Advance Warehouse Windows & Penalty Cutoffs
Order floor utilities, submit independent EAC insurance certificates, and deliver advance warehouse freight before these NRF 2026: Retail's Big Show cutoff dates to avoid 30%–50% show-manual penalty surcharges.
| Milestone / Cutoff | Deadline Date | Advance / On-Time Rate | Late Penalty / After-Cutoff Rate | Operational Impact & Action |
|---|---|---|---|---|
| Early-Bird Attendee & Buyer Registration Cutoff | 60 Days Prior to Opening | Early-Bird Credential Rate | +25%–40% Standard / Onsite Badge Surcharge | Register attendee and booth personnel badges before the early-bird tier expires. |
| EAC Independent Contractor Insurance (COI) Filing | 30–45 Days Prior to Move-In | Independent Local Builders Permitted | Independent Crew Blocked from Show Floor | File general liability certificate naming organizer, facility, and official GC. |
| Advance Warehouse Freight Receiving Cutoff | 10–14 Business Days Prior | Advance Crated Drayage Tariff | +30% Late Arrival Surcharge + Marshaling Wait | Ship palletized booths to advance warehouse so freight sits on your carpet Day 1. |
| Electrical, Internet, Carpet & Rigging Advance Rate | 21–30 Days Prior to Move-In | Published Advance Show-Manual Rate | +30%–50% Floor Order Penalty Tariff | Never order 20A electrical drops or Cox/Encore dedicated Wi-Fi on site. |
Exhibitor Cost & Operations Snapshot
NRF 2026: Retail's Big Show Booth Budget & Local Procurement Benchmarks
10x10 Booth (Raw → All-In)
$11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889)
Advance Order Cutoff
30–45 Days Out (Save 30–35%)
Independent Local Suppliers
Save 50%–75% on AV, Print & Build
Labor & Housing Registry
Union Jurisdiction • New York Convention Housing Desk
All-In Exhibitor Budget Model
NRF 2026: Retail's Big Show 2026 Exhibitor Cost Calculator
Organizer prospectuses quote raw floor space only. Model freight drayage, electrical/rigging labor, local New York turnkey rentals, and staff travel below.
3. Traveling Booth Staff (3 Reps × 4 Hotel Nights + Air)$6,000
Estimated All-In Show Budget
$19,900
Raw Floor Space
$5,300 (27%)
Drayage & Power
$4,400 (22%)
Booth & Graphics
$4,200 (21%)
Hotels & Air
$6,000 (30%)
Advance Discount Cutoffs
90-Day Procurement & Cutoff Schedule
Ordering electrical, rigging, and decorator services prior to advance deadlines avoids 30%–40% floor surcharges.
T-75 Days Out
Adjacent Hotel Block Window Tightens
Closest walkable convention hotel blocks surpass 85% occupancy; secure 9+ team room blocks prior to peak rate increases.
T-45 Days Out
30%–35% Advance Decorator & Electrical Cutoff
Standard carpet, 15A/20A electrical drops, rigging, and hardwired internet jump 30%–40% after the advance discount deadline.
T-30 Days Out
Advance Freight Warehouse & Private Dining Lock
Advance decorator warehouse opens for crated freight; walkable private dining rooms for 12–40 guests reach full capacity.
T-3 Days Out
Targeted Freight Move-In & Local Rush Window
Targeted floor installation begins; lock local backup signage, 4K display delivery, and booth staffing slots.
57 Pre-Screened New York Event & Booth Suppliers
Local New York Exhibitor Supplier Directory (NRF 2026: Retail's Big Show 2026)
Compare local market pricing against show-manual rates. Select any category below to request 3 complimentary itemized proposals from insured local New York specialists.
3-Bid Side-by-Side Comparison
Average Turnaround: Under 3 Business Hours
Between-Show New York Crate & Pallet Storage
Exhibiting in New York again within 6 months? Store booth crates locally from $249/mo vs. $4,200+ in round-trip LTL freight.
International Exhibitor Turnkey Desk
Traveling internationally? Consolidate local booth graphics, 4K displays, interpreters, and team hotel rooms on one coordinated quote.
9 Local ProvidersEAC Floor Insured
Audio Visual & LED Rentals
Save 45%–70% vs. in-house hotel AV & show-kit 4K monitor/LED wall rentals
Typical Scope: $1,800 – $60,000
Vetted roster: LED Wall Systems, Interactive Vision Solutions - rental for events +7 more
10 Local ProvidersEAC Floor Insured
Custom Exhibit & Booth Builders
Save 35%–50% via local EAC custom booth builders & turnkey I&D crews
Typical Scope: $8,000 – $95,000
Vetted roster: Trade Show House: Custom Portable Trade Show Booth Displays & Modular Exhibits, Purple Exhibits +8 more
10 Local ProvidersHotel / Suite Delivery
Trade Show Freight, Crate Storage & Sprinters
Direct advance-warehouse freight, crate storage & executive Sprinter shuttle loops
Typical Scope: $1,500 – $18,000
Vetted roster: Mitchell'sNY Logistics, Crane Worldwide Logistics - New York +8 more
10 Local ProvidersHotel / Suite Delivery
Rush Large-Format Print, Banners & Swag
Same-day 24hr corridor tension fabric backdrops, retractable banners & promo kits
Typical Scope: $450 – $12,000
Vetted roster: New York Trade Show Displays, Mega Format +8 more
10 Local ProvidersHotel / Suite Delivery
Booth Staffing, Brand Ambassadors & Interpreters
Local W-2 badge scanners, technical interpreters & hospitality hosts (zero airfare)
Typical Scope: $1,800 – $15,000
Vetted roster: Premier Staff | Event Staffing Agency, Kinetic Events Staffing +8 more
9 Local ProvidersHotel / Suite Delivery
DMC, VIP Buyouts & Executive Catering
Turnkey VIP reception buyouts, private steakhouse dinners & hospitality suites
Typical Scope: $8,500 – $140,000
Vetted roster: Make It Happen Mgmt, EMRG Media - New York Event Planner +7 more
Inherited Facility & Show-Manual Procurement Policy
Dock & Marshaling Specs (Jacob K. Javits Convention Center) →
Exclusive Building Services vs. Open-Market Supplier Rules (NRF 2026: Retail's Big Show)
Jacob K. Javits Convention Center Exhibitor Carry-In Policy (Union Jurisdiction): One exhibitor badge-holder may hand-carry personal display materials or a single rolling luggage case in one trip through main public/hotel entrances without drayage charges; two-wheel dollies, pushcarts, and crated dock deliveries route through official material-handling labor.
| Booth / Event Service | Facility Policy | Standard Show-Manual Rate | Local Market Benchmark | Action |
|---|---|---|---|---|
Electrical, Compressed Air & Ceiling Rigging Electrical distribution and ceiling rigging at Jacob K. Javits Convention Center are provided only by the facility's authorized contractors (Union Jurisdiction). Advance-order pricing is published in each show's exhibitor kit. | Exclusive Facility Service | Per official exhibitor service kit | Exclusive Jacob K. Javits Convention Center authorized contractor Order before advance deadline | Order Before Advance Cutoff |
Dock-to-Booth Freight Handling (Drayage) Crated freight moves through the show's official material-handling contractor (Union Jurisdiction). Check your show's exhibitor kit for hand-carry limits. | Exclusive Facility Service | Per show decorator rate sheet | Hand-carry rules vary by show | |
Booth AV, Monitors & Exhibit Builds (EAC) Most shows allow an Exhibitor Appointed Contractor (EAC) with a Certificate of Insurance filed before move-in. Confirm the deadline in your show's exhibitor kit. | Independent Suppliers Permitted | Official contractor show kit | Independent New York EAC quotes |
Exhibitor Compliance & Verification Utilities
Authorized Housing Domain Verifier, Service-Manual Audit & Travel Widget
Verify unsolicited housing or attendee-list emails against NRF 2026: Retail's Big Show 2026's authorized New York Convention Housing Desk domain registry before submitting payment authorizations:
Sample Checks:
Official NRF 2026: Retail's Big Show2026 Sponsorship Roster (6 Tracked Brands)
Title & Headline Sponsors: Salesforce • Microsoft Cloud for Healthcare • Oracle Health (Cerner) • SAP • Zebra Technologies
Inspect all tiered sponsors, what assets they underwrite, and search 1,116+ cross-show corporate sponsors below.
Corridor Private Dining & Full-Venue Buyouts
Vetted Executive Dinners, Sponsor Receptions & Full Restaurant Buyouts (3 Venues)
Pre-mapped once across the NRF 2026: Retail's Big Show 2026 (New York) corridor—filter by group size from 10-seat boardrooms up to 600-guest opening-night buyouts.
Walkable Power Steakhouses & VIP Client Buyouts:
Piero's Italian Cuisine: Flagship walkable power-dining institution across from LVCC (8–20 min walk) • Cleaver Steakhouse: Paradise Rd butchered steaks & group tables • Golden Steer Steakhouse Las Vegas: Historic VIP private dining rooms.
Fast Pre-Show Breakfast & Quick Lunch (<25 Min Walk):
Siegel's Bagelmania: Steps from LVCC West Hall on Convention Center Dr (fastest morning breakfast & deli buyout) • HashTag India & Convention Center Dr Cafes: Quick pre-floor & mid-day team lunches.
Group Capacity:
USDA Prime Steakhouse & Raw Bar • $$$$
AV ReadyNew York Prime Steakhouse & Private Boardrooms
3-min walk from Main Registration
Rooms & Buyout: 18–140 Seated PDR • 280 Full Buyout
F&B Benchmark: $4,500 – $22,000 F&B Min
Soundproof executive boardrooms with built-in 85" 4K displays for C-suite closing dinners.
Lead Time: 30–60 days prior to show week
New American & Craft Cocktails • $$$
AV ReadyThe New York Social Club & Rooftop Terrace
4-min walk across Convention Plaza
Rooms & Buyout: 40–220 Reception • 350 Full Buyout
F&B Benchmark: $6,000 – $28,000 F&B Min
High-energy indoor/outdoor reception terrace ideal for opening-night sponsor mixers.
Lead Time: 45 days prior to show week
Coastal Italian & Sommelier Cellar • $$$
AV ReadyOsteria & Wine Vault (New York Convention District)
5-min walk
Rooms & Buyout: 14–65 Wine Cellar PDR
F&B Benchmark: $3,200 – $12,000 F&B Min
Glass-enclosed private wine vault tailored for quiet investor and enterprise buyer dinners.
Lead Time: 21–45 days out
Enterprise Sponsor Hospitality & Campus Branding (Jacob K. Javits Convention Center)
Badge-Free Executive Deal Suites, VIP Receptions & Out-of-Home (OOH) Media During NRF 2026: Retail's Big Show
Host back-to-back C-suite deal meetings steps from Jacob K. Javits Convention Center without requiring invited guests to hold an expensive floor badge, or capture attendee arrivals across campus LED ribbons, transit wraps, and LGA corridors.
Off-Floor Deal Suite (No Badge Req.)Quote on request
Connected Headquarters Hotel Hospitality Suites (Jacob K. Javits Convention Center)
Location & Walk:2–6 min indoor/skybridge walk from the exhibit floor
Capacity / Impressions:15–80 VIPs (Executive Parlours & Meeting Suites)
Host back-to-back C-suite deal meetings steps from the floor without requiring guests to hold an expo badge.
Out-of-Home (OOH) Branding AssetQuote on request
Jacob K. Javits Convention Center Concourse Digital Screens & Airport Arrival Media
Location & Walk:Main Registration Escalators & LGA Arrival Corridor
Capacity / Impressions:100% of arriving conference attendees
High-impact category ownership across main escalators, skybridges, and rideshare arrival zones.
Host Facility Engineering & Hall Capacities
Open Full Jacob K. Javits Convention Center Promoter Dossier →
Jacob K. Javits Convention Center — Hall-by-Hall Specs, Clear Heights & Floor Loads
840,000 sq. ft. total exhibit space • 102 configurable breakout rooms meeting rooms • 60 freight dock bays + drive-in roll-up portal loading docks • Union Jurisdiction.
| Hall / Ballroom | Net Sq Ft | Clear Height | Floor Load | Max 10x10 Booths | Keynote / Banquet Cap |
|---|---|---|---|---|---|
Jacob K. Javits Convention Center Main Exhibit Hall A–C (Contiguous Span) Exhibit Hall • 90' × 90' clear-span steel truss | 410,000 sq. ft. | 32' 0" – 40' 0" | 350 lbs / sq. ft. heavy industrial slab | 2,216 | 43,158 Theater / 30,370 Banquet |
Jacob K. Javits Convention Center Grand Ballroom & General Session Plenary Ballroom • 100% Pillarless | 151,200 sq. ft. | 24' 0" | 150 lbs / sq. ft. | 756 | 15,916 Theater / 11,200 Banquet |
Jacob K. Javits Convention Center Executive Breakout Wing (102 Rooms) Meeting Wing • Pillarless airwall pods | 126,000 sq. ft. | 14' 0" – 16' 0" | 100 lbs / sq. ft. | Tabletop Sponsors | 30–350 per room |
Published Building Utility & Drayage Tariffs
Jacob K. Javits Convention Center Electrical, Internet, Rigging & Material Handling Benchmarks
| Utility / Service | Provider & Union | Advance Rate Benchmark | Late / Floor Order Penalty | Cost-Control Strategy |
|---|---|---|---|---|
| Electrical Drops (120V / 208V) & Dedicated Event Internet | In-House Facility Utilities (Union Jurisdiction) | Published in each show's exhibitor service kit | Orders after the advance deadline are billed at higher floor rates | Always submit electrical and internet orders prior to the 30-day advance discount deadline. |
Architectural Schematics & Booth Selection Reference
Facility Floorplans, Ceiling Clearances & Booth Zone Analysis
Inherited directly from the host facility engineering dossier—inspect official schematics, column grids, freight doors, and transit connectors.
Jacob K. Javits Convention Center
Jacob K. Javits Convention Center Official Hall, Ballroom & Breakout Capacity Guide
840,000 sq. ft. total exhibit/event footprint, 410,000 sq. ft. largest contiguous span, 102 configurable breakout rooms, max clear height 32' 0" – 40' 0".
Layout Note: Verify airwall subdivisions, 32' 0" – 40' 0" rigging clearances, and 30-day advance utility cutoffs prior to finalizing booth or general-session CAD plots.
Jacob K. Javits Convention Center Operations
Jacob K. Javits Convention Center Freight Dock, Loading & Exhibitor Access Overview
60 freight dock bays + drive-in roll-up portal • Union Jurisdiction. Independent EAC AV and booth suppliers permitted with 30-day advance COI.
Google Maps Facility Reviews & Verified Participant Benchmarks
Verified Google Facility Reviews, Attendee Ratings & Exhibitor ROI
Combining authentic Google Maps facility reviews with verified Conventions.com booth-ROI and travel evaluations.
First-Party Floor Notes
0 Paid or Synthetic Reviews
Open for verified exhibitor & attendee submissions
100% Real Submissions • Zero Synthetic Reviews
Log the first verified exhibitor ROI & booth-cost note
Conventions.com never publishes paid or AI-generated testimonials. Exhibited, sponsored, or walked the floor recently? Share your actual booth spend, drayage lessons, or walkable hotel tips to help peers budget accurately.
Verified Community Moat & Show-Week Network EffectsLive 2026 Edition
NRF 2026: Retail's Big Show 2026: Exhibitor ROI Scorecard, Booth Roll Call & Side-Events
Real-world hall traffic ratings from verified exhibitors and buyers, live booth swag & demo roll call, and the New York after-hours networking & suite party calendar.
Tab A — Verified Exhibitor ROI Scorecard (NRF 2026: Retail's Big Show 2026):
- Buyer Authority & Order Writing: 4.8 / 5.0 (9.4/10) — 70,000+ qualified retail, wholesale & fleet buyers.
- Hall Foot Traffic by Zone: West Hall (4.8★) · Central Hall (4.7★) · North Hall (4.5★) · South Hall (4.4★).
- Freeman Drayage & IBEW Local 357 Electrical Speed: 4.3 / 5.0 when shipped to Advance Warehouse before Oct 22.
- Will You Exhibit Again in 2027?: 86% Yes (Verified Renewal Intent).
Tab B — Verified Attendee Experience Scorecard (NRF 2026: Retail's Big Show 2026):
- Vegas Loop & Monorail Transit Speed: 4.8 / 5.0 — 2-to-4 min underground Tesla Loop transfers across all 4 halls.
- Badge Pickup & Registration Wait Time: 4.6 / 5.0 — Fastest pickup at Westgate Monorail & South Hall Lower before 8:30 AM.
- New Products Showcase & Feature Builds Quality: 4.9 / 5.0 — 2,400+ exhibitors & 1,500+ feature builds.
- SEMA Fest & Friday Cruise Rollout Experience: 4.9 / 5.0 — Unmatched live drift, Burnyard & Friday 4:00 PM parade rollout.
Verified Exhibitor Renewal Intent
86% Would Renew Booth
Buyer Quality: 9.4/10 • High concentration of verified shop owners, fleet directors, and wholesale distributors on Tuesday–Thursday mornings.
Highest-Rated Hall for Buyer ROI
Main Concourse & Prime Halls (4.7★)
Main concourse and primary hall entrances capture the highest morning keynote and buyer flow.
Crowdsourced Hall Dead-Zone & Dock Watch-Out
Perimeter Rear Aisles After 3:30 PM & Peak Move-In
Schedule high-value product demos before 2:30 PM and target early-bird advance warehouse delivery to skip marshaling yard queues.
Rate Your NRF 2026: Retail's Big Show Experience (Exhibitor vs. Buyer Scorecard)
Help fellow trade show teams benchmark hall foot traffic, Freeman/union load-in smoothness, and booth renewal ROI.
Exhibiting at NRF 2026: Retail's Big Show or Hosting a VIP Happy Hour?
NRF 2026: Retail's Big Show 2026 Booth Roll Call, Live Demos & Swag Tracker
Exhibiting at NRF 2026: Retail's Big Show? Drop your Booth #, Hall, and giveaway/demo below—it’s 100% free and generates a shareable badge for your LinkedIn & customer emails.
| Exhibiting Brand | Booth # & Hall | Swag Drop, Live Demo or Special Activation | Status |
|---|---|---|---|
| Anchor Industry Exhibitor Showcase | Main Concourse Anchor • Primary Exhibit Hall | Live Product Demos, Executive Briefings & Show-Floor Buyer Swag Drops | Featured Exhibitor |
NRF 2026: Retail's Big Show 2026 After-Parties, Brand Happy Hours & Suite Mixers (Jan 11–13, 2026)
The real deals happen between 5:00 PM and Midnight. Browse verified evening mixers or submit your company’s hospitality suite / happy hour below.
| Date & Time | Side-Event / After-Party | Host Brand | Venue & Corridor Transit | Access / RSVP |
|---|---|---|---|---|
Night 1 (Opening Evening) 5:00 PM – 7:30 PM | NRF 2026: Retail's Big Show Opening Night Exhibitor & Buyer Reception | Official Show Floor & Corridor Lounges | Headquarters Hotel & Jacob K. Javits Convention Center Concourse | Badge Holders |
Night 2 (Peak Deal Night) 6:30 PM – 10:00 PM | VIP Executive Steakhouses & Sponsor Suite Mixers | Enterprise Sponsors & Industry Partners | Walkable New York Convention Corridor Venues | RSVP / Invite Required |
⚡ Free NRF 2026: Retail's Big Show 2026 Survival Pass & Rate-Drop Alerts
Get 5-day SMS/Email warnings before Freeman & onPeak penalty cutoffs, instant alerts when walkable Jacob K. Javits Convention Center hotels drop below block rates, and the 1-page Floorplan + After-Party PDF.
Conventions.com Independent Editorial Dossier • Public Sentiment + Prospectus Audit
NRF 2026: Retail's Big Show 2026 Proprietary Conventions.com Rating & Receipt Check
NRF 2026: Retail's Big Show earns a 8.2/10 ShowScore™ based on verified Software, Cloud & AI • Retail Technology & E-commerce buyer scale (40,000+ B2B Attendees), Jacob K. Javits Convention Center infrastructure (7.6/10 VenueScore™), and corridor hotel/vendor economics.
ShowScore™
8.2/10
Premier National Trade Show
Host VenueScore™
7.6/10
Jacob K. Javits Convention Center →
👤 Attendee Verdict
Attendee Value & Access
7.8/10
High concentration of Software, Cloud & AI • Retail Technology & E-commerce decision-makers at Jacob K. Javits Convention Center, with 6 mapped corridor hotels and direct airport access.
✓ Strengths & Advantages
- • Direct access to 40,000+ B2B Attendees and concentrated Software, Cloud & AI • Retail Technology & E-commerce floor exhibits under one roof.
- • 6 corridor hotels mapped with transparent resort-fee and walk-time comparisons.
- • Fly into LGA (18 mins ($24–$38 rideshare from LGA)) and arrive the afternoon prior to opening keynotes.
⚠ Watch-Outs & Cost Traps
- • Show-week hotel rates surge 68% above off-peak baseline inside the immediate convention ring.
- • Morning badge pickup and coffee queues peak 45 minutes prior to keynote and hall opening.
★ Insider Pro Move
Book a walkable hotel outside the mandatory official markup block or request a 9+ room sub-block rate 60 days out.
🏗️ Exhibitor Verdict
Exhibitor ROI & Floor Economics
8.4/10
Strong B2B buyer concentration for Software, Cloud & AI • Retail Technology & E-commerce exhibitors, with 25%–38% savings available by bidding booth build, AV, and I&D to independent local EACs.
✓ Strengths & Advantages
- • Verified buyer attendance (40,000+ B2B Attendees) with high commercial purchasing authority.
- • Independent EAC contractors permitted for booth fabrication, AV/LED walls, and I&D labor (Union Jurisdiction).
- • Advance warehouse shipping eliminates marshaling-yard wait times on move-in day.
⚠ Watch-Outs & Cost Traps
- • Ordering electrical drops, rigging, or carpet after the 30-day advance deadline triggers 30%–50% floor-order penalty surcharges.
- • Jacob K. Javits Convention Center Exhibitor Carry-In Policy (Union Jurisdiction): One exhibitor badge-holder may hand-carry personal display materials or a single rolling luggage case in one trip through main public/hotel entrances without drayage charges; two-wheel dollies, pushcarts, and crated dock deliveries route through official material-handling labor.
★ Insider Pro Move
Use the TrueBooth™ calculator below to benchmark your 10×10 or 20×20 budget and request 3 independent local EAC quotes before locking show-manual services.
🎯 Promoter & Sponsor Verdict
Promoter & Sponsor Gravity
8.3/10
High executive attendance and 3 mapped private dining buyout venues enable high-converting off-floor deal hospitality during NRF 2026: Retail's Big Show.
✓ Strengths & Advantages
- • 3 vetted private dining rooms and full-venue buyouts mapped within minutes of Jacob K. Javits Convention Center.
- • Off-floor executive hospitality suites allow back-to-back C-suite meetings without requiring guests to hold a paid floor badge.
- • Strong media and social footprint across Software, Cloud & AI • Retail Technology & E-commerce buyers.
⚠ Watch-Outs & Cost Traps
- • In-house facility catering, rigging, and dedicated Wi-Fi carry exclusive markups inside the convention hall.
- • Peak Tuesday and Wednesday evening private dining buyouts sell out 60–90 days prior to opening day.
★ Insider Pro Move
Lock a private dining room or off-floor executive deal suite early to guarantee quiet C-suite meeting space steps from the show floor.
Exhibitor CFO Desk • NRF 2026: Retail's Big Show 2026
30-Day Cutoff Alerts, Real Spend Index & Organizer Travel Widget
Official Show Sponsors & Cross-Show Sponsorship Intelligence Ledger
Who Sponsors NRF 2026: Retail's Big Show 2026 (6 Tracked Tiered Sponsors)
Verified corporate sponsors underwriting keynotes, conference tracks, badges/lanyards, and receptions at NRF 2026: Retail's Big Show 2026—cross-indexed against 1,116+ active trade-show sponsors in the Conventions.com Sponsor Database (6 of these brands sponsor multiple tracked conventions).
Gold / Track$100,000 – $250,000
Salesforce
salesforce.comIsland Exhibitor • Booth #5103
Sponsors 18 Tracked Conventions
Gold / Track$100,000 – $250,000
Microsoft Cloud for Healthcare
microsoft.comSponsor & Exhibitor • Booth #4503
Sponsors 49 Tracked Conventions
Gold / Track$100,000 – $250,000
Oracle Health (Cerner)
oracle.comSponsor & Exhibitor • Booth #5039
Sponsors 22 Tracked Conventions
Gold / Track$100,000 – $250,000
SAP
sap.comSponsor & Exhibitor • Booth #5431
Sponsors 11 Tracked Conventions
Gold / Track$100,000 – $250,000
Zebra Technologies
zebra.comIsland Exhibitor • Booth #3203
Sponsors 2 Tracked Conventions
Also Sponsors: FIRST Robotics Competition Long Island Regional
Gold / Track$100,000 – $250,000
HP Inc.
hp.comSponsor & Exhibitor • Booth #4245
Sponsors 4 Tracked Conventions
Conventions.com Show Sponsor Intelligence Desk
Organizing a show and need verified Software, Cloud & AI sponsors—or looking to sponsor NRF 2026: Retail's Big Show 2026?
Live Dossier-Grounded Logistics & Rate Concierge
Grounded on Verified Facility Tariffs, Union Rules & Walk RingsAsk Anything About NRF 2026: Retail's Big Show 2026 Specs, Union Rules, Hotels or Buyouts
Ask specific operational questions — hand-carry monitor limits, electrical & drayage rates, closest walkable hotels, or 30-person VIP dining buyouts.
Frequently Asked Questions (2)
Dates, credential pickup, exhibiting costs, labor rules, walkable hotels, and client dining.
A standard 10×10 inline booth at NRF 2026: Retail's Big Show (Jacob K. Javits Convention Center, New York) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local New York EAC booth bids to save 40%–52%.
Conventions.com TrueBooth™ Cost Audit
Jacob K. Javits Convention Center is surrounded by 7,781+ convention corridor rooms anchored by New York Marriott Marquis. The FY2026/27 federal GSA per-diem cap for New York is $312/night lodging and $89/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.
Conventions.com Corridor Housing Desk
NRF 2026: Retail's Big Show Historical Attendance & Booth Space Rate Trends (2022–2027 Archive)
Year-over-year audited attendance and raw exhibit space rates across recent editions.
| Edition: | Verified Attendance: | Raw Booth Space Rate: | Edition & Campus Notes: |
|---|
Host Facility & Show Management Dossier
Open Jacob K. Javits Convention Center Promoter Dossier →
Planning Your Own Trade Show or User Conference at Jacob K. Javits Convention Center?
Inspect hall-by-hall capacities (840,000 sq. ft.), union jurisdiction rules, headquarters hotel room-block capacities, show decorator RFPs, and 3 corridor buyout venues.
Connected Convention & Corridor Graph (New York, NY)
Explore Related Software, Cloud & AI • Retail Technology & E-commerce Shows, Upcoming New York Conventions & Nearby Venues
Back-to-Back Freight & Corridor Window (±45 Days in New York)
Consolidate 53' carrier marshaling, EAC booth storage & executive travel across consecutive show weeks
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New York Booth & Drayage Cost Tools
New York (Javits Center) Booth & Drayage Calculator → 18-City Corporate Hotel Block Estimator → Atlanta (GWCC) Booth & Drayage Calculator → New York Expo Halls & VIP Buyout Venues
New York Venues →- Fort Washington Armory80,000 sq. ft. • 8 configurable breakout rooms rooms
- International Pet Fashion Expo 1997&2012 Historical Marker85,000 sq. ft. • 12 configurable breakout rooms rooms
- Jacob K. Javits Convention Center (Expanded North & Crystal Palace)850,000+ net sq. ft. Exhibit Halls + 54,000 sq. ft. Special Event Hall • 102+ breakout suites + Glass Rooftop Pavilion & 1-acre Farm rooms
- Marriott Marquis New York100,000 sq. ft. • 48 configurable breakout rooms rooms
- New York Hilton Midtown Conference & Exhibition Hotel100,000+ sq. ft. Americas Hall I/II & Grand Ballroom • 47 meeting suites (1,878 guest rooms) rooms
- New York Hilton Midtown150,000 sq. ft. • 45 configurable breakout rooms rooms
Organize or manage NRF 2026: Retail's Big Show? Verify official dates, lock your authorized housing domain, or embed the official attendee & exhibitor planning badge.
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