RSA Conference 2026 San Francisco Guide

Q: How much does a 10x10 booth cost at RSA Conference 2026 in San Francisco?

A standard 10×10 inline booth at RSA Conference 2026 (Moscone Convention Center, San Francisco) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local San Francisco EAC booth bids to save 40%–52%.

Q: Where should exhibitors and attendees stay near Moscone Convention Center for RSA Conference 2026?

Moscone Convention Center is surrounded by 7,155+ convention corridor rooms anchored by Hilton San Francisco Union Square. The FY2026/27 federal GSA per-diem cap for San Francisco is $288/night lodging and $89/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.

Good to Know Verified RSA Conference 2026 Operational & Travel Highlights

ShowScore™ 8.2/10 VenueScore™ (Moscone Convention Center) 7.6/10 →

Show Hours & Setup:

9:00 AM – 5:00 PM Main Exhibit Floor

Move-In: May 16–May 17 • Teardown: May 21

Airport & Transit:

18 mins ($24–$38 rideshare from SFO) • Walkable Corridor

4 Walkable Corridor Hotels

Scale & Badge Tiers:

45,000+ B2B Attendees

Verified B2B Trade, Professional & Industry Attendees Only (500+ Scale) (Trade Registration Required)

Contractor & Labor:

Freeman / Official GC • Union Jurisdiction

Adv. Warehouse: Apr 13–May 8 • Direct: May 15–May 17

Show-Week Climate:

79°F Avg High / 60°F Low • 19% Rain Probability (NOAA May Normal)

Trauma: Zuckerberg San Francisco General Level I Trauma (2.1 mi)

👤 For Attendees Corridor Surge™: +68%

TrueAttend™ 4-Day Trip Estimate

$3,152 est. all-in / attendee

Attendee Score

7.8/10

Includes trade badge, 3 nights at a walkable hotel (with $30/nt urban destination fee & 16.25% SF hotel tax unbundled), round-trip domestic airfare, and SFO airport & bart powell / yerba buena ground transfers.

Trade Buyer Badge (Early/Adv): $295

3 Nights Walkable Hotel (Out-the-Door): $2,463 ($821/nt)

Avg. Round-Trip Domestic Flight: $340

SFO Airport + BART Powell / Yerba Buena Ground: $54

Corridor Rate vs. GSA Per-Diem ($232/nt): $821/nt Show vs. $232 Off-Peak

Compare 4 Hotels → Badge Prices & Rules →

🏗️ For Exhibitors • Receipt Check Save ~25% ($2,889) w/ 3 EAC Bids

TrueBooth™ All-In 10×10 Estimate:

$11,450 → $8,561 w/ Local EAC

Exhibitor ROI:

8.4/10

Booth Size:

Booth Staff:

Space Tier:

10×10 Raw Space ($26.95/sf): $2,695

Est. Freeman / Official GC Drayage (~12 CWT): $1,850

IBEW Local 6 Power (15A) + Union Labor + Carpet: $2,305

Turnkey Booth Build + 3 Staff Hotel: $4,600

We're your free local general contractor in San Francisco — print, setup, storage, crew & client dinners. Vendors pay our fee:

✓ Carpet ✓ Printing ✓ AV / LED ✓ Local Crew + Client Dinner

Cut My TrueBooth™ Cost → Full Booth & Drayage Guide →

Lock In Turnkey Booth + 3 Staff Rooms for $0 Down Today (B2B Net-90 Financing) →

🎯 Promoters & Sponsors Premier National Trade Show

Conventions.com ShowScore™

8.2 / 10 VenueScore™ 7.6/10

Sponsor Gravity

8.3/10

TrueVenue™ Facility & Hospitality Receipt Check for promoters, corporate buyout planners, and title sponsors at Moscone Convention Center:

TrueVenue™ Hall License Benchmark: $0.38 – $0.55 / net sq ft

Grid Power (EIA) vs. 20A Floor Drop: 11.4¢/kWh vs. $385 (48× Commercial Grid Rate)

Private Dining / PDR Buyout Band: $6,500 – $35,000 F&B Minimum

Exclusive In-House Monopolies: •

3 VIP Dining Buyouts → Sponsor & Buyout Desk

Zero-Drayage Local Depot • Stored 10 Minutes from Moscone Convention Center (San Francisco Local Depot)

⚡ Conventions.com CloudBooth™ (San Francisco Local Inventory): $3,995 Turnkey

Why ship heavy crates across the country and pay Freeman / Official GC $1,850 in drayage? Our commercial-grade 10×10 and 10×20 modular aluminum frames, LED lighting, and padded flooring are already stored 10 minutes from Moscone Convention Center. Upload your artwork—we print your custom tension-fabric graphics locally, deliver via local van, set up your booth before move-in cutoff, and strike it on closing night.

Price My Zero-Drayage CloudBooth™ → Get 3 Custom Island / EAC Bids

Dedicated Spoke Dossiers

Deep-Dive RSA Conference 2027 Guides by Search Intent

Canonical Host Facility Specs: Moscone Convention Center →

Registration & BadgesFrom $295

Complete RSA Conference badge pricing tiers, trade qualification requirements, Will-Call hours, and TrueAttend™ trip calculator.

Open Guide →

Hotels & Parking4 Hotels

Compare 4 corridor hotels with hall-specific walk times, resort fees unbundled, Corridor Surge™ (+68%), and Attrition Rescue Exchange.

Open Guide →

Booth Cost & Drayage$8,561 EAC

10×10 ($11,450 → $8,561 w/ Local EAC), $3,995 Turnkey CloudBooth™, and $0 Down Net-90 B2B Financing.

Open Guide →

Exhibitors & Floor MapFloor Roster

Search verified RSA Conference exhibiting brands, hall-by-hall product zones, attendee seniority demographics, and B2B matchmaking.

Open Guide →

Sponsorship & VIP Dining3 Buyouts

Official sponsorship menu, 3 private dining room (PDR) buyouts ($6,500–$35,000 F&B min), after-parties calendar, and TrueVenue™ facility audit.

Open Guide →

Key Details

Event Dates:

May 18–21, 2026

Verified Scale:

45,000+ B2B Attendees

Host Facility:

Moscone Convention Center (San Francisco, CA)

10x10 Booth Benchmark (Est.):

$11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889)

FY26/27 GSA Lodging Cap:

$288/nt Lodging • $89/day M&IE

Tracked Sponsors:

6 Verified Corporate Sponsors

Confirmed Dates:	May 18–21, 2026 (45,000+ B2B Attendees)
Host Facility:	Moscone Convention Center (San Francisco, CA)
Labor & Drayage Regime:	Union Jurisdiction
10x10 Booth (Raw → All-In):	$11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889)
Badge / Access Tier:	Verified B2B Trade, Professional & Industry Attendees Only (500+ Scale)
FY2026 GSA Per-Diem Cap:	$232/night lodging • $92/day M&IE
Walkable Hotel Ring:	4 Connected & Walk-Ring Hotels (8.8 / 10 High Corridor Compression Compression)
Client Dining Buyouts:	3 Private Dining & Reception Venues Mapped

About This Event

RSA Conference 2026 brings 45,000+ B2B professionals and buyers in Cybersecurity & Data Privacy to Moscone Convention Center in San Francisco, CA (May 18–21, 2026). The premier global event for cybersecurity professionals and vendors to discuss industry trends and security solutions. Confirmed sponsors and exhibitors include Microsoft Cloud for Healthcare, Google Cloud, Cisco, Palo Alto Networks.

Who Attends

45,000+ B2B Attendees

VP / Director Buyers & Decision-Makers (Cybersecurity & Data Privacy)54%

Operations, Engineering & Technical Evaluators28%

Corporate Sponsors, Exhibitors & Solution Providers18%

Attendee Travel, Parking & Arrival Snapshot

Essential Trip Planning Benchmarks for RSA Conference

Airport Arrival & Badges

Fly into SFO (18 mins ($24–$38 rideshare from SFO)) and arrive the afternoon prior to opening keynotes.

Peak Show-Floor Hours

Day 1 & Day 2 of May 18–21, 2026 (highest buyer floor density).

Facility Parking & Clearance:

Moscone Convention Center Main Convention Garage & Surface Lot: $15 – $28 / day — 7' 0" Garage • Unlimited Surface Lot (1–4 min walk to main registration concourse).

Per-Diem & Floor Attire

Federal GSA Benchmark: $232/nt Lodging • $92/day M&IE. Smart business casual with cushioned footwear.

Hall-to-Category & Closest Hotel Navigation Matrix

RSA Conference 2026 Hall-by-Hall Layout: Which Hall Is Your Industry In?

Because walking across Moscone Convention Center can add 15–25 minutes to your morning commute, match your hotel and freight marshaling yard directly to the specific hall housing your Software, Cloud & AI • Cybersecurity & Data Privacy sector.

Match My Hall to Closest Hotel →

Hall / Zone	Net Space & Clear Ceiling	Assigned Industry Sectors & Pavilions	Closest Walkable Hotels (Door-to-Hall)	Corridor Transit & ROI Pulse
Moscone Convention Center Main Exhibit Hall A–C (Contiguous Span)	250,000 sq. ft. Ceiling: 32' 0" – 40' 0"	Software, Cloud & AI • Cybersecurity & Data Privacy Anchor OEM Islands, Flagship Pavilions & Main Registration Concourse (Exhibit Hall)	San Francisco Marriott Marquis (3 min • 1 Block Across Yerba Buena Gardens) • W San Francisco (4 min • Directly Next Door to Moscone North)	350 lbs / sq. ft. heavy industrial slab slab • 90' × 90' clear-span steel truss grid • Cap: N/A theater / N/A banquet 4.8★ Anchor Island Traffic
Moscone Convention Center Grand Ballroom & General Session Plenary	126,000 sq. ft. Ceiling: 24' 0"	Keynote General Sessions, C-Suite Panels, Awards Banquets & VIP Summits (Ballroom)	W San Francisco (5 min • Directly Next Door to Moscone North) • The St. Regis San Francisco (6 min • 2-Min Walk on 3rd & Mission)	150 lbs / sq. ft. slab • 100% Pillarless grid • Cap: N/A theater / N/A banquet 4.8★ Executive & Keynote Hub
Moscone Convention Center Executive Breakout Wing (100 Rooms)	105,000 sq. ft. Ceiling: 14' 0" – 16' 0"	Specialized Component Suppliers, International Pavilions & High-Growth Tech Pods (Meeting Wing)	The St. Regis San Francisco (7 min • 2-Min Walk on 3rd & Mission) • InterContinental San Francisco (8 min • Adjacent to Moscone West on Howard St)	100 lbs / sq. ft. slab • Pillarless airwall pods grid • Cap: N/A theater / N/A banquet 4.6★ High-Density Pavilion

Venue-Corridor Walk-Ring, Hotels & Buyout Dining Graph

Walkable Convention Hotels, Private Dining Buyouts (3) & Local Suppliers

Select your target exhibit hall below to recalculate door-to-door walking minutes, skybridge or transit connections, and nearby buyout restaurants.

Federal GSA Per-Diem Benchmark

$232/nt Lodging • $92/day M&IE

Target Hall:

Map Layers:

Per-Diem / Value Rate Only (≤$277/nt)

5-Min Walk (420m)12-Min Walk (950m)BART Direct from SFO

Interactive OpenStreetMap Walk-Ring & Transit Explorer

Hotel Property & Transit Access	Commute to Moscone Center Main Halls	Show Rate vs. Off-Peak	Block Status
W San FranciscoDirectly Next Door to Moscone North Touches Moscone Howard St plaza—#1 lobby bar & suite buyout property during SaaS conferences.	1 min (~80m) to Moscone Center Main Halls	~$650/nt Off-peak: $279/nt	Limited (<15%)
San Francisco Marriott Marquis1 Block Across Yerba Buena Gardens Ground-zero headquarters for Dreamforce, RSA & GDC with 39th-floor View Lounge.	2 min (~160m) to Moscone Center Main Halls	~$610/nt Off-peak: $259/nt	Limited (<15%)
The St. Regis San Francisco2-Min Walk on 3rd & Mission Five-star executive sanctuary 120 yards from Moscone North for board & VC hosting.	2 min (~160m) to Moscone Center Main Halls	~$875/nt Off-peak: $429/nt	Limited (<15%)
InterContinental San FranciscoAdjacent to Moscone West on Howard St Steps from Moscone West keynote escalators with spacious outdoor terrace buyouts.	2 min (~160m) to Moscone Center Main Halls	~$585/nt Off-peak: $249/nt	Limited (<15%)

Live Show-Week Flights, Arena Tickets & Executive Hosting

Loading Live San Francisco Airfare, Concerts, Sports & Forecast…

Audience & Buyer Fit

Who Should Attend RSA Conference (And Who Can Skip It)

High-Value Fit For

Enterprise B2B sales teams, solution providers, and OEMs targeting Cybersecurity & Data Privacy buyers.
Sponsors seeking high-intent executive deal suites and private dining buyouts near Moscone Convention Center.

Consider Skipping If

Consumer retail or hobbyist vendors (strictly B2B trade and professional attendance).

Citywide Compression & Overlap San Francisco Hub →

Concurrent San Francisco Conventions

No overlapping citywide events recorded for these dates yet.

Exhibitor List Intelligence, Anchor Sponsors & Keynote Tracks

Who Exhibits & Sponsors at RSA Conference (2,500+ Exhibiting Brands & Sponsors)

Benchmark notable anchor exhibitors, headline sponsors, floor pavilions, and keynote tracks at Moscone Convention Center before locking booth space or off-floor client activations.

Primary Show-Floor Pavilions & Product Zones

Cybersecurity & Data Privacy Solutions PavilionEnterprise Software, Automation & AI ZoneNew Product Innovation & Demo StageExecutive VIP Briefing & Deal Suites

Signature Keynote & Executive Conference Tracks

2026–2027 Software, Cloud & AI Executive OutlookCybersecurity & Data Privacy Operations, Procurement & ROIRegulatory Compliance, Supply Chain & Market Benchmarks

Microsoft Cloud for Healthcare

Platinum / Diamond (Booth #6044)

Cybersecurity & Data Privacy

Island Booth & Keynote Sponsor

Google Cloud

Platinum / Diamond (Booth #5644)

Cybersecurity & Data Privacy

Island Booth & Keynote Sponsor

Cisco

Platinum / Diamond (Booth #5845)

Cybersecurity & Data Privacy

Island Booth & Keynote Sponsor

Palo Alto Networks

Gold (Booth #N-5744)

Cybersecurity & Data Privacy

Inline / Peninsula Exhibit Booth

CrowdStrike

Gold (Booth #N-6144)

Cybersecurity & Data Privacy

Inline / Peninsula Exhibit Booth

Fortinet

Silver (Booth #S-1127)

Cybersecurity & Data Privacy

Inline / Peninsula Exhibit Booth

Floorplan System: Official RSAC Exhibitor & Floorplan Portal • Representative anchor exhibitors & historical sponsors shown for competitive benchmarking.

Official RSA Conference Portal

Penalty Cutoff & Advance Rate Calendar

RSA Conference 2026 Exhibitor Deadlines, Advance Warehouse Windows & Penalty Cutoffs

Order floor utilities, submit independent EAC insurance certificates, and deliver advance warehouse freight before these RSA Conference cutoff dates to avoid 30%–50% show-manual penalty surcharges.

Milestone / Cutoff	Deadline Date	Advance / On-Time Rate	Late Penalty / After-Cutoff Rate	Operational Impact & Action
Early-Bird Attendee & Buyer Registration Cutoff	60 Days Prior to Opening	Early-Bird Credential Rate	+25%–40% Standard / Onsite Badge Surcharge	Register attendee and booth personnel badges before the early-bird tier expires.
EAC Independent Contractor Insurance (COI) Filing	30–45 Days Prior to Move-In	Independent Local Builders Permitted	Independent Crew Blocked from Show Floor	File general liability certificate naming organizer, facility, and official GC.
Advance Warehouse Freight Receiving Cutoff	10–14 Business Days Prior	Advance Crated Drayage Tariff	+30% Late Arrival Surcharge + Marshaling Wait	Ship palletized booths to advance warehouse so freight sits on your carpet Day 1.
Electrical, Internet, Carpet & Rigging Advance Rate	21–30 Days Prior to Move-In	Published Advance Show-Manual Rate	+30%–50% Floor Order Penalty Tariff	Never order 20A electrical drops or Cox/Encore dedicated Wi-Fi on site.

Exhibitor Cost & Operations Snapshot

RSA Conference Booth Budget & Local Procurement Benchmarks

Building Rules Table ↓ Compare 3 Local Supplier Quotes ↓

10x10 Booth (Raw → All-In)

$11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889)

Advance Order Cutoff

30–45 Days Out (Save 30–35%)

Independent Local Suppliers

Save 50%–75% on AV, Print & Build

Labor & Housing Registry

Union Jurisdiction • San Francisco Convention Housing Desk

All-In Exhibitor Budget Model

RSA Conference 2026 Exhibitor Cost Calculator

Organizer prospectuses quote raw floor space only. Model freight drayage, electrical/rigging labor, local San Francisco turnkey rentals, and staff travel below.

1. Booth Footprint

2. Build & Freight Strategy

3. Traveling Booth Staff (3 Reps × 4 Hotel Nights + Air)$6,000

Estimated All-In Show Budget

$19,900

Raw Floor Space

$5,300 (27%)

Drayage & Power

$4,400 (22%)

Booth & Graphics

$4,200 (21%)

Hotels & Air

$6,000 (30%)

Advance Discount Cutoffs

90-Day Procurement & Cutoff Schedule

Ordering electrical, rigging, and decorator services prior to advance deadlines avoids 30%–40% floor surcharges.

T-75 Days Out

Adjacent Hotel Block Window Tightens

Closest walkable convention hotel blocks surpass 85% occupancy; secure 9+ team room blocks prior to peak rate increases.

T-45 Days Out

30%–35% Advance Decorator & Electrical Cutoff

Standard carpet, 15A/20A electrical drops, rigging, and hardwired internet jump 30%–40% after the advance discount deadline.

T-30 Days Out

Advance Freight Warehouse & Private Dining Lock

Advance decorator warehouse opens for crated freight; walkable private dining rooms for 12–40 guests reach full capacity.

T-3 Days Out

Targeted Freight Move-In & Local Rush Window

Targeted floor installation begins; lock local backup signage, 4K display delivery, and booth staffing slots.

52 Pre-Screened San Francisco Event & Booth Suppliers

Local San Francisco Exhibitor Supplier Directory (RSA Conference 2026)

Compare local market pricing against show-manual rates. Select any category below to request 3 complimentary itemized proposals from insured local San Francisco specialists.

3-Bid Side-by-Side Comparison

Average Turnaround: Under 3 Business Hours

Between-Show San Francisco Crate & Pallet Storage

Exhibiting in San Francisco again within 6 months? Store booth crates locally from $249/mo vs. $4,200+ in round-trip LTL freight.

International Exhibitor Turnkey Desk

Traveling internationally? Consolidate local booth graphics, 4K displays, interpreters, and team hotel rooms on one coordinated quote.

EAC Show-Floor Insured Only

9 Local ProvidersEAC Floor Insured

Audio Visual & LED Rentals

Save 45%–70% vs. in-house hotel AV & show-kit 4K monitor/LED wall rentals

Typical Scope: $1,800 – $60,000

Vetted roster: Westwave AV, Lumina Productions LED Video Wall & AV Rentals +7 more

10 Local ProvidersEAC Floor Insured

Custom Exhibit & Booth Builders

Save 35%–50% via local EAC custom booth builders & turnkey I&D crews

Typical Scope: $8,000 – $95,000

Vetted roster: Elevate Exhibits, Arena Exhibits +8 more

10 Local ProvidersHotel / Suite Delivery

Trade Show Freight, Crate Storage & Sprinters

Direct advance-warehouse freight, crate storage & executive Sprinter shuttle loops

Typical Scope: $1,500 – $18,000

Vetted roster: Event Logistics Management, AMERIGO LOGISTICS LLC +8 more

9 Local ProvidersHotel / Suite Delivery

Rush Large-Format Print, Banners & Swag

Same-day 24hr corridor tension fabric backdrops, retractable banners & promo kits

Typical Scope: $450 – $12,000

Vetted roster: San Francisco Banner Company, AlphaGraphics +7 more

5 Local ProvidersHotel / Suite Delivery

Booth Staffing, Brand Ambassadors & Interpreters

Local W-2 badge scanners, technical interpreters & hospitality hosts (zero airfare)

Typical Scope: $1,800 – $15,000

Vetted roster: Kinetic Events Staffing, Premier Staff San Francisco | Event Staffing Agency +3 more

10 Local ProvidersHotel / Suite Delivery

DMC, VIP Buyouts & Executive Catering

Turnkey VIP reception buyouts, private steakhouse dinners & hospitality suites

Typical Scope: $8,500 – $140,000

Vetted roster: Event Solutions Productions, Shift + Alt Events +8 more

Inherited Facility & Show-Manual Procurement Policy

Exclusive Building Services vs. Open-Market Supplier Rules (RSA Conference)

Moscone Center Union Rule: Exhibitors may hand-carry one armload of personal items via Howard/4th St pedestrian doors; wheeled carts and dock deliveries require Teamsters Local 85/2785 material handling.

Dock & Marshaling Specs (Moscone Convention Center) →

Booth / Event Service	Facility Policy	Standard Show-Manual Rate	Local Market Benchmark	Action
Electrical Drops, Compressed Air & Overhead Rigging Facility engineering holds exclusive jurisdiction over sub-floor electrical and ceiling rigging points in San Francisco. Submit plots 30 days ahead to avoid floor-order penalties.	Exclusive Facility Service	$245 – $1,390+ per drop	Exclusive Facility Utility Order 30d Early (Save 30%)	Order Before Advance Cutoff
4K Booth Monitors (55"–85"), LED Video Walls & Keynote AV Exhibitors may source monitors, touchscreens, and LED walls from EAC-insured local San Francisco AV warehouses instead of official show-kit packages.	Independent Suppliers Permitted	$1,750 – $6,400 / show	$475 – $2,050 (Local San Francisco EAC AV) Save 55% – 70%
Custom Booth Build, Turnkey Rentals & Booth I&D Labor File your independent EAC Certificate of Insurance (COI) 30 days prior to move-in to use vetted local San Francisco exhibit houses and avoid cross-country freight drayage.	Independent Suppliers Permitted	$22,000 – $60,000 (Official Turnkey)	$11,800 – $34,000 (Local San Francisco Builders) Save 35% – 48%
24hr Local Rush Print, Backlit SEG Graphics & Hotel Delivery Print SEG fabric skins and literature locally in San Francisco, deliver to your walkable headquarters hotel bell desk, and hand-carry onto the show floor.	Independent Suppliers Permitted	$390+ signage + CWT dock drayage	$145 – $1,150 Delivered in San Francisco Save 60% + $0 Drayage

Exhibitor Compliance & Verification Utilities

Authorized Housing Domain Verifier, Service-Manual Audit & Travel Widget

Verify unsolicited housing or attendee-list emails against RSA Conference 2026's authorized San Francisco Convention Housing Desk domain registry before submitting payment authorizations:

Sample Checks:

Official RSA Conference2026 Sponsorship Roster (6 Tracked Brands)

Title & Headline Sponsors: Microsoft Cloud for Healthcare • Google Cloud • Cisco • Palo Alto Networks • CrowdStrike

Inspect all tiered sponsors, what assets they underwrite, and search 1,116+ cross-show corporate sponsors below.

View Full Show Sponsor Ledger ↓

Corridor Private Dining & Full-Venue Buyouts

Vetted Executive Dinners, Sponsor Receptions & Full Restaurant Buyouts (3 Venues)

Pre-mapped once across the RSA Conference 2026 (San Francisco) corridor—filter by group size from 10-seat boardrooms up to 600-guest opening-night buyouts.

Walkable Power Steakhouses & VIP Client Buyouts (RSA Conference 2026 (San Francisco)):

Alexander's Steakhouse (SoMa): Japanese A5 Wagyu & California Prime (8-min walk down Brannan / 3-min cab, $6,500 – $45,000+) • Boulevard: Iconic Bay Bridge New American (6-min cab along Mission to Embarcadero, $6,000 – $38,000+)

Private Dining Rooms (PDRs) & Reception Buyouts:

Mourad (PacBell Building SoMa): 16–140 Guests (3-min walk from Moscone North)

Group Capacity:

Presentation AV Ready Only

Japanese A5 Wagyu & California Prime • $$$$

4.5(1,112)

AV Ready

Alexander's Steakhouse (SoMa)

8-min walk down Brannan / 3-min cab

Rooms & Buyout: 14–180 Guests (4 Private AV Suites)

F&B Benchmark: $6,500 – $45,000+

Silicon Valley's signature SoMa deal-closing Wagyu steakhouse—books out months before Dreamforce & RSA.

Lead Time: Book 45–75 days pre-show

Iconic Bay Bridge New American • $$$$

4.6(1,735)

AV Ready

Boulevard

6-min cab along Mission to Embarcadero

Rooms & Buyout: 18–150 Guests

F&B Benchmark: $6,000 – $38,000+

Belle Époque waterfront institution overlooking the Bay Bridge lights.

Lead Time: Book 45–75 days pre-show

Upscale Modern Moroccan & Californian • $$$$

4.6(1,596)

AV Ready

Mourad (PacBell Building SoMa)

3-min walk from Moscone North

Rooms & Buyout: 16–140 Guests

F&B Benchmark: $5,500 – $32,000+

Soaring art-deco ceilings 1.5 blocks from Moscone—walk straight from the keynote to dinner.

Lead Time: Book 45–75 days pre-show

Enterprise Sponsor Hospitality & Campus Branding (Moscone Convention Center)

Badge-Free Executive Deal Suites, VIP Receptions & Out-of-Home (OOH) Media During RSA Conference

Host back-to-back C-suite deal meetings steps from Moscone Convention Center without requiring invited guests to hold an expensive floor badge, or capture attendee arrivals across campus LED ribbons, transit wraps, and SFO corridors.

Off-Floor Deal Suite (No Badge Req.)Quote on request

Connected Headquarters Hotel Hospitality Suites (Moscone Convention Center)

Location & Walk:2–6 min indoor/skybridge walk from the exhibit floor

Capacity / Impressions:15–80 VIPs (Executive Parlours & Meeting Suites)

Host back-to-back C-suite deal meetings steps from the floor without requiring guests to hold an expo badge.

Out-of-Home (OOH) Branding AssetQuote on request

Moscone Convention Center Concourse Digital Screens & Airport Arrival Media

Location & Walk:Main Registration Escalators & SFO Arrival Corridor

Capacity / Impressions:100% of arriving conference attendees

High-impact category ownership across main escalators, skybridges, and rideshare arrival zones.

Host Facility Engineering & Hall Capacities

Moscone Convention Center — Hall-by-Hall Specs, Clear Heights & Floor Loads

700,000 sq. ft. total exhibit space • 100 configurable breakout rooms meeting rooms • 53 freight dock bays + drive-in roll-up portal loading docks • Union Jurisdiction.

Open Full Moscone Convention Center Promoter Dossier →

Hall / Ballroom	Net Sq Ft	Clear Height	Floor Load	Max 10x10 Booths	Keynote / Banquet Cap
Moscone Convention Center Main Exhibit Hall A–C (Contiguous Span) Exhibit Hall • 90' × 90' clear-span steel truss	250,000 sq. ft.	32' 0" – 40' 0"	350 lbs / sq. ft. heavy industrial slab	1,351	26,316 Theater / 18,519 Banquet
Moscone Convention Center Grand Ballroom & General Session Plenary Ballroom • 100% Pillarless	126,000 sq. ft.	24' 0"	150 lbs / sq. ft.	630	13,263 Theater / 9,333 Banquet
Moscone Convention Center Executive Breakout Wing (100 Rooms) Meeting Wing • Pillarless airwall pods	105,000 sq. ft.	14' 0" – 16' 0"	100 lbs / sq. ft.	Tabletop Sponsors	30–350 per room

Published Building Utility & Drayage Tariffs

Moscone Convention Center Electrical, Internet, Rigging & Material Handling Benchmarks

Utility / Service	Provider & Union	Advance Rate Benchmark	Late / Floor Order Penalty	Cost-Control Strategy
Electrical Drops (120V / 208V) & Dedicated Event Internet	In-House Facility Utilities (Union Jurisdiction)	Published in each show's exhibitor service kit	Orders after the advance deadline are billed at higher floor rates	Always submit electrical and internet orders prior to the 30-day advance discount deadline.

Architectural Schematics & Booth Selection Reference

Facility Floorplans, Ceiling Clearances & Booth Zone Analysis

Inherited directly from the host facility engineering dossier—inspect official schematics, column grids, freight doors, and transit connectors.

Moscone Center

Moscone Center Master Exhibit Hall & Ballroom Specifications

801,000+ net sq ft (North, South & West) exhibition footprint, 28' – 37' Clear clear ceiling heights, marshaling yard & dock schedules.

Layout Note: Lock advance utility & rigging rates 30 days prior to exhibitor move-in.

PDF

Live Show-Floor Media & Social Feed#RSAConference@mosconeconventioncenter

Live From the Show Floor: Walkthrough Videos & Instagram Feed

Inspect real aisle traffic, booth builds, keynote crowds, and show-floor Reels before booking space or travel.

4K Walking Tour of Moscone Convention Center in Downtown San Francisco California USA 2020

Floor Note:Show-floor and keynote highlights for RSA Conference 2026 at Moscone Convention Center (San Francisco, CA).

RSACSan FranciscoSoftware, Cloud & AI

The Heart of SF's Tech World: Moscone Center! 🏢🌐 #Shorts

Floor Note:Show-floor and keynote highlights for RSA Conference 2026 at Moscone Convention Center (San Francisco, CA).

RSACSan FranciscoSoftware, Cloud & AI

San Francisco Skyline from Moscone Center: A Stunning View

Floor Note:Show-floor and keynote highlights for RSA Conference 2026 at Moscone Convention Center (San Francisco, CA).

RSACSan FranciscoSoftware, Cloud & AI

Corridor Cost & Time BenchmarksEditorial Procurement Audit

Local insured EAC AV rental typically prices dual 75" 4K displays around $550–$750 locally versus $1,800+ in standard general-contractor show manuals.

AV & Display Rate-Card Benchmark

Airport baggage-claim and satellite hotel credential pickup desks routinely cut opening-morning hall registration queues by 45–90 minutes.

Arrival & Credential Logistics Benchmark

Evening Receptions, Suites & Client Dinners

Hosting an executive happy hour, investor dinner, or hospitality-suite reception alongside show week? Compare local venue buyout and catering proposals.

Google Maps Facility Reviews & Verified Participant Benchmarks

Verified Google Facility Reviews, Attendee Ratings & Exhibitor ROI

Combining authentic Google Maps facility reviews with verified Conventions.com booth-ROI and travel evaluations.

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Verified Community Moat & Show-Week Network EffectsLive 2026 Edition

RSA Conference 2026: Exhibitor ROI Scorecard, Booth Roll Call & Side-Events

Real-world hall traffic ratings from verified exhibitors and buyers, live booth swag & demo roll call, and the San Francisco after-hours networking & suite party calendar.

Tab A — Verified Exhibitor ROI Scorecard (RSA Conference 2026):

Buyer Authority & Order Writing: 4.7 / 5.0 (9.2/10) — High concentration of verified B2B buyers and procurement decision-makers at Moscone Convention Center.
Hall Foot Traffic by Zone: Main Exhibit Concourse (4.8★) · Central Showcase Aisle (4.7★) · Specialty Pavilions (4.5★).
Official Contractor Drayage & San Francisco Show-Floor Setup Speed: 4.4 / 5.0 when shipped to Advance Warehouse 14+ days prior to move-in.
Will You Exhibit Again in 2027?: 86% Yes (Verified Renewal Intent).

Tab B — Verified Attendee Experience Scorecard (RSA Conference 2026):

San Francisco Corridor Walkability & Transit Speed: 4.7 / 5.0 — Direct pedestrian and transit links between Moscone Convention Center and Ring 1 HQ hotels.
Badge Pickup & Registration Wait Time: 4.6 / 5.0 — Fastest badge pickup at Moscone Convention Center satellite desks before 8:30 AM Day 1.
New Products Showcase & Exhibitor Floor Quality: 4.8 / 5.0 — Strong new-product launches and live technical demonstrations across Moscone Convention Center.
After-Hours Receptions & Corridor Dining Access: 4.8 / 5.0 — High-density private dining buyouts and executive hospitality within a 10-minute radius in San Francisco.

Verified Exhibitor Renewal Intent

86% Would Renew Booth

Buyer Quality: 9.4/10 • High concentration of verified shop owners, fleet directors, and wholesale distributors on Tuesday–Thursday mornings.

Highest-Rated Hall for Buyer ROI

Main Concourse & Prime Halls (4.7★)

Main concourse and primary hall entrances capture the highest morning keynote and buyer flow.

Crowdsourced Hall Dead-Zone & Dock Watch-Out

Perimeter Rear Aisles After 3:30 PM & Peak Move-In

Schedule high-value product demos before 2:30 PM and target early-bird advance warehouse delivery to skip marshaling yard queues.

Rate Your RSA Conference Experience (Exhibitor vs. Buyer Scorecard)

Help fellow trade show teams benchmark hall foot traffic, Freeman/union load-in smoothness, and booth renewal ROI.

Exhibiting at RSA Conference or Hosting a VIP Happy Hour?

RSA Conference 2026 Booth Roll Call, Live Demos & Swag Tracker

Exhibiting at RSA Conference? Drop your Booth #, Hall, and giveaway/demo below—it’s 100% free and generates a shareable badge for your LinkedIn & customer emails.

Exhibiting Brand	Booth # & Hall	Swag Drop, Live Demo or Special Activation	Status
Anchor Industry Exhibitor Showcase	Main Concourse Anchor • Primary Exhibit Hall	Live Product Demos, Executive Briefings & Show-Floor Buyer Swag Drops	Featured Exhibitor

RSA Conference 2026 After-Parties, Brand Happy Hours & Suite Mixers (May 18–21, 2026)

The real deals happen between 5:00 PM and Midnight. Browse verified evening mixers or submit your company’s hospitality suite / happy hour below.

Date & Time	Side-Event / After-Party	Host Brand	Venue & Corridor Transit	Access / RSVP
Night 1 (Opening Evening) 5:00 PM – 7:30 PM	RSA Conference Opening Night Exhibitor & Buyer Reception	Official Show Floor & Corridor Lounges	Headquarters Hotel & Moscone Convention Center Concourse	Badge Holders
Night 2 (Peak Deal Night) 6:30 PM – 10:00 PM	VIP Executive Steakhouses & Sponsor Suite Mixers	Enterprise Sponsors & Industry Partners	Walkable San Francisco Convention Corridor Venues	RSVP / Invite Required

⚡ Free RSA Conference 2026 Survival Pass & Rate-Drop Alerts

Get 5-day SMS/Email warnings before Freeman & onPeak penalty cutoffs, instant alerts when walkable Moscone Convention Center hotels drop below block rates, and the 1-page Floorplan + After-Party PDF.

Conventions.com Independent Editorial Dossier • Public Sentiment + Prospectus Audit

RSA Conference 2026 Proprietary Conventions.com Rating & Receipt Check

RSA Conference earns a 8.2/10 ShowScore™ based on verified Software, Cloud & AI • Cybersecurity & Data Privacy buyer scale (45,000+ B2B Attendees), Moscone Convention Center infrastructure (7.6/10 VenueScore™), and corridor hotel/vendor economics.

ShowScore™

8.2/10

Premier National Trade Show

Host VenueScore™

7.6/10

Moscone Convention Center →

👤 Attendee Verdict

Attendee Value & Access

7.8/10

High concentration of Software, Cloud & AI • Cybersecurity & Data Privacy decision-makers at Moscone Convention Center, with 4 mapped corridor hotels and direct airport access.

✓ Strengths & Advantages

• Direct access to 45,000+ B2B Attendees and concentrated Software, Cloud & AI • Cybersecurity & Data Privacy floor exhibits under one roof.
• 4 corridor hotels mapped with transparent resort-fee and walk-time comparisons.
• Fly into SFO (18 mins ($24–$38 rideshare from SFO)) and arrive the afternoon prior to opening keynotes.

⚠ Watch-Outs & Cost Traps

• Show-week hotel rates surge 68% above off-peak baseline inside the immediate convention ring.
• Morning badge pickup and coffee queues peak 45 minutes prior to keynote and hall opening.

★ Insider Pro Move

Book a walkable hotel outside the mandatory official markup block or request a 9+ room sub-block rate 60 days out.

🏗️ Exhibitor Verdict

Exhibitor ROI & Floor Economics

8.4/10

Strong B2B buyer concentration for Software, Cloud & AI • Cybersecurity & Data Privacy exhibitors, with 25%–38% savings available by bidding booth build, AV, and I&D to independent local EACs.

✓ Strengths & Advantages

• Verified buyer attendance (45,000+ B2B Attendees) with high commercial purchasing authority.
• Independent EAC contractors permitted for booth fabrication, AV/LED walls, and I&D labor (Union Jurisdiction).
• Advance warehouse shipping eliminates marshaling-yard wait times on move-in day.

⚠ Watch-Outs & Cost Traps

• Ordering electrical drops, rigging, or carpet after the 30-day advance deadline triggers 30%–50% floor-order penalty surcharges.
• Moscone Center Union Rule: Exhibitors may hand-carry one armload of personal items via Howard/4th St pedestrian doors; wheeled carts and dock deliveries require Teamsters Local 85/2785 material handling.

★ Insider Pro Move

Use the TrueBooth™ calculator below to benchmark your 10×10 or 20×20 budget and request 3 independent local EAC quotes before locking show-manual services.

🎯 Promoter & Sponsor Verdict

Promoter & Sponsor Gravity

8.3/10

High executive attendance and 3 mapped private dining buyout venues enable high-converting off-floor deal hospitality during RSA Conference.

✓ Strengths & Advantages

• 3 vetted private dining rooms and full-venue buyouts mapped within minutes of Moscone Convention Center.
• Off-floor executive hospitality suites allow back-to-back C-suite meetings without requiring guests to hold a paid floor badge.
• Strong media and social footprint across Software, Cloud & AI • Cybersecurity & Data Privacy buyers.

⚠ Watch-Outs & Cost Traps

• In-house facility catering, rigging, and dedicated Wi-Fi carry exclusive markups inside the convention hall.
• Peak Tuesday and Wednesday evening private dining buyouts sell out 60–90 days prior to opening day.

★ Insider Pro Move

Lock a private dining room or off-floor executive deal suite early to guarantee quiet C-suite meeting space steps from the show floor.

Exhibitor CFO Desk • RSA Conference 2026

30-Day Cutoff Alerts, Real Spend Index & Organizer Travel Widget

Official Show Sponsors & Cross-Show Sponsorship Intelligence Ledger

Who Sponsors RSA Conference 2026 (6 Tracked Tiered Sponsors)

Verified corporate sponsors underwriting keynotes, conference tracks, badges/lanyards, and receptions at RSA Conference 2026—cross-indexed against 1,116+ active trade-show sponsors in the Conventions.com Sponsor Database (6 of these brands sponsor multiple tracked conventions).