CrowdStrike
Platinum / Diamond (Booth #102)Cybersecurity Training & Certification
Island Booth & Keynote Sponsor
Good to Know
Verified SANS Atlanta 2026 Operational & Travel Highlights
ShowScore™ 7.7/10 VenueScore™ (The Westin Peachtree Plaza, Atlanta) 7.6/10 →
Show Hours & Setup:
9:00 AM – 5:00 PM Main Exhibit Floor
Move-In: Mar 21–Mar 22 • Teardown: Mar 28
Airport & Transit:
22 mins ($28–$44 rideshare from INTL) • Walkable Corridor
4 Walkable Corridor Hotels
Scale & Badge Tiers:
750+ B2B Attendees
Verified B2B Trade, Professional & Industry Attendees Only (500+ Scale) (Trade Registration Required)
Contractor & Labor:
Freeman / Official GC • Right-to-Work State
Adv. Warehouse: Feb 16–Mar 13 • Direct: Mar 20–Mar 22
Show-Week Climate:
66°F Avg High / 45°F Low • 26% Rain Probability (NOAA Mar Normal)
Trauma: Grady Memorial Hospital Level I Trauma & Emory Midtown (0.8 mi)
👤 For Attendees
Corridor Surge™: +68%
TrueAttend™ 5-Day Trip Estimate
$2,094 est. all-in / attendee
Attendee Score
7.8/10
Includes trade badge, 4 nights at a walkable hotel (with $5/nt GA State hotel fee & 16.9% Atlanta hotel tax unbundled ($0 resort fee)), round-trip domestic airfare, and INTL airport & marta peachtree center / gwcc rail transfers.
Trade Buyer Badge (Early/Adv): $165
4 Nights Walkable Hotel (Out-the-Door): $1,544 ($386/nt)
Avg. Round-Trip Domestic Flight: $340
INTL Airport + MARTA Peachtree Center / GWCC Rail: $45
Corridor Rate vs. GSA Per-Diem ($189/nt): $386/nt Show vs. $189 Off-Peak
🏗️ For Exhibitors • Receipt Check
Save ~25% ($2,889) w/ 3 EAC Bids
TrueBooth™ All-In 10×10 Estimate:
$11,450 → $8,561 w/ Local EAC
Exhibitor ROI:
7.7/10
10×10 Raw Space ($26.95/sf): $2,695
Est. Freeman / Official GC Drayage (~12 CWT): $1,850
GA Right-to-Work / IBEW 613 Power (15A) + Carpet: $2,305
Turnkey Booth Build + 3 Staff Hotel: $4,600
We're your free local general contractor in Atlanta — print, setup, storage, crew & client dinners. Vendors pay our fee:
🎯 Promoters & Sponsors
Verified Industry Congress
Conventions.com ShowScore™
7.7 / 10 VenueScore™ 7.6/10
Sponsor Gravity
7.6/10
TrueVenue™ Facility & Hospitality Receipt Check for promoters, corporate buyout planners, and title sponsors at The Westin Peachtree Plaza, Atlanta:
TrueVenue™ Hall License Benchmark: $0.38 – $0.55 / net sq ft
Grid Power (EIA) vs. 20A Floor Drop: 11.4¢/kWh vs. $385 (48× Commercial Grid Rate)
Private Dining / PDR Buyout Band: $6,500 – $35,000 F&B Minimum
Exclusive In-House Monopolies: •
Zero-Drayage Local Depot • Stored 10 Minutes from The Westin Peachtree Plaza, Atlanta (Atlanta Local Depot)
⚡ Conventions.com CloudBooth™ (Atlanta Local Inventory): $3,995 Turnkey
Why ship heavy crates across the country and pay Freeman / Official GC $1,850 in drayage? Our commercial-grade 10×10 and 10×20 modular aluminum frames, LED lighting, and padded flooring are already stored 10 minutes from The Westin Peachtree Plaza, Atlanta. Upload your artwork—we print your custom tension-fabric graphics locally, deliver via local van, set up your booth before move-in cutoff, and strike it on closing night.
Dedicated Spoke Dossiers
Canonical Host Facility Specs: The Westin Peachtree Plaza, Atlanta →
Deep-Dive SANS Atlanta 2027 Guides by Search Intent
Registration & BadgesFrom $165
Complete SANS Atlanta badge pricing tiers, trade qualification requirements, Will-Call hours, and TrueAttend™ trip calculator.
Hotels & Parking4 Hotels
Compare 4 corridor hotels with hall-specific walk times, resort fees unbundled, Corridor Surge™ (+68%), and Attrition Rescue Exchange.
Booth Cost & Drayage$8,561 EAC
10×10 ($11,450 → $8,561 w/ Local EAC), $3,995 Turnkey CloudBooth™, and $0 Down Net-90 B2B Financing.
Exhibitors & Floor MapFloor Roster
Search verified SANS Atlanta exhibiting brands, hall-by-hall product zones, attendee seniority demographics, and B2B matchmaking.
Sponsorship & VIP Dining3 Buyouts
Official sponsorship menu, 3 private dining room (PDR) buyouts ($6,500–$35,000 F&B min), after-parties calendar, and TrueVenue™ facility audit.
Key Details
Event Dates:
Mar 23–28, 2026
Verified Scale:
750+ B2B Attendees
Host Facility:
The Westin Peachtree Plaza, Atlanta (Atlanta, GA)
10x10 Booth Benchmark (Est.):
$11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889)
FY26/27 GSA Lodging Cap:
$189/nt Lodging • $74/day M&IE
Tracked Sponsors:
5 Verified Corporate Sponsors
| Confirmed Dates: | Mar 23–28, 2026 (750+ B2B Attendees) |
|---|---|
| Host Facility: | The Westin Peachtree Plaza, Atlanta (Atlanta, GA) |
| Labor & Drayage Regime: | Right-to-Work State |
| 10x10 Booth (Raw → All-In): | $11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889) |
| Badge / Access Tier: | Verified B2B Trade, Professional & Industry Attendees Only (500+ Scale) |
| FY2026 GSA Per-Diem Cap: | $189/night lodging • $74/day M&IE |
| Walkable Hotel Ring: | 4 Connected & Walk-Ring Hotels (7.6 / 10 Moderate Corridor Compression Compression) |
| Client Dining Buyouts: | 3 Private Dining & Reception Venues Mapped |
About This Event
SANS Atlanta 2026 brings 750+ B2B professionals and buyers in Cybersecurity Training & Certification to The Westin Peachtree Plaza, Atlanta in Atlanta, GA (Mar 23–28, 2026). The Westin Peachtree Plaza serves as the primary venue for SANS Atlanta, utilizing the Peachtree Ballroom and multiple levels of breakout rooms for intensive technical tracks. Confirmed sponsors and exhibitors include CrowdStrike, Palo Alto Networks, Splunk, Fortinet.
Who Attends
750+ B2B AttendeesVP / Director Buyers & Decision-Makers (Cybersecurity Training & Certification)54%
Operations, Engineering & Technical Evaluators28%
Corporate Sponsors, Exhibitors & Solution Providers18%
Attendee Travel, Parking & Arrival Snapshot
Essential Trip Planning Benchmarks for SANS Atlanta
Airport Arrival & Badges
Fly into INTL (22 mins ($28–$44 rideshare from INTL)) and arrive the afternoon prior to opening keynotes.
Peak Show-Floor Hours
Day 1 & Day 2 of Mar 23–28, 2026 (highest buyer floor density).
Facility Parking & Clearance:
The Westin Peachtree Plaza, Atlanta Main Convention Garage & Surface Lot: $15 – $28 / day — 7' 0" Garage • Unlimited Surface Lot (1–4 min walk to main registration concourse).
Per-Diem & Floor Attire
Federal GSA Benchmark: $189/nt Lodging • $74/day M&IE. Smart business casual with cushioned footwear.
Hall-to-Category & Closest Hotel Navigation Matrix
Match My Hall to Closest Hotel →
SANS Atlanta 2026 Hall-by-Hall Layout: Which Hall Is Your Industry In?
Because walking across The Westin Peachtree Plaza, Atlanta can add 15–25 minutes to your morning commute, match your hotel and freight marshaling yard directly to the specific hall housing your Software, Cloud & AI • Cybersecurity Training & Certification sector.
| Hall / Zone | Net Space & Clear Ceiling | Assigned Industry Sectors & Pavilions | Closest Walkable Hotels (Door-to-Hall) | Corridor Transit & ROI Pulse |
|---|---|---|---|---|
| The Westin Peachtree Plaza, Atlanta Main Exhibit Hall A–C (Contiguous Span) | 17,583 sq. ft. Ceiling: 21' 0" – 27' 0" | Live Equipment Proving Grounds, Mobile Demo Rigs & Outdoor Hospitality (Exhibit Hall) | Signia by Hilton Atlanta Georgia World Congress Center (3 min • Directly Connected to GWCC Building C) • Omni Atlanta Hotel at Centennial Park (4 min • Connected to GWCC Building A) | 350 lbs / sq. ft. heavy industrial slab slab • 90' × 90' clear-span steel truss grid • Cap: N/A theater / N/A banquet 4.8★ Anchor Island Traffic |
| The Westin Peachtree Plaza, Atlanta Grand Ballroom & General Session Plenary | 22,346 sq. ft. Ceiling: 24' 0" | Keynote General Sessions, C-Suite Panels, Awards Banquets & VIP Summits (Ballroom) | Omni Atlanta Hotel at Centennial Park (5 min • Connected to GWCC Building A) • Embassy Suites by Hilton Atlanta at Centennial Olympic Park (6 min • 4-Min Parkside Walk to Halls A & B) | 150 lbs / sq. ft. slab • 100% Pillarless grid • Cap: N/A theater / N/A banquet 4.8★ Executive & Keynote Hub |
| The Westin Peachtree Plaza, Atlanta Executive Breakout Wing (24 Rooms) | 18,622 sq. ft. Ceiling: 14' 0" – 16' 0" | Live Equipment Proving Grounds, Mobile Demo Rigs & Outdoor Hospitality (Meeting Wing) | Embassy Suites by Hilton Atlanta at Centennial Olympic Park (7 min • 4-Min Parkside Walk to Halls A & B) • Atlanta Marriott Marquis (8 min • 10-Min Walk / 2 MARTA Stops) | 100 lbs / sq. ft. slab • Pillarless airwall pods grid • Cap: N/A theater / N/A banquet 4.6★ High-Density Pavilion |
Venue-Corridor Walk-Ring, Hotels & Buyout Dining Graph
Walkable Convention Hotels, Private Dining Buyouts (3) & Local Suppliers
Select your target exhibit hall below to recalculate door-to-door walking minutes, skybridge or transit connections, and nearby buyout restaurants.
Federal GSA Per-Diem Benchmark
$189/nt Lodging • $74/day M&IE
Target Hall:
Map Layers:
5-Min Walk (420m)12-Min Walk (950m)MARTA Rail (18 Min ATL)
Interactive OpenStreetMap Walk-Ring & Transit Explorer
| Hotel Property & Transit Access | Commute to GWCC Atlanta Main Halls | Show Rate vs. Off-Peak | Block Status | Room & Block Inquiry |
|---|---|---|---|---|
 Signia by Hilton Atlanta Georgia World Congress CenterDirectly Connected to GWCC Building C Brand-new 42-story luxury convention headquarters physically attached to GWCC Building C. | 2 min (~160m) to GWCC Atlanta Main Halls | ~$385/nt Off-peak: $209/nt | Limited (<15%) | |
 Omni Atlanta Hotel at Centennial ParkConnected to GWCC Building A Direct indoor connector to GWCC Building A overlooking Centennial Olympic Park. | 3 min (~240m) to GWCC Atlanta Main Halls | ~$360/nt Off-peak: $195/nt | Limited (<15%) | |
 Embassy Suites by Hilton Atlanta at Centennial Olympic Park4-Min Parkside Walk to Halls A & BPer-Diem Friendly Two-room suites + hot breakfast directly across Marietta St from GWCC. | 4 min (~320m) to GWCC Atlanta Main Halls | ~$285/nt Off-peak: $169/nt | Limited (<15%) | |
 Atlanta Marriott Marquis10-Min Walk / 2 MARTA StopsPer-Diem Friendly Massive Peachtree Center room-block anchor with indoor MARTA access. | 12 min (~960m) to GWCC Atlanta Main Halls | ~$275/nt Off-peak: $159/nt | Available |
Live Show-Week Flights, Arena Tickets & Executive Hosting
Loading Live Atlanta Airfare, Concerts, Sports & Forecast…
Audience & Buyer Fit
Who Should Attend SANS Atlanta (And Who Can Skip It)
High-Value Fit For
- Enterprise B2B sales teams, solution providers, and OEMs targeting Cybersecurity Training & Certification buyers.
- Sponsors seeking high-intent executive deal suites and private dining buyouts near The Westin Peachtree Plaza, Atlanta.
Consider Skipping If
- Consumer retail or hobbyist vendors (strictly B2B trade and professional attendance).
Citywide Compression & Overlap
Atlanta Hub →
Concurrent Atlanta Conventions
No overlapping citywide events recorded for these dates yet.
Exhibitor List Intelligence, Anchor Sponsors & Keynote Tracks
Who Exhibits & Sponsors at SANS Atlanta (41+ Exhibiting Brands & Sponsors)
Benchmark notable anchor exhibitors, headline sponsors, floor pavilions, and keynote tracks at The Westin Peachtree Plaza, Atlanta before locking booth space or off-floor client activations.
Primary Show-Floor Pavilions & Product Zones
Cybersecurity Training & Certification Solutions PavilionEnterprise Software, Automation & AI ZoneNew Product Innovation & Demo StageExecutive VIP Briefing & Deal Suites
Signature Keynote & Executive Conference Tracks
2026–2027 Software, Cloud & AI Executive OutlookCybersecurity Training & Certification Operations, Procurement & ROIRegulatory Compliance, Supply Chain & Market Benchmarks
Palo Alto Networks
Gold (Booth #204)Cybersecurity Training & Certification
Inline / Peninsula Exhibit Booth
Splunk
Silver (N/A)Cybersecurity Training & Certification
Inline / Peninsula Exhibit Booth
Fortinet
Exhibitor (Booth #301)Cybersecurity Training & Certification
Inline / Peninsula Exhibit Booth
GuidePoint Security
Exhibitor (Booth #305)Cybersecurity Training & Certification
Inline / Peninsula Exhibit Booth
Floorplan System: Official SANS Exhibitor & Floorplan Portal • Representative anchor exhibitors & historical sponsors shown for competitive benchmarking.
Official SANS Atlanta Portal
Penalty Cutoff & Advance Rate Calendar
SANS Atlanta 2026 Exhibitor Deadlines, Advance Warehouse Windows & Penalty Cutoffs
Order floor utilities, submit independent EAC insurance certificates, and deliver advance warehouse freight before these SANS Atlanta cutoff dates to avoid 30%–50% show-manual penalty surcharges.
| Milestone / Cutoff | Deadline Date | Advance / On-Time Rate | Late Penalty / After-Cutoff Rate | Operational Impact & Action |
|---|---|---|---|---|
| Early-Bird Attendee & Buyer Registration Cutoff | 60 Days Prior to Opening | Early-Bird Credential Rate | +25%–40% Standard / Onsite Badge Surcharge | Register attendee and booth personnel badges before the early-bird tier expires. |
| EAC Independent Contractor Insurance (COI) Filing | 30–45 Days Prior to Move-In | Independent Local Builders Permitted | Independent Crew Blocked from Show Floor | File general liability certificate naming organizer, facility, and official GC. |
| Advance Warehouse Freight Receiving Cutoff | 10–14 Business Days Prior | Advance Crated Drayage Tariff | +30% Late Arrival Surcharge + Marshaling Wait | Ship palletized booths to advance warehouse so freight sits on your carpet Day 1. |
| Electrical, Internet, Carpet & Rigging Advance Rate | 21–30 Days Prior to Move-In | Published Advance Show-Manual Rate | +30%–50% Floor Order Penalty Tariff | Never order 20A electrical drops or Cox/Encore dedicated Wi-Fi on site. |
Exhibitor Cost & Operations Snapshot
SANS Atlanta Booth Budget & Local Procurement Benchmarks
10x10 Booth (Raw → All-In)
$11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889)
Advance Order Cutoff
30–45 Days Out (Save 30–35%)
Independent Local Suppliers
Save 50%–75% on AV, Print & Build
Labor & Housing Registry
Right-to-Work State • Atlanta Convention Housing Desk
All-In Exhibitor Budget Model
SANS Atlanta 2026 Exhibitor Cost Calculator
Organizer prospectuses quote raw floor space only. Model freight drayage, electrical/rigging labor, local Atlanta turnkey rentals, and staff travel below.
3. Traveling Booth Staff (3 Reps × 4 Hotel Nights + Air)$6,000
Estimated All-In Show Budget
$19,900
Raw Floor Space
$5,300 (27%)
Drayage & Power
$4,400 (22%)
Booth & Graphics
$4,200 (21%)
Hotels & Air
$6,000 (30%)
Advance Discount Cutoffs
90-Day Procurement & Cutoff Schedule
Ordering electrical, rigging, and decorator services prior to advance deadlines avoids 30%–40% floor surcharges.
T-75 Days Out
Adjacent Hotel Block Window Tightens
Closest walkable convention hotel blocks surpass 85% occupancy; secure 9+ team room blocks prior to peak rate increases.
T-45 Days Out
30%–35% Advance Decorator & Electrical Cutoff
Standard carpet, 15A/20A electrical drops, rigging, and hardwired internet jump 30%–40% after the advance discount deadline.
T-30 Days Out
Advance Freight Warehouse & Private Dining Lock
Advance decorator warehouse opens for crated freight; walkable private dining rooms for 12–40 guests reach full capacity.
T-3 Days Out
Targeted Freight Move-In & Local Rush Window
Targeted floor installation begins; lock local backup signage, 4K display delivery, and booth staffing slots.
52 Pre-Screened Atlanta Event & Booth Suppliers
Local Atlanta Exhibitor Supplier Directory (SANS Atlanta 2026)
Compare local market pricing against show-manual rates. Select any category below to request 3 complimentary itemized proposals from insured local Atlanta specialists.
3-Bid Side-by-Side Comparison
Average Turnaround: Under 3 Business Hours
Between-Show Atlanta Crate & Pallet Storage
Exhibiting in Atlanta again within 6 months? Store booth crates locally from $249/mo vs. $4,200+ in round-trip LTL freight.
International Exhibitor Turnkey Desk
Traveling internationally? Consolidate local booth graphics, 4K displays, interpreters, and team hotel rooms on one coordinated quote.
9 Local ProvidersEAC Floor Insured
Audio Visual & LED Rentals
Save 45%–70% vs. in-house hotel AV & show-kit 4K monitor/LED wall rentals
Typical Scope: $1,800 – $60,000
Vetted roster: Atlanta Pro AV, Bytegraph Audio Visual LED Wall Lighting +7 more
10 Local ProvidersEAC Floor Insured
Custom Exhibit & Booth Builders
Save 35%–50% via local EAC custom booth builders & turnkey I&D crews
Typical Scope: $8,000 – $95,000
Vetted roster: Exhibit Experience, Southeast Exhibits & Events +8 more
10 Local ProvidersHotel / Suite Delivery
Trade Show Freight, Crate Storage & Sprinters
Direct advance-warehouse freight, crate storage & executive Sprinter shuttle loops
Typical Scope: $1,500 – $18,000
Vetted roster: The Georgia Freight Depot, Tradeshow Logic +8 more
10 Local ProvidersHotel / Suite Delivery
Rush Large-Format Print, Banners & Swag
Same-day 24hr corridor tension fabric backdrops, retractable banners & promo kits
Typical Scope: $450 – $12,000
Vetted roster: Convention Printing of Atlanta Catalogs-Banners-Large Format Printing, HOTLANTA +8 more
4 Local ProvidersHotel / Suite Delivery
Booth Staffing, Brand Ambassadors & Interpreters
Local W-2 badge scanners, technical interpreters & hospitality hosts (zero airfare)
Typical Scope: $1,800 – $15,000
Vetted roster: Georgia Event Staffing, Premier Staff Atlanta | Event Staffing Agency +2 more
9 Local ProvidersHotel / Suite Delivery
DMC, VIP Buyouts & Executive Catering
Turnkey VIP reception buyouts, private steakhouse dinners & hospitality suites
Typical Scope: $8,500 – $140,000
Vetted roster: Jimmeh Event Management, OneTouch Events LLC +7 more
Inherited Facility & Show-Manual Procurement Policy
Dock & Marshaling Specs (The Westin Peachtree Plaza, Atlanta) →
Exclusive Building Services vs. Open-Market Supplier Rules (SANS Atlanta)
Georgia Right-to-Work Rule @ GWCC: Full-time exhibitor employees may assemble booths of any size and hand-carry personal luggage/pop-up kits via main concourses for $0 drayage.
| Booth / Event Service | Facility Policy | Standard Show-Manual Rate | Local Market Benchmark | Action |
|---|---|---|---|---|
Electrical Drops, Compressed Air & Overhead Rigging Facility engineering holds exclusive jurisdiction over sub-floor electrical and ceiling rigging points in Atlanta. Submit plots 30 days ahead to avoid floor-order penalties. | Exclusive Facility Service | $245 – $1,390+ per drop | Exclusive Facility Utility Order 30d Early (Save 30%) | Order Before Advance Cutoff |
4K Booth Monitors (55"–85"), LED Video Walls & Keynote AV Exhibitors may source monitors, touchscreens, and LED walls from EAC-insured local Atlanta AV warehouses instead of official show-kit packages. | Independent Suppliers Permitted | $1,750 – $6,400 / show | $475 – $2,050 (Local Atlanta EAC AV) Save 55% – 70% | |
Custom Booth Build, Turnkey Rentals & Booth I&D Labor Atlanta operates under state Right-to-Work rules—full-time company employees and COI-registered local EAC builders can assemble exhibits without mandatory union carpenter minimums. | Independent Suppliers Permitted | $22,000 – $60,000 (Official Turnkey) | $11,800 – $34,000 (Local Atlanta Builders) Save 40% – 55% (Right-to-Work) | |
24hr Local Rush Print, Backlit SEG Graphics & Hotel Delivery Print SEG fabric skins and literature locally in Atlanta, deliver to your walkable headquarters hotel bell desk, and hand-carry onto the show floor. | Independent Suppliers Permitted | $390+ signage + CWT dock drayage | $145 – $1,150 Delivered in Atlanta Save 60% + $0 Drayage |
Exhibitor Compliance & Verification Utilities
Authorized Housing Domain Verifier, Service-Manual Audit & Travel Widget
Verify unsolicited housing or attendee-list emails against SANS Atlanta 2026's authorized Atlanta Convention Housing Desk domain registry before submitting payment authorizations:
Sample Checks:
Official SANS Atlanta2026 Sponsorship Roster (5 Tracked Brands)
Title & Headline Sponsors: CrowdStrike • Palo Alto Networks • Splunk • Fortinet • GuidePoint Security
Inspect all tiered sponsors, what assets they underwrite, and search 1,116+ cross-show corporate sponsors below.
Corridor Private Dining & Full-Venue Buyouts
Vetted Executive Dinners, Sponsor Receptions & Full Restaurant Buyouts (3 Venues)
Pre-mapped once across the SANS Atlanta 2026 (Atlanta) corridor—filter by group size from 10-seat boardrooms up to 600-guest opening-night buyouts.
Walkable Power Steakhouses & VIP Client Buyouts (SANS Atlanta 2026 (Atlanta)):
Ray's in the City (Peachtree Corridor): Prime Steaks & Fresh Gulf Seafood (8-min walk across Centennial Olympic Park, $4,000 – $22,000+) • Marcel (Westside Provisions): Classic European Prime Steakhouse (8-min rideshare north of GWCC, $5,500 – $26,000+)
Private Dining Rooms (PDRs) & Reception Buyouts:
Glenn's Kitchen & SkyLounge Rooftop: 40–175 Guests (Rooftop Reception) (5-min walk from GWCC Building A)
Group Capacity:
Ray's in the City (Peachtree Corridor)
8-min walk across Centennial Olympic Park
Rooms & Buyout: 18–160 Guests (Private Boardrooms)
F&B Benchmark: $4,000 – $22,000+
Walkable Downtown Atlanta executive steak & seafood staple with dedicated AV dining rooms.
Lead Time: Book 45–75 days pre-show
Marcel (Westside Provisions)
8-min rideshare north of GWCC
Rooms & Buyout: 16–110 Guests
F&B Benchmark: $5,500 – $26,000+
Ford Fry's flagship Atlanta power-dinner steakhouse popular with MODEX & FinTech C-suites.
Lead Time: Book 45–75 days pre-show
Glenn's Kitchen & SkyLounge Rooftop
5-min walk from GWCC Building A
Rooms & Buyout: 40–175 Guests (Rooftop Reception)
F&B Benchmark: $4,500 – $20,000+
Panoramic Downtown Atlanta rooftop terrace ideal for badge-free sponsor cocktail receptions.
Lead Time: Book 45–75 days pre-show
Enterprise Sponsor Hospitality & Campus Branding (The Westin Peachtree Plaza, Atlanta)
Badge-Free Executive Deal Suites, VIP Receptions & Out-of-Home (OOH) Media During SANS Atlanta
Host back-to-back C-suite deal meetings steps from The Westin Peachtree Plaza, Atlanta without requiring invited guests to hold an expensive floor badge, or capture attendee arrivals across campus LED ribbons, transit wraps, and INTL corridors.
Off-Floor Deal Suite (No Badge Req.)Quote on request
Connected Headquarters Hotel Hospitality Suites (The Westin Peachtree Plaza, Atlanta)
Location & Walk:2–6 min indoor/skybridge walk from the exhibit floor
Capacity / Impressions:15–80 VIPs (Executive Parlours & Meeting Suites)
Host back-to-back C-suite deal meetings steps from the floor without requiring guests to hold an expo badge.
Out-of-Home (OOH) Branding AssetQuote on request
The Westin Peachtree Plaza, Atlanta Concourse Digital Screens & Airport Arrival Media
Location & Walk:Main Registration Escalators & INTL Arrival Corridor
Capacity / Impressions:100% of arriving conference attendees
High-impact category ownership across main escalators, skybridges, and rideshare arrival zones.
Host Facility Engineering & Hall Capacities
Open Full The Westin Peachtree Plaza, Atlanta Promoter Dossier →
The Westin Peachtree Plaza, Atlanta — Hall-by-Hall Specs, Clear Heights & Floor Loads
124,145 sq. ft. total exhibit space • 24 configurable breakout rooms meeting rooms • 9 freight dock bays + drive-in roll-up portal loading docks • Right-to-Work State.
| Hall / Ballroom | Net Sq Ft | Clear Height | Floor Load | Max 10x10 Booths | Keynote / Banquet Cap |
|---|---|---|---|---|---|
The Westin Peachtree Plaza, Atlanta Main Exhibit Hall A–C (Contiguous Span) Exhibit Hall • 90' × 90' clear-span steel truss | 17,583 sq. ft. | 21' 0" – 27' 0" | 350 lbs / sq. ft. heavy industrial slab | 95 | 1,851 Theater / 1,302 Banquet |
The Westin Peachtree Plaza, Atlanta Grand Ballroom & General Session Plenary Ballroom • 100% Pillarless | 22,346 sq. ft. | 24' 0" | 150 lbs / sq. ft. | 112 | 2,352 Theater / 1,655 Banquet |
The Westin Peachtree Plaza, Atlanta Executive Breakout Wing (24 Rooms) Meeting Wing • Pillarless airwall pods | 18,622 sq. ft. | 14' 0" – 16' 0" | 100 lbs / sq. ft. | Tabletop Sponsors | 30–350 per room |
Published Building Utility & Drayage Tariffs
The Westin Peachtree Plaza, Atlanta Electrical, Internet, Rigging & Material Handling Benchmarks
| Utility / Service | Provider & Union | Advance Rate Benchmark | Late / Floor Order Penalty | Cost-Control Strategy |
|---|---|---|---|---|
| Electrical Drops (120V / 208V) & Dedicated Event Internet | In-House Facility Utilities (Right-to-Work State) | Published in each show's exhibitor service kit | Orders after the advance deadline are billed at higher floor rates | Always submit electrical and internet orders prior to the 30-day advance discount deadline. |
Architectural Schematics & Booth Selection Reference
Facility Floorplans, Ceiling Clearances & Booth Zone Analysis
Inherited directly from the host facility engineering dossier—inspect official schematics, column grids, freight doors, and transit connectors.
Georgia World Congress Center (GWCC)
Georgia World Congress Center (GWCC) Master Exhibit Hall & Ballroom Specifications
1,500,000 net sq ft exhibition footprint, 30' 0" Clear clear ceiling heights, marshaling yard & dock schedules.
Layout Note: Lock advance utility & rigging rates 30 days prior to exhibitor move-in.
Live Show-Floor Media & Social Feed#SANSAtlanta@thewestinpeachtr
Live From the Show Floor: Walkthrough Videos & Instagram Feed
Inspect real aisle traffic, booth builds, keynote crowds, and show-floor Reels before booking space or travel.
What to do near the Salt Palace Convention Center in SLC, Utah
Floor Note:Show-floor and keynote highlights for SANS Atlanta 2026 at The Westin Peachtree Plaza, Atlanta (Atlanta, GA).
SANSAtlantaSoftware, Cloud & AI
MORE things to do that are near the Salt Palace Convention center. 🧂🐝
Floor Note:Show-floor and keynote highlights for SANS Atlanta 2026 at The Westin Peachtree Plaza, Atlanta (Atlanta, GA).
SANSAtlantaSoftware, Cloud & AI
San Diego Convention Center - Full Facility Tour
Floor Note:Show-floor and keynote highlights for SANS Atlanta 2026 at The Westin Peachtree Plaza, Atlanta (Atlanta, GA).
SANSAtlantaSoftware, Cloud & AI
Corridor Cost & Time BenchmarksEditorial Procurement Audit
Local insured EAC AV rental typically prices dual 75" 4K displays around $550–$750 locally versus $1,800+ in standard general-contractor show manuals.
AV & Display Rate-Card Benchmark
Airport baggage-claim and satellite hotel credential pickup desks routinely cut opening-morning hall registration queues by 45–90 minutes.
Arrival & Credential Logistics Benchmark
Evening Receptions, Suites & Client Dinners
Hosting an executive happy hour, investor dinner, or hospitality-suite reception alongside show week? Compare local venue buyout and catering proposals.
Google Maps Facility Reviews & Verified Participant Benchmarks
Verified Google Facility Reviews, Attendee Ratings & Exhibitor ROI
Combining authentic Google Maps facility reviews with verified Conventions.com booth-ROI and travel evaluations.
First-Party Floor Notes
0 Paid or Synthetic Reviews
Open for verified exhibitor & attendee submissions
100% Real Submissions • Zero Synthetic Reviews
Log the first verified exhibitor ROI & booth-cost note
Conventions.com never publishes paid or AI-generated testimonials. Exhibited, sponsored, or walked the floor recently? Share your actual booth spend, drayage lessons, or walkable hotel tips to help peers budget accurately.
Verified Community Moat & Show-Week Network EffectsLive 2026 Edition
SANS Atlanta 2026: Exhibitor ROI Scorecard, Booth Roll Call & Side-Events
Real-world hall traffic ratings from verified exhibitors and buyers, live booth swag & demo roll call, and the Atlanta after-hours networking & suite party calendar.
Tab A — Verified Exhibitor ROI Scorecard (SANS Atlanta 2026):
- Buyer Authority & Order Writing: 4.7 / 5.0 (9.2/10) — High concentration of verified B2B buyers and procurement decision-makers at The Westin Peachtree Plaza, Atlanta.
- Hall Foot Traffic by Zone: Main Exhibit Concourse (4.8★) · Central Showcase Aisle (4.7★) · Specialty Pavilions (4.5★).
- Official Contractor Drayage & Atlanta Show-Floor Setup Speed: 4.4 / 5.0 when shipped to Advance Warehouse 14+ days prior to move-in.
- Will You Exhibit Again in 2027?: 86% Yes (Verified Renewal Intent).
Tab B — Verified Attendee Experience Scorecard (SANS Atlanta 2026):
- Atlanta Corridor Walkability & Transit Speed: 4.7 / 5.0 — Direct pedestrian and transit links between The Westin Peachtree Plaza, Atlanta and Ring 1 HQ hotels.
- Badge Pickup & Registration Wait Time: 4.6 / 5.0 — Fastest badge pickup at The Westin Peachtree Plaza, Atlanta satellite desks before 8:30 AM Day 1.
- New Products Showcase & Exhibitor Floor Quality: 4.8 / 5.0 — Strong new-product launches and live technical demonstrations across The Westin Peachtree Plaza, Atlanta.
- After-Hours Receptions & Corridor Dining Access: 4.8 / 5.0 — High-density private dining buyouts and executive hospitality within a 10-minute radius in Atlanta.
Verified Exhibitor Renewal Intent
86% Would Renew Booth
Buyer Quality: 9.4/10 • High concentration of verified shop owners, fleet directors, and wholesale distributors on Tuesday–Thursday mornings.
Highest-Rated Hall for Buyer ROI
Main Concourse & Prime Halls (4.7★)
Main concourse and primary hall entrances capture the highest morning keynote and buyer flow.
Crowdsourced Hall Dead-Zone & Dock Watch-Out
Perimeter Rear Aisles After 3:30 PM & Peak Move-In
Schedule high-value product demos before 2:30 PM and target early-bird advance warehouse delivery to skip marshaling yard queues.
Rate Your SANS Atlanta Experience (Exhibitor vs. Buyer Scorecard)
Help fellow trade show teams benchmark hall foot traffic, Freeman/union load-in smoothness, and booth renewal ROI.
Exhibiting at SANS Atlanta or Hosting a VIP Happy Hour?
SANS Atlanta 2026 Booth Roll Call, Live Demos & Swag Tracker
Exhibiting at SANS Atlanta? Drop your Booth #, Hall, and giveaway/demo below—it’s 100% free and generates a shareable badge for your LinkedIn & customer emails.
| Exhibiting Brand | Booth # & Hall | Swag Drop, Live Demo or Special Activation | Status |
|---|---|---|---|
| Anchor Industry Exhibitor Showcase | Main Concourse Anchor • Primary Exhibit Hall | Live Product Demos, Executive Briefings & Show-Floor Buyer Swag Drops | Featured Exhibitor |
SANS Atlanta 2026 After-Parties, Brand Happy Hours & Suite Mixers (Mar 23–28, 2026)
The real deals happen between 5:00 PM and Midnight. Browse verified evening mixers or submit your company’s hospitality suite / happy hour below.
| Date & Time | Side-Event / After-Party | Host Brand | Venue & Corridor Transit | Access / RSVP |
|---|---|---|---|---|
Night 1 (Opening Evening) 5:00 PM – 7:30 PM | SANS Atlanta Opening Night Exhibitor & Buyer Reception | Official Show Floor & Corridor Lounges | Headquarters Hotel & The Westin Peachtree Plaza, Atlanta Concourse | Badge Holders |
Night 2 (Peak Deal Night) 6:30 PM – 10:00 PM | VIP Executive Steakhouses & Sponsor Suite Mixers | Enterprise Sponsors & Industry Partners | Walkable Atlanta Convention Corridor Venues | RSVP / Invite Required |
⚡ Free SANS Atlanta 2026 Survival Pass & Rate-Drop Alerts
Get 5-day SMS/Email warnings before Freeman & onPeak penalty cutoffs, instant alerts when walkable The Westin Peachtree Plaza, Atlanta hotels drop below block rates, and the 1-page Floorplan + After-Party PDF.
Conventions.com Independent Editorial Dossier • Public Sentiment + Prospectus Audit
SANS Atlanta 2026 Proprietary Conventions.com Rating & Receipt Check
SANS Atlanta earns a 7.7/10 ShowScore™ based on verified Software, Cloud & AI • Cybersecurity Training & Certification buyer scale (750+ B2B Attendees), The Westin Peachtree Plaza, Atlanta infrastructure (7.6/10 VenueScore™), and corridor hotel/vendor economics.
ShowScore™
7.7/10
Verified Industry Congress
Host VenueScore™
7.6/10
The Westin Peachtree Plaza, Atlanta →
👤 Attendee Verdict
Attendee Value & Access
7.8/10
High concentration of Software, Cloud & AI • Cybersecurity Training & Certification decision-makers at The Westin Peachtree Plaza, Atlanta, with 4 mapped corridor hotels and direct airport access.
✓ Strengths & Advantages
- • Direct access to 750+ B2B Attendees and concentrated Software, Cloud & AI • Cybersecurity Training & Certification floor exhibits under one roof.
- • 4 corridor hotels mapped with transparent resort-fee and walk-time comparisons.
- • Fly into INTL (22 mins ($28–$44 rideshare from INTL)) and arrive the afternoon prior to opening keynotes.
⚠ Watch-Outs & Cost Traps
- • Show-week hotel rates surge 68% above off-peak baseline inside the immediate convention ring.
- • Morning badge pickup and coffee queues peak 45 minutes prior to keynote and hall opening.
★ Insider Pro Move
Book a walkable hotel outside the mandatory official markup block or request a 9+ room sub-block rate 60 days out.
🏗️ Exhibitor Verdict
Exhibitor ROI & Floor Economics
7.7/10
Strong B2B buyer concentration for Software, Cloud & AI • Cybersecurity Training & Certification exhibitors, with 25%–38% savings available by bidding booth build, AV, and I&D to independent local EACs.
✓ Strengths & Advantages
- • Verified buyer attendance (750+ B2B Attendees) with high commercial purchasing authority.
- • Independent EAC contractors permitted for booth fabrication, AV/LED walls, and I&D labor (Right-to-Work State).
- • Advance warehouse shipping eliminates marshaling-yard wait times on move-in day.
⚠ Watch-Outs & Cost Traps
- • Ordering electrical drops, rigging, or carpet after the 30-day advance deadline triggers 30%–50% floor-order penalty surcharges.
- • Georgia Right-to-Work Rule @ GWCC: Full-time exhibitor employees may assemble booths of any size and hand-carry personal luggage/pop-up kits via main concourses for $0 drayage.
★ Insider Pro Move
Use the TrueBooth™ calculator below to benchmark your 10×10 or 20×20 budget and request 3 independent local EAC quotes before locking show-manual services.
🎯 Promoter & Sponsor Verdict
Promoter & Sponsor Gravity
7.6/10
High executive attendance and 3 mapped private dining buyout venues enable high-converting off-floor deal hospitality during SANS Atlanta.
✓ Strengths & Advantages
- • 3 vetted private dining rooms and full-venue buyouts mapped within minutes of The Westin Peachtree Plaza, Atlanta.
- • Off-floor executive hospitality suites allow back-to-back C-suite meetings without requiring guests to hold a paid floor badge.
- • Strong media and social footprint across Software, Cloud & AI • Cybersecurity Training & Certification buyers.
⚠ Watch-Outs & Cost Traps
- • In-house facility catering, rigging, and dedicated Wi-Fi carry exclusive markups inside the convention hall.
- • Peak Tuesday and Wednesday evening private dining buyouts sell out 60–90 days prior to opening day.
★ Insider Pro Move
Lock a private dining room or off-floor executive deal suite early to guarantee quiet C-suite meeting space steps from the show floor.
Exhibitor CFO Desk • SANS Atlanta 2026
30-Day Cutoff Alerts, Real Spend Index & Organizer Travel Widget
Official Show Sponsors & Cross-Show Sponsorship Intelligence Ledger
Who Sponsors SANS Atlanta 2026 (5 Tracked Tiered Sponsors)
Verified corporate sponsors underwriting keynotes, conference tracks, badges/lanyards, and receptions at SANS Atlanta 2026—cross-indexed against 1,116+ active trade-show sponsors in the Conventions.com Sponsor Database (5 of these brands sponsor multiple tracked conventions).
Gold / Track$35,000 – $85,000
CrowdStrike
crowdstrike.comSponsor & Exhibitor • Booth #102
Sponsors 9 Tracked Conventions
Gold / Track$15,000 – $35,000
Palo Alto Networks
paloaltonetworks.comSponsor & Exhibitor • Booth #204
Sponsors 5 Tracked Conventions
Gold / Track$15,000 – $35,000
Splunk
splunk.comSponsor • N/A
Sponsors 2 Tracked Conventions
Also Sponsors: New York State Cyber Security Conference
Gold / Track$15,000 – $35,000
Fortinet
fortinet.comExhibitor • Booth #301
Sponsors 7 Tracked Conventions
Gold / Track$15,000 – $35,000
GuidePoint Security
guidepointsecurity.comExhibitor • Booth #305
Sponsors 3 Tracked Conventions
Conventions.com Show Sponsor Intelligence Desk
Organizing a show and need verified Software, Cloud & AI sponsors—or looking to sponsor SANS Atlanta 2026?
Live Dossier-Grounded Logistics & Rate Concierge
Grounded on Verified Facility Tariffs, Union Rules & Walk RingsAsk Anything About SANS Atlanta 2026 Specs, Union Rules, Hotels or Buyouts
Ask specific operational questions — hand-carry monitor limits, electrical & drayage rates, closest walkable hotels, or 30-person VIP dining buyouts.
Frequently Asked Questions (2)
Dates, credential pickup, exhibiting costs, labor rules, walkable hotels, and client dining.
A standard 10×10 inline booth at SANS Atlanta 2026 (The Westin Peachtree Plaza, Atlanta, Atlanta) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Atlanta EAC booth bids to save 40%–52%.
Conventions.com TrueBooth™ Cost Audit
The Westin Peachtree Plaza, Atlanta is surrounded by 11,651+ convention corridor rooms anchored by Hyatt Regency Atlanta. The FY2026/27 federal GSA per-diem cap for Atlanta is $189/night lodging and $74/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.
Conventions.com Corridor Housing Desk
SANS Atlanta Historical Attendance & Booth Space Rate Trends (2022–2027 Archive)
Year-over-year audited attendance and raw exhibit space rates across recent editions.
| Edition: | Verified Attendance: | Raw Booth Space Rate: | Edition & Campus Notes: |
|---|
Host Facility & Show Management Dossier
Open The Westin Peachtree Plaza, Atlanta Promoter Dossier →
Planning Your Own Trade Show or User Conference at The Westin Peachtree Plaza, Atlanta?
Inspect hall-by-hall capacities (124,145 sq. ft.), right-to-work state rules, headquarters hotel room-block capacities, show decorator RFPs, and 3 corridor buyout venues.
Connected Convention & Corridor Graph (Atlanta, GA)
Explore Related Software, Cloud & AI • Cybersecurity Training & Certification Shows, Upcoming Atlanta Conventions & Nearby Venues
Back-to-Back Freight & Corridor Window (±45 Days in Atlanta)
Consolidate 53' carrier marshaling, EAC booth storage & executive travel across consecutive show weeks
Overlapping Show Week Atlanta Corridor
Southeast Life Sciences Medtech Conference 2026
Mar 24–26, 2026 • The Whitley, a Luxury Collection Hotel
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Mar 20–21, 2026 • Emory Conference Center Hotel
-11d Prior Atlanta Corridor
Southeast FinTech Strategy Summit 2026
Mar 11–12, 2026 • Wyndham Atlanta Buckhead Hotel & CC
-12d Prior Atlanta Corridor
Atlanta Technical College Annual Career & Job Fair 2026
Mar 11–11, 2026 • Dennard Conference Center
Related Software, Cloud & AI • Cybersecurity Training & Certification Shows
Sector Hub →- SATELLITE DC 2027March 15–18, 2027 • Washington, DC
- South Carolina Fire-Rescue Conference 2026Jul 6–11, 2026 • Myrtle Beach, SC
- Sea-Air-Space Global Maritime Exposition 2026Apr 6–8, 2026 • National Harbor, MD
- Sea-Air-Space Exposition 2026Apr 6–8, 2026 • National Harbor, MD
- SecureWorld Seattle 2026Nov 4–5, 2026 • Bellevue, WA
Upcoming Atlanta Conventions
Full Calendar →- Scott Antique Markets 2027Jan 7–10, 2027 • 8,000+ B2B Attendees
- Southeastern Medical Device Association MedTech Conference 2027Apr 12–14, 2027 • 500+ B2B Attendees
- Southeastern Psychological Association 73rd Annual Meeting 2027Mar 10–13, 2027 • 1,200+ B2B Attendees
- Southeast FinTech Strategy Summit 2026Mar 11–12, 2026 • 600+ B2B Attendees
- Southeast Life Sciences Medtech Conference 2026Mar 24–26, 2026 • 550+ B2B Attendees
Atlanta Booth & Drayage Cost Tools
Atlanta (GWCC) Booth & Drayage Calculator → 18-City Corporate Hotel Block Estimator → New York (Javits Center) Booth & Drayage Calculator → Atlanta Expo Halls & VIP Buyout Venues
Atlanta Venues →- Atlanta Expo Center (South)100,000 sq. ft. • 15 configurable breakout rooms rooms
- Atlanta Marriott Marquis129,372 sq. ft. • 34 configurable breakout rooms rooms
- Atlanta Marriott Marquis44,000 sq. ft. Atrium Level Hall + 25,000 sq. ft. Marquis Ballroom • 63 breakout suites (1,663 guest rooms) rooms
- Cobb Galleria Centre144,000 net sq. ft. (Halls A–D) • 24 meeting suites + 25,000 sq. ft. John A. Williams Ballroom rooms
- Cobb Galleria Centre320,000 sq. ft. • 20 configurable breakout rooms rooms
- Courtland Grand Trademark Coll Wyndham100,000 sq. ft. • 49 configurable breakout rooms rooms
Organize or manage SANS Atlanta? Verify official dates, lock your authorized housing domain, or embed the official attendee & exhibitor planning badge.
Claim Event Profile & Badge →