Feb 5–7, 2027 2,500+ B2B Attendees
Days of the Dead Los Angeles 2027
Fan Conventions & Live Entertainment • Sheraton Universal Hotel (Universal City, CA)
7.6 / 10 Moderate Corridor Compression
Verified Sheraton Universal Hotel Trade Show & Convention Schedule
Upcoming Flagship Events at Sheraton Universal Hotel (2 Major Shows Mapped)
Apr 14–14, 2027 650+ B2B Attendees
Variety Entertainment Marketing Summit 2027
AdTech & Entertainment Marketing • Sheraton Universal Hotel (Universal City, CA)
7.6 / 10 Moderate Corridor Compression
Full Annual Convention & Trade Show Directory (2 Verified Shows)
Annual & Rotating Conventions Hosted at Sheraton Universal Hotel
| Convention / Trade Show | Typical Cycle / Dates | Attendance | Halls & Campus Footprint | 10×10 Booth Benchmark | Dossier / Quotes |
|---|---|---|---|---|---|
| Days of the Dead Los Angeles Food, Beverage & Hospitality Trade Association & Conference Committee • Food, Beverage & Hospitality | 2027-02-05 – 2027-02-07 | 2,500+ B2B Attendees | Sheraton Universal Hotel Grand Ballroom & General Session Plenary (12,000 sq. ft.) | $36–$47/sf (~$7,750 10×10 Est.) | |
| Variety Entertainment Marketing Summit Software, Cloud & AI Trade Association & Conference Committee • Software, Cloud & AI | 2027-04-14 – 2027-04-14 | 650+ B2B Attendees | Sheraton Universal Hotel Main Exhibit Hall A–C (Contiguous Span) (10,300 sq. ft.) | $39–$50/sf (~$8,500 10×10 Est.) |
Promoter Site-Selection & Hotel Rate Leverage
12-Month Sheraton Universal Hotel Compression & Need-Date Matrix
Peak Months: March–May & September–November • Best Value Window: June–August & Mid-December–January
JAN Peak
Q1 Flagship Trade Show Surge
FEB Peak
High Association & Expo Demand
MAR Peak
Peak Spring Convention Window
APR Moderate
Shoulder Openings Late April
MAY Moderate
Strong Late-May Negotiation Leverage
JUN Value
Summer Value Rates Begin
JUL Value
Maximum Room-Block & Space Concessions
AUG Value
High Availability & Value Pricing
SEP Moderate
Fall Season Kickoff
OCT Peak
Peak Q4 Enterprise Congresses
NOV Moderate
Early Nov Busy; Late Nov Value
DEC Value
Mid-December Corporate Value Window
Live Dossier-Grounded Logistics & Rate Concierge
Grounded on Verified Facility Tariffs, Union Rules & Walk RingsAsk Anything About Sheraton Universal Hotel Specs, Union Rules, Hotels or Buyouts
Ask specific operational questions — hand-carry monitor limits, electrical & drayage rates, closest walkable hotels, or 30-person VIP dining buyouts.
Frequently Asked Questions (3)
Dates, credential pickup, exhibiting costs, labor rules, walkable hotels, and client dining.
Universal City Union Labor Jurisdiction. Exhibitors may hand-carry small pop-up materials in a single trip without dollies; crated dock freight, forklift drayage, overhead rigging, and electrical distribution route through official facility and show contractors. Sheraton Universal Hotel Exhibitor Carry-In Policy (Union Jurisdiction): One exhibitor badge-holder may hand-carry personal display materials or a single rolling luggage case in one trip through main public/hotel entrances without drayage charges; two-wheel dollies, pushcarts, and crated dock deliveries route through official material-handling labor.
Sheraton Universal Hotel Exhibitor & Operations Guidelines
Sheraton Universal Hotel offers 2,500+ convention corridor rooms within a 10-minute walk/skybridge plus 0 vetted corridor steakhouses and full-venue buyouts. Federal FY 2027 GSA Per-Diem for Universal City is $189/night lodging and $74/day M&IE.
Conventions.com Venue Corridor Audit
Connected Convention & Corridor Graph (Universal City, CA)
Compare Nearby Universal City Convention Venues, Upcoming Trade Shows & Booth Cost Tools
Other Universal City Convention & Buyout Venues
All Venues →- Tempe Mission Palms Hotel30,000 sq. ft. • Right-to-Work State
- Terminal de Transportación Pública y Centro de Convenciones Miguel Santiago Ocasio25,000 sq. ft. • Union Jurisdiction
- Terranea Resort38,893 sq. ft. • Union Jurisdiction
- Terranea Resort38,893 sq. ft. • Union Jurisdiction
- Terre Haute Convention Center25,000 sq. ft. • Right-to-Work State
- Terre Haute Convention Center & Visitor's Bureau25,000 sq. ft. • Right-to-Work State
Upcoming Universal City Conventions
Full Calendar →- IIAT Joe Vincent Management Seminar 2026Jan 25–27, 2026 • 650+ B2B Attendees
- IIAT Joe Vincent Management Seminar 2026Jan 25–27, 2026 • 850+ B2B Attendees
- ILACP Annual Training Conference 2026Apr 22–24, 2026 • 650+ B2B Attendees
- Illinois State Black Chamber of Commerce Annual Convention 2026Aug 12–14, 2026 • 650+ B2B Attendees
- Indiana Library Federation Annual Conference 2026Nov 16–18, 2026 • 950+ B2B Attendees
Exhibitor & Promoter Cost Calculators
All Tools → San Francisco Moscone Center Booth Cost & Union Drayage Estimator
$218/CWT Drayage • $168/hr Labor
18-City Trade Show Group Hotel Block, Resort Fee & GSA Per-Diem Calculator
Compare 10–250+ room blocks & GSA caps
Dallas KBHCCD Trade Show Booth Cost & Right-to-Work Drayage Calculator
$144/CWT Drayage • $114/hr Labor