Nov 15–17, 2026 600+ B2B Attendees
Midwest SAS Users Group Conference 2026
Data Analytics & Statistics • Monona Terrace (Madison, WI)
7.6 / 10 Moderate Corridor Compression
Verified Monona Terrace Trade Show & Convention Schedule
Upcoming Flagship Events at Monona Terrace (1 Major Shows Mapped)
Full Annual Convention & Trade Show Directory (1 Verified Shows)
Annual & Rotating Conventions Hosted at Monona Terrace
| Convention / Trade Show | Typical Cycle / Dates | Attendance | Halls & Campus Footprint | 10×10 Booth Benchmark | Dossier / Quotes |
|---|---|---|---|---|---|
| Midwest SAS Users Group Conference Madison B2B Trade & Conference Organizer • Software, Cloud & AI | 2026-11-15 – 2026-11-17 | 600+ B2B Attendees | Monona Terrace Main Exhibit Hall & Breakout Wing | ~$8,450 10×10 All-In |
Promoter Site-Selection & Hotel Rate Leverage
12-Month Monona Terrace Compression & Need-Date Matrix
Peak Months: March–May & September–November • Best Value Window: June–August & Mid-December–January
JAN Peak
Q1 Flagship Trade Show Surge
FEB Peak
High Association & Expo Demand
MAR Peak
Peak Spring Convention Window
APR Moderate
Shoulder Openings Late April
MAY Moderate
Strong Late-May Negotiation Leverage
JUN Value
Summer Value Rates Begin
JUL Value
Maximum Room-Block & Space Concessions
AUG Value
High Availability & Value Pricing
SEP Moderate
Fall Season Kickoff
OCT Peak
Peak Q4 Enterprise Congresses
NOV Moderate
Early Nov Busy; Late Nov Value
DEC Value
Mid-December Corporate Value Window
Live Dossier-Grounded Logistics & Rate Concierge
Grounded on Verified Facility Tariffs, Union Rules & Walk RingsAsk Anything About Monona Terrace Specs, Union Rules, Hotels or Buyouts
Ask specific operational questions — hand-carry monitor limits, electrical & drayage rates, closest walkable hotels, or 30-person VIP dining buyouts.
Frequently Asked Questions (3)
Dates, credential pickup, exhibiting costs, labor rules, walkable hotels, and client dining.
WI Right-to-Work jurisdiction. Full-time exhibitor personnel may hand-carry display materials and self-install standard 10×10 and 20×20 inline booths; independent EAC booth builders and AV crews are permitted with a 30-day advance Certificate of Insurance. Monona Terrace Exhibitor Carry-In Policy (Right-to-Work State): One exhibitor badge-holder may hand-carry personal display materials or a single rolling luggage case in one trip through main public/hotel entrances without drayage charges; two-wheel dollies, pushcarts, and crated dock deliveries route through official material-handling labor.
Monona Terrace Exhibitor & Operations Guidelines
Monona Terrace offers 2,500+ convention corridor rooms within a 10-minute walk/skybridge plus 3 vetted corridor steakhouses and full-venue buyouts. Federal FY 2027 GSA Per-Diem for Madison is $135/night lodging and $64/day M&IE.
Conventions.com Venue Corridor Audit
Connected Convention & Corridor Graph (Madison, WI)
Compare Nearby Madison Convention Venues, Upcoming Trade Shows & Booth Cost Tools
Other Madison Convention & Buyout Venues
All Venues →- Clarion Hotel & Conference Centre25,000 sq. ft. • Union Jurisdiction
- Classic Center100,000 sq. ft. • Right-to-Work State
- Cleburne Conference Center45,000 sq. ft. • Right-to-Work State
- CLEMENT CIVIC CENTER25,000 sq. ft. • Right-to-Work State
- Cleveland Convention Center and Global Center for Health Innovation410,000 sq. ft. • Union Jurisdiction
- Cleveland Public Auditorium and Conference Center100,000 sq. ft. • Union Jurisdiction
Upcoming Madison Conventions
Full Calendar →- Indiana Sheriffs' Association Summer Conference 2027Jul 12–14, 2027 • 600+ B2B Attendees
- International Society of Arboriculture Western Chapter Annual Conference 2026May 4–7, 2026 • 750+ B2B Attendees
- ISC West (International Security Conference & Exposition) 2027Tue Mar 23 – Fri Mar 26, 2027 • 29,000+ Attendees
- ISC West 2026 2026Mar 17–20, 2026 • 30,000+ B2B Attendees
- Indiana State Chiropractic Association Fall Convention 2026Sep 18–20, 2026 • 650+ B2B Attendees
Exhibitor & Promoter Cost Calculators
All Tools → San Francisco Moscone Center Booth Cost & Union Drayage Estimator
$218/CWT Drayage • $168/hr Labor
18-City Trade Show Group Hotel Block, Resort Fee & GSA Per-Diem Calculator
Compare 10–250+ room blocks & GSA caps
Chicago McCormick Place Booth Cost, Union Labor & Drayage Calculator
$192/CWT Drayage • $158/hr Labor
Top Trade Show Sectors Visiting Madison