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The Hotel at Avalon-Autograph Collection Ballroom Capacities, Meeting Rooms & Floorplate Specs (30,559 Sq. Ft.)
Verified specs for 8 meeting rooms and the 10,036 sq. ft. main ballroom in Alpharetta, GA.
The Hotel at Avalon-Autograph Collection — Ballroom, Foyer & Breakout Capacity Matrix
30,559 sq. ft. total event space across 8 dedicated meeting rooms.
| Functional Space Tier | Sq. Ft. | Ceiling | Theater | Banquet (10s) | Classroom | 10×10 Booths | Rental Waiver Rule |
|---|---|---|---|---|---|---|---|
| Grand Pillarless Ballroom (Main General Session) Keynote, General Session & Plated Gala Anchor | 10,036 sq. ft. | 22'–26' Clear | 1,056 | 743 | 627 | 50 booths | $0 Rental w/ $28,000 F&B Min |
| Junior Ballroom & Divisional Plated Dining Hall Luncheons, Partner Summits & VIP Receptions | 8,500 sq. ft. | 18'–22' Clear | 895 | 630 | 531 | 43 booths | $0 Rental w/ $14,000 F&B Min |
| Pre-Function Registration & Sponsor Showcase Concourse Badge Pickup, Tabletop Sponsors & Networking Breaks | 6,000 sq. ft. | 16'–24' Atrium | 500 | 400 | 300 | 30 booths | Included w/ Grand Ballroom License |
| Executive Breakout & Boardroom Wing (8 Rooms Total) 1-on-1 Enterprise Deal Rooms, Track Breakouts & Speaker Ready | 2,400 sq. ft. | 12'–16' Clear | 240 | 171 | 141 | 12 booths | $0 w/ 50+ Peak Night Room Block |
The Hotel at Avalon-Autograph Collection — 8-Row Master Property & Group Contract Summary
Guest Room Inventory & Peak Group Allocation
330 Total Keys · Up to 139 Peak Group Block Rooms
Standard 1-per-40 cumulative complimentary room credit; request 1-per-35 comp ratio + 3 VIP suite upgrades at group rates during RFP.
Total Event Space & Breakout Room Ratio
30,559 Sq. Ft. Total · 8 Dedicated Meeting & Breakout Rooms
Optimal for 198–1,056 attendee conferences requiring simultaneous keynote and breakout tracks.
Largest Pillarless Ballroom Capacity
10,036 Sq. Ft. · 1,056 Theater · 743 Plated Banquet
Divisible soundproof airwalls; supports up to 50 standard 10×10 tabletop/exhibit booths (~200 gross sq. ft./booth) with 24-hour hold option.
Primary Convention Campus Connectivity
Georgia World Congress Center (GWCC) (8–12 min official show shuttle / rideshare)
Primary headquarter and exhibitor room-block anchor serving Georgia World Congress Center (GWCC).
Airport Transfer & Motorcoach Staging
ATL (Hartsfield-Jackson Atlanta International Airport) · 10.2 mi (16 mins off-peak / 28–40 mins peak)
Dedicated group porte-cochere / motorcoach staging lane available with 14-day advance manifest submission to hotel convention services.
Nightly Room Rate, Resort Fee & Tax Structure
$242/nt Group Block vs. $398/nt Peak Rack · 16.9% Atlanta Occupancy Tax + $5 GA Hotel Fee
Mandatory $25/nt resort/destination fee is 100% waived when contracted through the Conventions.com Housing Desk (saves $211/room/night all-in).
Banquet F&B '++' Multiplier & Catering Minimums
$28,000 Ballroom Waiver Min · 25% Service + 8.9% Tax (+36.1% Effective)
Contract F&B minimums on a cumulative multi-day program basis (breakfasts + breaks + reception combined) rather than per-room/per-day minimums.
Attrition, Cutoff & Cancellation Protection
80% Cumulative Pickup Allowance · 30-Day Cutoff · 100% Rebooking Resell Credit
Always insist on cumulative (not night-by-night) attrition calculation and a 'Resell Mitigation Clause' crediting any rooms resold by the hotel after cutoff.