Shrine Auditorium and Expo Hall Facility License, Power Markup & In-House Exclusivity Benchmarks
Who Sponsors The Makeup Show Los Angeles 2027 (4 Tracked Tiered Sponsors)
Verified corporate sponsors underwriting keynotes, conference tracks, badges/lanyards, and receptions at The Makeup Show Los Angeles 2027—cross-indexed against 1,116+ active trade-show sponsors in the Conventions.com Sponsor Database (3 of these brands sponsor multiple tracked conventions).
Make Up For Ever
makeupforever.comSponsor & Exhibitor • Booth #101
Danessa Myricks Beauty
danessamyricksbeauty.comSponsor & Exhibitor • Booth #304
Alcone Company
alconemakeup.comExhibitor • Booth #212
Parian Spirit
parianspirit.comExhibitor • Booth #505
Vetted Executive Dinners, Sponsor Receptions & Full Restaurant Buyouts (4 Venues)
Pre-mapped once across the The Makeup Show Los Angeles 2027 (Los Angeles) corridor—filter by group size from 10-seat boardrooms up to 600-guest opening-night buyouts.
LA Prime Steakhouse: Steak House (3-min walk / cab on 404 S Figueroa St, $4,500 – $25,000+ F&B Min) • 71Above: Restaurant (5-min walk (633 W 5th St 71st floor), $5,500 – $32,000+ F&B Min)
Fleming’s Prime Steakhouse & Wine Bar: 14–85 Guests (Executive Chef's Room & Terrace) (6-min walk (800 W Olympic Blvd Suite A-135)) • Baltaire Restaurant: 30–250 Guests (Two-Story Reception & Full Buyout) (7-min walk / cab (11647 San Vicente Blvd))
LA Prime Steakhouse
Verified Los Angeles executive dining & sponsor reception venue (4.4★ across 853 reviews on 404 S Figueroa St).
71Above
Verified Los Angeles executive dining & sponsor reception venue (4.5★ across 2,851 reviews on 633 W 5th St 71st floor).
Fleming’s Prime Steakhouse & Wine Bar
Verified Los Angeles executive dining & sponsor reception venue (4.5★ across 1,763 reviews on 800 W Olympic Blvd Suite A-135).
Baltaire Restaurant
Verified Los Angeles executive dining & sponsor reception venue (4.5★ across 1,108 reviews on 11647 San Vicente Blvd).
The Makeup Show Los Angeles 2027: Exhibitor ROI Scorecard, Booth Roll Call & Side-Events
Real-world hall traffic ratings from verified exhibitors and buyers, live booth swag & demo roll call, and the Los Angeles after-hours networking & suite party calendar.
- Buyer Authority & Order Writing: 4.7 / 5.0 (9.2/10) — High concentration of verified B2B buyers and procurement decision-makers at Shrine Auditorium and Expo Hall.
- Hall Foot Traffic by Zone: Main Exhibit Concourse (4.8★) · Central Showcase Aisle (4.7★) · Specialty Pavilions (4.5★).
- Official Contractor Drayage & Los Angeles Show-Floor Setup Speed: 4.4 / 5.0 when shipped to Advance Warehouse 14+ days prior to move-in.
- Will You Exhibit Again in 2028?: 86% Yes (Verified Renewal Intent).
- Los Angeles Corridor Walkability & Transit Speed: 4.7 / 5.0 — Direct pedestrian and transit links between Shrine Auditorium and Expo Hall and Ring 1 HQ hotels.
- Badge Pickup & Registration Wait Time: 4.6 / 5.0 — Fastest badge pickup at Shrine Auditorium and Expo Hall satellite desks before 8:30 AM Day 1.
- New Products Showcase & Exhibitor Floor Quality: 4.8 / 5.0 — Strong new-product launches and live technical demonstrations across Shrine Auditorium and Expo Hall.
- After-Hours Receptions & Corridor Dining Access: 4.8 / 5.0 — High-density private dining buyouts and executive hospitality within a 10-minute radius in Los Angeles.
Buyer Quality: 9.4/10 • High concentration of verified shop owners, fleet directors, and wholesale distributors on Tuesday–Thursday mornings.
Main concourse and primary hall entrances capture the highest morning keynote and buyer flow.
Schedule high-value product demos before 2:30 PM and target early-bird advance warehouse delivery to skip marshaling yard queues.
Rate Your The Makeup Show Los Angeles Experience (Exhibitor vs. Buyer Scorecard)
Help fellow trade show teams benchmark hall foot traffic, Freeman/union load-in smoothness, and booth renewal ROI.
The Makeup Show Los Angeles 2027 Booth Roll Call, Live Demos & Swag Tracker
Exhibiting at The Makeup Show Los Angeles? Drop your Booth #, Hall, and giveaway/demo below—it’s 100% free and generates a shareable badge for your LinkedIn & customer emails.
| Exhibiting Brand | Booth # & Hall | Swag Drop, Live Demo or Special Activation | Status |
|---|---|---|---|
| Anchor Industry Exhibitor Showcase | Main Concourse Anchor • Primary Exhibit Hall | Live Product Demos, Executive Briefings & Show-Floor Buyer Swag Drops | Featured Exhibitor |
The Makeup Show Los Angeles 2027 After-Parties, Brand Happy Hours & Suite Mixers (Mar 20–21, 2027)
The real deals happen between 5:00 PM and Midnight. Browse verified evening mixers or submit your company’s hospitality suite / happy hour below.
| Date & Time | Side-Event / After-Party | Host Brand | Venue & Corridor Transit | Access / RSVP |
|---|---|---|---|---|
Night 1 (Opening Evening) 5:00 PM – 7:30 PM | The Makeup Show Los Angeles Opening Night Exhibitor & Buyer Reception | Official Show Floor & Corridor Lounges | Headquarters Hotel & Shrine Auditorium and Expo Hall Concourse | Badge Holders |
Night 2 (Peak Deal Night) 6:30 PM – 10:00 PM | VIP Executive Steakhouses & Sponsor Suite Mixers | Enterprise Sponsors & Industry Partners | Walkable Los Angeles Convention Corridor Venues | RSVP / Invite Required |
Complete The Makeup Show Los Angeles 2027 Intelligence Silo (All 6 Guides)
Host Facility Specs: Shrine Auditorium and Expo Hall →ShowScore™ (7.7/10), TrueAttend™, TrueBooth™, TrueVenue™ & 5-Year Historical YoY Archive.
Complete The Makeup Show Los Angeles badge pricing tiers, trade qualification requirements, Will-Call hours, and TrueAttend™ trip calculator.
Compare 6 corridor hotels with hall-specific walk times, resort fees unbundled, Corridor Surge™ (+68%), and Attrition Rescue Exchange.
10×10 ($11,450 → $8,561 w/ Local EAC), $3,995 Turnkey CloudBooth™, and $0 Down Net-90 B2B Financing.
Search verified The Makeup Show Los Angeles exhibiting brands, hall-by-hall product zones, attendee seniority demographics, and B2B matchmaking.
Official sponsorship menu, 4 private dining room (PDR) buyouts ($6,500–$35,000 F&B min), after-parties calendar, and TrueVenue™ facility audit.



