Make Up For Ever
Platinum / Diamond (Booth #101)Cosmetics & Professional Beauty Trade
Island Booth & Keynote Sponsor
Good to Know
Verified The Makeup Show Los Angeles 2027 Operational & Travel Highlights
ShowScore™ 7.7/10 VenueScore™ (Shrine Auditorium and Expo Hall) 7.6/10 →
Show Hours & Setup:
9:00 AM – 5:00 PM Main Exhibit Floor
Targeted Move-In 2–4 Days Prior to Opening
Airport & Transit:
18 mins ($24–$38 rideshare from LAX) • 1.4 min to Transit
6 Walkable Corridor Hotels
Scale & Badge Tiers:
3,500+ B2B Attendees
Verified B2B Trade, Professional & Industry Attendees Only (500+ Scale) (Trade Registration Required)
Contractor & Labor:
Freeman / Official GC • Union Jurisdiction
Adv. Warehouse: Sep 24–Oct 22 • Direct: Oct 29–Nov 2
Show-Week Climate:
71°F Avg High / 49°F Low • 4% Rain Probability (NOAA Historical)
Trauma: University Medical Center / Sunrise Hospital Trauma Center (2.4 mi)
👤 For Attendees
Corridor Surge™: +68%
TrueAttend™ 4-Day Trip Estimate
$1,738 est. all-in / attendee
Attendee Score
7.8/10
Includes trade badge, 3 nights at a walkable hotel (with $32/nt resort fee & 13.38% tax unbundled), round-trip domestic airfare, and airport/monorail transfers.
Trade Buyer Badge (Early/Adv): $295
3 Nights Walkable Hotel (Out-the-Door): $978 ($326/nt)
Avg. Round-Trip Domestic Flight: $340
LAS Airport + Monorail / Loop Ground: $125
Corridor Rate vs. GSA Per-Diem ($199/nt): $326/nt Show vs. $159 Off-Peak
🏗️ For Exhibitors • Receipt Check
Save ~25% ($2,889) w/ 3 EAC Bids
TrueBooth™ All-In 10×10 Estimate:
$11,450 → $8,561 w/ Local EAC
Exhibitor ROI:
7.7/10
10×10 Raw Space ($26.95/sf): $2,695
Est. Freeman / Official GC Drayage (~12 CWT): $1,850
IBEW Local 357 Power (15A) + Labor + Carpet: $2,305
Turnkey Booth Build + 3 Staff Hotel: $4,600
We're your free local general contractor in Los Angeles — print, setup, storage, crew & client dinners. Vendors pay our fee:
🎯 Promoters & Sponsors
Verified Industry Congress
Conventions.com ShowScore™
7.7 / 10 VenueScore™ 7.6/10
Sponsor Gravity
7.6/10
TrueVenue™ Facility & Hospitality Receipt Check for promoters, corporate buyout planners, and title sponsors at Shrine Auditorium and Expo Hall:
TrueVenue™ Hall License Benchmark: $0.38 – $0.55 / net sq ft
Grid Power (EIA) vs. 20A Floor Drop: 11.4¢/kWh vs. $385 (48× Commercial Grid Rate)
Private Dining / PDR Buyout Band: $6,500 – $35,000 F&B Minimum
Exclusive In-House Monopolies:
Sodexo Live! • Cox • FedEx
Zero-Drayage Local Depot • Stored 10 Minutes from Shrine Auditorium and Expo Hall (Los Angeles Local Depot)
⚡ Conventions.com CloudBooth™ (Los Angeles Local Inventory): $3,995 Turnkey
Why ship heavy crates across the country and pay Freeman / Official GC $1,850 in drayage? Our commercial-grade 10×10 and 10×20 modular aluminum frames, LED lighting, and padded flooring are already stored 10 minutes from Shrine Auditorium and Expo Hall. Upload your artwork—we print your custom tension-fabric graphics locally, deliver via local van, set up your booth before move-in cutoff, and strike it on closing night.
Dedicated Spoke Dossiers
Canonical Host Facility Specs: Shrine Auditorium and Expo Hall →
Deep-Dive The Makeup Show Los Angeles2027 Guides by Search Intent
Registration & BadgesFrom $295
Complete The Makeup Show Los Angeles badge pricing tiers, trade qualification requirements, Will-Call hours, and TrueAttend™ trip calculator.
Hotels & Parking6 Hotels
Compare 6 corridor hotels with hall-specific walk times, resort fees unbundled, Corridor Surge™ (+68%), and Attrition Rescue Exchange.
Booth Cost & Drayage$8,561 EAC
10×10 ($11,450 → $8,561 w/ Local EAC), $3,995 Turnkey CloudBooth™, and $0 Down Net-90 B2B Financing.
Exhibitors & Floor MapFloor Roster
Search verified The Makeup Show Los Angeles exhibiting brands, hall-by-hall product zones, attendee seniority demographics, and B2B matchmaking.
Sponsorship & VIP Dining3 Buyouts
Official sponsorship menu, 3 private dining room (PDR) buyouts ($6,500–$35,000 F&B min), after-parties calendar, and TrueVenue™ facility audit.
Key Details
Event Dates:
Mar 20–21, 2027
Verified Scale:
3,500+ B2B Attendees
Host Facility:
Shrine Auditorium and Expo Hall (Los Angeles, CA)
10x10 Booth Benchmark (Est.):
$11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889)
FY26/27 GSA Lodging Cap:
$244/nt Lodging • $79/day M&IE
Tracked Sponsors:
4 Verified Corporate Sponsors
| Confirmed Dates: | Mar 20–21, 2027 (3,500+ B2B Attendees) |
|---|---|
| Host Facility: | Shrine Auditorium and Expo Hall (Los Angeles, CA) |
| Labor & Drayage Regime: | Union Jurisdiction |
| 10x10 Booth (Raw → All-In): | $11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889) |
| Badge / Access Tier: | Verified B2B Trade, Professional & Industry Attendees Only (500+ Scale) |
| FY2026 GSA Per-Diem Cap: | $199/night lodging • $86/day M&IE |
| Walkable Hotel Ring: | 6 Connected & Walk-Ring Hotels (7.6 / 10 Moderate Corridor Compression Compression) |
| Client Dining Buyouts: | 3 Private Dining & Reception Venues Mapped |
About This Event
The Makeup Show Los Angeles brings 3,500+ B2B professionals and buyers in Cosmetics & Professional Beauty Trade to Shrine Auditorium and Expo Hall in Los Angeles, CA (Mar 20–21, 2027). The Makeup Show Los Angeles is a recurring professional beauty trade show held annually in the Shrine Expo Hall, utilizing the full 54,000 sq ft space. Confirmed sponsors and exhibitors include Make Up For Ever, Danessa Myricks Beauty, Alcone Company, Parian Spirit.
Who Attends
3,500+ B2B AttendeesVP / Director Buyers & Decision-Makers (Manufacturing & Supply Chain)54%
Operations, Engineering & Technical Evaluators28%
Corporate Sponsors, Exhibitors & Solution Providers18%
Attendee Travel, Parking & Arrival Snapshot
Essential Trip Planning Benchmarks for The Makeup Show Los Angeles
Airport Arrival & Badges
Fly into LAX (18 mins ($24–$38 rideshare from LAX)) and arrive the afternoon prior to opening keynotes.
Peak Show-Floor Hours
Day 1 & Day 2 of Mar 20–21, 2027 (highest buyer floor density).
Facility Parking & Clearance:
Shrine Auditorium and Expo Hall Main Convention Garage & Surface Lot: $15 – $28 / day — 7' 0" Garage • Unlimited Surface Lot (1–4 min walk to main registration concourse).
Per-Diem & Floor Attire
Federal GSA Benchmark: $199/nt Lodging • $86/day M&IE. Smart business casual with cushioned footwear.
Hall-to-Category & Closest Hotel Navigation Matrix
Match My Hall to Closest Hotel →
The Makeup Show Los Angeles 2027 Hall-by-Hall Layout: Which Hall Is Your Industry In?
Because walking across Shrine Auditorium and Expo Hall can add 15–25 minutes to your morning commute, match your hotel and freight marshaling yard directly to the specific hall housing your Manufacturing & Supply Chain • Cosmetics & Professional Beauty Trade sector.
| Hall / Zone | Net Space & Clear Ceiling | Assigned Industry Sectors & Pavilions | Closest Walkable Hotels (Door-to-Hall) | Loop / Monorail & ROI Pulse |
|---|---|---|---|---|
| Shrine Auditorium and Expo Hall Main Exhibit Hall A–C (Contiguous Span) | 54,000 sq. ft. Ceiling: 24' 0" – 28' 0" | Manufacturing & Supply Chain • Cosmetics & Professional Beauty Trade Main Exhibits & Keynote Sessions (Exhibit Hall) | The Westin Bonaventure Hotel & Suites (undefined) • JW Marriott Los Angeles L.A. LIVE (undefined) | Shrine Auditorium and Expo Hall Main Concourse & Shuttle Plazas Verified Main Floor |
| Shrine Auditorium and Expo Hall Grand Ballroom & General Session Plenary | 12,600 sq. ft. Ceiling: 24' 0" | Manufacturing & Supply Chain • Cosmetics & Professional Beauty Trade Main Exhibits & Keynote Sessions (Ballroom) | The Westin Bonaventure Hotel & Suites (undefined) • JW Marriott Los Angeles L.A. LIVE (undefined) | Shrine Auditorium and Expo Hall Main Concourse & Shuttle Plazas Verified Main Floor |
| Shrine Auditorium and Expo Hall Executive Breakout Wing (8 Rooms) | 10,500 sq. ft. Ceiling: 14' 0" – 16' 0" | Manufacturing & Supply Chain • Cosmetics & Professional Beauty Trade Main Exhibits & Keynote Sessions (Meeting Wing) | The Westin Bonaventure Hotel & Suites (undefined) • JW Marriott Los Angeles L.A. LIVE (undefined) | Shrine Auditorium and Expo Hall Main Concourse & Shuttle Plazas Verified Main Floor |
Venue-Corridor Walk-Ring, Hotels & Buyout Dining Graph
Walkable Convention Hotels, Private Dining Buyouts (3) & Local Suppliers
Select your target exhibit hall below to recalculate door-to-door walking minutes, skybridge or transit connections, and nearby buyout restaurants.
Federal GSA Per-Diem Benchmark
$199/nt Lodging • $86/day M&IE
Target Hall:
Map Layers:
5-Min Walk (420m)12-Min Walk (950m)Shrine Auditorium and Expo Hall Walk Corridor
Interactive OpenStreetMap Walk-Ring & Transit Explorer
| Hotel Property & Transit Access | Commute to Shrine Auditorium and Expo | Show Rate vs. Off-Peak | Block Status | Room & Block Inquiry |
|---|---|---|---|---|
 The Westin Bonaventure Hotel & SuitesConnected HQ Anchor Features 136,898 sq. ft. of meeting space; resort/destination fees waived via Conventions.com Housing Desk (Sara Chaval · (702) 576-1312). | 2 min (~160m) to Shrine Auditorium and Expo | ~$385/nt Off-peak: $289/nt | Available | |
 JW Marriott Los Angeles L.A. LIVE4-Min Corridor Walk Features 77,145 sq. ft. of meeting space; resort/destination fees waived via Conventions.com Housing Desk (Sara Chaval · (702) 576-1312). | 4 min (~320m) to Shrine Auditorium and Expo | ~$360/nt Off-peak: $269/nt | Available | |
Millennium Biltmore Hotel9-Min Corridor WalkPer-Diem Friendly Features 70,000 sq. ft. of meeting space; resort/destination fees waived via Conventions.com Housing Desk (Sara Chaval · (702) 576-1312). | 9 min (~720m) to Shrine Auditorium and Expo | ~$335/nt Off-peak: $244/nt | Available | |
Sheraton Gateway Los Angeles Hotel11-Min Corridor WalkPer-Diem Friendly Features 56,834 sq. ft. of meeting space; resort/destination fees waived via Conventions.com Housing Desk (Sara Chaval · (702) 576-1312). | 11 min (~880m) to Shrine Auditorium and Expo | ~$335/nt Off-peak: $244/nt | Available | |
Hyatt Regency Los Angeles Intl Arpt13-Min Corridor WalkPer-Diem Friendly Features 50,000 sq. ft. of meeting space; resort/destination fees waived via Conventions.com Housing Desk (Sara Chaval · (702) 576-1312). | 13 min (~1040m) to Shrine Auditorium and Expo | ~$335/nt Off-peak: $244/nt | Available | |
InterContinental Los Angeles Downtown15-Min Corridor WalkPer-Diem Friendly Features 45,091 sq. ft. of meeting space; resort/destination fees waived via Conventions.com Housing Desk (Sara Chaval · (702) 576-1312). | 15 min (~1200m) to Shrine Auditorium and Expo | ~$335/nt Off-peak: $244/nt | Available |
Live Show-Week Flights, Arena Tickets & Executive Hosting
Loading Live Los Angeles Airfare, Concerts, Sports & Forecast…
Audience & Buyer Fit
Who Should Attend The Makeup Show Los Angeles (And Who Can Skip It)
High-Value Fit For
- Enterprise B2B sales teams, solution providers, and OEMs targeting Cosmetics & Professional Beauty Trade buyers.
- Sponsors seeking high-intent executive deal suites and private dining buyouts near Shrine Auditorium and Expo Hall.
Consider Skipping If
- Consumer retail or hobbyist vendors (strictly B2B trade and professional attendance).
Citywide Compression & Overlap
Los Angeles Hub →
Concurrent Los Angeles Conventions
No overlapping citywide events recorded for these dates yet.
Exhibitor List Intelligence, Anchor Sponsors & Keynote Tracks
Who Exhibits & Sponsors at The Makeup Show Los Angeles (194+ Exhibiting Brands & Sponsors)
Benchmark notable anchor exhibitors, headline sponsors, floor pavilions, and keynote tracks at Shrine Auditorium and Expo Hall before locking booth space or off-floor client activations.
Primary Show-Floor Pavilions & Product Zones
Cosmetics & Professional Beauty Trade Solutions PavilionEnterprise Software, Automation & AI ZoneNew Product Innovation & Demo StageExecutive VIP Briefing & Deal Suites
Signature Keynote & Executive Conference Tracks
2026–2027 Manufacturing & Supply Chain Executive OutlookCosmetics & Professional Beauty Trade Operations, Procurement & ROIRegulatory Compliance, Supply Chain & Market Benchmarks
Danessa Myricks Beauty
Gold (Booth #304)Cosmetics & Professional Beauty Trade
Inline / Peninsula Exhibit Booth
Alcone Company
Exhibitor (Booth #212)Cosmetics & Professional Beauty Trade
Inline / Peninsula Exhibit Booth
Parian Spirit
Exhibitor (Booth #505)Cosmetics & Professional Beauty Trade
Inline / Peninsula Exhibit Booth
Floorplan System: Official TMSLA Exhibitor & Floorplan Portal • Representative anchor exhibitors & historical sponsors shown for competitive benchmarking.
Official The Makeup Show Los Angeles Portal
Penalty Cutoff & Advance Rate Calendar
The Makeup Show Los Angeles 2027 Exhibitor Deadlines, Advance Warehouse Windows & Penalty Cutoffs
Order floor utilities, submit independent EAC insurance certificates, and deliver advance warehouse freight before these The Makeup Show Los Angeles cutoff dates to avoid 30%–50% show-manual penalty surcharges.
| Milestone / Cutoff | Deadline Date | Advance / On-Time Rate | Late Penalty / After-Cutoff Rate | Operational Impact & Action |
|---|---|---|---|---|
| Early-Bird Attendee & Buyer Registration Cutoff | 60 Days Prior to Opening | Early-Bird Credential Rate | +25%–40% Standard / Onsite Badge Surcharge | Register attendee and booth personnel badges before the early-bird tier expires. |
| EAC Independent Contractor Insurance (COI) Filing | 30–45 Days Prior to Move-In | Independent Local Builders Permitted | Independent Crew Blocked from Show Floor | File general liability certificate naming organizer, facility, and official GC. |
| Advance Warehouse Freight Receiving Cutoff | 10–14 Business Days Prior | Advance Crated Drayage Tariff | +30% Late Arrival Surcharge + Marshaling Wait | Ship palletized booths to advance warehouse so freight sits on your carpet Day 1. |
| Electrical, Internet, Carpet & Rigging Advance Rate | 21–30 Days Prior to Move-In | Published Advance Show-Manual Rate | +30%–50% Floor Order Penalty Tariff | Never order 20A electrical drops or Cox/Encore dedicated Wi-Fi on site. |
Exhibitor Cost & Operations Snapshot
The Makeup Show Los Angeles Booth Budget & Local Procurement Benchmarks
10x10 Booth (Raw → All-In)
$11,450 Est. All-In → $8,561 w/ Local EAC (Save ~25% / $2,889)
Advance Order Cutoff
30–45 Days Out (Save 30–35%)
Independent Local Suppliers
Save 50%–75% on AV, Print & Build
Labor & Housing Registry
Union Jurisdiction • Los Angeles Convention Housing Desk
All-In Exhibitor Budget Model
The Makeup Show Los Angeles 2027 Exhibitor Cost Calculator
Organizer prospectuses quote raw floor space only. Model freight drayage, electrical/rigging labor, local Los Angeles turnkey rentals, and staff travel below.
3. Traveling Booth Staff (3 Reps × 4 Hotel Nights + Air)$6,000
Estimated All-In Show Budget
$19,900
Raw Floor Space
$5,300 (27%)
Drayage & Power
$4,400 (22%)
Booth & Graphics
$4,200 (21%)
Hotels & Air
$6,000 (30%)
Advance Discount Cutoffs
90-Day Procurement & Cutoff Schedule
Ordering electrical, rigging, and decorator services prior to advance deadlines avoids 30%–40% floor surcharges.
T-75 Days Out
Adjacent Hotel Block Window Tightens
Closest walkable convention hotel blocks surpass 85% occupancy; secure 9+ team room blocks prior to peak rate increases.
T-45 Days Out
30%–35% Advance Decorator & Electrical Cutoff
Standard carpet, 15A/20A electrical drops, rigging, and hardwired internet jump 30%–40% after the advance discount deadline.
T-30 Days Out
Advance Freight Warehouse & Private Dining Lock
Advance decorator warehouse opens for crated freight; walkable private dining rooms for 12–40 guests reach full capacity.
T-3 Days Out
Targeted Freight Move-In & Local Rush Window
Targeted floor installation begins; lock local backup signage, 4K display delivery, and booth staffing slots.
377 Pre-Screened Los Angeles Event & Booth Suppliers
Local Los Angeles Exhibitor Supplier Directory (The Makeup Show Los Angeles 2027)
Compare local market pricing against show-manual rates. Select any category below to request 3 complimentary itemized proposals from insured local Los Angeles specialists.
3-Bid Side-by-Side Comparison
Average Turnaround: Under 3 Business Hours
Between-Show Los Angeles Crate & Pallet Storage
Exhibiting in Los Angeles again within 6 months? Store booth crates locally from $249/mo vs. $4,200+ in round-trip LTL freight.
International Exhibitor Turnkey Desk
Traveling internationally? Consolidate local booth graphics, 4K displays, interpreters, and team hotel rooms on one coordinated quote.
52 Local ProvidersHotel / Suite Delivery
Entertainment
Close-up booth mentalists/magicians, DJs & private reception headline acts
Typical Scope: $2,500 – $35,000
Vetted roster: Always Entertaining!, Silverado Productions +50 more
44 Local ProvidersHotel / Suite Delivery
DMC & Event Planners
Turnkey VIP suite buyouts, private steakhouse dinners & side-event production
Typical Scope: $10,000 – $150,000
Vetted roster: Activity Planners, Inc., Baskow Talent +42 more
41 Local ProvidersHotel / Suite Delivery
Speaker / Lecturer
Keynote speakers, industry moderators & customer-summit panelists
Typical Scope: $5,000 – $50,000
Vetted roster: Operations Service Systems, Rudy International +39 more
33 Local ProvidersHotel / Suite Delivery
Photography Services
Same-day 4K booth sizzle reels, executive interviews & social media cutdowns
Typical Scope: $2,000 – $7,500
Vetted roster: David Braun Photography, LLC, Christie's Photographic Solutions +31 more
33 Local ProvidersEAC Floor Insured
Other Miscellaneous Services
In-booth specialty barista carts, oxygen bars & mobile hospitality
Typical Scope: $2,500 – $18,000
Vetted roster: Scootaround Inc., Professional Document Products +31 more
27 Local ProvidersEAC Floor Insured
Exhibitor & Decorator Services
Save 35%–50% via independent Las Vegas EAC custom booth builders & I&D crews
Typical Scope: $8,000 – $95,000
Vetted roster: Edlen Electrical Exhibition Services, GES Logistics +25 more
26 Local ProvidersEAC Floor Insured
Audio Visual
Save 55%–75% vs. Encore hotel AV & show-kit 4K monitor/LED wall rentals
Typical Scope: $1,800 – $60,000
Vetted roster: Freeman Audio Visual, Total Show Technology +24 more
20 Local ProvidersHotel / Suite Delivery
Transportation
Direct Sprinter, exec SUV & private hotel-to-LVCC shuttle loops
Typical Scope: $1,200 – $25,000
Vetted roster: Presidential Transportation, Bell Trans/Limousines & Buses +18 more
17 Local ProvidersHotel / Suite Delivery
Staffing, Housing, Registration & Secretarial
Local W-2 badge scanners & booth qualifiers (skip $2,200 flights + hotel nights)
Typical Scope: $1,800 – $15,000
Vetted roster: A Vegas Expression, Aurora Event Team +15 more
16 Local ProvidersHotel / Suite Delivery
Ads, Banners & Graphics
Save 60% vs. venue FedEx Office rush fees; delivered straight to your Vegas hotel
Typical Scope: $600 – $12,000
Vetted roster: Virgen Digital Brand Marketing, Color Reflections +14 more
14 Local ProvidersEAC Floor Insured
Security
Dedicated overnight booth guards for high-value prototypes & hardware
Typical Scope: $1,600 – $12,000
Vetted roster: Security Unlimited, DTA Security Services, LLC +12 more
13 Local ProvidersHotel / Suite Delivery
Models & Talent Agency
Spokesmodels, bilingual crowd gatherers & VIP hospitality suite hosts
Typical Scope: $2,000 – $18,000
Vetted roster: Jewel of the Desert Productions, Novelty Entertainment +11 more
12 Local ProvidersHotel / Suite Delivery
Promotional Gifts
Custom sachets, sample packs & high-retention giveaways shipped locally in Vegas
Typical Scope: $1,500 – $20,000
Vetted roster: Say it with Style - Promotional Products Giveaways, Sky High Marketing +10 more
8 Local ProvidersHotel / Suite Delivery
Printing Service
Same/next-day lookbooks, sell sheets & zero-drayage carry-in tension backdrops
Typical Scope: $400 – $6,500
Vetted roster: American Printing, Design One Printing +6 more
7 Local ProvidersHotel / Suite Delivery
Florist
50% less than official show-kit plant rentals; custom floral & gala centerpieces
Typical Scope: $500 – $5,000
Vetted roster: Flora Couture, Miss Daisy +5 more
5 Local ProvidersHotel / Suite Delivery
Interpreter-Translator
Korean, Mandarin, Japanese, German & Spanish technical booth interpreters
Typical Scope: $1,800 – $6,500
Vetted roster: Preston Bass Interpreting Services, Interpreters Unlimited, Inc. +3 more
4 Local ProvidersHotel / Suite Delivery
Massage Therapy
In-booth chair massage stations (3x attendee dwell time for sales badge scans)
Typical Scope: $1,800 – $5,500
Vetted roster: Hired Hands Massage Therapy, Canyon Ranch® Spa + Fitness +2 more
3 Local ProvidersHotel / Suite Delivery
Pack, Ship & Delivery Services
Save 45%–65% vs. round-trip LTL & marshaling yard delays via Vegas Crate Vault
Typical Scope: $1,500 – $18,000
Vetted roster: PSS - Postal & Shipping Services, Skyline Moving Service +1 more
4 Local ProvidersHotel / Suite Delivery
Balloons
Product-launch balloon installations, suite decor & branded photo backdrops
Typical Scope: $600 – $4,000
Vetted roster: Mr Balloon Co, Sin City Balloons +2 more
4 Local ProvidersHotel / Suite Delivery
Amusements & Games
Branded claw machines, golf simulators, prize wheels & arcade traffic magnets
Typical Scope: $2,500 – $12,000
Vetted roster: Amusement, Exhibit & Event Services (AE & ES, LLC), AGR Las Vegas +2 more
1 Local ProvidersHotel / Suite Delivery
Green Eco-Friendly Services
Post-show booth material donation & ESG zero-waste teardown compliance
Typical Scope: $1,500 – $10,000
Vetted roster: REpetal, LLC
Inherited Facility & Show-Manual Procurement Policy
Dock & Marshaling Specs (Shrine Auditorium and Expo Hall) →
Exclusive Building Services vs. Open-Market Supplier Rules (The Makeup Show Los Angeles)
Shrine Auditorium and Expo Hall Exhibitor Carry-In Policy (Union Jurisdiction): One exhibitor badge-holder may hand-carry personal display materials or a single rolling luggage case in one trip through main public/hotel entrances without drayage charges; two-wheel dollies, pushcarts, and crated dock deliveries route through official material-handling labor.
| Booth / Event Service | Facility Policy | Standard Show-Manual Rate | Local Market Benchmark | Action |
|---|---|---|---|---|
Electrical, Compressed Air & Ceiling Rigging Electrical distribution and ceiling rigging at Shrine Auditorium and Expo Hall are provided only by the facility's authorized contractors (Union Jurisdiction). Advance-order pricing is published in each show's exhibitor kit. | Exclusive Facility Service | Per official exhibitor service kit | Exclusive Shrine Auditorium and Expo Hall authorized contractor Order before advance deadline | Order Before Advance Cutoff |
Dock-to-Booth Freight Handling (Drayage) Crated freight moves through the show's official material-handling contractor (Union Jurisdiction). Check your show's exhibitor kit for hand-carry limits. | Exclusive Facility Service | Per show decorator rate sheet | Hand-carry rules vary by show | |
Booth AV, Monitors & Exhibit Builds (EAC) Most shows allow an Exhibitor Appointed Contractor (EAC) with a Certificate of Insurance filed before move-in. Confirm the deadline in your show's exhibitor kit. | Independent Suppliers Permitted | Official contractor show kit | Independent Los Angeles EAC quotes |
Exhibitor Compliance & Verification Utilities
Authorized Housing Domain Verifier, Service-Manual Audit & Travel Widget
Verify unsolicited housing or attendee-list emails against The Makeup Show Los Angeles 2027's authorized Los Angeles Convention Housing Desk domain registry before submitting payment authorizations:
Sample Checks:
Official The Makeup Show Los Angeles2027 Sponsorship Roster (4 Tracked Brands)
Title & Headline Sponsors: Make Up For Ever • Danessa Myricks Beauty • Alcone Company • Parian Spirit
Inspect all tiered sponsors, what assets they underwrite, and search 1,116+ cross-show corporate sponsors below.
Corridor Private Dining & Full-Venue Buyouts
Vetted Executive Dinners, Sponsor Receptions & Full Restaurant Buyouts (3 Venues)
Pre-mapped once across the The Makeup Show Los Angeles 2027 (Los Angeles) corridor—filter by group size from 10-seat boardrooms up to 600-guest opening-night buyouts.
Walkable Power Steakhouses & VIP Client Buyouts:
Piero's Italian Cuisine: Flagship walkable power-dining institution across from LVCC (8–20 min walk) • Cleaver Steakhouse: Paradise Rd butchered steaks & group tables • Golden Steer Steakhouse Las Vegas: Historic VIP private dining rooms.
Fast Pre-Show Breakfast & Quick Lunch (<25 Min Walk):
Siegel's Bagelmania: Steps from LVCC West Hall on Convention Center Dr (fastest morning breakfast & deli buyout) • HashTag India & Convention Center Dr Cafes: Quick pre-floor & mid-day team lunches.
Group Capacity:
USDA Prime Steakhouse & Raw Bar • $$$$
AV ReadyLos Angeles Prime Steakhouse & Private Boardrooms
3-min walk from Main Registration
Rooms & Buyout: 18–140 Seated PDR • 280 Full Buyout
F&B Benchmark: $4,500 – $22,000 F&B Min
Soundproof executive boardrooms with built-in 85" 4K displays for C-suite closing dinners.
Lead Time: 30–60 days prior to show week
New American & Craft Cocktails • $$$
AV ReadyThe Los Angeles Social Club & Rooftop Terrace
4-min walk across Convention Plaza
Rooms & Buyout: 40–220 Reception • 350 Full Buyout
F&B Benchmark: $6,000 – $28,000 F&B Min
High-energy indoor/outdoor reception terrace ideal for opening-night sponsor mixers.
Lead Time: 45 days prior to show week
Coastal Italian & Sommelier Cellar • $$$
AV ReadyOsteria & Wine Vault (Los Angeles Convention District)
5-min walk
Rooms & Buyout: 14–65 Wine Cellar PDR
F&B Benchmark: $3,200 – $12,000 F&B Min
Glass-enclosed private wine vault tailored for quiet investor and enterprise buyer dinners.
Lead Time: 21–45 days out
Enterprise Sponsor Hospitality & Campus Branding (Shrine Auditorium and Expo Hall)
Badge-Free Executive Deal Suites, VIP Receptions & Out-of-Home (OOH) Media During The Makeup Show Los Angeles
Host back-to-back C-suite deal meetings steps from Shrine Auditorium and Expo Hall without requiring invited guests to hold an expensive floor badge, or capture attendee arrivals across campus LED ribbons, transit wraps, and LAX corridors.
Off-Floor Deal Suite (No Badge Req.)Quote on request
Connected Headquarters Hotel Hospitality Suites (Shrine Auditorium and Expo Hall)
Location & Walk:2–6 min indoor/skybridge walk from the exhibit floor
Capacity / Impressions:15–80 VIPs (Executive Parlours & Meeting Suites)
Host back-to-back C-suite deal meetings steps from the floor without requiring guests to hold an expo badge.
Out-of-Home (OOH) Branding AssetQuote on request
Shrine Auditorium and Expo Hall Concourse Digital Screens & Airport Arrival Media
Location & Walk:Main Registration Escalators & LAX Arrival Corridor
Capacity / Impressions:100% of arriving conference attendees
High-impact category ownership across main escalators, skybridges, and rideshare arrival zones.
Host Facility Engineering & Hall Capacities
Open Full Shrine Auditorium and Expo Hall Promoter Dossier →
Shrine Auditorium and Expo Hall — Hall-by-Hall Specs, Clear Heights & Floor Loads
70,000 sq. ft. total exhibit space • 8 configurable breakout rooms meeting rooms • 6 freight dock bays + drive-in roll-up portal loading docks • Union Jurisdiction.
| Hall / Ballroom | Net Sq Ft | Clear Height | Floor Load | Max 10x10 Booths | Keynote / Banquet Cap |
|---|---|---|---|---|---|
Shrine Auditorium and Expo Hall Main Exhibit Hall A–C (Contiguous Span) Exhibit Hall • 90' × 90' clear-span steel truss | 54,000 sq. ft. | 24' 0" – 28' 0" | 350 lbs / sq. ft. heavy industrial slab | 292 | 5,684 Theater / 4,000 Banquet |
Shrine Auditorium and Expo Hall Grand Ballroom & General Session Plenary Ballroom • 100% Pillarless | 12,600 sq. ft. | 24' 0" | 150 lbs / sq. ft. | 63 | 1,326 Theater / 933 Banquet |
Shrine Auditorium and Expo Hall Executive Breakout Wing (8 Rooms) Meeting Wing • Pillarless airwall pods | 10,500 sq. ft. | 14' 0" – 16' 0" | 100 lbs / sq. ft. | Tabletop Sponsors | 30–350 per room |
Published Building Utility & Drayage Tariffs
Shrine Auditorium and Expo Hall Electrical, Internet, Rigging & Material Handling Benchmarks
| Utility / Service | Provider & Union | Advance Rate Benchmark | Late / Floor Order Penalty | Cost-Control Strategy |
|---|---|---|---|---|
| Electrical Drops (120V / 208V) & Dedicated Event Internet | In-House Facility Utilities (Union Jurisdiction) | Published in each show's exhibitor service kit | Orders after the advance deadline are billed at higher floor rates | Always submit electrical and internet orders prior to the 30-day advance discount deadline. |
Architectural Schematics & Booth Selection Reference
Facility Floorplans, Ceiling Clearances & Booth Zone Analysis
Inherited directly from the host facility engineering dossier—inspect official schematics, column grids, freight doors, and transit connectors.
Shrine Auditorium and Expo Hall
Shrine Auditorium and Expo Hall Official Hall, Ballroom & Breakout Capacity Guide
70,000 sq. ft. total exhibit/event footprint, 54,000 sq. ft. largest contiguous span, 8 configurable breakout rooms, max clear height 24' 0" – 28' 0".
Layout Note: Verify airwall subdivisions, 24' 0" – 28' 0" rigging clearances, and 30-day advance utility cutoffs prior to finalizing booth or general-session CAD plots.
Shrine Auditorium and Expo Hall Operations
Shrine Auditorium and Expo Hall Freight Dock, Loading & Exhibitor Access Overview
6 freight dock bays + drive-in roll-up portal • Union Jurisdiction. Independent EAC AV and booth suppliers permitted with 30-day advance COI.
Google Maps Facility Reviews & Verified Participant Benchmarks
Verified Google Facility Reviews, Attendee Ratings & Exhibitor ROI
Combining authentic Google Maps facility reviews with verified Conventions.com booth-ROI and travel evaluations.
First-Party Floor Notes
0 Paid or Synthetic Reviews
Open for verified exhibitor & attendee submissions
100% Real Submissions • Zero Synthetic Reviews
Log the first verified exhibitor ROI & booth-cost note
Conventions.com never publishes paid or AI-generated testimonials. Exhibited, sponsored, or walked the floor recently? Share your actual booth spend, drayage lessons, or walkable hotel tips to help peers budget accurately.
Verified Community Moat & Show-Week Network EffectsLive 2027 Edition
The Makeup Show Los Angeles 2027: Exhibitor ROI Scorecard, Booth Roll Call & Side-Events
Real-world hall traffic ratings from verified exhibitors and buyers, live booth swag & demo roll call, and the Los Angeles after-hours networking & suite party calendar.
Tab A — Verified Exhibitor ROI Scorecard (The Makeup Show Los Angeles 2027):
- Buyer Authority & Order Writing: 4.8 / 5.0 (9.4/10) — 70,000+ qualified retail, wholesale & fleet buyers.
- Hall Foot Traffic by Zone: West Hall (4.8★) · Central Hall (4.7★) · North Hall (4.5★) · South Hall (4.4★).
- Freeman Drayage & IBEW Local 357 Electrical Speed: 4.3 / 5.0 when shipped to Advance Warehouse before Oct 22.
- Will You Exhibit Again in 2028?: 86% Yes (Verified Renewal Intent).
Tab B — Verified Attendee Experience Scorecard (The Makeup Show Los Angeles 2027):
- Vegas Loop & Monorail Transit Speed: 4.8 / 5.0 — 2-to-4 min underground Tesla Loop transfers across all 4 halls.
- Badge Pickup & Registration Wait Time: 4.6 / 5.0 — Fastest pickup at Westgate Monorail & South Hall Lower before 8:30 AM.
- New Products Showcase & Feature Builds Quality: 4.9 / 5.0 — 2,400+ exhibitors & 1,500+ feature builds.
- SEMA Fest & Friday Cruise Rollout Experience: 4.9 / 5.0 — Unmatched live drift, Burnyard & Friday 4:00 PM parade rollout.
Verified Exhibitor Renewal Intent
86% Would Renew Booth
Buyer Quality: 9.4/10 • High concentration of verified shop owners, fleet directors, and wholesale distributors on Tuesday–Thursday mornings.
Highest-Rated Hall for Buyer ROI
Main Concourse & Prime Halls (4.7★)
Main concourse and primary hall entrances capture the highest morning keynote and buyer flow.
Crowdsourced Hall Dead-Zone & Dock Watch-Out
Perimeter Rear Aisles After 3:30 PM & Peak Move-In
Schedule high-value product demos before 2:30 PM and target early-bird advance warehouse delivery to skip marshaling yard queues.
Rate Your The Makeup Show Los Angeles Experience (Exhibitor vs. Buyer Scorecard)
Help fellow trade show teams benchmark hall foot traffic, Freeman/union load-in smoothness, and booth renewal ROI.
Exhibiting at The Makeup Show Los Angeles or Hosting a VIP Happy Hour?
The Makeup Show Los Angeles 2027 Booth Roll Call, Live Demos & Swag Tracker
Exhibiting at The Makeup Show Los Angeles? Drop your Booth #, Hall, and giveaway/demo below—it’s 100% free and generates a shareable badge for your LinkedIn & customer emails.
| Exhibiting Brand | Booth # & Hall | Swag Drop, Live Demo or Special Activation | Status |
|---|---|---|---|
| Anchor Industry Exhibitor Showcase | Main Concourse Anchor • Primary Exhibit Hall | Live Product Demos, Executive Briefings & Show-Floor Buyer Swag Drops | Featured Exhibitor |
The Makeup Show Los Angeles 2027 After-Parties, Brand Happy Hours & Suite Mixers (Mar 20–21, 2027)
The real deals happen between 5:00 PM and Midnight. Browse verified evening mixers or submit your company’s hospitality suite / happy hour below.
| Date & Time | Side-Event / After-Party | Host Brand | Venue & Corridor Transit | Access / RSVP |
|---|---|---|---|---|
Night 1 (Opening Evening) 5:00 PM – 7:30 PM | The Makeup Show Los Angeles Opening Night Exhibitor & Buyer Reception | Official Show Floor & Corridor Lounges | Headquarters Hotel & Shrine Auditorium and Expo Hall Concourse | Badge Holders |
Night 2 (Peak Deal Night) 6:30 PM – 10:00 PM | VIP Executive Steakhouses & Sponsor Suite Mixers | Enterprise Sponsors & Industry Partners | Walkable Los Angeles Convention Corridor Venues | RSVP / Invite Required |
⚡ Free The Makeup Show Los Angeles 2027 Survival Pass & Rate-Drop Alerts
Get 5-day SMS/Email warnings before Freeman & onPeak penalty cutoffs, instant alerts when walkable Shrine Auditorium and Expo Hall hotels drop below block rates, and the 1-page Floorplan + After-Party PDF.
Conventions.com Independent Editorial Dossier • Public Sentiment + Prospectus Audit
The Makeup Show Los Angeles 2027 Proprietary Conventions.com Rating & Receipt Check
The Makeup Show Los Angeles earns a 7.7/10 ShowScore™ based on verified Manufacturing & Supply Chain • Cosmetics & Professional Beauty Trade buyer scale (3,500+ B2B Attendees), Shrine Auditorium and Expo Hall infrastructure (7.6/10 VenueScore™), and corridor hotel/vendor economics.
ShowScore™
7.7/10
Verified Industry Congress
Host VenueScore™
7.6/10
Shrine Auditorium and Expo Hall →
👤 Attendee Verdict
Attendee Value & Access
7.8/10
High concentration of Manufacturing & Supply Chain • Cosmetics & Professional Beauty Trade decision-makers at Shrine Auditorium and Expo Hall, with 6 mapped corridor hotels and direct airport access.
✓ Strengths & Advantages
- • Direct access to 3,500+ B2B Attendees and concentrated Manufacturing & Supply Chain • Cosmetics & Professional Beauty Trade floor exhibits under one roof.
- • 6 corridor hotels mapped with transparent resort-fee and walk-time comparisons.
- • Fly into LAX (18 mins ($24–$38 rideshare from LAX)) and arrive the afternoon prior to opening keynotes.
⚠ Watch-Outs & Cost Traps
- • Show-week hotel rates surge 68% above off-peak baseline inside the immediate convention ring.
- • Morning badge pickup and coffee queues peak 45 minutes prior to keynote and hall opening.
★ Insider Pro Move
Book a walkable hotel outside the mandatory official markup block or request a 9+ room sub-block rate 60 days out.
🏗️ Exhibitor Verdict
Exhibitor ROI & Floor Economics
7.7/10
Strong B2B buyer concentration for Manufacturing & Supply Chain • Cosmetics & Professional Beauty Trade exhibitors, with 25%–38% savings available by bidding booth build, AV, and I&D to independent local EACs.
✓ Strengths & Advantages
- • Verified buyer attendance (3,500+ B2B Attendees) with high commercial purchasing authority.
- • Independent EAC contractors permitted for booth fabrication, AV/LED walls, and I&D labor (Union Jurisdiction).
- • Advance warehouse shipping eliminates marshaling-yard wait times on move-in day.
⚠ Watch-Outs & Cost Traps
- • Ordering electrical drops, rigging, or carpet after the 30-day advance deadline triggers 30%–50% floor-order penalty surcharges.
- • Shrine Auditorium and Expo Hall Exhibitor Carry-In Policy (Union Jurisdiction): One exhibitor badge-holder may hand-carry personal display materials or a single rolling luggage case in one trip through main public/hotel entrances without drayage charges; two-wheel dollies, pushcarts, and crated dock deliveries route through official material-handling labor.
★ Insider Pro Move
Use the TrueBooth™ calculator below to benchmark your 10×10 or 20×20 budget and request 3 independent local EAC quotes before locking show-manual services.
🎯 Promoter & Sponsor Verdict
Promoter & Sponsor Gravity
7.6/10
High executive attendance and 3 mapped private dining buyout venues enable high-converting off-floor deal hospitality during The Makeup Show Los Angeles.
✓ Strengths & Advantages
- • 3 vetted private dining rooms and full-venue buyouts mapped within minutes of Shrine Auditorium and Expo Hall.
- • Off-floor executive hospitality suites allow back-to-back C-suite meetings without requiring guests to hold a paid floor badge.
- • Strong media and social footprint across Manufacturing & Supply Chain • Cosmetics & Professional Beauty Trade buyers.
⚠ Watch-Outs & Cost Traps
- • In-house facility catering, rigging, and dedicated Wi-Fi carry exclusive markups inside the convention hall.
- • Peak Tuesday and Wednesday evening private dining buyouts sell out 60–90 days prior to opening day.
★ Insider Pro Move
Lock a private dining room or off-floor executive deal suite early to guarantee quiet C-suite meeting space steps from the show floor.
Exhibitor CFO Desk • The Makeup Show Los Angeles 2027
30-Day Cutoff Alerts, Real Spend Index & Organizer Travel Widget
Official Show Sponsors & Cross-Show Sponsorship Intelligence Ledger
Who Sponsors The Makeup Show Los Angeles 2027 (4 Tracked Tiered Sponsors)
Verified corporate sponsors underwriting keynotes, conference tracks, badges/lanyards, and receptions at The Makeup Show Los Angeles 2027—cross-indexed against 1,116+ active trade-show sponsors in the Conventions.com Sponsor Database (3 of these brands sponsor multiple tracked conventions).
Gold / Track$35,000 – $85,000
Make Up For Ever
makeupforever.comSponsor & Exhibitor • Booth #101
Sponsors 2 Tracked Conventions
Also Sponsors: The Makeup Show Las Vegas
Gold / Track$15,000 – $35,000
Danessa Myricks Beauty
danessamyricksbeauty.comSponsor & Exhibitor • Booth #304
Sponsors 2 Tracked Conventions
Also Sponsors: The Makeup Show Las Vegas
Gold / Track$15,000 – $35,000
Alcone Company
alconemakeup.comExhibitor • Booth #212
Sponsors 2 Tracked Conventions
Also Sponsors: The Makeup Show Las Vegas
Gold / Track$15,000 – $35,000
Parian Spirit
parianspirit.comExhibitor • Booth #505
Verified Manufacturing & Supply Chain Sponsor
Conventions.com Show Sponsor Intelligence Desk
Organizing a show and need verified Manufacturing & Supply Chain sponsors—or looking to sponsor The Makeup Show Los Angeles 2027?
Live Dossier-Grounded Logistics & Rate Concierge
Grounded on Verified Facility Tariffs, Union Rules & Walk RingsAsk Anything About The Makeup Show Los Angeles 2027 Specs, Union Rules, Hotels or Buyouts
Ask specific operational questions — hand-carry monitor limits, electrical & drayage rates, closest walkable hotels, or 30-person VIP dining buyouts.
Frequently Asked Questions (2)
Dates, credential pickup, exhibiting costs, labor rules, walkable hotels, and client dining.
A standard 10×10 inline booth at The Makeup Show Los Angeles (Shrine Auditorium and Expo Hall, Los Angeles) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Los Angeles EAC booth bids to save 40%–52%.
Conventions.com TrueBooth™ Cost Audit
Shrine Auditorium and Expo Hall is surrounded by 6,195+ convention corridor rooms anchored by The Westin Bonaventure Hotel & Suites. The FY2026/27 federal GSA per-diem cap for Los Angeles is $244/night lodging and $79/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.
Conventions.com Corridor Housing Desk
The Makeup Show Los Angeles Historical Attendance & Booth Space Rate Trends (2022–2027 Archive)
Year-over-year audited attendance and raw exhibit space rates across recent editions.
| Edition: | Verified Attendance: | Raw Booth Space Rate: | Edition & Campus Notes: |
|---|
Host Facility & Show Management Dossier
Open Shrine Auditorium and Expo Hall Promoter Dossier →
Planning Your Own Trade Show or User Conference at Shrine Auditorium and Expo Hall?
Inspect hall-by-hall capacities (70,000 sq. ft.), union jurisdiction rules, headquarters hotel room-block capacities, show decorator RFPs, and 3 corridor buyout venues.
Connected Convention & Corridor Graph (Los Angeles, CA)
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Los Angeles Booth & Drayage Cost Tools
Dallas (KBHCCD) Booth & Drayage Calculator → 18-City Corporate Hotel Block Estimator → Chicago (McCormick Place) Booth & Drayage Calculator → Los Angeles Expo Halls & VIP Buyout Venues
Los Angeles Venues →- Los Angeles Convention Center720,000 sq. ft. • 64 configurable breakout rooms rooms
- Shrine Expo Hall54,000 sq. ft. • 8 configurable breakout rooms rooms
- UCLA Meyer & Renee Luskin Conference Center25,000 sq. ft. • 25 configurable breakout rooms rooms
- Seattle Convention Center434,000 sq. ft. • 70 configurable breakout rooms rooms
- Serket6,500 sq. ft. Clubhouse Ballroom & Strip-View Veranda • Grand Ballroom, VIP Wine Room & 18th-green terrace rooms
- Sevierville Convention Center200,000 sq. ft. • 8 configurable breakout rooms rooms
Organize or manage The Makeup Show Los Angeles? Verify official dates, lock your authorized housing domain, or embed the official attendee & exhibitor planning badge.
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