← Plano, TX Hub
Plano, TX • Verified 2026–2027 Convention & Hotel Surge™ Schedule
CityScore™ 9.0 / 10
Plano, TX Trade Shows & Conventions Surge Calendar (2026–2027)
Complete 2026–2027 Plano, TX trade show and convention surge calendar. Compare verified attendance, hotel surge multiples, booth costs (~$8,250 10×10 all-in), and host venues.
Verified Plano, TX Trade Show & Hotel Surge™ Directory (2 Mapped Shows)
Typical 10×10 All-In Benchmark: ~$8,250 • Drayage: $128–$158 / CWT (Right-to-Work Dock Scale) • Zero-Drayage CloudBooth™: $3,995 Flat
| Trade Show / Convention | 2026 / 2027 Dates | Plano Venue | Verified Attendance | Hotel Surge™ | 10×10 TrueBooth™ Est. | Dossier |
|---|---|---|---|---|---|---|
| Texas Payroll Conference 2027 Finance, FinTech & Banking • Payroll and Human Resources | Sep 15–18, 2027 | Dallas/Plano Marriott at Legacy Town Ctr | 800+ B2B Attendees | 1.5× In-House Block ($310–$380/nt) | $38–$50/sf (~$5,550 10×10 Est.) | Event Hub → |
| Neath the Wreath Holiday Gift Market Food, Beverage & Hospitality | 2026-11-12 – 2026-11-15 | Plano Event Center | 13,000+ Trade Attendees | 1.7× Corridor Surge ($350–$395/nt) | $38–$50/sf (~$8,200 10×10 Est.) | Event Hub → |
Methodology & Tariff Provenance: Municipal convention centers price raw exhibit halls per net sq. ft. (eligible for 50%–100% Visit Plano CVB subvention rebates when master hotel room-night thresholds are met), wholesale marts license temporary expo halls alongside permanent showrooms, and HQ convention resorts waive ballroom rental ($0 space license) against a contracted 80%+ group room-block pickup and banquet F&B minimum. Modeled 10×10 exhibit figures (Est.) reflect property-calibrated planning benchmarks combining 100 sq. ft. space, facility drayage, local union or in-house setup labor, and 1× 20A/120V power drop; request written property proposals for binding event-date quotes.