Illustrative image of convention and meeting space for Sheraton Dallas Hotel & Conference Center in Dallas, TX Illustrative image
Largest Downtown Texas Convention Headquarters Hotel 40,800 sq. ft. Lone Star Ballroom
Sheraton Dallas Downtown • Dallas, TX
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Sheraton Dallas Hotel & Conference Center

Hall-by-Hall Capacities • Master Hotel Blocks • Published Utility & Union Rules • 5 Walkable VIP Buyouts
400 Olive St, Dallas, TX 75201, USA 15 mins from Love Field (DAL) / 24 mins from DFW By Marriott International Official site ↗
4.2 (6,918 Google Reviews) Right-to-Work State DFW (15 mins from Love Field) 3 Hosted Shows Mapped

Sheraton Dallas Hotel & Conference Center (400 Olive St, Dallas, TX 75201, USA) is a verified 5,000-capacity largest downtown texas convention headquarters hotel in Dallas, TX, delivering 40,800 sq. ft. Lone Star Ballroom of exhibition/event space (40,800 sq. ft. Lone Star Ballroom + 27,000 sq. ft. Dallas Ballroom), 230,000 sq. ft. total conference footprint, 65+ breakout rooms (1,840 guest rooms), 22' 0" ceiling clearance, and 15 mins from Love Field (DAL) / 24 mins from DFW.

Check Open Dates & Master Room Block RFP →
5 VIP Dining Buyouts →
Total Exhibit
40,800 sq. ft. Lone Star Ballroom
Max Contiguous
40,800 sq. ft. Lone Star Ballroom + 27,000 sq. ft. Dallas Ballroom
Breakout Rooms
65+ breakout rooms (1,840 guest rooms)
Max Clear Span
22' 0"
Docks & Ramps
High-capacity marshaled freight docks & drive-in doors
10-Min Walk Rooms
1,840 on-site + DART Rail 2 stops to Kay Bailey Hutchison CC
FY27 GSA Per-Diem
$184/nt • $80/day
VIP Dining Buyouts
5 Corridor Venues
✓ Verified Primary-Source Data Vault U.S. BLS • EIA • Zip-Tax • ERA5/USGS • Foursquare • CMS • NREL • Census ACS

Sheraton Dallas Hotel & Conference Center — Federal Labor Wage, Power Tariff, Sales Tax & EAP Safety Benchmark

Census Metro Footprint (Dallas, TX)
1.30M City Pop • $67,760 Median HHI
Trade-Show Labor Markup Audit U.S. BLS OEWS v2
Carpenter
$25.84/hr
Electrician
$29.12/hr
AV Tech
$28.45/hr
Prevailing Dallas-Fort Worth-Arlington, TX MSA (BLS OEWS) hourly wages (BLS OEWS). Use these U.S. BLS OEWS prevailing hourly mean wages as a reference when auditing decorator and show labor estimates.
Power Tariff & Exhibit Sales Tax U.S. EIA v2 + Zip-Tax v60
TX Commercial Avg (U.S. EIA) Power
8.96¢ / kWh
ZIP 75202 Sales Tax
8.25% Combined
6.25% State + 2.00% Local
A continuous 500W booth load over 4 days consumes ~48 kWh (≈$4.30 at the TX commercial average of 8.96¢/kWh). Facility electrical service is billed separately per the event exhibitor kit. Texas state sales tax is 6.25% plus 1.00% City of Dallas and 1.00% DART transit tax = 8.25% combined (Texas Comptroller of Public Accounts).
Show-Week Climate & Freight Staging ERA5 10-Yr + USGS 3DEP
Elevation
430 ft
Summer / Winter
96° / 37°F
Annual Rain
39.1"/yr
North Texas climate (ERA5 normals): mild winters (57°F daytime highs) and hot summers; spring storm fronts peak in April–May. Confirm assigned dock doors, marshaling yard check-in window, and lift-gate rules in the official exhibitor service manual for Sheraton Dallas Hotel & Conference Center.
Quiet 1-on-1 Deal Coffee & Non-Badge Lounges (<8-Min Walk) Foursquare Places
Deep Cuts Coffee
in Skybridge, 1910 Pacific Ave 2060 2nd Floor, Dallas, TX 75201, USA
Google 4.9★ (91 reviews) coffee & meeting spot in Dallas.
≈5 min walk (0.17 mi)
Parterre
1601 Elm St Ste 120, Dallas, TX 75201, USA
Google 4.5★ (486 reviews) coffee & meeting spot in Dallas.
≈7 min walk (0.27 mi)
Weekend Coffee
1511 Commerce St, Dallas, TX 75201, USA
Google 4.5★ (428 reviews) coffee & meeting spot in Dallas.
≈10 min walk (0.39 mi)
Flying Horse Cafe
1401 Commerce St, Dallas, TX 75201, USA
Google 4.6★ (720 reviews) coffee & meeting spot in Dallas.
≈11 min walk (0.43 mi)
Promoter EAP Medical & EV Fleet Infrastructure CMS Care Compare + NREL
Verified Emergency-Services Hospital: Baylor University Medical Center (3500 Gaston Ave, Dallas, TX 75246 • (214) 820-0111) — 14 CMS-verified emergency-services hospitals in Dallas.
512 Public EV Stations (148 DC-Fast Ports): NREL Alternative Fuels Data Center lists 512 public EV charging stations (148 DC Fast ports) in Dallas, TX.

Sources

Exhibitor Hidden-Cost Audit

Published Facility Utility, Internet, Rigging & Catering Rate Card Benchmarks (Sheraton Dallas Downtown)

Budget accurately before signing your booth space contract: compare 21-to-30-day advance utility rates against floor-order penalties.

Building Utility / Service Exclusive Provider & Union Advance Rate Benchmark Late / Floor Order Penalty Exhibitor Cost-Control Strategy
Electrical Drops (120V / 208V) & Dedicated Event Internet In-House Facility Utilities (Right-to-Work State) Published in each show's exhibitor service kit Orders after the advance deadline are billed at higher floor rates Always submit electrical and internet orders prior to the 30-day advance discount deadline.
Plain-English Labor Jurisdiction Guide

What Your Booth Staff Can Legally Do Yourself vs. Required Union Labor (Sheraton Dallas Downtown)

Right-to-Work State

Sheraton Dallas Downtown Labor Policy (Right-to-Work State)

Sheraton Dallas Hotel & Conference Center operates in a Right-to-Work State environment; exhibitors may hand-carry personal display items in one trip via main public doors while crated freight routes through marshaled convention docks.
Permitted Exhibitor Self-Work ($0 Labor)

Sheraton Dallas Downtown Exhibitor Carry-In Policy (Right-to-Work State): One exhibitor badge-holder may hand-carry personal display materials or a single rolling luggage case in one trip through main public/hotel entrances without drayage charges; two-wheel dollies, pushcarts, and crated dock deliveries route through official material-handling labor.

Requires Dispatched Labor / Official Crew

Crated dock freight, forklift handling, overhead ceiling rigging, and main sub-floor electrical distribution.

Freight Logistics, Marshaling Yard & EAC Compliance

Off-Site Truck Marshaling, Nearest Certified CAT Scales, Sprinter Clearances & 30-Day EAC COI Rules

1. Marshaling Yard Check-In
Sheraton Dallas Downtown Freight Docks & GSC Marshaling

2. Nearest Certified CAT Truck Scales
Mandatory Gross / Tare Weight Ticket

Certified commercial truck scale ticket required for all LTL/FTL drayage check-ins in Dallas.

3. Freight Doors & Upper-Level Ramps
Max Roll-Up Door & Dock Geometry

High-capacity marshaled freight docks & drive-in doors

4. Independent Booth Builder (EAC) 30-Day COI Rule

Independent EAC booth builders & AV providers must file a Certificate of Insurance with show management before move-in (limits and deadline per exhibitor kit).

5. Between-Show Local Crate Storage

Warehouse recurring exhibit crates locally in Dallas to eliminate cross-country round-trip LTL shipping.

Sprinter Cargo Van & Exhibitor POV Parking Height Clearances
Sheraton Dallas Hotel & Conference Center On-Site & Corridor Parking Low Garage Trap
Clearance: Verify garage clearance with venue prior to box-truck arrival (Event-dependent (verify current rate with venue))

Confirm exhibitor and attendee parking validation with Sheraton Dallas Hotel & Conference Center event services.

Architectural Schematics & Booth Selection Reference

Facility Floorplans, Ceiling Clearances & Booth Zone Analysis

Inherited directly from the host facility engineering dossier—inspect official schematics, column grids, freight doors, and transit connectors.

Sheraton Dallas Hotel & Conference Center

Sheraton Dallas Downtown Official Hall, Ballroom & Breakout Capacity Guide

40,800 sq. ft. Lone Star Ballroom total exhibit/event footprint, 40,800 sq. ft. Lone Star Ballroom + 27,000 sq. ft. Dallas Ballroom largest contiguous span, 65+ breakout rooms (1,840 guest rooms), max clear height 22' 0".

Layout Note: Verify airwall subdivisions, 22' 0" rigging clearances, and 30-day advance utility cutoffs prior to finalizing booth or general-session CAD plots.
PDF
Sheraton Dallas Downtown Operations

Sheraton Dallas Downtown Freight Dock, Loading & Exhibitor Access Overview

High-capacity marshaled freight docks & drive-in doors • Right-to-Work State. Independent EAC AV and booth suppliers permitted with 30-day advance COI.

PDF
Exhibitor Manual vs. Open-Market Benchmark

Where Exhibitors Must Use the Facility vs. Where Local Dallas Vendors Save 40%–75%

Booth Expense Line Show-Manual Rate Local Dallas Open-Market Typical Savings Action
Electrical, Compressed Air & Ceiling Rigging

Electrical distribution and ceiling rigging at Sheraton Dallas Downtown are provided only by the facility's authorized contractors (Right-to-Work State). Advance-order pricing is published in each show's exhibitor kit.

Per official exhibitor service kit Exclusive Sheraton Dallas Downtown authorized contractor Order before advance deadline Order 30d Early
Dock-to-Booth Freight Handling (Drayage)

Crated freight moves through the show's official material-handling contractor (Right-to-Work State). Check your show's exhibitor kit for hand-carry limits.

Per show decorator rate sheet Hand-carry rules vary by show Order 30d Early
Booth AV, Monitors & Exhibit Builds (EAC)

Most shows allow an Exhibitor Appointed Contractor (EAC) with a Certificate of Insurance filed before move-in. Confirm the deadline in your show's exhibitor kit.

Official contractor show kit Independent Dallas EAC quotes
49 Pre-Screened Dallas Event & Booth Suppliers

Local Dallas Exhibitor Supplier Directory (Sheraton Dallas Downtown)

Compare local market pricing against show-manual rates. Select any category below to request 3 complimentary itemized proposals from insured local Dallas specialists.

3-Bid Side-by-Side Comparison
Average Turnaround: Under 3 Business Hours
Between-Show Dallas Crate & Pallet Storage

Exhibiting in Dallas again within 6 months? Store booth crates locally from $249/mo vs. $4,200+ in round-trip LTL freight.

International Exhibitor Turnkey Desk

Traveling internationally? Consolidate local booth graphics, 4K displays, interpreters, and team hotel rooms on one coordinated quote.

9 Local ProvidersEAC Floor Insured

Audio Visual & LED Rentals

Save 45%–70% vs. in-house hotel AV & show-kit 4K monitor/LED wall rentals

Typical Scope:$1,800 – $60,000
Vetted roster: AVR Expos, Showtech Productions Inc +7 more
10 Local ProvidersEAC Floor Insured

Custom Exhibit & Booth Builders

Save 35%–50% via local EAC custom booth builders & turnkey I&D crews

Typical Scope:$8,000 – $95,000
Vetted roster: Exhibit Experience Dallas, Exponents Insta USA Inc. Irving-Dallas | Trade Show Booth Rentals +8 more
10 Local ProvidersHotel / Suite Delivery

Trade Show Freight, Crate Storage & Sprinters

Direct advance-warehouse freight, crate storage & executive Sprinter shuttle loops

Typical Scope:$1,500 – $18,000
Vetted roster: Dallas Transfer & Terminal Warehouse Company, Cowtown Logistics +8 more
10 Local ProvidersHotel / Suite Delivery

Rush Large-Format Print, Banners & Swag

Same-day 24hr corridor tension fabric backdrops, retractable banners & promo kits

Typical Scope:$450 – $12,000
Vetted roster: The Graphic Edge Dallas, A1 Sign & Graphics +8 more
4 Local ProvidersHotel / Suite Delivery

Booth Staffing, Brand Ambassadors & Interpreters

Local W-2 badge scanners, technical interpreters & hospitality hosts (zero airfare)

Typical Scope:$1,800 – $15,000
Vetted roster: Event Staffing Team®, Trinity Event Staffing +2 more
9 Local ProvidersHotel / Suite Delivery

DMC, VIP Buyouts & Executive Catering

Turnkey VIP reception buyouts, private steakhouse dinners & hospitality suites

Typical Scope:$8,500 – $140,000
Vetted roster: Hello! Texas Destination Management, Total Events DFW +7 more
Live Show-Week Flights, Arena Tickets & Executive Hosting

Loading Live Dallas Airfare, Concerts, Sports & Forecast…

Live Show-Floor Media & Social Feed#SheratonDallasDowntown@sheratondallashotel

Live From the Show Floor: Walkthrough Videos & Instagram Feed

Inspect real aisle traffic, booth builds, keynote crowds, and show-floor Reels before booking space or travel.

Hotel Tour: Sheraton Dallas TX : Walk-thru the Dallas Suite, onsite dining and amenities!

Floor Note:Verified floor & venue footage from Travel with TKL (3,851 views) documenting hall traffic density, sightlines, and layout.
Floor Walkthrough3,851 Views2023 Footage

Sheraton Downtown Dallas

Floor Note:Verified floor & venue footage from yes please (288 views) documenting hall traffic density, sightlines, and layout.
Floor Walkthrough288 Views2023 Footage

Day 3 5 STAR HOTEL 😀🫢 SHERATON HOTEL FOR EVENT #ytshorts #shorts #minivlog #youtubeshorts

Floor Note:Verified floor & venue footage from Nitin Varma  (165 views) documenting hall traffic density, sightlines, and layout.
Floor Walkthrough165 Views2026 Footage
Corridor Cost & Time BenchmarksEditorial Procurement Audit
Local insured EAC AV rental typically prices dual 75" 4K displays around $550–$750 locally versus $1,800+ in standard general-contractor show manuals.
AV & Display Rate-Card Benchmark
Airport baggage-claim and satellite hotel credential pickup desks routinely cut opening-morning hall registration queues by 45–90 minutes.
Arrival & Credential Logistics Benchmark
Evening Receptions, Suites & Client Dinners

Hosting an executive happy hour, investor dinner, or hospitality-suite reception alongside show week? Compare local venue buyout and catering proposals.

Google Maps Facility Reviews & Verified Participant Benchmarks

Sheraton Dallas Hotel & Conference Center Google Reviews & Planner Evaluations

Combining authentic Google Maps facility reviews with verified Conventions.com booth-ROI and travel evaluations.

Google Maps Facility
4.2
6,918 verified Google reviews
First-Party Floor Notes
0 Paid or Synthetic Reviews
Open for verified exhibitor & attendee submissions
Google Maps Review
4.0
Sheraton Dallas Hotel & Conference Center

“Location was good being downtown but not really near anything cool for restaurants. Everything was a 15 min walk. Service was good and rooms were clean but were a bit dated. Carpet on the conference rooms smelled like wet dog. The room service was prompt but it felt like packed lunches that were reheated. They came up incredibly fast which further made me think the meals are premade. Not a huge inconvenience and now I feel like a complainer but these we…”

Ramy Dasuki
a week agoGoogle ↗
Google Maps Review
3.0
Sheraton Dallas Hotel & Conference Center

“Good front desk service, quick check-in and check-out. Room was clean and spacious, bathroom was clean, decent amenities. +1 for including drinking water for customers. Good location and easy to get to. Connected with other buildings nearby via overhead walk ways. In-room safe doesn't work well. Lock kept getting stuck so it took me a few times before the door finally unlocks.”

Peter Yong (PedroJoven)
4 weeks agoGoogle ↗
Google Maps Review
4.0
Sheraton Dallas Hotel & Conference Center

“My department for work stayed here for a work conference and the hotel is huge. Different sets of elevators go to different floors. The view from my room on the 11th floor faced the pool and downtown it was really pretty. One of the most cleanest hotels I’ve ever stayed it. The hotel staff was exceptional nice. They have bars in the hotel. I saw a restaurant and a coffee shop. They have underground parking or you can park across the street for the same pri…”

Drea G Approved
4 months agoGoogle ↗
Google Maps Review
5.0
Sheraton Dallas Hotel & Conference Center

“If you’re looking for a hotel with good hospitality, clean rooms, good food and drinks, the Sheraton Dallas Downtown is a good choice. The location is perfect if you want to be close to everything downtown. The hotel was nice and clean, and the staff was friendly. I also enjoyed the food and drinks, which is always a plus when you’re staying at a hotel. Now let’s talk about parking… it is NOT free at all and it can definitely add up. The hotel itself is …”

erica williams
a month agoGoogle ↗
Google Maps Review
5.0
Sheraton Dallas Hotel & Conference Center

“⭐⭐⭐⭐⭐ Honestly, this stay exceeded my expectations! 🔥 The Sheraton Dallas really surprised me in the best way. From the moment I walked in, I could feel that this was more than just a place to spend the night—the atmosphere was modern, welcoming, and had that upscale Dallas feeling I was looking for. The hotel is beautiful, the location is incredibly convenient, and everything felt clean, comfortable, and well organized. The staff was professional and w…”

Sergio Rodriguez Pichardo
a month agoGoogle ↗
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Log the first verified exhibitor ROI & booth-cost note

Conventions.com never publishes paid or AI-generated testimonials. Exhibited, sponsored, or walked the floor recently? Share your actual booth spend, drayage lessons, or walkable hotel tips to help peers budget accurately.

Live Dossier-Grounded Logistics & Rate Concierge
Grounded on Verified Facility Tariffs, Union Rules & Walk Rings

Ask Anything About Sheraton Dallas Downtown Specs, Union Rules, Hotels or Buyouts

Ask specific operational questions — hand-carry monitor limits, electrical & drayage rates, closest walkable hotels, or 30-person VIP dining buyouts.

Frequently Asked Questions (5)

Dates, credential pickup, exhibiting costs, labor rules, walkable hotels, and client dining.

Sheraton Dallas Hotel & Conference Center operates under a Right-to-Work State structure in Dallas, TX. Sheraton Dallas Hotel & Conference Center operates in a Right-to-Work State environment; exhibitors may hand-carry personal display items in one trip via main public doors while crated freight routes through marshaled convention docks. Per U.S. BLS OEWS data for Dallas-Fort Worth-Arlington, TX MSA (BLS OEWS), prevailing mean hourly wages are $25.84/hr for carpenters, $29.12/hr for electricians, and $28.45/hr for AV technicians.

U.S. BLS OEWS + Venue Operations

In Dallas, TX (ZIP 75202), the combined retail sales tax rate is 8.25% (6.25% state + 2.0% local). Per the U.S. Energy Information Administration (2026-08), the TX commercial electricity average is 8.96¢/kWh.

State Revenue + U.S. EIA
Event Planner & Show Promoter Site-Selection RFP

Plan an Event at Sheraton Dallas Hotel & Conference Center — Request Dates, Room Blocks & Production Bids

Receive coordinated facility date availability, adjacent headquarters hotel room-block proposals, and up to 3 competing local Dallas production, decorator, and keynote talent quotes.

Complimentary corporate site-selection service • Confidential RFP distribution
Connected Convention & Corridor Graph (Dallas, TX)

Compare Nearby Dallas Convention Venues, Upcoming Trade Shows & Booth Cost Tools

Embed Free Sheraton Dallas Downtown 10x10 Booth Cost & Drayage Estimator Widget

Drop our live raw-vs.-all-in 10x10 booth cost, drayage tariff, loading dock & GSA hotel cap card onto your exhibitor prospectus or agency blog.

<iframe src="https://conventions.com/api/widget?venue=sheraton-dallas-hotel-convention-center" width="100%" height="235" style="border:0;max-width:640px;overflow:hidden;" loading="lazy" title="Sheraton Dallas Downtown 10x10 Booth Cost & CAD Specs"></iframe><p style="font-size:11px;margin-top:4px;"><a href="https://conventions.com/venues/sheraton-dallas-hotel-convention-center">Sheraton Dallas Hotel & Conference Center 10x10 Booth Cost, Drayage & Walkable Hotels Guide on Conventions.com</a></p>
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