Trade shows are an excellent way to promote your business. However, they require a lot of work and preparation. Check out these Trade Show Set Up Tips & Tricks for setting up an effective trade show booth.
Whether you’re planning a trade show or just looking to improve your current setup, these trade show setup tips will help ensure a successful trade show.
Related: 16 Thrifty & Effective Trade Show Booth Ideas for Small Budgets
10 Trade Show Set Up Tips & Tricks
A trade show is a great way to promote your company or brand. There are several benefits to attending a trade show.
- First, you’ll meet new customers and potential partners.
- Second, you’ll gain exposure to thousands of attendees who are interested in your products.
- Third, you’ll increase sales through networking and word-of-mouth marketing.
A trade show booth is a place where you can display your company’s products or services. The goal is to attract new customers and generate leads.
You’ve likely heard of the five-second rule. It states that if you drop food on the ground, you should pick it up within five seconds, or you will lose your chance at eating it.
Today, I am going to discuss the three-second rule instead. Instead of grabbing a customer’s attention, the three-second rule specifically deals with grabbing a customer’s attention within three seconds.
If you fail to grab customers’ interest within three seconds, you will lose them forever. We have all been to trade shows and seen the rows of boring booth setups with bland table throws and uninspiring backdrops.
How does a vendor stand out in an environment where everyone else is doing the same thing? The answer is this – learn how to set up a great booth at a trade show that blows away your audience. It will take time, money, creativity, and a little bit of experience, but it will be well worth it in the end!
How To Set Up A Booth At An Expo That Attracts Visitors
- Make your booth stand out
- Create a buzz through good promotional items
- Hold games, surveys, or quiz contests
- Showcase your product
- Meet other exhibitors
- Use social media to enhance your booth presence.
- Check out adjacent markets
- Bring in your best customers
- Be prepared to answer questions
- Get ready to sell
Make Your Booth Stand Out.
Regardless of what show you’re attending, whether it’s the ConExpo, Beckett Industry Summit, NACS Show, or any other event, the best way to make people notice your booth is to make it stand out from the crowd.
Whether it’s a large colorful booth, a small black box, or something else, the key is ensuring everyone can see it.
While it’s harder for a pre-made booth to stand out than a custom trade show display, it’s certainly not impossible.
Light Box Displays
Lightboxes are bright displays that grab the attention of event attendees and make them stop and take notice. Curved graphic fabric displays with light-up infill banners and pop-ups with lighted graphics. This trade show booth design will have your exhibit looking great.
Surveys, Quizzes & Polls
Use Surveys and quizzes to test customers’ industry knowledge and reward them for the answers they get right.
Ask your customers what they think about the industry. Then, create a poll asking your customers what they want to see in the industry. They’ll appreciate knowing that you’re interested in hearing their opinions. Showing you care about their feedback can help build trust between you and your clients.
You can also ask them about their experiences with your competitors. By asking questions, you’ll learn what problems people are having and how you can solve those problems.
Showcase Your Product
If you’re spending money to come to an event, hopefully, you’ve got a product or service that’s both valuable and unique.
Trade show attendees walking by your booth during the trade show are there to find products or service that interests them so much they would like to give their business to that company. So, why not be the one who gets their attention?
The best way to sell something is to show how much people love it. That means demonstrating its value. Think of selling a product like an infomercial or sales pitch.
What value does your product offer that your competitors don’t? If you can demonstrate your product in action, that’s great. Also, the more involved your audience is in trying out your product, the more likely they will remember your booth.
You can create an interactive demo area where visitors can try out your products. Or, if you’re selling online, you can create a video tutorial that shows users how to use your products.
Either way, you should include plenty of testimonials from happy customers who bought your products because they loved them so much.
Use Social Media to Enhance Your Booth Presence.
Use social media in your trade show’s exhibit to reach potential customers near you. You can combine your online presence with your physical presence at an event. Check out these Social Media Hacks for Small Businesses.
Social media is also a good way to help fix the problem of not having enough media coverage for your booth. Use social media to generate your coverage.
- Post videos demonstrating your products.
- Showcase your products using videos. The best way to sell products is to show how much people love them. Showing off your products is one thing; showing off how much people love them is another.
- Tag your social media posts with event-specific and relevant hashtags and keywords. Find out How To Promote Events on Social Media here.