# Sonoma County Event Center Upcoming Events & Trade Show Calendar (2026–2027)

- **Canonical URL:** https://conventions.com/venues/sonoma-county-event-center-santa-rosa/events
- **Parent Venue Hub:** https://conventions.com/venues/sonoma-county-event-center-santa-rosa
- **VenueScore™:** 8.7/10 (Santa Rosa Union Jurisdiction Convention Campus)
- **Address:** Downtown Convention District, Santa Rosa, CA
- **Labor Jurisdiction:** Union Jurisdiction

Audit 1 verified 2026–2027 conventions, trade expositions, and technical congresses hosted at Sonoma County Event Center (Downtown Convention District, Santa Rosa, CA)—complete with hall assignments, hotel rate compression, and direct links to each show's exhibitor and attendee guide.

## Upcoming Flagship Events & Annual Calendar at Sonoma County Event Center (1 Mapped Shows)
- **[North Coast Wine Industry Expo 2026](https://conventions.com/events/north-coast-wine-industry-expo-santa-rosa)** — Dec 3–3, 2026 | 3,000+ B2B Attendees | 7.6 / 10 Moderate Corridor Compression
- **North Coast Wine Industry Expo** (Food, Beverage & Hospitality Trade Association & Conference Committee) — 2026-12-03 – 2026-12-03 | 3,000+ B2B Attendees | Sonoma County Event Center Executive Breakout Wing (8 Rooms) (15,000 sq. ft.) | $42–$52/sf (~$9,350 10×10 Est.)

## 12-Month Compression Matrix
- **JAN (Peak):** Q1 Flagship Trade Show Surge
- **FEB (Peak):** High Association & Expo Demand
- **MAR (Peak):** Peak Spring Convention Window
- **APR (Moderate):** Shoulder Openings Late April
- **MAY (Moderate):** Strong Late-May Negotiation Leverage
- **JUN (Value):** Summer Value Rates Begin
- **JUL (Value):** Maximum Room-Block & Space Concessions
- **AUG (Value):** High Availability & Value Pricing
- **SEP (Moderate):** Fall Season Kickoff
- **OCT (Peak):** Peak Q4 Enterprise Congresses
- **NOV (Moderate):** Early Nov Busy; Late Nov Value
- **DEC (Value):** Mid-December Corporate Value Window