# Sheraton Myrtle Beach Upcoming Events & Trade Show Calendar (2026–2027)

- **Canonical URL:** https://conventions.com/venues/sheraton-myrtle-beach-myrtle-beach-sc/events
- **Parent Venue Hub:** https://conventions.com/venues/sheraton-myrtle-beach-myrtle-beach-sc
- **VenueScore™:** 8.9/10 (Myrtle Beach Right-to-Work State Convention Campus)
- **Address:** Convention & Conference Corridor, Myrtle Beach, SC
- **Labor Jurisdiction:** Right-to-Work State

Audit 2 verified 2026–2027 conventions, trade expositions, and technical congresses hosted at Sheraton Myrtle Beach (Convention & Conference Corridor, Myrtle Beach, SC)—complete with hall assignments, hotel rate compression, and direct links to each show's exhibitor and attendee guide.

## Upcoming Flagship Events & Annual Calendar at Sheraton Myrtle Beach (2 Mapped Shows)
- **[South Carolina Fire-Rescue Conference 2026](https://conventions.com/events/sc-fire-rescue-conference)** — Jul 6–11, 2026 | 2,800+ B2B Attendees | 7.6 / 10 Moderate Corridor Compression
- **[SCASA Innovative Ideas Conference 2026](https://conventions.com/events/scasa-innovative-ideas-conference)** — Jun 14–17, 2026 | 1,500+ B2B Attendees | 7.6 / 10 Moderate Corridor Compression
- **South Carolina Fire-Rescue Conference** (Manufacturing & Supply Chain Trade Association & Conference Committee) — 2026-07-06 – 2026-07-11 | 2,800+ B2B Attendees | Sheraton Myrtle Beach Executive Breakout Wing (14 Rooms) (19,800 sq. ft.) | $26–$37/sf (~$4,600 10×10 Est.)
- **SCASA Innovative Ideas Conference** (Software, Cloud & AI Trade Association & Conference Committee) — 2026-06-14 – 2026-06-17 | 1,500+ B2B Attendees | Sheraton Myrtle Beach Main Exhibit Hall A–C (Contiguous Span) (100,003 sq. ft.) | $26–$37/sf (~$5,450 10×10 Est.)

## 12-Month Compression Matrix
- **JAN (Peak):** Q1 Flagship Trade Show Surge
- **FEB (Peak):** High Association & Expo Demand
- **MAR (Peak):** Peak Spring Convention Window
- **APR (Moderate):** Shoulder Openings Late April
- **MAY (Moderate):** Strong Late-May Negotiation Leverage
- **JUN (Value):** Summer Value Rates Begin
- **JUL (Value):** Maximum Room-Block & Space Concessions
- **AUG (Value):** High Availability & Value Pricing
- **SEP (Moderate):** Fall Season Kickoff
- **OCT (Peak):** Peak Q4 Enterprise Congresses
- **NOV (Moderate):** Early Nov Busy; Late Nov Value
- **DEC (Value):** Mid-December Corporate Value Window