# NOW Arena Upcoming Events & Trade Show Calendar (2026–2027)

- **Canonical URL:** https://conventions.com/venues/now-arena-hoffman-estates/events
- **Parent Venue Hub:** https://conventions.com/venues/now-arena-hoffman-estates
- **VenueScore™:** 8.7/10 (Hoffman Estates Union Jurisdiction Convention Campus)
- **Address:** NOW Arena Campus, Hoffman Estates, IL
- **Labor Jurisdiction:** Union Jurisdiction

Audit 1 verified 2026–2027 conventions, trade expositions, and technical congresses hosted at NOW Arena (NOW Arena Campus, Hoffman Estates, IL)—complete with hall assignments, hotel rate compression, and direct links to each show's exhibitor and attendee guide.

## Upcoming Flagship Events & Annual Calendar at NOW Arena (1 Mapped Shows)
- **[Chicagoland Kids Expo & Family Fun Fest 2027](https://conventions.com/events/chicagoland-kids-expo)** — Mar 20–21, 2027 | 6,000+ B2B Attendees | 7.6 / 10 Moderate Corridor Compression
- **Chicagoland Kids Expo & Family Fun Fest** (Food, Beverage & Hospitality Trade Association & Conference Committee) — 2027-03-20 – 2027-03-21 | 6,000+ B2B Attendees | NOW Arena Executive Breakout Wing (6 Rooms) (10,000 sq. ft.) | $46–$55/sf (~$10,550 10×10 Est.)

## 12-Month Compression Matrix
- **JAN (Peak):** Q1 Flagship Trade Show Surge
- **FEB (Peak):** High Association & Expo Demand
- **MAR (Peak):** Peak Spring Convention Window
- **APR (Moderate):** Shoulder Openings Late April
- **MAY (Moderate):** Strong Late-May Negotiation Leverage
- **JUN (Value):** Summer Value Rates Begin
- **JUL (Value):** Maximum Room-Block & Space Concessions
- **AUG (Value):** High Availability & Value Pricing
- **SEP (Moderate):** Fall Season Kickoff
- **OCT (Peak):** Peak Q4 Enterprise Congresses
- **NOV (Moderate):** Early Nov Busy; Late Nov Value
- **DEC (Value):** Mid-December Corporate Value Window