# Moscone Center (North, South & West Campus) (Moscone Center SF) — Facility Engineering, Utility Rates & Corridor Dossier
- **Canonical Dossier:** https://conventions.com/venues/moscone-center-san-francisco
- **Address:** 747 Howard St, San Francisco, CA 94103, USA
- **Operator:** ASM Global / SF Travel (https://www.moscone.com/)
- **Facility Type & Labor:** 2M+ Sq. Ft. Global Enterprise SaaS, AI & Cybersecurity Mega-Campus | Union Jurisdiction
- **Airport Access:** SFO (22 mins from San Francisco Int'l Airport (SFO))
- **Total Exhibit Space:** 801,000+ net sq. ft. (502,000 sq. ft. contiguous North+South) | **Largest Contiguous:** 502,000 sq. ft. underground North-South Contiguous Hall
- **Meeting Space:** 2,000,000+ gross sq. ft. (114+ breakout halls + 50,000 sq. ft. Ballroom & Howard St. Esplanade)
- **Max Clear Height:** 28' 0" – 37' 0" | **Loading Docks:** High-capacity marshaled freight docks & drive-in doors
- **Walkable Rooms (10-Min Ring):** 19,500+ SoMa & Union Square hotel rooms within 10-minute walk
- **Published Space Rate Benchmark:** Published municipal / resort license tariff (F&B & room-block offsets available)
- **Certifications:** Union Jurisdiction, GBAC STAR Accredited Facility, Integrated Resort & Expo Campus, Direct SFO Airlift (22 mins from San Francisco Int'l Airport)
## Facility Overview
Moscone Center (North, South & West Campus) (747 Howard St, San Francisco, CA 94103, USA) is a verified 75,000-capacity 2m+ sq. ft. global enterprise saas, ai & cybersecurity mega-campus in San Francisco, CA, delivering 801,000+ net sq. ft. (502,000 sq. ft. contiguous North+South) of exhibition/event space (502,000 sq. ft. underground North-South Contiguous Hall), 2,000,000+ gross sq. ft. total conference footprint, 114+ breakout halls + 50,000 sq. ft. Ballroom & Howard St. Esplanade, 28' 0" – 37' 0" ceiling clearance, and 22 mins from San Francisco Int'l Airport (SFO).
## Hall-by-Hall Capacities & Structural Specs
| Hall / Ballroom | Type | Net Sq Ft | Clear Height | Floor Load | Max 10x10 Booths | Theater / Banquet |
| --- | --- | --- | --- | --- | --- | --- |
| Moscone Center SF Primary Hall, Bowl & Main Event Space | Exhibit Hall | 502,000 sq. ft. underground North-South Contiguous Hall | 28' 0" – 37' 0" | 200–350 lbs/sq. ft. | ~5,357 booths / sponsor activations | Up to 75,000 Theater/Reception (45,000 Seated) |
| Moscone Center SF Breakout Suites, VIP Lounges & Pre-Function Foyers | Meeting Wing | 2,000,000+ gross sq. ft. | 28' 0" – 37' 0" | 150–250 lbs/sq. ft. | Registration counters & tabletop sponsor demos | 114+ breakout halls + 50,000 sq. ft. Ballroom & Howard St. Esplanade |
## Published Building Utility, Drayage & Internet Rate Benchmarks
| Utility / Service | Exclusive Provider & Union | Advance Rate Benchmark | Late / Floor Order Penalty | Cost-Control Tip |
| --- | --- | --- | --- | --- |
| Electrical Drops (120V / 208V) & Dedicated Event Internet | In-House Facility Utilities (Union Jurisdiction) | ~$165–$460 (5A–20A 120V power) • ~$1,100–$3,500+ (hardwired Ethernet) | +25% to +45% floor surcharge after 21–30 day advance cutoff | Always submit electrical and internet orders prior to the 30-day advance discount deadline. |
## Union Jurisdictions & Self-Work Rules
- **Moscone Center SF Labor Policy (Union Jurisdiction) (Moscone Center (North, South & West Campus) operates in a Union Jurisdiction environment; exhibitors may hand-carry personal display items in one trip via main public doors while crated freight routes through marshaled convention docks.):** Self-work permitted: Moscone Center SF Exhibitor Carry-In Policy (Union Jurisdiction): One exhibitor badge-holder may hand-carry personal display materials or a single rolling luggage case in one trip through main public/hotel entrances without drayage charges; two-wheel dollies, pushcarts, and crated dock deliveries route through official material-handling labor. | Hired labor required: Crated dock freight, forklift handling, overhead ceiling rigging, and main sub-floor electrical distribution.
## Walkable Corridor Hotels
| Hotel | Connection | Show-Week Rate | Off-Peak Rate | Total Rooms |
| --- | --- | --- | --- | --- |
| San Francisco Marriott Marquis | 1 Block Across Yerba Buena Gardens | ~$489/nt | ~$259/nt | 1,500 |
| W San Francisco | Directly Next Door to Moscone North | ~$519/nt | ~$279/nt | 411 |
| The St. Regis San Francisco | 2-Min Walk on 3rd & Mission | ~$699/nt | ~$429/nt | 260 |
| InterContinental San Francisco | Adjacent to Moscone West on Howard St | ~$469/nt | ~$249/nt | 556 |
## Corridor VIP Private Dining & Full-Venue Buyouts
| Restaurant | Cuisine | Walk / Transit | Private Capacity | F&B Minimum Band |
| --- | --- | --- | --- | --- |
| Alexander's Steakhouse (SoMa) | Japanese A5 Wagyu & California Prime ($$$$) | 8-min walk down Brannan / 3-min cab | 14–180 Guests (4 Private AV Suites) | $6,500 – $45,000+ |
| Boulevard | Iconic Bay Bridge New American ($$$$) | 6-min cab along Mission to Embarcadero | 18–150 Guests | $6,000 – $38,000+ |
| Mourad (PacBell Building SoMa) | Upscale Modern Moroccan & Californian ($$$$) | 3-min walk from Moscone North | 16–140 Guests | $5,500 – $32,000+ |
## Badge-Free Executive Deal Suites & Campus OOH Media
- **Connected Headquarters Hotel Hospitality Suites (Moscone Center SF) (Off-Floor Deal Suite (No Badge Req.)):** $1,500 – $5,500/day — 2–6 min indoor/skybridge walk from the exhibit floor (15–80 VIPs (Executive Parlours & Meeting Suites)). Host back-to-back C-suite deal meetings steps from the floor without requiring guests to hold an expo badge.
- **Moscone Center SF Concourse Digital Screens & Airport Arrival Media (Out-of-Home (OOH) Branding Asset):** $15,000 – $75,000 / show week — Main Registration Escalators & SFO Arrival Corridor (100% of arriving conference attendees). High-impact category ownership across main escalators, skybridges, and rideshare arrival zones.
## Flagship Hosted Conventions
- [Dreamforce 2026](https://conventions.com/events/dreamforce-san-francisco) — September 15–17, 2026 (45,000+ Attendees)
- [RSA Conference 2027](https://conventions.com/events/rsa-conference-cybersecurity-san-francisco) — March 22–25, 2027 (41,000+ Attendees)
- [GDC San Francisco 2027](https://conventions.com/events/gdc-game-developers-conference-san-francisco) — March 15–19, 2027 (30,000+ Attendees)
## Verified Facility FAQs
### What are the labor and exhibitor hand-carry rules at Moscone Center (North, South & West Campus)?
Moscone Center (North, South & West Campus) operates in a Union Jurisdiction environment; exhibitors may hand-carry personal display items in one trip via main public doors while crated freight routes through marshaled convention docks. Moscone Center SF Exhibitor Carry-In Policy (Union Jurisdiction): One exhibitor badge-holder may hand-carry personal display materials or a single rolling luggage case in one trip through main public/hotel entrances without drayage charges; two-wheel dollies, pushcarts, and crated dock deliveries route through official material-handling labor.
*Source: Moscone Center SF Exhibitor & Operations Guidelines*
### Which hotels and private dining buyouts are closest to Moscone Center SF?
Moscone Center SF offers 19,500+ SoMa & Union Square hotel rooms within 10-minute walk within a 10-minute walk/skybridge plus 3 vetted corridor steakhouses and full-venue buyouts. Federal FY 2027 GSA Per-Diem for San Francisco is $278/night lodging and $92/day M&IE.
*Source: Conventions.com Venue Corridor Audit*
### When is the best value window to book an event at Moscone Center SF?
Peak compression months are January – March, May, September – October (recommended lead time: 9–24 months for major programs; 4–9 months for 200–1,000 guest meetings). Best value negotiation window: June – August & Mid-December (25%–40% space & room-block leverage).
*Source: Conventions.com Site-Selection Desk*