# Monona Terrace Upcoming Events & Trade Show Calendar (2026–2027)

- **Canonical URL:** https://conventions.com/venues/monona-terrace-madison/events
- **Parent Venue Hub:** https://conventions.com/venues/monona-terrace-madison
- **VenueScore™:** 9.0/10 (Madison Right-to-Work State Convention Campus)
- **Address:** Monona Terrace Campus, Madison, WI
- **Labor Jurisdiction:** Right-to-Work State

Audit 1 verified 2026–2027 conventions, trade expositions, and technical congresses hosted at Monona Terrace (Monona Terrace Campus, Madison, WI)—complete with hall assignments, hotel rate compression, and direct links to each show's exhibitor and attendee guide.

## Upcoming Flagship Events & Annual Calendar at Monona Terrace (1 Mapped Shows)
- **[Midwest SAS Users Group Conference 2026](https://conventions.com/events/midwest-sas-users-group-conference)** — Nov 15–17, 2026 | 600+ B2B Attendees | 7.6 / 10 Moderate Corridor Compression
- **Midwest SAS Users Group Conference** (Software, Cloud & AI Trade Association & Conference Committee) — 2026-11-15 – 2026-11-17 | 600+ B2B Attendees | Monona Terrace Executive Breakout Wing (21 Rooms) (12,750 sq. ft.) | $34–$45/sf (~$7,250 10×10 Est.)

## 12-Month Compression Matrix
- **JAN (Peak):** Q1 Flagship Trade Show Surge
- **FEB (Peak):** High Association & Expo Demand
- **MAR (Peak):** Peak Spring Convention Window
- **APR (Moderate):** Shoulder Openings Late April
- **MAY (Moderate):** Strong Late-May Negotiation Leverage
- **JUN (Value):** Summer Value Rates Begin
- **JUL (Value):** Maximum Room-Block & Space Concessions
- **AUG (Value):** High Availability & Value Pricing
- **SEP (Moderate):** Fall Season Kickoff
- **OCT (Peak):** Peak Q4 Enterprise Congresses
- **NOV (Moderate):** Early Nov Busy; Late Nov Value
- **DEC (Value):** Mid-December Corporate Value Window