Breadcrumb: Conventions.com › Sweetwater › Nolam County Coliseum › Food, Beverage & Hospitality • Tourism, Festivals and Regional Expos › World's Largest Rattlesnake Roundup 2026 › booth-cost

# World's Largest Rattlesnake Roundup 2026 (Nolam County Coliseum): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /booth-cost

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/worlds-largest-rattlesnake-roundup-1347
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/worlds-largest-rattlesnake-roundup-1347/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/worlds-largest-rattlesnake-roundup-1347/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/worlds-largest-rattlesnake-roundup-1347/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/worlds-largest-rattlesnake-roundup-1347/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/worlds-largest-rattlesnake-roundup-1347/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/nolam-county-coliseum-sweetwater

- **Dates:** Mar 13–15, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Nolam County Coliseum (https://conventions.com/venues/nolam-county-coliseum-sweetwater)
- **Attendance:** 25,000+ B2B Attendees
- **Exhibitor Footprint:** 1,388+ Exhibiting Brands & Sponsors (Official WLRR Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Tourism, Festivals and Regional Expos
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/worlds-largest-rattlesnake-roundup-1347/booth-cost

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
World's Largest Rattlesnake Roundup brings 25,000+ B2B professionals and buyers in Tourism, Festivals and Regional Expos to Nolam County Coliseum in Sweetwater, TX (Mar 13–15, 2026). Started in 1958, the Sweetwater Jaycee's World's Largest Rattlesnake Round-Up is hosted annually in Sweetwater Texas the second weekend in March at the Nolan County Coliseum. Confirmed sponsors and exhibitors include Ludlum Measurements, First Financial Bank, Georgia-Pacific, BNSF Railway.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Ludlum Measurements** (ludlums.com — Platinum / Diamond, $15,000 – $35,000): Sponsor • N/A
- **First Financial Bank** (ffin.com — Gold, $15,000 – $35,000): Sponsor • Main Arena Sponsor
- **Lawrence Brothers IGA** (lawrencebrothers.com — Gold, $15,000 – $35,000): Sponsor • N/A
- **Texas Farm Bureau** (texasfarmbureau.org — Silver, $15,000 – $35,000): Sponsor & Exhibitor • Booth #102
- **Sweetwater Chamber of Commerce** (sweetwatertexas.org — Silver, $15,000 – $35,000): Sponsor • Booth #10

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Tourism, Festivals and Regional Expos Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Tourism, Festivals and Regional Expos Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Ludlum Measurements** (Platinum / Diamond (N/A) — Tourism, Festivals and Regional Expos): Island Booth & Keynote Sponsor
- **First Financial Bank** (Gold (Main Arena Sponsor) — Tourism, Festivals and Regional Expos): Inline / Peninsula Exhibit Booth
- **Lawrence Brothers IGA** (Gold (N/A) — Tourism, Festivals and Regional Expos): Inline / Peninsula Exhibit Booth
- **Texas Farm Bureau** (Silver (Booth #102) — Tourism, Festivals and Regional Expos): Inline / Peninsula Exhibit Booth
- **Sweetwater Chamber of Commerce** (Silver (Booth #10) — Tourism, Festivals and Regional Expos): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Sweetwater Downtown Headquarters Convention Hotel** (undefined) — ~$400/nt show week vs. ~$260/nt off-peak (Available)
- **Sweetwater Convention Center Courtyard & Suites** (undefined) — ~$375/nt show week vs. ~$240/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Sweetwater Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Sweetwater Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Sweetwater Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at World's Largest Rattlesnake Roundup in Sweetwater?
A standard 10×10 inline booth at World's Largest Rattlesnake Roundup (Nolam County Coliseum, Sweetwater) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Sweetwater EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Nolam County Coliseum for World's Largest Rattlesnake Roundup?
Nolam County Coliseum is surrounded by 2,500+ convention corridor rooms anchored by Sweetwater Downtown Headquarters Convention Hotel. The FY2026/27 federal GSA per-diem cap for Sweetwater is $215/night lodging and $79/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.