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# WHCA/WiCAL Spring Conference 2026 (Potawatomi Hotel & Casino): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /exhibitors

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/whca-wical-spring-conference-milwaukee
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/whca-wical-spring-conference-milwaukee/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/whca-wical-spring-conference-milwaukee/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/whca-wical-spring-conference-milwaukee/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/whca-wical-spring-conference-milwaukee/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/whca-wical-spring-conference-milwaukee/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/potawatomi-hotel-casino-milwaukee-wi

- **Dates:** Apr 14–16, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Potawatomi Hotel & Casino (https://conventions.com/venues/potawatomi-hotel-casino-milwaukee-wi)
- **Attendance:** 650+ B2B Attendees
- **Exhibitor Footprint:** 40+ Exhibiting Brands & Sponsors (Official WHCA/WiCAL Exhibitor & Floorplan Portal)
- **Industry:** Healthcare & Medical • Long-Term Care & Assisted Living
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/whca-wical-spring-conference-milwaukee/exhibitors

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
WHCA/WiCAL Spring Conference brings 650+ B2B professionals and buyers in Long-Term Care & Assisted Living to Potawatomi Hotel & Casino in Milwaukee, WI (Apr 14–16, 2026). The WHCA/WiCAL Spring Conference is a staple at Potawatomi, utilizing the full ballroom suite for breakout sessions and an exhibitor hall for over 60 vendors. Confirmed sponsors and exhibitors include Direct Supply, McKesson, M3 Insurance, Reinhart Boerner Van Deuren.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Direct Supply** (directsupply.com — Title / Presenting, $15,000 – $35,000): Sponsor & Exhibitor • Booth #1
- **McKesson** (mckesson.com — Platinum / Diamond, $15,000 – $35,000): Sponsor & Exhibitor • Booth #12
- **M3 Insurance** (m3ins.com — Gold, $15,000 – $35,000): Sponsor • Booth #45
- **Reinhart Boerner Van Deuren** (reinhartlaw.com — Silver, $15,000 – $35,000): Sponsor • Booth #22
- **MobilexUSA** (mobilexusa.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #33

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Long-Term Care & Assisted Living Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Healthcare & Medical Executive Outlook • Long-Term Care & Assisted Living Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Direct Supply** (Title / Presenting (Booth #1) — Long-Term Care & Assisted Living): Inline / Peninsula Exhibit Booth
- **McKesson** (Platinum / Diamond (Booth #12) — Long-Term Care & Assisted Living): Island Booth & Keynote Sponsor
- **M3 Insurance** (Gold (Booth #45) — Long-Term Care & Assisted Living): Inline / Peninsula Exhibit Booth
- **Reinhart Boerner Van Deuren** (Silver (Booth #22) — Long-Term Care & Assisted Living): Inline / Peninsula Exhibit Booth
- **MobilexUSA** (Exhibitor (Booth #33) — Long-Term Care & Assisted Living): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Potawatomi Hotel & Casino** (undefined) — ~$360/nt show week vs. ~$255/nt off-peak (Available)
- **Hyatt Regency Milwaukee** (undefined) — ~$320/nt show week vs. ~$227/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Carnevor | Milwaukee’s Premier Steakhouse** (Steak House, $$$$) — 3-min walk / cab on 718 N Milwaukee St · Capacity: 16–120 Guests (Private Boardrooms & Main Salon) · Min: $4,500 – $25,000+ F&B Min
- **Mo’s...A Place for Steaks** (Steak House, $$$$) — 5-min walk (720 N Plankinton Ave) · Capacity: 20–160 Guests (Wine Cellar PDR & Full Buyout) · Min: $5,500 – $32,000+ F&B Min
- **The Conroy - Modern Supper Club** (Steak House, $$$$) — 6-min walk (725 N Milwaukee St) · Capacity: 14–85 Guests (Executive Chef's Room & Terrace) · Min: $3,800 – $18,500+ F&B Min
- **Bacchus - A Bartolotta Restaurant** (Fine Dining Restaurant, $$$$) — 7-min walk / cab (925 E Wells St) · Capacity: 30–250 Guests (Two-Story Reception & Full Buyout) · Min: $6,500 – $38,000+ F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at WHCA/WiCAL Spring Conference in Milwaukee?
A standard 10×10 inline booth at WHCA/WiCAL Spring Conference (Potawatomi Hotel & Casino, Milwaukee) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Milwaukee EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Potawatomi Hotel & Casino for WHCA/WiCAL Spring Conference?
Potawatomi Hotel & Casino is surrounded by 981+ convention corridor rooms anchored by Potawatomi Hotel & Casino. The FY2026/27 federal GSA per-diem cap for Milwaukee is $189/night lodging and $74/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.