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# The Phocuswright Conference 2026 (Waldorf Astoria Monarch Beach): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /booth-cost

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/the-phocuswright-conference-dana-point
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/the-phocuswright-conference-dana-point/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/the-phocuswright-conference-dana-point/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/the-phocuswright-conference-dana-point/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/the-phocuswright-conference-dana-point/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/the-phocuswright-conference-dana-point/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/waldorf-astoria-monarch-beach-dana-point-ca

- **Dates:** Nov 16–19, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Waldorf Astoria Monarch Beach (https://conventions.com/venues/waldorf-astoria-monarch-beach-dana-point-ca)
- **Attendance:** 1,200+ B2B Attendees
- **Exhibitor Footprint:** 66+ Exhibiting Brands & Sponsors (Official PHOCUS 2026 Exhibitor & Floorplan Portal)
- **Industry:** Software, Cloud & AI • Travel Technology & Distribution
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/the-phocuswright-conference-dana-point/booth-cost

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
The Phocuswright Conference brings 1,200+ B2B professionals and buyers in Travel Technology & Distribution to Waldorf Astoria Monarch Beach in Dana Point, CA (Nov 16–19, 2026). The premier B2B event for the global travel industry, focusing on technology, innovation, and strategic distribution. Confirmed sponsors and exhibitors include Expedia Group.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Expedia Group** (expediagroup.com — Platinum / Diamond, $35,000 – $85,000): Sponsor & Exhibitor • Lounge A

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Travel Technology & Distribution Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Software, Cloud & AI Executive Outlook • Travel Technology & Distribution Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Expedia Group** (Platinum / Diamond (Lounge A) — Travel Technology & Distribution): Island Booth & Keynote Sponsor

## Walkable Corridor Hotels
- **Waldorf Astoria Monarch Beach** (undefined) — ~$365/nt show week vs. ~$260/nt off-peak (Available)
- **Laguna Cliffs Marriott Resort & Spa** (undefined) — ~$320/nt show week vs. ~$229/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at The Phocuswright Conference in Dana Point?
A standard 10×10 inline booth at The Phocuswright Conference (Waldorf Astoria Monarch Beach, Dana Point) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Dana Point EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Waldorf Astoria Monarch Beach for The Phocuswright Conference?
Waldorf Astoria Monarch Beach is surrounded by 778+ convention corridor rooms anchored by Waldorf Astoria Monarch Beach. The FY2026/27 federal GSA per-diem cap for Dana Point is $189/night lodging and $74/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.