Breadcrumb: Conventions.com › Pleasanton › Alameda County Fairgrounds › Food, Beverage & Hospitality • Outdoor Recreation & Tourism › The Fly Fishing Show 2027

# The Fly Fishing Show 2027 (Alameda County Fairgrounds): Booth Costs, Walkable Hotels, Hall Map & Floor Guide

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/the-fly-fishing-show-pleasanton-691
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/the-fly-fishing-show-pleasanton-691/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/the-fly-fishing-show-pleasanton-691/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/the-fly-fishing-show-pleasanton-691/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/the-fly-fishing-show-pleasanton-691/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/the-fly-fishing-show-pleasanton-691/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/alameda-county-fairgrounds-pleasanton

- **Dates:** Feb 26–28, 2027 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Alameda County Fairgrounds (https://conventions.com/venues/alameda-county-fairgrounds-pleasanton)
- **Attendance:** 4,500+ B2B Attendees
- **Exhibitor Footprint:** 250+ Exhibiting Brands & Sponsors (Official FFS Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Outdoor Recreation & Tourism
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/the-fly-fishing-show-pleasanton-691

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
The Fly Fishing Show brings 4,500+ B2B professionals and buyers in Outdoor Recreation & Tourism to Alameda County Fairgrounds in Pleasanton, US (Feb 26–28, 2027). The Fly Fishing Show is a premier consumer event in Pleasanton that occupies multiple halls to accommodate a large volume of outdoor enthusiasts. Confirmed sponsors and exhibitors include Orvis, Simms Fishing Products, Sage Fly Fish, Scientific Anglers.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Orvis** (orvis.com — Gold, $15,000 – $35,000): Sponsor & Exhibitor • Booth #501
- **Simms Fishing Products** (simmsfishing.com — Silver, $15,000 – $35,000): Exhibitor • Booth #612
- **Sage Fly Fish** (sageflyfish.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #204
- **Scientific Anglers** (scientificanglers.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #308
- **Yellow Dog Flyfishing** (yellowdogflyfishing.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #115

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Outdoor Recreation & Tourism Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Outdoor Recreation & Tourism Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Orvis** (Gold (Booth #501) — Outdoor Recreation & Tourism): Inline / Peninsula Exhibit Booth
- **Simms Fishing Products** (Silver (Booth #612) — Outdoor Recreation & Tourism): Inline / Peninsula Exhibit Booth
- **Sage Fly Fish** (Exhibitor (Booth #204) — Outdoor Recreation & Tourism): Inline / Peninsula Exhibit Booth
- **Scientific Anglers** (Exhibitor (Booth #308) — Outdoor Recreation & Tourism): Inline / Peninsula Exhibit Booth
- **Yellow Dog Flyfishing** (Exhibitor (Booth #115) — Outdoor Recreation & Tourism): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Pleasanton Downtown Headquarters Convention Hotel** (undefined) — ~$300/nt show week vs. ~$213/nt off-peak (Available)
- **Pleasanton Convention Center Courtyard & Suites** (undefined) — ~$280/nt show week vs. ~$193/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Pleasanton Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Pleasanton Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Pleasanton Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at The Fly Fishing Show in Pleasanton?
A standard 10×10 inline booth at The Fly Fishing Show (Alameda County Fairgrounds, Pleasanton) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Pleasanton EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Alameda County Fairgrounds for The Fly Fishing Show?
Alameda County Fairgrounds is surrounded by 2,500+ convention corridor rooms anchored by Pleasanton Downtown Headquarters Convention Hotel. The FY2026/27 federal GSA per-diem cap for Pleasanton is $168/night lodging and $69/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.