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# Texas Hospital Association Annual Conference and Expo 2026 (JW Marriott Hill Country Resort & Spa): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /booth-cost

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/tha-annual-conference-and-expo
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/tha-annual-conference-and-expo/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/tha-annual-conference-and-expo/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/tha-annual-conference-and-expo/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/tha-annual-conference-and-expo/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/tha-annual-conference-and-expo/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/jw-marriott-hill-country-resort-spa-san-antonio-tx

- **Dates:** Feb 11–12, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** JW Marriott Hill Country Resort & Spa (https://conventions.com/venues/jw-marriott-hill-country-resort-spa-san-antonio-tx)
- **Attendance:** 1,200+ B2B Attendees
- **Exhibitor Footprint:** 66+ Exhibiting Brands & Sponsors (Official THA Exhibitor & Floorplan Portal)
- **Industry:** Healthcare & Medical • Hospital Administration
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/tha-annual-conference-and-expo/booth-cost

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Texas Hospital Association Annual Conference and Expo brings 1,200+ B2B professionals and buyers in Hospital Administration to JW Marriott Hill Country Resort & Spa in San Antonio, TX (Feb 11–12, 2026). The THA Annual Conference is the largest gathering of Texas hospital leaders, frequently hosted at the JW Marriott Hill Country to accommodate over 1,000 attendees and a large exhibit hall. Confirmed sponsors and exhibitors include Vizient, Hall Render, Blue Cross Blue Shield of Texas, Deloitte.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Vizient** (vizientinc.com — Platinum / Diamond, $15,000 – $35,000): Sponsor & Exhibitor • Booth #500
- **Hall Render** (hallrender.com — Gold, $15,000 – $35,000): Sponsor • N/A
- **Blue Cross Blue Shield of Texas** (bcbstx.com — Silver, $15,000 – $35,000): Sponsor & Exhibitor • Booth #212
- **Deloitte** (deloitte.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #315

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Hospital Administration Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Healthcare & Medical Executive Outlook • Hospital Administration Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Vizient** (Platinum / Diamond (Booth #500) — Hospital Administration): Island Booth & Keynote Sponsor
- **Hall Render** (Gold (N/A) — Hospital Administration): Inline / Peninsula Exhibit Booth
- **Blue Cross Blue Shield of Texas** (Silver (Booth #212) — Hospital Administration): Inline / Peninsula Exhibit Booth
- **Deloitte** (Exhibitor (Booth #315) — Hospital Administration): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **JW Marriott Hill Country Resort & Spa** (undefined) — ~$365/nt show week vs. ~$262/nt off-peak (Available)
- **Grand Hyatt San Antonio** (undefined) — ~$330/nt show week vs. ~$239/nt off-peak (Available)
- **Signia by Hilton La Cantera Resort & Spa** (undefined) — ~$290/nt show week vs. ~$207/nt off-peak (Available)
- **San Antonio Marriott Rivercenter** (undefined) — ~$290/nt show week vs. ~$202/nt off-peak (Available)
- **Hyatt Regency Hill Country Resort and Villas** (undefined) — ~$275/nt show week vs. ~$186/nt off-peak (Available)
- **Hyatt Regency San Antonio Riverwalk** (undefined) — ~$250/nt show week vs. ~$160/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Bohanan's Prime Steaks and Seafood** (Steak House, $$$$) — 3-min walk / cab on 219 E Houston St #275 · Capacity: 16–120 Guests (Private Boardrooms & Main Salon) · Min: $4,500 – $25,000+ F&B Min
- **J-Prime Steakhouse** (Steak House, $$$$) — 5-min walk (1401 N Loop 1604 W) · Capacity: 20–160 Guests (Wine Cellar PDR & Full Buyout) · Min: $5,500 – $32,000+ F&B Min
- **Biga - San Antonio Riverwalk Restaurant** (American Restaurant, $$$) — 6-min walk (203 S St Mary's St) · Capacity: 14–85 Guests (Executive Chef's Room & Terrace) · Min: $3,800 – $18,500+ F&B Min
- **Dean's Steak & Seafood** (Restaurant, $$$$) — 7-min walk / cab (431 S Alamo St) · Capacity: 30–250 Guests (Two-Story Reception & Full Buyout) · Min: $6,500 – $38,000+ F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Texas Hospital Association Annual Conference and Expo in San Antonio?
A standard 10×10 inline booth at Texas Hospital Association Annual Conference and Expo (JW Marriott Hill Country Resort & Spa, San Antonio) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local San Antonio EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near JW Marriott Hill Country Resort & Spa for Texas Hospital Association Annual Conference and Expo?
JW Marriott Hill Country Resort & Spa is surrounded by 4,654+ convention corridor rooms anchored by JW Marriott Hill Country Resort & Spa. The FY2026/27 federal GSA per-diem cap for San Antonio is $189/night lodging and $74/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.