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# Sun Wine & Food Fest 2026 (Mohegan Sun): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /registration

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/sun-wine-food-fest-26
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/sun-wine-food-fest-26/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/sun-wine-food-fest-26/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/sun-wine-food-fest-26/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/sun-wine-food-fest-26/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/sun-wine-food-fest-26/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/earth-expo-and-sky-convention-centers-uncasville

- **Dates:** Jan 22–25, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Mohegan Sun (https://conventions.com/venues/earth-expo-and-sky-convention-centers-uncasville)
- **Attendance:** 12,000+ B2B Attendees
- **Exhibitor Footprint:** 666+ Exhibiting Brands & Sponsors (Official SWFF Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Wine, Spirits & Culinary Arts
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/sun-wine-food-fest-26/registration

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Sun Wine & Food Fest brings 12,000+ B2B professionals and buyers in Wine, Spirits & Culinary Arts to Mohegan Sun in Uncasville, CT (Jan 22–25, 2026). The Sun Wine & Food Fest is one of the largest culinary events in the Northeast, utilizing the 125,000 square foot Earth Expo Center at Mohegan Sun for its Grand Tasting. Confirmed sponsors and exhibitors include Beam Suntory, PepsiCo, Celebrity Cruises, E. & J. Gallo Winery.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Beam Suntory** (beamsuntory.com — Platinum / Diamond, $35,000 – $85,000): Sponsor • Grand Tasting Station #1
- **PepsiCo** (pepsico.com — Gold, $15,000 – $35,000): Sponsor • Beverage Pavilion #10
- **Celebrity Cruises** (celebritycruises.com — Silver, $15,000 – $35,000): Sponsor • Lounge Area A
- **E. & J. Gallo Winery** (gallo.com — Exhibitor, $15,000 – $35,000): Exhibitor • Grand Tasting Station #42
- **Anheuser-Busch** (anheuser-busch.com — Exhibitor, $15,000 – $35,000): Exhibitor • Beer Garden Booth #5

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Wine, Spirits & Culinary Arts Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Wine, Spirits & Culinary Arts Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Beam Suntory** (Platinum / Diamond (Grand Tasting Station #1) — Wine, Spirits & Culinary Arts): Island Booth & Keynote Sponsor
- **PepsiCo** (Gold (Beverage Pavilion #10) — Wine, Spirits & Culinary Arts): Inline / Peninsula Exhibit Booth
- **Celebrity Cruises** (Silver (Lounge Area A) — Wine, Spirits & Culinary Arts): Inline / Peninsula Exhibit Booth
- **E. & J. Gallo Winery** (Exhibitor (Grand Tasting Station #42) — Wine, Spirits & Culinary Arts): Inline / Peninsula Exhibit Booth
- **Anheuser-Busch** (Exhibitor (Beer Garden Booth #5) — Wine, Spirits & Culinary Arts): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Mohegan Sun** (undefined) — ~$340/nt show week vs. ~$213/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Uncasville Prime Chop House & Wine Cellar** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 16–110 Seated PDR • 240 Full Buyout · Min: $4,200 – $21,000 F&B Min
- **Earth Expo and Sky Convention Centers District Wood-Fired Grill & Terrace** (New American, Seafood & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 35–190 Reception • 320 Full Buyout · Min: $5,500 – $26,000 F&B Min
- **Trattoria & Sommelier Vault (Uncasville Downtown)** (Northern Italian & Private Wine Rooms, $$$) — 5-min walk · Capacity: 12–65 Wine Cellar PDR · Min: $3,000 – $11,500 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Sun Wine & Food Fest in Uncasville?
A standard 10×10 inline booth at Sun Wine & Food Fest (Mohegan Sun, Uncasville) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Uncasville EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Mohegan Sun for Sun Wine & Food Fest?
Mohegan Sun is surrounded by 1,600+ convention corridor rooms anchored by Mohegan Sun. The FY2026/27 federal GSA per-diem cap for Uncasville is $168/night lodging and $69/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.