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# SPSP 2026 Annual Convention 2026 (Hyatt Regency Chicago): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /registration

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/spsp-annual-convention-2026-35
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/spsp-annual-convention-2026-35/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/spsp-annual-convention-2026-35/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/spsp-annual-convention-2026-35/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/spsp-annual-convention-2026-35/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/spsp-annual-convention-2026-35/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/mccormick-place-chicago

- **Dates:** Feb 26–28, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Hyatt Regency Chicago (https://conventions.com/venues/mccormick-place-chicago)
- **Attendance:** 3,800+ B2B Attendees
- **Exhibitor Footprint:** 211+ Exhibiting Brands & Sponsors (Official SPSP Exhibitor & Floorplan Portal)
- **Industry:** Healthcare & Medical • Social Psychology Research
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/spsp-annual-convention-2026-35/registration

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
SPSP 2026 Annual Convention brings 3,800+ B2B professionals and buyers in Social Psychology Research to Hyatt Regency Chicago in Chicago, IL (Feb 26–28, 2026). The 2026 Annual Convention will be held at the Hyatt Regency Chicago from February 26-28, utilizing the Grand Ballroom and Riverside Exhibit Hall. Confirmed sponsors and exhibitors include Sage Publishing, Qualtrics, American Psychological Association, Routledge.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Sage Publishing** (sagepub.com — Platinum / Diamond, $15,000 – $35,000): Sponsor & Exhibitor • Booth #101
- **Qualtrics** (qualtrics.com — Gold, $15,000 – $35,000): Sponsor & Exhibitor • Booth #202
- **American Psychological Association** (apa.org — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #305
- **Routledge** (routledge.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #401

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Social Psychology Research Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Healthcare & Medical Executive Outlook • Social Psychology Research Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Sage Publishing** (Platinum / Diamond (Booth #101) — Social Psychology Research): Island Booth & Keynote Sponsor
- **Qualtrics** (Gold (Booth #202) — Social Psychology Research): Inline / Peninsula Exhibit Booth
- **American Psychological Association** (Exhibitor (Booth #305) — Social Psychology Research): Inline / Peninsula Exhibit Booth
- **Routledge** (Exhibitor (Booth #401) — Social Psychology Research): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Hyatt Regency Chicago** (undefined) — ~$375/nt show week vs. ~$281/nt off-peak (Available)
- **Sheraton Grand Chicago Riverwalk** (undefined) — ~$355/nt show week vs. ~$261/nt off-peak (Available)
- **Palmer House, a Hilton Hotel** (undefined) — ~$325/nt show week vs. ~$236/nt off-peak (Available)
- **Marriott Marquis Chicago** (undefined) — ~$325/nt show week vs. ~$236/nt off-peak (Available)
- **Chicago Marriott Dtwn Magnificent Mile** (undefined) — ~$325/nt show week vs. ~$236/nt off-peak (Available)
- **Swissotel Chicago** (undefined) — ~$325/nt show week vs. ~$236/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Chicago Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Chicago Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Chicago Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at SPSP 2026 Annual Convention in Chicago?
A standard 10×10 inline booth at SPSP 2026 Annual Convention (Hyatt Regency Chicago, Chicago) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Chicago EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Hyatt Regency Chicago for SPSP 2026 Annual Convention?
Hyatt Regency Chicago is surrounded by 13,913+ convention corridor rooms anchored by Hyatt Regency Chicago. The FY2026/27 federal GSA per-diem cap for Chicago is $236/night lodging and $79/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.