Breadcrumb: Conventions.com › Irving › Convention Plaza › Food, Beverage & Hospitality • Retail Fuel & Convenience Store Operations › Southwest Fuel & Convenience Expo 2026

# Southwest Fuel & Convenience Expo 2026 (Convention Plaza): Booth Costs, Walkable Hotels, Hall Map & Floor Guide

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/southwest-fuel-convenience-expo-irving
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/southwest-fuel-convenience-expo-irving/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/southwest-fuel-convenience-expo-irving/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/southwest-fuel-convenience-expo-irving/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/southwest-fuel-convenience-expo-irving/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/southwest-fuel-convenience-expo-irving/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/convention-plaza-irving

- **Dates:** Jun 10–12, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Convention Plaza (https://conventions.com/venues/convention-plaza-irving)
- **Attendance:** 3,500+ B2B Attendees
- **Exhibitor Footprint:** 194+ Exhibiting Brands & Sponsors (Official SWFC Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Retail Fuel & Convenience Store Operations
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/southwest-fuel-convenience-expo-irving

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Southwest Fuel & Convenience Expo brings 3,500+ B2B professionals and buyers in Retail Fuel & Convenience Store Operations to Convention Plaza in Irving, TX (Jun 10–12, 2026). The most comprehensive fuel and convenience B2B event in the Southwest, targeting owners, operators, and suppliers. Confirmed sponsors and exhibitors include Valero Energy Corporation.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Valero Energy Corporation** (valero.com — Platinum / Diamond, $35,000 – $85,000): Sponsor & Exhibitor • Booth #800

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Retail Fuel & Convenience Store Operations Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Retail Fuel & Convenience Store Operations Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Valero Energy Corporation** (Platinum / Diamond (Booth #800) — Retail Fuel & Convenience Store Operations): Island Booth & Keynote Sponsor

## Walkable Corridor Hotels
- **Westin Irving Convention Center Hotel** (undefined) — ~$350/nt show week vs. ~$260/nt off-peak (Available)
- **The Ritz-Carlton Dallas, Las Colinas** (undefined) — ~$330/nt show week vs. ~$240/nt off-peak (Available)
- **Omni Las Colinas Hotel** (undefined) — ~$305/nt show week vs. ~$215/nt off-peak (Available)
- **The Westin Dallas Fort Worth Airport** (undefined) — ~$305/nt show week vs. ~$215/nt off-peak (Available)
- **Sheraton DFW Airport Hotel** (undefined) — ~$305/nt show week vs. ~$215/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Irving Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Irving Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Irving Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Southwest Fuel & Convenience Expo in Irving?
A standard 10×10 inline booth at Southwest Fuel & Convenience Expo (Convention Plaza, Irving) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Irving EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Convention Plaza for Southwest Fuel & Convenience Expo?
Convention Plaza is surrounded by 2,010+ convention corridor rooms anchored by Westin Irving Convention Center Hotel. The FY2026/27 federal GSA per-diem cap for Irving is $215/night lodging and $79/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.