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# Southwest Fuel & Convenience Expo 2026 (The Westin Galleria Dallas): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /registration

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/southwest-fuel-convenience-expo-dallas
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/southwest-fuel-convenience-expo-dallas/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/southwest-fuel-convenience-expo-dallas/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/southwest-fuel-convenience-expo-dallas/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/southwest-fuel-convenience-expo-dallas/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/southwest-fuel-convenience-expo-dallas/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/kay-bailey-hutchison-convention-center-dallas

- **Dates:** May 12–14, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** The Westin Galleria Dallas (https://conventions.com/venues/kay-bailey-hutchison-convention-center-dallas)
- **Attendance:** 1,600+ B2B Attendees
- **Exhibitor Footprint:** 88+ Exhibiting Brands & Sponsors (Official SWFC Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Retail & Convenience Store Operations
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/southwest-fuel-convenience-expo-dallas/registration

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Southwest Fuel & Convenience Expo brings 1,600+ B2B professionals and buyers in Retail & Convenience Store Operations to The Westin Galleria Dallas in Dallas, TX (May 12–14, 2026). This is the largest B2B event for the fuel and convenience industry in the Southwest, featuring equipment manufacturers and wholesalers. Confirmed sponsors and exhibitors include ExxonMobil.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **ExxonMobil** (exxonmobil.com — Platinum / Diamond, $35,000 – $85,000): Sponsor & Exhibitor • Booth #800

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Retail & Convenience Store Operations Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Retail & Convenience Store Operations Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **ExxonMobil** (Platinum / Diamond (Booth #800) — Retail & Convenience Store Operations): Island Booth & Keynote Sponsor

## Walkable Corridor Hotels
- **Hilton Anatole** (undefined) — ~$325/nt show week vs. ~$237/nt off-peak (Available)
- **Sheraton Dallas Hotel** (undefined) — ~$305/nt show week vs. ~$217/nt off-peak (Available)
- **Hyatt Regency Dallas** (undefined) — ~$275/nt show week vs. ~$192/nt off-peak (Available)
- **Omni Dallas Hotel** (undefined) — ~$275/nt show week vs. ~$192/nt off-peak (Available)
- **Hyatt Regency DFW International Airport** (undefined) — ~$275/nt show week vs. ~$192/nt off-peak (Available)
- **The Fairmont Dallas** (undefined) — ~$275/nt show week vs. ~$192/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Dallas Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Dallas Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Dallas Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Southwest Fuel & Convenience Expo in Dallas?
A standard 10×10 inline booth at Southwest Fuel & Convenience Expo (The Westin Galleria Dallas, Dallas) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Dallas EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near The Westin Galleria Dallas for Southwest Fuel & Convenience Expo?
The Westin Galleria Dallas is surrounded by 8,245+ convention corridor rooms anchored by Hilton Anatole. The FY2026/27 federal GSA per-diem cap for Dallas is $192/night lodging and $74/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.