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# Southwest Fuel & Convenience Expo 2026 (Gaylord Texan Resort & Convention Center): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /registration

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/southwest-fuel-convenience-expo-777
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/southwest-fuel-convenience-expo-777/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/southwest-fuel-convenience-expo-777/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/southwest-fuel-convenience-expo-777/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/southwest-fuel-convenience-expo-777/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/southwest-fuel-convenience-expo-777/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/gaylord-texan-resort-convention-center-grapevine

- **Dates:** Jun 8–10, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Gaylord Texan Resort & Convention Center (https://conventions.com/venues/gaylord-texan-resort-convention-center-grapevine)
- **Attendance:** 3,500+ B2B Attendees
- **Exhibitor Footprint:** 194+ Exhibiting Brands & Sponsors (Official SWFC Exhibitor & Floorplan Portal)
- **Industry:** Manufacturing & Supply Chain • Retail & Petroleum Distribution
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/southwest-fuel-convenience-expo-777/registration

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Southwest Fuel & Convenience Expo brings 3,500+ B2B professionals and buyers in Retail & Petroleum Distribution to Gaylord Texan Resort & Convention Center in Grapevine, TX (Jun 8–10, 2026). The Southwest Fuel & Convenience Expo is the largest event of its kind in the region, utilizing the extensive exhibit halls of the Gaylord Texan for over 3,000 attendees. Confirmed sponsors and exhibitors include ExxonMobil, Valero Energy Corporation, The Coca-Cola Company, PepsiCo.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **ExxonMobil** (exxonmobil.com — Platinum / Diamond, $35,000 – $85,000): Sponsor & Exhibitor • Booth #801
- **Valero Energy Corporation** (valero.com — Platinum / Diamond, $35,000 – $85,000): Sponsor & Exhibitor • Booth #605
- **The Coca-Cola Company** (coca-cola.com — Gold, $15,000 – $35,000): Sponsor & Exhibitor • Booth #412
- **PepsiCo** (pepsico.com — Gold, $15,000 – $35,000): Sponsor & Exhibitor • Booth #510
- **Altria Group Distribution** (altria.com — Silver, $15,000 – $35,000): Sponsor & Exhibitor • Booth #302

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Retail & Petroleum Distribution Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Manufacturing & Supply Chain Executive Outlook • Retail & Petroleum Distribution Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **ExxonMobil** (Platinum / Diamond (Booth #801) — Retail & Petroleum Distribution): Island Booth & Keynote Sponsor
- **Valero Energy Corporation** (Platinum / Diamond (Booth #605) — Retail & Petroleum Distribution): Island Booth & Keynote Sponsor
- **The Coca-Cola Company** (Gold (Booth #412) — Retail & Petroleum Distribution): Inline / Peninsula Exhibit Booth
- **PepsiCo** (Gold (Booth #510) — Retail & Petroleum Distribution): Inline / Peninsula Exhibit Booth
- **Altria Group Distribution** (Silver (Booth #302) — Retail & Petroleum Distribution): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Gaylord Texan Resort & Convention Center** (undefined) — ~$350/nt show week vs. ~$260/nt off-peak (Available)
- **Hilton DFW Lakes Executive Conference Center** (undefined) — ~$330/nt show week vs. ~$240/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Grapevine Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Grapevine Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Grapevine Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Southwest Fuel & Convenience Expo in Grapevine?
A standard 10×10 inline booth at Southwest Fuel & Convenience Expo (Gaylord Texan Resort & Convention Center, Grapevine) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Grapevine EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Gaylord Texan Resort & Convention Center for Southwest Fuel & Convenience Expo?
Gaylord Texan Resort & Convention Center is surrounded by 2,207+ convention corridor rooms anchored by Gaylord Texan Resort & Convention Center. The FY2026/27 federal GSA per-diem cap for Grapevine is $215/night lodging and $79/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.