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# Southwest Farm & Ranch Classic 2027 (Lubbock Memorial Civic Center): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /booth-cost

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/southwest-farm-ranch-classic-819
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/southwest-farm-ranch-classic-819/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/southwest-farm-ranch-classic-819/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/southwest-farm-ranch-classic-819/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/southwest-farm-ranch-classic-819/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/southwest-farm-ranch-classic-819/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/lubbock-memorial-civic-center-lubbock

- **Dates:** Feb 10–11, 2027 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Lubbock Memorial Civic Center (https://conventions.com/venues/lubbock-memorial-civic-center-lubbock)
- **Attendance:** 5,500+ B2B Attendees
- **Exhibitor Footprint:** 305+ Exhibiting Brands & Sponsors (Official SWFRC Exhibitor & Floorplan Portal)
- **Industry:** Manufacturing & Supply Chain • Agricultural Equipment & Technology
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/southwest-farm-ranch-classic-819/booth-cost

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Southwest Farm & Ranch Classic brings 5,500+ B2B professionals and buyers in Agricultural Equipment & Technology to Lubbock Memorial Civic Center in Lubbock, TX (Feb 10–11, 2027). The Southwest Farm & Ranch Classic is a premier regional trade show held annually at the Lubbock Memorial Civic Center, featuring over 400 exhibitors and thousands of attendees. Confirmed sponsors and exhibitors include City Bank, John Deere, Case IH, Hurst Farm Supply.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **City Bank** (city.bank — Platinum / Diamond, $15,000 – $35,000): Sponsor & Exhibitor • Booth #10
- **John Deere** (deere.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #100
- **Case IH** (caseih.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #200
- **Hurst Farm Supply** (hurstfarmsupply.com — Gold, $15,000 – $35,000): Exhibitor • Booth #305
- **Western Equipment** (west-equip.com — Gold, $15,000 – $35,000): Exhibitor • Booth #410
- **South Plains Electric Cooperative** (spec.coop — Silver, $15,000 – $35,000): Sponsor • Booth #55

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Agricultural Equipment & Technology Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Manufacturing & Supply Chain Executive Outlook • Agricultural Equipment & Technology Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **City Bank** (Platinum / Diamond (Booth #10) — Agricultural Equipment & Technology): Island Booth & Keynote Sponsor
- **John Deere** (Exhibitor (Booth #100) — Agricultural Equipment & Technology): Inline / Peninsula Exhibit Booth
- **Case IH** (Exhibitor (Booth #200) — Agricultural Equipment & Technology): Inline / Peninsula Exhibit Booth
- **Hurst Farm Supply** (Gold (Booth #305) — Agricultural Equipment & Technology): Inline / Peninsula Exhibit Booth
- **Western Equipment** (Gold (Booth #410) — Agricultural Equipment & Technology): Inline / Peninsula Exhibit Booth
- **South Plains Electric Cooperative** (Silver (Booth #55) — Agricultural Equipment & Technology): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Lubbock Downtown Headquarters Convention Hotel** (undefined) — ~$265/nt show week vs. ~$180/nt off-peak (Available)
- **Lubbock Convention Center Courtyard & Suites** (undefined) — ~$240/nt show week vs. ~$160/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Lubbock Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Lubbock Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Lubbock Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Southwest Farm & Ranch Classic in Lubbock?
A standard 10×10 inline booth at Southwest Farm & Ranch Classic (Lubbock Memorial Civic Center, Lubbock) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Lubbock EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Lubbock Memorial Civic Center for Southwest Farm & Ranch Classic?
Lubbock Memorial Civic Center is surrounded by 2,500+ convention corridor rooms anchored by Lubbock Downtown Headquarters Convention Hotel. The FY2026/27 federal GSA per-diem cap for Lubbock is $135/night lodging and $64/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.