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# Southern Farm Show 2026 (The Park Expo & Conference Center): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /sponsorship

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/southern-farm-show-charlotte
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/southern-farm-show-charlotte/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/southern-farm-show-charlotte/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/southern-farm-show-charlotte/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/southern-farm-show-charlotte/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/southern-farm-show-charlotte/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/the-park-expo-conference-center-charlotte

- **Dates:** Feb 4–6, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** The Park Expo & Conference Center (https://conventions.com/venues/the-park-expo-conference-center-charlotte)
- **Attendance:** 30,000+ B2B Attendees
- **Exhibitor Footprint:** 1,666+ Exhibiting Brands & Sponsors (Official SFS Exhibitor & Floorplan Portal)
- **Industry:** Manufacturing & Supply Chain • Agricultural Machinery and Industrial Equipment
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/southern-farm-show-charlotte/sponsorship

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Southern Farm Show brings 30,000+ B2B professionals and buyers in Agricultural Machinery and Industrial Equipment to The Park Expo & Conference Center in Charlotte, NC (Feb 4–6, 2026). The Southern Farm Show is the region's largest agricultural trade show, focusing on B2B equipment sales and industrial farming technology. Confirmed sponsors and exhibitors include James River Equipment, Kubota Tractor Corporation, John Deere, Case IH.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **James River Equipment** (jamesriverequipment.com — Platinum / Diamond, $100,000 – $250,000): Sponsor & Exhibitor • Booth #1500
- **Kubota Tractor Corporation** (kubotausa.com — Gold, $35,000 – $85,000): Island Exhibitor • Booth #2000
- **John Deere** (deere.com — Platinum / Diamond, $35,000 – $85,000): Sponsor & Exhibitor • Outdoor Pavilion A
- **Case IH** (caseih.com — Gold, $35,000 – $85,000): Island Exhibitor • Booth #3000
- **New Holland Agriculture** (newholland.com — Gold, $35,000 – $85,000): Island Exhibitor • Booth #4000

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Agricultural Machinery and Industrial Equipment Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Manufacturing & Supply Chain Executive Outlook • Agricultural Machinery and Industrial Equipment Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **James River Equipment** (Platinum / Diamond (Booth #1500) — Equipment Dealership & Service): Island Booth & Keynote Sponsor
- **Kubota Tractor Corporation** (Gold (Booth #2000) — Agricultural Machinery and Industrial Equipment): Inline / Peninsula Exhibit Booth
- **John Deere** (Platinum / Diamond (Outdoor Pavilion A) — Agricultural Machinery and Industrial Equipment): Island Booth & Keynote Sponsor
- **Case IH** (Gold (Booth #3000) — Agricultural Machinery and Industrial Equipment): Inline / Peninsula Exhibit Booth
- **New Holland Agriculture** (Gold (Booth #4000) — Agricultural Machinery and Industrial Equipment): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Sheraton Charlotte Hotel** (undefined) — ~$400/nt show week vs. ~$260/nt off-peak (Available)
- **Le Meridien Charlotte** (undefined) — ~$375/nt show week vs. ~$240/nt off-peak (Available)
- **The Westin Charlotte** (undefined) — ~$345/nt show week vs. ~$215/nt off-peak (Available)
- **Hilton Charlotte Uptown** (undefined) — ~$345/nt show week vs. ~$215/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Charlotte Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Charlotte Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Charlotte Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Southern Farm Show in Charlotte?
A standard 10×10 inline booth at Southern Farm Show (The Park Expo & Conference Center, Charlotte) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Charlotte EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near The Park Expo & Conference Center for Southern Farm Show?
The Park Expo & Conference Center is surrounded by 1,705+ convention corridor rooms anchored by Sheraton Charlotte Hotel. The FY2026/27 federal GSA per-diem cap for Charlotte is $215/night lodging and $79/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.