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# Southeast Flooring Market 2027 (The Westin Atlanta Gwinnett): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /booth-cost

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/southeast-flooring-market-511
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/southeast-flooring-market-511/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/southeast-flooring-market-511/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/southeast-flooring-market-511/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/southeast-flooring-market-511/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/southeast-flooring-market-511/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/duluth-entertainment-convention-center-duluth

- **Dates:** Jan 20–21, 2027 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** The Westin Atlanta Gwinnett (https://conventions.com/venues/duluth-entertainment-convention-center-duluth)
- **Attendance:** 2,500+ B2B Attendees
- **Exhibitor Footprint:** 138+ Exhibiting Brands & Sponsors (Official SEFM Exhibitor & Floorplan Portal)
- **Industry:** Manufacturing & Supply Chain • Construction Materials & Flooring
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/southeast-flooring-market-511/booth-cost

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Southeast Flooring Market brings 2,500+ B2B professionals and buyers in Construction Materials & Flooring to The Westin Atlanta Gwinnett in Duluth, GA (Jan 20–21, 2027). The Westin Atlanta Gwinnett serves as the official host hotel for the Southeast Flooring Market, hosting the opening night reception and executive VIP meetings. Confirmed sponsors and exhibitors include Shaw Industries, Mohawk Industries, Mannington Mills, Tarkett.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Shaw Industries** (shawinc.com — Platinum / Diamond, $35,000 – $85,000): Sponsor & Exhibitor • Booth #601
- **Mohawk Industries** (mohawkind.com — Gold, $15,000 – $35,000): Sponsor & Exhibitor • Booth #705
- **Mannington Mills** (mannington.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #412
- **Tarkett** (tarkett.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #308

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Construction Materials & Flooring Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Manufacturing & Supply Chain Executive Outlook • Construction Materials & Flooring Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Shaw Industries** (Platinum / Diamond (Booth #601) — Construction Materials & Flooring): Island Booth & Keynote Sponsor
- **Mohawk Industries** (Gold (Booth #705) — Construction Materials & Flooring): Inline / Peninsula Exhibit Booth
- **Mannington Mills** (Exhibitor (Booth #412) — Construction Materials & Flooring): Inline / Peninsula Exhibit Booth
- **Tarkett** (Exhibitor (Booth #308) — Construction Materials & Flooring): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **The Westin Atlanta Gwinnett** (undefined) — ~$265/nt show week vs. ~$180/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Duluth Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Duluth Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Duluth Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Southeast Flooring Market in Duluth?
A standard 10×10 inline booth at Southeast Flooring Market (The Westin Atlanta Gwinnett, Duluth) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Duluth EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near The Westin Atlanta Gwinnett for Southeast Flooring Market?
The Westin Atlanta Gwinnett is surrounded by 2,500+ convention corridor rooms anchored by The Westin Atlanta Gwinnett. The FY2026/27 federal GSA per-diem cap for Duluth is $135/night lodging and $64/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.