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# Performance Racing Industry Show 2026 (Indiana Convention Center): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /registration

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/performance-racing-industry-show-797
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/performance-racing-industry-show-797/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/performance-racing-industry-show-797/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/performance-racing-industry-show-797/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/performance-racing-industry-show-797/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/performance-racing-industry-show-797/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/indiana-convention-center-indianapolis

- **Dates:** Dec 10–12, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Indiana Convention Center (https://conventions.com/venues/indiana-convention-center-indianapolis)
- **Attendance:** 70,000+ B2B Attendees
- **Exhibitor Footprint:** 3,888+ Exhibiting Brands & Sponsors (Official PRI Exhibitor & Floorplan Portal)
- **Industry:** Automotive & Mobility • Motorsports and Performance Engineering
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/performance-racing-industry-show-797/registration

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Performance Racing Industry Show brings 70,000+ B2B professionals and buyers in Motorsports and Performance Engineering to Indiana Convention Center in Indianapolis, IN (Dec 10–12, 2026). The PRI Show is the world's largest gathering of motorsports professionals, occupying the entire Indiana Convention Center and Lucas Oil Stadium. Confirmed sponsors and exhibitors include Chevrolet, Ford Pro, Lucas Oil, Sunoco.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Chevrolet** (chevrolet.com — Platinum / Diamond, $100,000 – $250,000): Island Exhibitor • Booth #3456
- **Ford Pro** (ford.com — Platinum / Diamond, $100,000 – $250,000): Island Exhibitor • Booth #4567
- **Lucas Oil** (lucasoil.com — Title / Presenting, $100,000 – $250,000): Sponsor & Exhibitor • Booth #3401
- **Sunoco** (sunoco.com — Gold, $100,000 – $250,000): Sponsor & Exhibitor • Booth #5678
- **Sunoco Race Fuels** (sunocoracefuels.com — Platinum / Diamond, $100,000 – $250,000): Sponsor & Exhibitor • Booth #325
- **Simpson Performance Products** (simpsonraceproducts.com — Gold, $35,000 – $85,000): Sponsor & Exhibitor • Booth #1401
- **Holley Performance Products** (holley.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #2101
- **Edelbrock Group** (edelbrock.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #1701

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Motorsports and Performance Engineering Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Automotive & Mobility Executive Outlook • Motorsports and Performance Engineering Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Chevrolet** (Platinum / Diamond (Booth #3456) — Motorsports and Performance Engineering): Island Booth & Keynote Sponsor
- **Ford Pro** (Platinum / Diamond (Booth #4567) — Motorsports and Performance Engineering): Island Booth & Keynote Sponsor
- **Lucas Oil** (Title / Presenting (Booth #3401) — Motorsports and Performance Engineering): Inline / Peninsula Exhibit Booth
- **Sunoco** (Gold (Booth #5678) — Motorsports and Performance Engineering): Inline / Peninsula Exhibit Booth
- **Sunoco Race Fuels** (Platinum / Diamond (Booth #325) — Motorsports and Performance Engineering): Island Booth & Keynote Sponsor
- **Simpson Performance Products** (Gold (Booth #1401) — Motorsports and Performance Engineering): Inline / Peninsula Exhibit Booth
- **Holley Performance Products** (Exhibitor (Booth #2101) — Motorsports and Performance Engineering): Inline / Peninsula Exhibit Booth
- **Edelbrock Group** (Exhibitor (Booth #1701) — Motorsports and Performance Engineering): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **JW Marriott Indianapolis** (undefined) — ~$340/nt show week vs. ~$213/nt off-peak (Available)
- **The Westin Indianapolis** (undefined) — ~$315/nt show week vs. ~$193/nt off-peak (Available)
- **Indianapolis Marriott East** (undefined) — ~$285/nt show week vs. ~$168/nt off-peak (Available)
- **Indianapolis Marriott Downtown** (undefined) — ~$285/nt show week vs. ~$168/nt off-peak (Available)
- **Wyndham Indianapolis Airport** (undefined) — ~$285/nt show week vs. ~$168/nt off-peak (Available)
- **Hyatt Regency Indianapolis** (undefined) — ~$285/nt show week vs. ~$168/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Indianapolis Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Indianapolis Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Indianapolis Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Performance Racing Industry Show in Indianapolis?
A standard 10×10 inline booth at Performance Racing Industry Show (Indiana Convention Center, Indianapolis) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Indianapolis EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Indiana Convention Center for Performance Racing Industry Show?
Indiana Convention Center is surrounded by 3,830+ convention corridor rooms anchored by JW Marriott Indianapolis. The FY2026/27 federal GSA per-diem cap for Indianapolis is $168/night lodging and $69/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.