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# The New York Produce Show: Global Trade Symposium 2026 (Sheraton New York Times Square Hotel): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /sponsorship

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/ny-produce-show-global-trade-symposium-379
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/ny-produce-show-global-trade-symposium-379/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/ny-produce-show-global-trade-symposium-379/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/ny-produce-show-global-trade-symposium-379/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/ny-produce-show-global-trade-symposium-379/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/ny-produce-show-global-trade-symposium-379/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/jacob-k-javits-convention-center-new-york

- **Dates:** Dec 8–8, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Sheraton New York Times Square Hotel (https://conventions.com/venues/jacob-k-javits-convention-center-new-york)
- **Attendance:** 600+ B2B Attendees
- **Exhibitor Footprint:** 40+ Exhibiting Brands & Sponsors (Official NYPS-GTS Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Agriculture & Produce
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/ny-produce-show-global-trade-symposium-379/sponsorship

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
The New York Produce Show: Global Trade Symposium brings 600+ B2B professionals and buyers in Agriculture & Produce to Sheraton New York Times Square Hotel in New York, NY (Dec 8–8, 2026). The Global Trade Symposium is a dedicated full-day event held at the Sheraton New York Times Square as the opening component of the broader New York Produce Show. Confirmed sponsors and exhibitors include Driscoll's, Sysco Corporation, Dole Food Company, Grimmway Farms.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Driscoll's** (driscolls.com — Gold, $15,000 – $35,000): Sponsor • N/A
- **Sysco Corporation** (sysco.com — Gold, $15,000 – $35,000): Sponsor • N/A
- **Dole Food Company** (dole.com — Silver, $15,000 – $35,000): Sponsor & Exhibitor • Symposium Foyer #1
- **Grimmway Farms** (grimmway.com — Exhibitor, $15,000 – $35,000): Exhibitor • Symposium Foyer #4

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Agriculture & Produce Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Agriculture & Produce Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Driscoll's** (Gold (N/A) — Agriculture & Produce): Inline / Peninsula Exhibit Booth
- **Sysco Corporation** (Gold (N/A) — Agriculture & Produce): Inline / Peninsula Exhibit Booth
- **Dole Food Company** (Silver (Symposium Foyer #1) — Agriculture & Produce): Inline / Peninsula Exhibit Booth
- **Grimmway Farms** (Exhibitor (Symposium Foyer #4) — Agriculture & Produce): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Equinox Hotel New York (Hudson Yards)** (undefined) — ~$715/nt show week vs. ~$479/nt off-peak (Limited (<15%))
- **Courtyard New York Manhattan/Midtown West** (undefined) — ~$430/nt show week vs. ~$249/nt off-peak (Limited (<15%))
- **New York Marriott Marquis** (undefined) — ~$470/nt show week vs. ~$279/nt off-peak (Available)
- **New York Hilton Midtown** (undefined) — ~$440/nt show week vs. ~$259/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Peak NYC (101st Floor Hudson Yards)** (Modern American Skyline Dining, $$$$) — 4-min walk to 30 Hudson Yards · Capacity: 20–300 Guests (101st-Floor Buyout) · Min: $12,000 – $65,000+
- **Keens Steakhouse** (Historic 1885 Prime Mutton & Dry-Aged Steak, $$$$) — 6-min cab / 14-min walk east on 36th St · Capacity: 14–110 Guests (Upstairs Bull Moose Salons) · Min: $5,500 – $28,000+
- **Zou Zou's & Chez Zou (Manhattan West)** (Eastern Mediterranean & Cocktail Lounge, $$$$) — 5-min walk from Javits Concourse · Capacity: 18–160 Guests (Chez Zou Upstairs Buyout) · Min: $6,500 – $35,000+

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at The New York Produce Show: Global Trade Symposium in New York?
A standard 10×10 inline booth at The New York Produce Show: Global Trade Symposium (Sheraton New York Times Square Hotel, New York) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local New York EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Sheraton New York Times Square Hotel for The New York Produce Show: Global Trade Symposium?
Sheraton New York Times Square Hotel is surrounded by 7,781+ convention corridor rooms anchored by New York Marriott Marquis. The FY2026/27 federal GSA per-diem cap for New York is $312/night lodging and $89/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.