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# NRF 2026: Retail's Big Show 2026 (Jacob K. Javits Convention Center): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /booth-cost

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/nrf-retail-s-big-show-new-york
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/nrf-retail-s-big-show-new-york/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/nrf-retail-s-big-show-new-york/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/nrf-retail-s-big-show-new-york/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/nrf-retail-s-big-show-new-york/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/nrf-retail-s-big-show-new-york/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/jacob-k-javits-convention-center-new-york

- **Dates:** Jan 11–13, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Jacob K. Javits Convention Center (https://conventions.com/venues/jacob-k-javits-convention-center-new-york)
- **Attendance:** 40,000+ B2B Attendees
- **Exhibitor Footprint:** 2,222+ Exhibiting Brands & Sponsors (Official NRF Exhibitor & Floorplan Portal)
- **Industry:** Software, Cloud & AI • Retail Technology & E-commerce
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/nrf-retail-s-big-show-new-york/booth-cost

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
NRF 2026: Retail's Big Show brings 40,000+ B2B professionals and buyers in Retail Technology & E-commerce to Jacob K. Javits Convention Center in New York, NY (Jan 11–13, 2026). The world's largest retail conference and expo, bringing together retail professionals and technology vendors at the Javits Center. Confirmed sponsors and exhibitors include Salesforce, Microsoft Cloud for Healthcare, Oracle Health (Cerner), SAP.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Salesforce** (salesforce.com — Gold, $100,000 – $250,000): Island Exhibitor • Booth #5103
- **Microsoft Cloud for Healthcare** (microsoft.com — Platinum / Diamond, $100,000 – $250,000): Sponsor & Exhibitor • Booth #4503
- **Oracle Health (Cerner)** (oracle.com — Gold, $100,000 – $250,000): Sponsor & Exhibitor • Booth #5039
- **SAP** (sap.com — Gold, $100,000 – $250,000): Sponsor & Exhibitor • Booth #5431
- **Zebra Technologies** (zebra.com — Exhibitor, $100,000 – $250,000): Island Exhibitor • Booth #3203
- **HP Inc.** (hp.com — Silver, $100,000 – $250,000): Sponsor & Exhibitor • Booth #4245

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Retail Technology & E-commerce Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Software, Cloud & AI Executive Outlook • Retail Technology & E-commerce Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Salesforce** (Gold (Booth #5103) — Retail Technology & E-commerce): Inline / Peninsula Exhibit Booth
- **Microsoft Cloud for Healthcare** (Platinum / Diamond (Booth #4503) — Retail Technology & E-commerce): Island Booth & Keynote Sponsor
- **Oracle Health (Cerner)** (Gold (Booth #5039) — Retail Technology & E-commerce): Inline / Peninsula Exhibit Booth
- **SAP** (Gold (Booth #5431) — Retail Technology & E-commerce): Inline / Peninsula Exhibit Booth
- **Zebra Technologies** (Exhibitor (Booth #3203) — Retail Technology & E-commerce): Inline / Peninsula Exhibit Booth
- **HP Inc.** (Silver (Booth #4245) — Retail Technology & E-commerce): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Equinox Hotel New York (Hudson Yards)** (undefined) — ~$810/nt show week vs. ~$479/nt off-peak (Limited (<15%))
- **Courtyard New York Manhattan/Midtown West** (undefined) — ~$485/nt show week vs. ~$249/nt off-peak (Limited (<15%))
- **New York Marriott Marquis** (undefined) — ~$535/nt show week vs. ~$279/nt off-peak (Available)
- **New York Hilton Midtown** (undefined) — ~$500/nt show week vs. ~$259/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Peak NYC (101st Floor Hudson Yards)** (Modern American Skyline Dining, $$$$) — 4-min walk to 30 Hudson Yards · Capacity: 20–300 Guests (101st-Floor Buyout) · Min: $12,000 – $65,000+
- **Keens Steakhouse** (Historic 1885 Prime Mutton & Dry-Aged Steak, $$$$) — 6-min cab / 14-min walk east on 36th St · Capacity: 14–110 Guests (Upstairs Bull Moose Salons) · Min: $5,500 – $28,000+
- **Zou Zou's & Chez Zou (Manhattan West)** (Eastern Mediterranean & Cocktail Lounge, $$$$) — 5-min walk from Javits Concourse · Capacity: 18–160 Guests (Chez Zou Upstairs Buyout) · Min: $6,500 – $35,000+

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at NRF 2026: Retail's Big Show in New York?
A standard 10×10 inline booth at NRF 2026: Retail's Big Show (Jacob K. Javits Convention Center, New York) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local New York EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Jacob K. Javits Convention Center for NRF 2026: Retail's Big Show?
Jacob K. Javits Convention Center is surrounded by 7,781+ convention corridor rooms anchored by New York Marriott Marquis. The FY2026/27 federal GSA per-diem cap for New York is $312/night lodging and $89/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.