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# NRF 2026: Retail's Big Show 2026 (Jacob K. Javits Convention Center): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /sponsorship

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/nrf-2026-retail-s-big-show-new-york
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/nrf-2026-retail-s-big-show-new-york/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/nrf-2026-retail-s-big-show-new-york/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/nrf-2026-retail-s-big-show-new-york/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/nrf-2026-retail-s-big-show-new-york/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/nrf-2026-retail-s-big-show-new-york/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/jacob-k-javits-convention-center-new-york

- **Dates:** Jan 11–13, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Jacob K. Javits Convention Center (https://conventions.com/venues/jacob-k-javits-convention-center-new-york)
- **Attendance:** 40,000+ B2B Attendees
- **Exhibitor Footprint:** 2,222+ Exhibiting Brands & Sponsors (Official NRF Exhibitor & Floorplan Portal)
- **Industry:** Software, Cloud & AI • Retail Technology & E-commerce
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/nrf-2026-retail-s-big-show-new-york/sponsorship

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
NRF 2026: Retail's Big Show brings 40,000+ B2B professionals and buyers in Retail Technology & E-commerce to Jacob K. Javits Convention Center in New York, NY (Jan 11–13, 2026). The world's largest retail conference and expo, bringing together retail professionals and technology vendors at the Javits Center. Confirmed sponsors and exhibitors include Salesforce, Microsoft Cloud for Healthcare, Oracle Health (Cerner), SAP.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Salesforce** (salesforce.com — Gold, $100,000 – $250,000): Island Exhibitor • Booth #5103
- **Microsoft Cloud for Healthcare** (microsoft.com — Platinum / Diamond, $100,000 – $250,000): Sponsor & Exhibitor • Booth #4503
- **Oracle Health (Cerner)** (oracle.com — Gold, $100,000 – $250,000): Sponsor & Exhibitor • Booth #5039
- **SAP** (sap.com — Gold, $100,000 – $250,000): Sponsor & Exhibitor • Booth #5431
- **Zebra Technologies** (zebra.com — Exhibitor, $100,000 – $250,000): Island Exhibitor • Booth #3203
- **HP Inc.** (hp.com — Silver, $100,000 – $250,000): Sponsor & Exhibitor • Booth #4245

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Retail Technology & E-commerce Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Software, Cloud & AI Executive Outlook • Retail Technology & E-commerce Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Salesforce** (Gold (Booth #5103) — Retail Technology & E-commerce): Inline / Peninsula Exhibit Booth
- **Microsoft Cloud for Healthcare** (Platinum / Diamond (Booth #4503) — Retail Technology & E-commerce): Island Booth & Keynote Sponsor
- **Oracle Health (Cerner)** (Gold (Booth #5039) — Retail Technology & E-commerce): Inline / Peninsula Exhibit Booth
- **SAP** (Gold (Booth #5431) — Retail Technology & E-commerce): Inline / Peninsula Exhibit Booth
- **Zebra Technologies** (Exhibitor (Booth #3203) — Retail Technology & E-commerce): Inline / Peninsula Exhibit Booth
- **HP Inc.** (Silver (Booth #4245) — Retail Technology & E-commerce): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **New York Marriott Marquis** (undefined) — ~$520/nt show week vs. ~$357/nt off-peak (Available)
- **Hyatt Grand Central New York** (undefined) — ~$495/nt show week vs. ~$337/nt off-peak (Available)
- **New York Marriott at the Brooklyn Bridge** (undefined) — ~$465/nt show week vs. ~$312/nt off-peak (Available)
- **Sheraton New York Times Square Hotel** (undefined) — ~$465/nt show week vs. ~$312/nt off-peak (Available)
- **Waldorf Astoria New York** (undefined) — ~$465/nt show week vs. ~$312/nt off-peak (Available)
- **Lotte New York Palace** (undefined) — ~$465/nt show week vs. ~$312/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **New York Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The New York Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (New York Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at NRF 2026: Retail's Big Show in New York?
A standard 10×10 inline booth at NRF 2026: Retail's Big Show (Jacob K. Javits Convention Center, New York) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local New York EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Jacob K. Javits Convention Center for NRF 2026: Retail's Big Show?
Jacob K. Javits Convention Center is surrounded by 7,781+ convention corridor rooms anchored by New York Marriott Marquis. The FY2026/27 federal GSA per-diem cap for New York is $312/night lodging and $89/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.