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# North Coast Wine Industry Expo 2026 (Sonoma County Event Center): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /exhibitors

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/north-coast-wine-industry-expo-santa-rosa
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/north-coast-wine-industry-expo-santa-rosa/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/north-coast-wine-industry-expo-santa-rosa/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/north-coast-wine-industry-expo-santa-rosa/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/north-coast-wine-industry-expo-santa-rosa/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/north-coast-wine-industry-expo-santa-rosa/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/sonoma-county-event-center-santa-rosa

- **Dates:** Dec 3–3, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Sonoma County Event Center (https://conventions.com/venues/sonoma-county-event-center-santa-rosa)
- **Attendance:** 3,000+ B2B Attendees
- **Exhibitor Footprint:** 166+ Exhibiting Brands & Sponsors (Official WIN Expo Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Viticulture & Enology Technology
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/north-coast-wine-industry-expo-santa-rosa/exhibitors

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
North Coast Wine Industry Expo brings 3,000+ B2B professionals and buyers in Viticulture & Enology Technology to Sonoma County Event Center in Santa Rosa, CA (Dec 3–3, 2026). The WIN Expo is the second largest wine industry trade show in North America, focusing exclusively on B2B production and vineyard management. Confirmed sponsors and exhibitors include Guala Closures.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Guala Closures** (gualaclosures.com — Gold, $15,000 – $35,000): Sponsor & Exhibitor • Booth #302

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Viticulture & Enology Technology Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Viticulture & Enology Technology Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Guala Closures** (Gold (Booth #302) — Viticulture & Enology Technology): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Santa Rosa Downtown Headquarters Convention Hotel** (undefined) — ~$265/nt show week vs. ~$180/nt off-peak (Available)
- **Santa Rosa Convention Center Courtyard & Suites** (undefined) — ~$240/nt show week vs. ~$160/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Santa Rosa Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Santa Rosa Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Santa Rosa Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at North Coast Wine Industry Expo in Santa Rosa?
A standard 10×10 inline booth at North Coast Wine Industry Expo (Sonoma County Event Center, Santa Rosa) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Santa Rosa EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Sonoma County Event Center for North Coast Wine Industry Expo?
Sonoma County Event Center is surrounded by 2,500+ convention corridor rooms anchored by Santa Rosa Downtown Headquarters Convention Hotel. The FY2026/27 federal GSA per-diem cap for Santa Rosa is $135/night lodging and $64/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.