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# National Restaurant Association Show 2027 (Hyatt Regency McCormick Place-Chicago): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /booth-cost

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/national-restaurant-association-show
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/national-restaurant-association-show/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/national-restaurant-association-show/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/national-restaurant-association-show/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/national-restaurant-association-show/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/national-restaurant-association-show/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/mccormick-place-chicago

- **Dates:** May 15–18, 2027 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Hyatt Regency McCormick Place-Chicago (https://conventions.com/venues/mccormick-place-chicago)
- **Attendance:** 55,000+ B2B Attendees
- **Exhibitor Footprint:** 3,055+ Exhibiting Brands & Sponsors (Official NRA Show Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Foodservice & Restaurant Equipment
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/national-restaurant-association-show/booth-cost

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
National Restaurant Association Show brings 55,000+ B2B professionals and buyers in Foodservice & Restaurant Equipment to Hyatt Regency McCormick Place-Chicago in Chicago, IL (May 15–18, 2027). The National Restaurant Association Show is the largest annual gathering of foodservice professionals in the Western Hemisphere, typically hosting over 50,000 attendees and 2,000+ exhibitors across the massive McCormick Place complex. Confirmed sponsors and exhibitors include The Coca-Cola Company, PepsiCo, Nestlé Professional, American Express.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **The Coca-Cola Company** (coca-cola.com — Platinum / Diamond, $100,000 – $250,000): Sponsor & Exhibitor • Booth #1200
- **PepsiCo** (pepsico.com — Platinum / Diamond, $100,000 – $250,000): Sponsor & Exhibitor • Booth #3601
- **Nestlé Professional** (nestleprofessional.us — Gold, $35,000 – $85,000): Sponsor & Exhibitor • Booth #1202
- **American Express** (americanexpress.com — Gold, $35,000 – $85,000): Sponsor • Booth #5500
- **Toast POS** (pos.toasttab.com — Title / Presenting, $35,000 – $85,000): Sponsor & Exhibitor • Tech Pavilion #6200
- **Sysco Corporation** (sysco.com — Platinum / Diamond, $35,000 – $85,000): Sponsor & Exhibitor • South Hall #3401
- **Coca-Cola Foodservice** (coca-colacompany.com — Platinum / Diamond, $35,000 – $85,000): Sponsor & Exhibitor • North Hall #7001
- **Uber Eats** (uber.com — Silver, $35,000 – $85,000): Sponsor & Exhibitor • Booth #6450
- **Stripe** (stripe.com — Gold, $35,000 – $85,000): Sponsor & Exhibitor • Tech Pavilion #6415
- **Hobart (ITW Food Equipment Group)** (hobartcorp.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #3800
- **DoorDash for Merchants** (doordash.com — Exhibitor, $15,000 – $35,000): Exhibitor • Tech Pavilion #6612
- **Ecolab Inc.** (ecolab.com — Exhibitor, $15,000 – $35,000): Exhibitor • South Hall #2801

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Foodservice & Restaurant Equipment Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Foodservice & Restaurant Equipment Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **The Coca-Cola Company** (Platinum / Diamond (Booth #1200) — Foodservice & Restaurant Equipment): Island Booth & Keynote Sponsor
- **PepsiCo** (Platinum / Diamond (Booth #3601) — Foodservice & Restaurant Equipment): Island Booth & Keynote Sponsor
- **Nestlé Professional** (Gold (Booth #1202) — Foodservice & Restaurant Equipment): Inline / Peninsula Exhibit Booth
- **American Express** (Gold (Booth #5500) — Foodservice & Restaurant Equipment): Inline / Peninsula Exhibit Booth
- **Toast POS** (Title / Presenting (Tech Pavilion #6200) — Foodservice & Restaurant Equipment): Inline / Peninsula Exhibit Booth
- **Sysco Corporation** (Platinum / Diamond (South Hall #3401) — Foodservice & Restaurant Equipment): Island Booth & Keynote Sponsor
- **Coca-Cola Foodservice** (Platinum / Diamond (North Hall #7001) — Foodservice & Restaurant Equipment): Island Booth & Keynote Sponsor
- **Uber Eats** (Silver (Booth #6450) — Foodservice & Restaurant Equipment): Inline / Peninsula Exhibit Booth
- **Stripe** (Gold (Tech Pavilion #6415) — Foodservice & Restaurant Equipment): Inline / Peninsula Exhibit Booth
- **Hobart (ITW Food Equipment Group)** (Exhibitor (Booth #3800) — Foodservice & Restaurant Equipment): Inline / Peninsula Exhibit Booth
- **DoorDash for Merchants** (Exhibitor (Tech Pavilion #6612) — Foodservice & Restaurant Equipment): Inline / Peninsula Exhibit Booth
- **Ecolab Inc.** (Exhibitor (South Hall #2801) — Foodservice & Restaurant Equipment): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Hyatt Regency Chicago** (undefined) — ~$425/nt show week vs. ~$281/nt off-peak (Available)
- **Sheraton Grand Chicago Riverwalk** (undefined) — ~$400/nt show week vs. ~$261/nt off-peak (Available)
- **Palmer House, a Hilton Hotel** (undefined) — ~$370/nt show week vs. ~$236/nt off-peak (Available)
- **Marriott Marquis Chicago** (undefined) — ~$370/nt show week vs. ~$236/nt off-peak (Available)
- **Chicago Marriott Dtwn Magnificent Mile** (undefined) — ~$370/nt show week vs. ~$236/nt off-peak (Available)
- **Swissotel Chicago** (undefined) — ~$370/nt show week vs. ~$236/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Chicago Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Chicago Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Chicago Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at National Restaurant Association Show in Chicago?
A standard 10×10 inline booth at National Restaurant Association Show (Hyatt Regency McCormick Place-Chicago, Chicago) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Chicago EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Hyatt Regency McCormick Place-Chicago for National Restaurant Association Show?
Hyatt Regency McCormick Place-Chicago is surrounded by 13,913+ convention corridor rooms anchored by Hyatt Regency Chicago. The FY2026/27 federal GSA per-diem cap for Chicago is $236/night lodging and $79/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.