Breadcrumb: Conventions.com › Chicago › McCormick Place (South, North & Lakeside Center) › Food, Beverage & Hospitality › NRA Show 2027 › exhibitors

# NRA Show 2027 (McCormick Place (South, North & Lakeside Center)): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /exhibitors

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/national-restaurant-association-show-chicago
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/national-restaurant-association-show-chicago/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/national-restaurant-association-show-chicago/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/national-restaurant-association-show-chicago/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/national-restaurant-association-show-chicago/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/national-restaurant-association-show-chicago/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/mccormick-place-chicago

- **Dates:** May 15–18, 2027 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** McCormick Place (South, North & Lakeside Center) (https://conventions.com/venues/mccormick-place-chicago)
- **Attendance:** 58,000+ Attendees
- **Exhibitor Footprint:** 2,200+ Exhibiting Brands (Map Your Show Interactive Floorplan)
- **Industry:** Food, Beverage & Hospitality
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/national-restaurant-association-show-chicago/exhibitors

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
NRA Show (2027) connects attending Food engineers housed at McCormick Place on 2301 (Chicago, IL) for MAY 15–18. Guided by Informa Connect, commercial delegates streamline pavilions and freight while transiting via IL to leverage Red properties, Ocean banquets, Jack briefings, and integrated Sunrise mobility.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Hobart** (hobartcorp.com — Title / Presenting Sponsor, $200,000 – $400,000): Official Kitchen Equipment & Solutions Provider, Culinary Stage Presenting Sponsor
- **PepsiCo Foodservice** (pepsicofoodservice.com — Title / Presenting Sponsor, $250,000 – $500,000): Official Beverage & Snack Partner, Main Stage Presenting Sponsor
- **Coca-Cola Foodservice** (coca-colaforsmallbusiness.com — Platinum / Diamond Sponsor, $100,000 – $250,000): Official Soft Drink Partner, Networking Lounge Sponsor
- **Ecolab** (ecolab.com — Platinum / Diamond Sponsor, $100,000 – $250,000): Official Hygiene & Food Safety Partner, Health & Sanitation Pavilion Sponsor
- **Toast** (pos.toasttab.com — Platinum / Diamond Sponsor, $100,000 – $250,000): Official Restaurant Management Platform, Technology & Innovation Track Sponsor
- **DoorDash for Business** (doordash.com — Gold / Track Sponsor, $50,000 – $150,000): Official Delivery & Logistics Partner, Off-Premise Dining Track Sponsor
- **Sysco** (sysco.com — Gold / Track Sponsor, $50,000 – $150,000): Official Foodservice Distributor, Supply Chain & Operations Track Sponsor
- **OpenTable** (opentable.com — Official Activation / Reception Sponsor, $75,000 – $175,000): Official Opening Welcome Reception Sponsor
- **Square** (squareup.com — Official Activation / Reception Sponsor, $75,000 – $175,000): Official Registration & Lanyard Sponsor

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Kitchen Innovations Showroom • TECH Pavilion • Global Food Expo • Bellavita Italian Pavilion
- **Keynote Tracks:** Future of Foodservice • Technology & Innovation • Workforce & Operations • Marketing & Customer Engagement
- **PepsiCo Foodservice** (Headline Sponsor — Beverage & Snacks): Platinum Sponsor & Demo Suite
- **Sysco** (Anchor Exhibitor — Foodservice Distribution): Island Booth / Main Hall
- **Hobart** (Pavilion Leader — Commercial Kitchen Equipment): Large Island Booth / Kitchen Innovations
- **Toast** (Keynote Brand — Restaurant POS & Software): Anchor Booth / TECH Pavilion
- **Coca-Cola Foodservice** (Headline Sponsor — Beverage Solutions): Platinum Sponsor & Lounge
- **US Foods** (Anchor Exhibitor — Foodservice Distribution): Island Booth / Main Hall
- **Ecolab** (Pavilion Leader — Hygiene & Food Safety): Large Booth / Main Hall
- **DoorDash for Business** (Keynote Brand — Delivery & Logistics): Anchor Booth / TECH Pavilion
- **Nestlé Professional** (Anchor Exhibitor — Food & Beverage Solutions): Island Booth / Main Hall
- **Manitowoc Ice** (Pavilion Leader — Ice Machines): Large Booth / Kitchen Innovations
- **Gordon Food Service** (Anchor Exhibitor — Foodservice Distribution): Island Booth / Main Hall
- **Square for Restaurants** (Keynote Brand — POS & Payments): Anchor Booth / TECH Pavilion
- **Kimberly-Clark Professional** (Anchor Exhibitor — Hygiene & Cleaning): Standard Booth / Main Hall
- **Alto-Shaam** (Pavilion Leader — Commercial Cooking Equipment): Large Booth / Kitchen Innovations

## Walkable Corridor Hotels
- **Marriott Marquis Chicago** (undefined) — ~$540/nt show week vs. ~$199/nt off-peak (Limited (<15%))
- **Hyatt Regency McCormick Place** (undefined) — ~$525/nt show week vs. ~$189/nt off-peak (Limited (<15%))
- **Hilton Garden Inn Chicago McCormick Place** (undefined) — ~$405/nt show week vs. ~$159/nt off-peak (Limited (<15%))
- **Hilton Chicago (Michigan Ave / Grant Park)** (undefined) — ~$390/nt show week vs. ~$155/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Gibsons Italia** (Prime Steakhouse & Riverfront Italian, $$$$) — 12-min rideshare from McCormick West · Capacity: 24–220 Guests (3-Level River Views) · Min: $6,500 – $38,000+
- **RPM Steak** (Modern Dry-Aged Prime Steakhouse, $$$$) — 12-min Busway/rideshare to River North · Capacity: 16–180 Guests (Private Wine Suites) · Min: $5,500 – $32,000+
- **VU Rooftop Bar (Adjacent to McCormick Place)** (Elevated American & Cocktail Reception, $$$) — 2-min indoor walk from McCormick West · Capacity: 30–300 Guests (22nd-Floor Skyline Buyout) · Min: $5,000 – $28,000+

## Verified Logistics & Procurement FAQs
### When and where is NRA Show 2027 held?
NRA Show 2027 is scheduled for May 15–18, 2027 at McCormick Place (South, North & Lakeside Center) in Chicago, IL, organized by Informa Connect Foodservice / National Restaurant Association.

### What are the prevailing trade wages and retail sales tax rate in Chicago, IL?
Per U.S. BLS OEWS data for Chicago-Naperville-Elgin, IL-IN-WI MSA (BLS OEWS), prevailing mean hourly wages are $41.20/hr for carpenters, $44.85/hr for electricians, and $34.10/hr for AV technicians. Combined retail sales tax in Chicago (ZIP 60616) is 10.25%.

### What live entertainment or arena events are scheduled in Chicago via Ticketmaster?
Ticketmaster Discovery API listings in Chicago, IL include Balloon Museum | EmotionAir - Art You Can Feel - FLEX TICKET - Chicago at The Fields Studios (2026-09-12), Mike Wheeler Blues Band/Joanna Connor Blues Band at Kingston Mines - Chicago Blues Center (2026-10-31), Fess Grandiose (DJ Set) at Three Top Lounge (2026-10-31). Nearest CMS-verified emergency hospital: Insight Hospital & Medical Center Chicago ((312) 567-2000).