Breadcrumb: Conventions.com › Madison › Monona Terrace › Software, Cloud & AI • Data Analytics & Statistics › Midwest SAS Users Group Conference 2026 › exhibitors

# Midwest SAS Users Group Conference 2026 (Monona Terrace): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /exhibitors

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/midwest-sas-users-group-conference
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/midwest-sas-users-group-conference/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/midwest-sas-users-group-conference/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/midwest-sas-users-group-conference/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/midwest-sas-users-group-conference/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/midwest-sas-users-group-conference/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/monona-terrace-madison

- **Dates:** Nov 15–17, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Monona Terrace (https://conventions.com/venues/monona-terrace-madison)
- **Attendance:** 600+ B2B Attendees
- **Exhibitor Footprint:** 40+ Exhibiting Brands & Sponsors (Official MWSUG Exhibitor & Floorplan Portal)
- **Industry:** Software, Cloud & AI • Data Analytics & Statistics
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/midwest-sas-users-group-conference/exhibitors

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Midwest SAS Users Group Conference brings 600+ B2B professionals and buyers in Data Analytics & Statistics to Monona Terrace in Madison, WI (Nov 15–17, 2026). MWSUG is the premier regional event for SAS professionals in the Midwest, typically utilizing the Monona Terrace ballroom and breakout spaces for several hundred attendees. Confirmed sponsors and exhibitors include SAS Institute, JMP Statistical Software, Zencos, Munich Re.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **SAS Institute** (sas.com — Title / Presenting, $15,000 – $35,000): Sponsor & Exhibitor • Booth #1
- **JMP Statistical Software** (jmp.com — Platinum / Diamond, $15,000 – $35,000): Sponsor & Exhibitor • Booth #2
- **Zencos** (zencos.com — Gold, $15,000 – $35,000): Sponsor • Booth #5
- **Munich Re** (munichre.com — Silver, $15,000 – $35,000): Sponsor • Booth #8

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Data Analytics & Statistics Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Software, Cloud & AI Executive Outlook • Data Analytics & Statistics Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **SAS Institute** (Title / Presenting (Booth #1) — Data Analytics & Statistics): Inline / Peninsula Exhibit Booth
- **JMP Statistical Software** (Platinum / Diamond (Booth #2) — Data Analytics & Statistics): Island Booth & Keynote Sponsor
- **Zencos** (Gold (Booth #5) — Data Analytics & Statistics): Inline / Peninsula Exhibit Booth
- **Munich Re** (Silver (Booth #8) — Data Analytics & Statistics): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Madison Downtown Headquarters Convention Hotel** (undefined) — ~$295/nt show week vs. ~$196/nt off-peak (Available)
- **Madison Convention Center Courtyard & Suites** (undefined) — ~$265/nt show week vs. ~$177/nt off-peak (Available)
- **Madison Corridor Residence & Executive Suites** (undefined) — ~$235/nt show week vs. ~$157/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **The Harvey House** (Restaurant, $$$) — 3-min walk / cab (644 W Washington Ave) · Capacity: 16–120 Guests (Private Boardrooms & Main Salon) · Min: $4,500 – $24,000+ F&B Min
- **One Prime Steakhouse** (Steak House, $$$$) — 5-min walk (119 E Wilson St) · Capacity: 20–160 Guests (Wine Cellar PDR & Full Buyout) · Min: $5,500 – $30,000+ F&B Min
- **Johnny Delmonico's Steakhouse** (Steak House, $$$$) — 6-min walk (130 S Pinckney St) · Capacity: 14–85 Guests (Executive Chef's Room & Terrace) · Min: $3,800 – $18,500+ F&B Min
- **Rare Steakhouse** (Steak House, $$$$) — 7-min walk / cab (14 W Mifflin St) · Capacity: 30–220 Guests (Reception & Full Buyout) · Min: $6,000 – $35,000+ F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Midwest SAS Users Group Conference in Madison?
A standard 10×10 inline booth at Midwest SAS Users Group Conference (Monona Terrace, Madison) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Madison EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Monona Terrace for Midwest SAS Users Group Conference?
Monona Terrace is surrounded by 2,500+ convention corridor rooms anchored by Madison Downtown Headquarters Convention Hotel. The FY2026/27 federal GSA per-diem cap for Madison is $135/night lodging and $64/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.