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# Hotel, Motel and Restaurant Supply Show of the Southeast 2026 (Myrtle Beach Convention Center): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /hotels

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/hmrss-southeast
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/hmrss-southeast/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/hmrss-southeast/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/hmrss-southeast/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/hmrss-southeast/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/hmrss-southeast/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/myrtle-beach-convention-center-myrtle-beach

- **Dates:** Jan 27–29, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Myrtle Beach Convention Center (https://conventions.com/venues/myrtle-beach-convention-center-myrtle-beach)
- **Attendance:** 8,500+ B2B Attendees
- **Exhibitor Footprint:** 472+ Exhibiting Brands & Sponsors (Official HMRSS Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Hospitality Supplies & Equipment
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/hmrss-southeast/hotels

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Hotel, Motel and Restaurant Supply Show of the Southeast brings 8,500+ B2B professionals and buyers in Hospitality Supplies & Equipment to Myrtle Beach Convention Center in Myrtle Beach, SC (Jan 27–29, 2026). The show occupies the entire 100,800 square foot exhibit hall at the Myrtle Beach Convention Center, drawing thousands of industry professionals annually. Confirmed sponsors and exhibitors include US Foods, Sysco Corporation, Heartland, Performance Food Group.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **US Foods** (usfoods.com — Platinum / Diamond, $15,000 – $35,000): Sponsor & Exhibitor • Booth #1204
- **Sysco Corporation** (sysco.com — Gold, $15,000 – $35,000): Sponsor & Exhibitor • Booth #800
- **Heartland** (heartland.us — Silver, $15,000 – $35,000): Sponsor • Booth #210
- **Performance Food Group** (pfgc.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #412
- **Hobart (ITW Food Equipment Group)** (hobartcorp.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #1505

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Hospitality Supplies & Equipment Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Hospitality Supplies & Equipment Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **US Foods** (Platinum / Diamond (Booth #1204) — Hospitality Supplies & Equipment): Island Booth & Keynote Sponsor
- **Sysco Corporation** (Gold (Booth #800) — Hospitality Supplies & Equipment): Inline / Peninsula Exhibit Booth
- **Heartland** (Silver (Booth #210) — Hospitality Supplies & Equipment): Inline / Peninsula Exhibit Booth
- **Performance Food Group** (Exhibitor (Booth #412) — Hospitality Supplies & Equipment): Inline / Peninsula Exhibit Booth
- **Hobart (ITW Food Equipment Group)** (Exhibitor (Booth #1505) — Hospitality Supplies & Equipment): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Sheraton Myrtle Beach** (undefined) — ~$305/nt show week vs. ~$206/nt off-peak (Available)
- **Embassy Suites by Hilton Myrtle Beach Oceanfront Resort** (undefined) — ~$255/nt show week vs. ~$172/nt off-peak (Available)
- **Hilton Myrtle Beach Resort** (undefined) — ~$245/nt show week vs. ~$164/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **New York Prime** (Steak House, $$$$) — 3-min walk / cab (405 28th Ave N) · Capacity: 16–120 Guests (Private Boardrooms & Main Salon) · Min: $4,500 – $24,000+ F&B Min
- **Aspen Grille** (Fine Dining Restaurant, $$$$) — 5-min walk (5101 N Kings Hwy) · Capacity: 20–160 Guests (Wine Cellar PDR & Full Buyout) · Min: $5,500 – $30,000+ F&B Min
- **21 Main At North Beach** (Steak House, $$$$) — 6-min walk (719 North Beach Boulevard) · Capacity: 14–85 Guests (Executive Chef's Room & Terrace) · Min: $3,800 – $18,500+ F&B Min
- **Thoroughbreds Chophouse** (Restaurant, $$$) — 7-min walk / cab (9706 N Kings Hwy) · Capacity: 30–220 Guests (Reception & Full Buyout) · Min: $6,000 – $35,000+ F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Hotel, Motel and Restaurant Supply Show of the Southeast in Myrtle Beach?
A standard 10×10 inline booth at Hotel, Motel and Restaurant Supply Show of the Southeast (Myrtle Beach Convention Center, Myrtle Beach) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Myrtle Beach EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Myrtle Beach Convention Center for Hotel, Motel and Restaurant Supply Show of the Southeast?
Myrtle Beach Convention Center is surrounded by 1,042+ convention corridor rooms anchored by Sheraton Myrtle Beach. The FY2026/27 federal GSA per-diem cap for Myrtle Beach is $135/night lodging and $64/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.