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# FSNA Annual Conference & Expo 2026 (Rosen Plaza Hotel): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /hotels

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/fsna-annual-conference-270
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/fsna-annual-conference-270/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/fsna-annual-conference-270/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/fsna-annual-conference-270/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/fsna-annual-conference-270/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/fsna-annual-conference-270/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/orange-county-convention-center-orlando

- **Dates:** Oct 22–24, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Rosen Plaza Hotel (https://conventions.com/venues/orange-county-convention-center-orlando)
- **Attendance:** 1,200+ B2B Attendees
- **Exhibitor Footprint:** 66+ Exhibiting Brands & Sponsors (Official FSNA Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Institutional Food Service
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/fsna-annual-conference-270/hotels

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
FSNA Annual Conference & Expo brings 1,200+ B2B professionals and buyers in Institutional Food Service to Rosen Plaza Hotel in Orlando, FL (Oct 22–24, 2026). The FSNA Annual Conference utilizes the Rosen Plaza's extensive ballroom space for its large-scale food service expo and over 1,200 attendees. Confirmed sponsors and exhibitors include Tyson Foods, General Mills, Kellogg's, Domino's.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Tyson Foods** (tysonfoods.com — Platinum / Diamond, $15,000 – $35,000): Sponsor & Exhibitor • Booth #100
- **General Mills** (generalmills.com — Gold, $15,000 – $35,000): Sponsor & Exhibitor • Booth #200
- **Kellogg's** (kelloggs.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #300
- **Domino's** (dominos.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #400

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Institutional Food Service Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Institutional Food Service Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Tyson Foods** (Platinum / Diamond (Booth #100) — Institutional Food Service): Island Booth & Keynote Sponsor
- **General Mills** (Gold (Booth #200) — Institutional Food Service): Inline / Peninsula Exhibit Booth
- **Kellogg's** (Exhibitor (Booth #300) — Institutional Food Service): Inline / Peninsula Exhibit Booth
- **Domino's** (Exhibitor (Booth #400) — Institutional Food Service): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Hyatt Regency Orlando (Skybridge Connected)** (undefined) — ~$375/nt show week vs. ~$189/nt off-peak (Limited (<15%))
- **Hilton Orlando (Skybridge Connected)** (undefined) — ~$360/nt show week vs. ~$179/nt off-peak (Limited (<15%))
- **Rosen Centre Hotel (Skybridge Connected)** (undefined) — ~$305/nt show week vs. ~$155/nt off-peak (Available)
- **Rosen Plaza Hotel (Adjacent Pointe Orlando)** (undefined) — ~$265/nt show week vs. ~$135/nt off-peak (Available)
- **Rosen Shingle Creek (Executive Golf & Suite Resort)** (undefined) — ~$330/nt show week vs. ~$175/nt off-peak (Overflow Block Open)
- **Tru by Hilton Orlando Convention Center (Per-Diem Value)** (undefined) — ~$195/nt show week vs. ~$109/nt off-peak (Available)
- **DoubleTree by Hilton Orlando at SeaWorld (Group Value Block)** (undefined) — ~$205/nt show week vs. ~$112/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **The Capital Grille (Pointe Orlando)** (Dry-Aged Prime Steakhouse, $$$$) — 5-min walk across I-Drive from OCCC West · Capacity: 3 AV Boardrooms (12–60) • 250 Full Buyout · Min: $2,200–$8,500 PDR • $35,000+ Full Buyout
- **Cuba Libre Restaurant & Rum Bar (Pointe Orlando)** (Latin Tropical & Two-Story Atrium, $$$) — 5-min walk from OCCC West Concourse · Capacity: Mezzanine (35–120) • 550 Full Two-Level Buyout · Min: $4,000–$14,000 Mezzanine • $42,000+ Full Buyout
- **Del Frisco's Double Eagle Steakhouse (I-Drive)** (Two-Story Prime Steakhouse, $$$$) — 4-min ride north on International Drive · Capacity: Wine Cellar & Balcony PDRs (16–85) • 450 Buyout · Min: $2,800–$12,000 PDR • $48,000+ Two-Story Buyout
- **The Oceanaire Seafood Room (Pointe Orlando)** (Fresh Jet-Flown Seafood & Chops, $$$$) — 5-min walk from OCCC West Concourse · Capacity: Captain's Room (16–55) • 230 Full Buyout · Min: $2,400–$7,800 PDR • $32,000+ Full Buyout
- **Maggiano's Little Italy Banquet Wing (Pointe Orlando)** (Classic Italian & Dedicated Ballroom PDRs, $$) — 5-min walk from OCCC West Concourse · Capacity: 3 Banquet Rooms (25–140 seated w/ Full AV) · Min: $1,800–$7,500 Private Ballroom Wing
- **Taverna Opa Orlando (Pointe Orlando)** (Mediterranean Reception & Mezze Hall, $$) — 5-min walk from OCCC West Concourse · Capacity: Semi-Private Terrace (40–140) • 480 Full Buyout · Min: $3,200–$10,500 Wing • $34,000+ Full Buyout

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at FSNA Annual Conference & Expo in Orlando?
A standard 10×10 inline booth at FSNA Annual Conference & Expo (Rosen Plaza Hotel, Orlando) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Orlando EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Rosen Plaza Hotel for FSNA Annual Conference & Expo?
Rosen Plaza Hotel is surrounded by 6,200+ rooms on immediate I-Drive skybridge ring anchored by Hyatt Regency Orlando (Skybridge Connected). The FY2026/27 federal GSA per-diem cap for Orlando is $198/night lodging and $74/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.
