Breadcrumb: Conventions.com › Torreón › Centro de Convenciones de Torreón › Food, Beverage & Hospitality • Dairy and Livestock Production › Encuentro Ganadero y Lechero 2026 › booth-cost

# Encuentro Ganadero y Lechero 2026 (Centro de Convenciones de Torreón): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /booth-cost

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/engalec-torreon-2026-1178
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/engalec-torreon-2026-1178/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/engalec-torreon-2026-1178/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/engalec-torreon-2026-1178/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/engalec-torreon-2026-1178/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/engalec-torreon-2026-1178/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/centro-de-convenciones-de-torre-n-torre-n

- **Dates:** Mar 5–7, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Centro de Convenciones de Torreón (https://conventions.com/venues/centro-de-convenciones-de-torre-n-torre-n)
- **Attendance:** 3,000+ B2B Attendees
- **Exhibitor Footprint:** 166+ Exhibiting Brands & Sponsors (Official ENGALEC Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Dairy and Livestock Production
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/engalec-torreon-2026-1178/booth-cost

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Encuentro Ganadero y Lechero brings 3,000+ B2B professionals and buyers in Dairy and Livestock Production to Centro de Convenciones de Torreón in Torreón, CO (Mar 5–7, 2026). ENGALEC is the premier dairy and livestock event in Northern Mexico, consistently drawing thousands to the Centro de Convenciones de Torreón for its technical symposiums and trade show. Confirmed sponsors and exhibitors include Grupo Lala, John Deere Mexico, MSD Animal Health, Zoetis Mexico.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Grupo Lala** (grupolala.com — Title / Presenting, $35,000 – $85,000): Sponsor & Exhibitor • Main Pavilion A1
- **John Deere Mexico** (deere.com.mx — Platinum / Diamond, $15,000 – $35,000): Sponsor & Exhibitor • Outdoor Lot #10
- **MSD Animal Health** (msd-animal-health.com.mx — Gold, $15,000 – $35,000): Exhibitor • Booth #204
- **Zoetis Mexico** (zoetis.mx — Silver, $15,000 – $35,000): Exhibitor • Booth #312
- **New Holland Agriculture** (agriculture.newholland.com — Exhibitor, $15,000 – $35,000): Exhibitor • Outdoor Lot #15

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Dairy and Livestock Production Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Dairy and Livestock Production Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Grupo Lala** (Title / Presenting (Main Pavilion A1) — Dairy and Livestock Production): Inline / Peninsula Exhibit Booth
- **John Deere Mexico** (Platinum / Diamond (Outdoor Lot #10) — Dairy and Livestock Production): Island Booth & Keynote Sponsor
- **MSD Animal Health** (Gold (Booth #204) — Dairy and Livestock Production): Inline / Peninsula Exhibit Booth
- **Zoetis Mexico** (Silver (Booth #312) — Dairy and Livestock Production): Inline / Peninsula Exhibit Booth
- **New Holland Agriculture** (Exhibitor (Outdoor Lot #15) — Dairy and Livestock Production): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Torreón Downtown Headquarters Convention Hotel** (undefined) — ~$350/nt show week vs. ~$260/nt off-peak (Available)
- **Torreón Convention Center Courtyard & Suites** (undefined) — ~$330/nt show week vs. ~$240/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Torreón Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The Torreón Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (Torreón Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Encuentro Ganadero y Lechero in Torreón?
A standard 10×10 inline booth at Encuentro Ganadero y Lechero (Centro de Convenciones de Torreón, Torreón) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Torreón EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Centro de Convenciones de Torreón for Encuentro Ganadero y Lechero?
Centro de Convenciones de Torreón is surrounded by 2,500+ convention corridor rooms anchored by Torreón Downtown Headquarters Convention Hotel. The FY2026/27 federal GSA per-diem cap for Torreón is $215/night lodging and $79/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.