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# The Broadway League Spring Road Conference 2027 (New York Marriott Marquis): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /registration

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/broadway-league-spring-road-conference-122
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/broadway-league-spring-road-conference-122/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/broadway-league-spring-road-conference-122/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/broadway-league-spring-road-conference-122/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/broadway-league-spring-road-conference-122/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/broadway-league-spring-road-conference-122/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/jacob-k-javits-convention-center-new-york

- **Dates:** May 17–21, 2027 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** New York Marriott Marquis (https://conventions.com/venues/jacob-k-javits-convention-center-new-york)
- **Attendance:** 900+ B2B Attendees
- **Exhibitor Footprint:** 50+ Exhibiting Brands & Sponsors (Official SRC Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Entertainment & Tourism
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/broadway-league-spring-road-conference-122/registration

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
The Broadway League Spring Road Conference brings 900+ B2B professionals and buyers in Entertainment & Tourism to New York Marriott Marquis in New York, NY (May 17–21, 2027). The Broadway League's annual Spring Road Conference gathers nearly 1,000 industry professionals at the New York Marriott Marquis for a week of panels and networking. Confirmed sponsors and exhibitors include Disney Theatrical Group, Ticketmaster, Telecharge, Broadway.com.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Disney Theatrical Group** (disneytheatricalsales.com — Title / Presenting, $35,000 – $85,000): Sponsor • N/A
- **Ticketmaster** (ticketmaster.com — Platinum / Diamond, $15,000 – $35,000): Sponsor & Exhibitor • Booth #10
- **Telecharge** (telecharge.com — Gold, $15,000 – $35,000): Sponsor • N/A
- **Broadway.com** (broadway.com — Silver, $15,000 – $35,000): Sponsor • N/A

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Entertainment & Tourism Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Entertainment & Tourism Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Disney Theatrical Group** (Title / Presenting (N/A) — Entertainment & Tourism): Inline / Peninsula Exhibit Booth
- **Ticketmaster** (Platinum / Diamond (Booth #10) — Entertainment & Tourism): Island Booth & Keynote Sponsor
- **Telecharge** (Gold (N/A) — Entertainment & Tourism): Inline / Peninsula Exhibit Booth
- **Broadway.com** (Silver (N/A) — Entertainment & Tourism): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **New York Marriott Marquis** (undefined) — ~$460/nt show week vs. ~$357/nt off-peak (Available)
- **Hyatt Grand Central New York** (undefined) — ~$435/nt show week vs. ~$337/nt off-peak (Available)
- **New York Marriott at the Brooklyn Bridge** (undefined) — ~$410/nt show week vs. ~$312/nt off-peak (Available)
- **Sheraton New York Times Square Hotel** (undefined) — ~$410/nt show week vs. ~$312/nt off-peak (Available)
- **Waldorf Astoria New York** (undefined) — ~$410/nt show week vs. ~$312/nt off-peak (Available)
- **Lotte New York Palace** (undefined) — ~$410/nt show week vs. ~$312/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **New York Prime Steakhouse & Private Boardrooms** (USDA Prime Steakhouse & Raw Bar, $$$$) — 3-min walk from Main Registration · Capacity: 18–140 Seated PDR • 280 Full Buyout · Min: $4,500 – $22,000 F&B Min
- **The New York Social Club & Rooftop Terrace** (New American & Craft Cocktails, $$$) — 4-min walk across Convention Plaza · Capacity: 40–220 Reception • 350 Full Buyout · Min: $6,000 – $28,000 F&B Min
- **Osteria & Wine Vault (New York Convention District)** (Coastal Italian & Sommelier Cellar, $$$) — 5-min walk · Capacity: 14–65 Wine Cellar PDR · Min: $3,200 – $12,000 F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at The Broadway League Spring Road Conference in New York?
A standard 10×10 inline booth at The Broadway League Spring Road Conference (New York Marriott Marquis, New York) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local New York EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near New York Marriott Marquis for The Broadway League Spring Road Conference?
New York Marriott Marquis is surrounded by 7,781+ convention corridor rooms anchored by New York Marriott Marquis. The FY2026/27 federal GSA per-diem cap for New York is $312/night lodging and $89/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.