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# Barrett-Jackson Scottsdale Exhibitor Marketplace 2026 (Tony Nelssen Equestrian Center): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /hotels

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/barrett-jackson-scottsdale-exhibitor-marketplace-scottsdale
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/barrett-jackson-scottsdale-exhibitor-marketplace-scottsdale/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/barrett-jackson-scottsdale-exhibitor-marketplace-scottsdale/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/barrett-jackson-scottsdale-exhibitor-marketplace-scottsdale/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/barrett-jackson-scottsdale-exhibitor-marketplace-scottsdale/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/barrett-jackson-scottsdale-exhibitor-marketplace-scottsdale/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/tony-nelssen-equestrian-center-scottsdale

- **Dates:** Jan 17–25, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Tony Nelssen Equestrian Center (https://conventions.com/venues/tony-nelssen-equestrian-center-scottsdale)
- **Attendance:** 15,000+ B2B Attendees
- **Exhibitor Footprint:** 833+ Exhibiting Brands & Sponsors (Official BJS Exhibitor & Floorplan Portal)
- **Industry:** Automotive & Mobility • Automotive Aftermarket & Luxury Goods
- **Labor Jurisdiction:** Right-to-Work State (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/barrett-jackson-scottsdale-exhibitor-marketplace-scottsdale/hotels

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Barrett-Jackson Scottsdale Exhibitor Marketplace brings 15,000+ B2B professionals and buyers in Automotive Aftermarket & Luxury Goods to Tony Nelssen Equestrian Center in Scottsdale, AZ (Jan 17–25, 2026). The Scottsdale auction includes a massive 'Exhibitor Marketplace' featuring B2B vendors in the automotive and luxury sectors. Confirmed sponsors and exhibitors include Shell.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Shell** (shell.com — Platinum / Diamond, $100,000 – $250,000): Sponsor & Exhibitor • Main Pavilion

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Automotive Aftermarket & Luxury Goods Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Automotive & Mobility Executive Outlook • Automotive Aftermarket & Luxury Goods Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Shell** (Platinum / Diamond (Main Pavilion) — Automotive Aftermarket & Luxury Goods): Island Booth & Keynote Sponsor

## Walkable Corridor Hotels
- **Fairmont Scottsdale Princess** (undefined) — ~$405/nt show week vs. ~$263/nt off-peak (Available)
- **JW Marriott Camelback Inn Resort & Spa** (undefined) — ~$380/nt show week vs. ~$243/nt off-peak (Available)
- **Grand Hyatt Scottsdale Resort** (undefined) — ~$350/nt show week vs. ~$218/nt off-peak (Available)
- **The Phoenician, Luxury Collection Resort** (undefined) — ~$350/nt show week vs. ~$218/nt off-peak (Available)
- **The Westin Kierland Resort & Spa** (undefined) — ~$350/nt show week vs. ~$218/nt off-peak (Available)
- **Embassy Suites Scottsdale Resort** (undefined) — ~$350/nt show week vs. ~$218/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Dominick's Steakhouse** (Steak House, $$$$) — 3-min walk / cab on 15169 N Scottsdale Rd · Capacity: 16–120 Guests (Private Boardrooms & Main Salon) · Min: $4,500 – $25,000+ F&B Min
- **Ocean 44** (Fine Dining Restaurant, $$$$) — 5-min walk (4748 N Goldwater Blvd) · Capacity: 20–160 Guests (Wine Cellar PDR & Full Buyout) · Min: $5,500 – $32,000+ F&B Min
- **Mastro's Steakhouse** (Fine Dining Restaurant, $$$$) — 6-min walk (8852 E Pinnacle Peak Rd) · Capacity: 14–85 Guests (Executive Chef's Room & Terrace) · Min: $3,800 – $18,500+ F&B Min
- **The Capital Grille** (Fine Dining Restaurant, $$$$) — 7-min walk / cab (16489 N Scottsdale Rd) · Capacity: 30–250 Guests (Two-Story Reception & Full Buyout) · Min: $6,500 – $38,000+ F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Barrett-Jackson Scottsdale Exhibitor Marketplace in Scottsdale?
A standard 10×10 inline booth at Barrett-Jackson Scottsdale Exhibitor Marketplace (Tony Nelssen Equestrian Center, Scottsdale) typically runs $7,400–$8,900 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Scottsdale EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Tony Nelssen Equestrian Center for Barrett-Jackson Scottsdale Exhibitor Marketplace?
Tony Nelssen Equestrian Center is surrounded by 4,231+ convention corridor rooms anchored by Fairmont Scottsdale Princess. The FY2026/27 federal GSA per-diem cap for Scottsdale is $218/night lodging and $74/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.