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# Automate 2026 (Huntington Place): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /hotels

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/automate-detroit
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/automate-detroit/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/automate-detroit/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/automate-detroit/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/automate-detroit/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/automate-detroit/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/huntington-place-detroit

- **Dates:** May 11–14, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Huntington Place (https://conventions.com/venues/huntington-place-detroit)
- **Attendance:** 30,000+ B2B Attendees
- **Exhibitor Footprint:** 1,666+ Exhibiting Brands & Sponsors (Official AUTOMATE Exhibitor & Floorplan Portal)
- **Industry:** Manufacturing & Supply Chain • Robotics & Industrial Automation
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/automate-detroit/hotels

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
Automate 2026 brings 30,000+ B2B professionals and buyers in Robotics & Industrial Automation to Huntington Place in Detroit, MI (May 11–14, 2026). North America's largest robotics and automation trade show, showcasing the latest in B2B industrial technology. Confirmed sponsors and exhibitors include FANUC America, ABB, Rockwell Automation, Yaskawa Motoman.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **FANUC America** (fanucamerica.com — Platinum / Diamond, $100,000 – $250,000): Sponsor & Exhibitor • Booth #2200
- **ABB** (abb.com — Platinum / Diamond, $100,000 – $250,000): Sponsor & Exhibitor • Booth #2200
- **Rockwell Automation** (rockwellautomation.com — Gold, $100,000 – $250,000): Sponsor & Exhibitor • Booth #1200
- **Yaskawa Motoman** (motoman.com — Gold, $100,000 – $250,000): Island Exhibitor • Booth #1800
- **Universal Robots** (universal-robots.com — Exhibitor, $35,000 – $85,000): Island Exhibitor • Booth #3600
- **KUKA Robotics** (kuka.com — Exhibitor, $35,000 – $85,000): Island Exhibitor • Booth #2800

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Robotics & Industrial Automation Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Manufacturing & Supply Chain Executive Outlook • Robotics & Industrial Automation Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **FANUC America** (Platinum / Diamond (Booth #2200) — Robotics & Industrial Automation): Island Booth & Keynote Sponsor
- **ABB** (Platinum / Diamond (Booth #2200) — Robotics & Industrial Automation): Island Booth & Keynote Sponsor
- **Rockwell Automation** (Gold (Booth #1200) — Industrial Automation & Control): Inline / Peninsula Exhibit Booth
- **Yaskawa Motoman** (Gold (Booth #1800) — Robotic Welding & Handling): Inline / Peninsula Exhibit Booth
- **Universal Robots** (Exhibitor (Booth #3600) — Collaborative Robots (Cobots)): Inline / Peninsula Exhibit Booth
- **KUKA Robotics** (Exhibitor (Booth #2800) — Robotics & Industrial Automation): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Detroit Marriott at the Renaissance Ctr** (undefined) — ~$445/nt show week vs. ~$284/nt off-peak (Available)
- **MotorCity Casino Hotel** (undefined) — ~$405/nt show week vs. ~$262/nt off-peak (Available)
- **Fort Pontchartrain Detroit-Wyndham Hotel** (undefined) — ~$370/nt show week vs. ~$239/nt off-peak (Available)
- **MGM Grand Detroit** (undefined) — ~$360/nt show week vs. ~$227/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Prime + Proper** (Steak House, $$$$) — 3-min walk / cab on 1145 Griswold St · Capacity: 16–120 Guests (Private Boardrooms & Main Salon) · Min: $4,500 – $25,000+ F&B Min
- **London Chop House** (Steak House, $$$$) — 5-min walk (Murphy Telegraph Building) · Capacity: 20–160 Guests (Wine Cellar PDR & Full Buyout) · Min: $5,500 – $32,000+ F&B Min
- **Sexy Steak** (Steak House, $$$$) — 6-min walk (1942 Grand River Ave) · Capacity: 14–85 Guests (Executive Chef's Room & Terrace) · Min: $3,800 – $18,500+ F&B Min
- **Highlands Detroit** (Restaurant, $$$$) — 7-min walk / cab (400 Renaissance Center Fl 71) · Capacity: 30–250 Guests (Two-Story Reception & Full Buyout) · Min: $6,500 – $38,000+ F&B Min

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at Automate 2026 in Detroit?
A standard 10×10 inline booth at Automate 2026 (Huntington Place, Detroit) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Detroit EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Huntington Place for Automate 2026?
Huntington Place is surrounded by 2,495+ convention corridor rooms anchored by Detroit Marriott at the Renaissance Ctr. The FY2026/27 federal GSA per-diem cap for Detroit is $215/night lodging and $79/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.