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# American Society for Enology and Viticulture National Conference 2026 (Sheraton Grand Chicago): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /hotels

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/asev-national-conference
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/asev-national-conference/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/asev-national-conference/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/asev-national-conference/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/asev-national-conference/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/asev-national-conference/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/sheraton-grand-chicago-chicago

- **Dates:** Jun 15–18, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** Sheraton Grand Chicago (https://conventions.com/venues/sheraton-grand-chicago-chicago)
- **Attendance:** 850+ B2B Attendees
- **Exhibitor Footprint:** 47+ Exhibiting Brands & Sponsors (Official ASEV Exhibitor & Floorplan Portal)
- **Industry:** Food, Beverage & Hospitality • Wine and Viticulture
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/asev-national-conference/hotels

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
American Society for Enology and Viticulture National Conference brings 850+ B2B professionals and buyers in Wine and Viticulture to Sheraton Grand Chicago in Chicago, US (Jun 15–18, 2026). The 2026 ASEV National Conference is confirmed for the Sheraton Grand Chicago, bringing together nearly 1,000 industry professionals. Confirmed sponsors and exhibitors include Scott Laboratories, Laffort, Enartis, Gusmer Enterprises.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **Scott Laboratories** (scottlab.com — Gold, $15,000 – $35,000): Sponsor • Booth #301
- **Laffort** (laffort.com — Silver, $15,000 – $35,000): Sponsor • Booth #308
- **Enartis** (enartis.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #305
- **Gusmer Enterprises** (gusmerenterprises.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #312

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Wine and Viticulture Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Food, Beverage & Hospitality Executive Outlook • Wine and Viticulture Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **Scott Laboratories** (Gold (Booth #301) — Wine and Viticulture): Inline / Peninsula Exhibit Booth
- **Laffort** (Silver (Booth #308) — Wine and Viticulture): Inline / Peninsula Exhibit Booth
- **Enartis** (Exhibitor (Booth #305) — Wine and Viticulture): Inline / Peninsula Exhibit Booth
- **Gusmer Enterprises** (Exhibitor (Booth #312) — Wine and Viticulture): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Marriott Marquis Chicago** (undefined) — ~$395/nt show week vs. ~$199/nt off-peak (Limited (<15%))
- **Hyatt Regency McCormick Place** (undefined) — ~$385/nt show week vs. ~$189/nt off-peak (Limited (<15%))
- **Hilton Garden Inn Chicago McCormick Place** (undefined) — ~$295/nt show week vs. ~$159/nt off-peak (Limited (<15%))
- **Hilton Chicago (Michigan Ave / Grant Park)** (undefined) — ~$285/nt show week vs. ~$155/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Gibsons Italia** (Prime Steakhouse & Riverfront Italian, $$$$) — 12-min rideshare from McCormick West · Capacity: 24–220 Guests (3-Level River Views) · Min: $6,500 – $38,000+
- **RPM Steak** (Modern Dry-Aged Prime Steakhouse, $$$$) — 12-min Busway/rideshare to River North · Capacity: 16–180 Guests (Private Wine Suites) · Min: $5,500 – $32,000+
- **VU Rooftop Bar (Adjacent to McCormick Place)** (Elevated American & Cocktail Reception, $$$) — 2-min indoor walk from McCormick West · Capacity: 30–300 Guests (22nd-Floor Skyline Buyout) · Min: $5,000 – $28,000+

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at American Society for Enology and Viticulture National Conference in Chicago?
A standard 10×10 inline booth at American Society for Enology and Viticulture National Conference (Sheraton Grand Chicago, Chicago) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Chicago EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near Sheraton Grand Chicago for American Society for Enology and Viticulture National Conference?
Sheraton Grand Chicago is surrounded by 13,913+ convention corridor rooms anchored by Hyatt Regency Chicago. The FY2026/27 federal GSA per-diem cap for Chicago is $236/night lodging and $79/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.