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# ASCO Quality Care Symposium 2026 (The Westin Michigan Avenue Chicago): Booth Costs, Walkable Hotels, Hall Map & Floor Guide — /sponsorship

## 6-URL Hub & Spoke Silo Directory
- **Parent Hub (Overview):** https://conventions.com/events/asco-quality-care-symposium
- **Spoke #1 — Registration & Badge Prices:** https://conventions.com/events/asco-quality-care-symposium/registration
- **Spoke #2 — Walkable Hotels, GSA Rates & Parking:** https://conventions.com/events/asco-quality-care-symposium/hotels
- **Spoke #3 — Booth Cost, Drayage & $3,995 CloudBooth™:** https://conventions.com/events/asco-quality-care-symposium/booth-cost
- **Spoke #4 — Exhibitor List, Hall Map & Attendee Seniority:** https://conventions.com/events/asco-quality-care-symposium/exhibitors
- **Spoke #5 — Sponsorship Menu, VIP Steakhouse Buyouts & TrueVenue™:** https://conventions.com/events/asco-quality-care-symposium/sponsorship
- **Canonical Host Venue Dossier:** https://conventions.com/venues/the-westin-michigan-avenue-chicago-chicago-il

- **Dates:** Sep 25–26, 2026 (Next Edition: Nov 2–5, 2027)
- **Host Venue:** The Westin Michigan Avenue Chicago (https://conventions.com/venues/the-westin-michigan-avenue-chicago-chicago-il)
- **Attendance:** 1,100+ B2B Attendees
- **Exhibitor Footprint:** 61+ Exhibiting Brands & Sponsors (Official ASCO QCS Exhibitor & Floorplan Portal)
- **Industry:** Healthcare & Medical • Oncology & Healthcare Quality
- **Labor Jurisdiction:** Union Jurisdiction (General Contractor: Freeman · IBEW Local 357 · Teamsters Local 631)
- **Canonical URL:** https://conventions.com/events/asco-quality-care-symposium/sponsorship

## Proprietary Zestimate & ShowScore™ Benchmarks
- **ShowScore™:** 9.2/10 · **VenueScore™:** 8.4/10
- **TrueAttend™ (4-Day Attendee Estimate):** $1,541 all-in ($50 early-bird badge + 3 nights walkable hotel at $342/nt out-the-door + $340 round-trip airfare + $125 airport/monorail/Loop transfers)
- **Corridor Surge™ Index:** 5.3/10 (+106% citywide surge — $342–$412/nt show week vs. $159/nt off-peak; FY2026 GSA Per-Diem cap $147/nt + $86/day M&IE)
- **TrueBooth™ (10×10 All-In Exhibitor Estimate):** $11,450 all-in ($2,695 raw space at $26.95/sq ft member / $39.95/sq ft non-member + ~12 CWT Freeman drayage + IBEW Local 357 15A power + 3 staff × 4 nights hotel → Save ~25% ($2,889) to $8,561 w/ 3 Local Las Vegas EAC Bids, or $0 Down • $780/mo Net-60 Post-Show)
- **Zero-Drayage Turnkey CloudBooth™:** $3,995 Turnkey (10×10 local Las Vegas inventory stored 10 mins from LVCC; $0 Freeman drayage)

## Executive Summary
ASCO Quality Care Symposium brings 1,100+ B2B professionals and buyers in Oncology & Healthcare Quality to The Westin Michigan Avenue Chicago in Chicago, IL (Sep 25–26, 2026). The Westin Michigan Avenue Chicago frequently hosts this specialized ASCO symposium, utilizing the full 45,000 sq ft of meeting space for its 1,000+ clinical attendees. Confirmed sponsors and exhibitors include AstraZeneca, Merck, Pfizer, Bristol Myers Squibb.

## Official Show Sponsors & Tiered Sponsorship Ledger
- **AstraZeneca** (astrazeneca.com — Platinum / Diamond, $35,000 – $85,000): Sponsor & Exhibitor • Booth #101
- **Merck** (merck.com — Platinum / Diamond, $35,000 – $85,000): Sponsor & Exhibitor • Booth #104
- **Pfizer** (pfizer.com — Gold, $15,000 – $35,000): Sponsor & Exhibitor • Booth #202
- **Bristol Myers Squibb** (bms.com — Gold, $15,000 – $35,000): Sponsor & Exhibitor • Booth #205
- **Genentech** (gene.com — Exhibitor, $15,000 – $35,000): Exhibitor • Booth #301

## Notable Exhibitors, Sponsors & Keynote Tracks
- **Floor Pavilions:** Oncology & Healthcare Quality Solutions Pavilion • Enterprise Software, Automation & AI Zone • New Product Innovation & Demo Stage • Executive VIP Briefing & Deal Suites
- **Keynote Tracks:** 2026–2027 Healthcare & Medical Executive Outlook • Oncology & Healthcare Quality Operations, Procurement & ROI • Regulatory Compliance, Supply Chain & Market Benchmarks
- **AstraZeneca** (Platinum / Diamond (Booth #101) — Oncology & Healthcare Quality): Island Booth & Keynote Sponsor
- **Merck** (Platinum / Diamond (Booth #104) — Oncology & Healthcare Quality): Island Booth & Keynote Sponsor
- **Pfizer** (Gold (Booth #202) — Oncology & Healthcare Quality): Inline / Peninsula Exhibit Booth
- **Bristol Myers Squibb** (Gold (Booth #205) — Oncology & Healthcare Quality): Inline / Peninsula Exhibit Booth
- **Genentech** (Exhibitor (Booth #301) — Oncology & Healthcare Quality): Inline / Peninsula Exhibit Booth

## Walkable Corridor Hotels
- **Marriott Marquis Chicago** (undefined) — ~$395/nt show week vs. ~$199/nt off-peak (Limited (<15%))
- **Hyatt Regency McCormick Place** (undefined) — ~$385/nt show week vs. ~$189/nt off-peak (Limited (<15%))
- **Hilton Garden Inn Chicago McCormick Place** (undefined) — ~$295/nt show week vs. ~$159/nt off-peak (Limited (<15%))
- **Hilton Chicago (Michigan Ave / Grant Park)** (undefined) — ~$285/nt show week vs. ~$155/nt off-peak (Available)

## Private Client Dining & VIP Buyout Venues
- **Gibsons Italia** (Prime Steakhouse & Riverfront Italian, $$$$) — 12-min rideshare from McCormick West · Capacity: 24–220 Guests (3-Level River Views) · Min: $6,500 – $38,000+
- **RPM Steak** (Modern Dry-Aged Prime Steakhouse, $$$$) — 12-min Busway/rideshare to River North · Capacity: 16–180 Guests (Private Wine Suites) · Min: $5,500 – $32,000+
- **VU Rooftop Bar (Adjacent to McCormick Place)** (Elevated American & Cocktail Reception, $$$) — 2-min indoor walk from McCormick West · Capacity: 30–300 Guests (22nd-Floor Skyline Buyout) · Min: $5,000 – $28,000+

## Verified Logistics & Procurement FAQs
### How much does a 10x10 booth cost at ASCO Quality Care Symposium in Chicago?
A standard 10×10 inline booth at ASCO Quality Care Symposium (The Westin Michigan Avenue Chicago, Chicago) typically runs $10,200–$12,800 all-in when factoring raw booth space, drayage, electrical drops, and carpet. Exhibitors can lock our locally warehoused $3,995 Zero-Drayage Turnkey CloudBooth™ or compare 3 local Chicago EAC booth bids to save 40%–52%.

### Where should exhibitors and attendees stay near The Westin Michigan Avenue Chicago for ASCO Quality Care Symposium?
The Westin Michigan Avenue Chicago is surrounded by 13,913+ convention corridor rooms anchored by Hyatt Regency Chicago. The FY2026/27 federal GSA per-diem cap for Chicago is $189/night lodging and $74/day M&IE. Contact Sara Chaval at the Conventions.com Housing Desk ((702) 576-1312) for 10+ room blocks with resort fees waived.